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All Journal Risâlah, Jurnal Pendidikan dan Studi Islam Prosiding Seminar Nasional Teknoka al-Afkar, Journal For Islamic Studies Pendas : Jurnah Ilmiah Pendidikan Dasar IKRA-ITH ABDIMAS Jurnal Ilmiah STOK Bina Guna Medan Albariq: Jurnal Pendidikan Bahasa Arab Edu Global: Jurnal Pendidikan Islam ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Unram Journal of Community Service (UJCS) Jurnal Kolaboratif Sains Jurnal Sistem Informasi dan Teknik Informasi Economic Reviews Journal JEUMPA Majalah Cendekia Mengabdi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Pubmedia Jurnal Pendidikan Bahasa Inggris Murid : Jurnal Pemikiran Mahasiswa Agama Islam Equivalent : Journal of Economic, Accounting and Management SURAU : Journal of Islamic Education Jurnal Pengabdian Masyarakat Cendikia Jenius Paramacitra : Jurnal Pengabdian Masyarakat Jurnal Desiminasi Teknologi Devotion : Jurnal Pengabdian Psikologi Proceeding International Health Conference Marga: Journal Of Innovation and Creatifity Technocouns: Journal of Technology in Guidance and Counseling Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Pengabdian Keolahragaan dan Sains JMB
Zulfikri
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Journal : Economic Reviews Journal

 1 
Strategi Pemasaran UMKM Ikan Sagarurung dalam Meningkatkan Daya Beli di Desa Tanjung Baru Kabupaten Pali Menurut Perspektif Ekonomi Islam Novita Julianti; Zuul Fitriani Umari; Zulfikri
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.744

Abstract

This research aims to determine the Marketing Strategy of UMKM in Tanjung Baru Village. The data collection method in this research uses qualitative methods. There are two types of data that researchers use in this research, namely primary data and secondary data. In this research, the data techniques used include observation, interviews and documentation. The respondents in this research were 3 MSME traders of sagar urung fish in Tanjung Baru Village. Based on the results of this research, it can be concluded that the marketing strategy process for sagarurung fish UMKM in Tanjung Baru Village uses social media strategies such as Instagram, WhatsApp and Facebook. The MSME marketing strategy for sagarurung fish in Tanjung Baru village also uses the traveling method. This is done because of the encouragement of daily food needs. To get sagarurung fish, consumers need quite a long time to buy it at the market. Because the market is quite far from residential areas, the idea arose for the MSME Sagarurung fish traders to sell their fish to consumers by getting around using motorbikes or other means of transportation.
Co-Authors A. A. Ketut Budiastra Adhisty Nurpermatasari Agung Cahyadi Ahmad Fudhail  Majid Ahmad Purnawarman Faisal Aina, Asri Nur Akadira, Tora Akhmad Harum amrin Ana Maria Gadi Djou Andarwati, Rini Anijah Hasibuan, Nur Anindya Bidasari Ariati, Fitri Arnetty Aswar Aswar Ayu Citra Dewi Ayu Lukmawati Ayu Mardian Ayu Trisna Brema Bangun Budi Munawar Khutomi Budi, Untung Laksana cahya, uci dwi Dan Mugisidi Danang Budi Setyawan Deris Pernandi Putra Desnelita, Yenny Dewi Kurniati Dewi Rosmalia, Dewi Dzakiah Ernawati Ernoviya Etty Zuliawati Zed Eva Dolorosa Fauzan El M, Faiz Fauzi, Zulfa Ismaniar Fitriah, Afifah Fitriana Gundara, Aris Gusnedi H.M Faisal Hilda Hilmi Siti Raudhoh Husaini Ichwan Iksan Purnomo Imam Buchori Inaya, Rifka Intan Maharani Intan Wahyuni, Sri Ismedsyah Jhonson P Sihombing Kadarisman LAVINUR Luthfiatunnisa M. Alif Hamzah M. Amirullah M. Amirullah M. Ridha Rasepto Mardian, Ayu Masniah Masniah Masrah Meiry Hana Wijaya Minarni Mirza Adityantoro Molika Azizah Mudayat, Mudayat Muhammad Ansarullah S. Tabbu Muhammad Faisal Nadroh br Sitepu Nadya Fitri Utami Nasution, Samihah Naufal, Muhammad Alif Noviar, Irma Novita Julianti Nur, Edil Wijaya Nurdin Nurul Azizah Ul Utami NURUL HIDAYAH Panjaitan, Rosnike Merly Ponrizal Pratiwi Rukmana Nasution Prawita, Tiwidian Putra Rizqi Ramadhani Ramadisu Mafra, Ramadisu Ramalia Nora Putri Retoliah Retoliah Retoliah Rhini Fatmasari, Rhini Riduan Risma Tangke Allo Rizki, Aulia Maulana Rosma Debi Ruqoyah Salsabila, Siti Salfiyadi, Helfiagusneri Sekarmaji Sirulhaq Sinaga, Maya Handayani Siswanto, Romi Siti Nuhaliza Maulida Solahudin Sukanti, Eka Syaikhu, Ahmad Tampubolon, Antetti Tanjung, Sri Wahyuni Taufik Rahman Tommy Farnandes Umar, Nur Fadhilah Wakidi, Riza Fahlevi Wilta Wantri Winda Listina Wulandari, Mimin yusnita, henny Zulni Fitri Zulyasdi, Ivan Afriyan Zuul Fitriani Umari