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Nurdiani, Tanti Widia
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Upaya Meningkatkan Minat Beli Produk Kecantikan Melalui Peran Customer Review dan Harga (Studi Kasus Pengguna Shopee) Verawaty, Verawaty; Sari, Ade Risna; Nurdiani, Tanti Widia; Tannady, Hendy; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Diawati, Prety; Dolphina, Erlin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3894

Abstract

AbstrakPenelitian ini menjelaskan tentang pengaruh harga dan customer review terhadap minat beli produk mascara maybelline pada pengguna Shopee Mall Indonesia di Jakarta. Dengan objek penelitian salah satu produk dari Maybelline yaitu mascara. Penelitian ini membahas mengenai teori dari 3 variabel penelitian yaitu, harga, customer review, dan minat beli. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner dengan Google Form kepada 152 responden yang kemudian diolah menggunakan program SPSS versi 13.0 dengan menggunakan teknik sampling jenuh untuk mengambil data sample. Hasil uji hipotesis (uji t) bahwa harga tidak berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 1.558 < t tabel sebesar 1.976. hasil uji hipoteis (uji t) bahwa customer review berpengaruh positif terhadap minat beli dengan nilai t hitung sebesar 9.425 > t tabel 1.976. implikasi dari penelitian ini dapat memberikan masukan kepada perusahaan untuk memperhatikan hal-hal yang dapat mempengaruhi harga dan customer review terhadap minat beli, terutama pada produk Maybelline.Kata Kunci: Harga, Customer Review, Minat Beli
Peran Profitabilitas, Pertumbuhan Perusahaan, Likuiditas dan Ukuran Perusahaan Terhadap Struktur Modal Perusahaan Real Estate Setelah Pandemi Anjarwati, Sri; Sari, Ade Risna; Zaretta, Bara; Saleha, Sahriani; Sesario, Revi; Gugat, Rudy Max Damara; Tannady, Hendy; Nurdiani, Tanti Widia
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3905

Abstract

AbstrakTujuan dari penelitian ini adalah untuk menganalisa pengaruh dari profitabilitas, likuiditas, pertumbuhan dan ukuran perusahaan terhadap struktur modal. Sampel yang digunakan dalam penelitian ini adalah perusahaan property dan real estate yang terdaftar di Bursa Efek Indonesia (BEI) periode 2017-2019. sebanyak 41 perusahaan diambil sebagai sampel. Metode pengambilan sampel menggunakan teknik purposive sampling. Analisis menggunakan Fixed Effect Model dalam pengujian hipotesis. Hasil dari penelitian ini menunjukan profitabilitas memiliki pengaruh negatif terhadap struktur modal. Likuiditas memiliki pengaruh positif terhadap struktur modal. Pertumbuhan tidak memiliki pengaruh sama sekali terhadap struktur modal dan ukuran perusahaan memiliki pengaruh positif terhadap struktur modal.Kata Kunci: Profitabilitas, Likuiditas, Pertumbuhan, Ukuran Perusahaan, Struktur Modal
Peran Promosi, Eco Friendly Packaging dan Harga dalam Mempengaruhi Keputusan Pembelian Pelanggan Produk Ritel Kopi Susu Harto, Budi; Juliawati, Poniah; Dwijayanti, Andina; Nurdiani, Tanti Widia; Suyoto, Yohanes Totok; Ariawan, Joko; Magdalena, Magdalena; Tannady, Hendy
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3912

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh eco-friendly packaging, promosi dan harga terhadap keputusan pembelian konsumen Stuja Coffee di Cipete. Penelitian ini menggunakan metode kuantitatif, peneliti memperoleh data kuantitatif dari penyebaran kuesioner menggunakan Google Forms. Hasil penelitian ini dianalisis menggunakan program SPSS Statistik Sampel yang digunakan dalam penelitian ini sebanyak 180 responden yang berdomisili di Jabodetabek dengan ketentuan mengetahui dan pernah membeli produk Stuja Coffee, penelitian ini menggunakan teknik non-probability sampling dan purpose sampling. Hasil penelitian ini menunjukan bahwa eco-friendly packaging, promosi dan harga dapat mempengaruhi keputusan pembelian.Kata Kunci: Packaging, Promosi, Harga, Keputusan Pembelian.
Analisis Dampak Stres Kerja Dan Work Family Conflict Terhadap Komitmen Organisasi (Studi Kasus Guru Wanita Selama Pandemi) Amalia, Mekar Meilisa; Wahdiniawati, Siti Annisa; Subroto, Desty Endrawati; Syarifuddin, Surya; Haddar, Gamar Al; Tannady, Hendy; Nurdiani, Tanti Widia; Magdalena, Magdalena
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3949

Abstract

Abstrak penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh work family conflict dan stres kerja terhadap komitmen organisasi guru wanita di sekolah Muhammadiyah Matraman pada masa pandemi covid-19. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner 50 guru wanita. Analisis data diolah menggunakan SPSS statistic. Skala pengukuran dalam penelitian ini menggunakan skala Likert. Penelitian dilakukan dengan menyebarkan kuesioner melalui google form. Hasil dari penelitian ini menunjukan bahwa work family conflict memiliki pengaruh terhadap komitmen organisasi, stres kerja memiliki pengaruh terhadap komitmen organisasi dan work family conflict dan stres kerja memiliki pengaruh komitmen organisasi.Kata kunci : work family conflict, stres kerja, komitmen organisasi. AbstractThis study aims to determine how much influence work family conflict and work stress have on the organizational commitment of female teachers at the Muhammadiyah Matraman school during the covid-19 pandemic. This study uses a quantitative approach by distributing questionnaires to 50 female teachers. Analysis of the processed data using SPSS statistics. The measurement scale in this study uses a Likert scale. The research was conducted by distributing questionnaires via google form. The results of this study indicate that work-family conflict has an influence on organizational commitment, work stress has an influence on organizational commitment and work-family conflict has an influence on organizational commitment.Keyword : work family conflict, stres kerja, komitmen organisasi
THE INFLUENCE OF BRAND IMAGE AND CUSTOMER EXPERIENCE ON CUSTOMER REPURCHASE INTENTION WITH PRODUCT QUALITIY AS A MODERATING VARIABLE Safari, Apay; Purwoko, Purwoko; Setiawan, Zunan; Noor, Laili Savitri; Nurdiani, Tanti Widia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11208

Abstract

Minat pembelian ulang konsumen merupakan tahapan selanjutnya dari minat pembelian yang sangat dapat diperngaruhi oleh sejumlah faktor. Dua faktor tersebut di antara yang lain adalah Brand Image dan Customer Experience. Oleh karena itu penelitian ini bertujuan untuk meneliti bagaiaman pengaruh variabel langusung kering Brand Image dan Customer Experience terhadap Custoer Repurchase Intention. Berbeda dengan penelitian-penelitian sebelumnya, penelitian ini menambahkan variabel Kualitas Produk sebagai variabel moderasi yang peneliti yaknini dapat mmiliki arah hubngan positif dan memperkuat pengaruh secara lebih signifikan varaibel Brand Image dan Consumer terhadap variabel Consumer Repurchases Intention. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplantori. Penelitian ini menggunakan data sekunder dengan metode penyebaran kuisioner terhadap seluruh 300 siswa yang tersebar di seluruh Indonesia yang menggunakan tiktokshop minimal selama 1 bulan. Data digunakan dalam penelitian ini dianalisis dengan smart PLS 3.0 Keywords : Brand Image, Costumer Experience, Customer Repurchase Intention, Product Qualitiy
Analysis of the Influence of Live Streaming Interactivity, Perceived Usefulness, and Trust in Platform on Generation Z's Social Commerce Purchase Intention Arief, Ilham; Hendratni, Tyahya Whisnu; Apramilda, Riesna; Risdwiyanto, Andriya; Riyanti, Apriani; Nurdiani, Tanti Widia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4112

Abstract

This study was conducted to examine the extent to which interactivity in live streaming, perceived usefulness, and trust in the platform influence Generation Z's purchase intention in the context of social commerce in Indonesia. This study used a quantitative approach through a survey method with 150 purposively selected participants. The participants were aged 18 to 28, actively using social commerce platforms for at least the past six months, had participated in product live streaming sessions, and had experience or desire to shop through the platform. Prior to multiple linear regression analysis, the data were tested through a series of classical assumption tests including normality, heteroscedasticity, and multicollinearity tests. The results showed that all instruments used met the criteria for validity, reliability, and statistical assumptions. Overall, the three independent variables were proven to have a significant effect on purchase intention. Partial analysis also showed that each variable had a positive effect, meaning that the more active the interaction in live streaming, the greater the perceived benefits for users, and the higher the level of trust in the platform, the stronger Generation Z's purchase intention in the context of social commerce.
Analysis of the Influence of Social Media Engagement, Ethical Branding, and Cultural Fit on Brand Authenticity Perception in the Food and Beverage Industry Nurdiani, Tanti Widia; Apramilda, Riesna; Hendratni, Tyahya Whisnu; Wulan, Dewi Putri Anjar; Sidjabat, Sonya; Irdiana, Sukma
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4248

Abstract

This study was conducted to evaluate the extent to which consumer engagement on social media, the application of ethical values ​​in brand strategy, and cultural fit influence perceptions of brand authenticity in the food and beverage industry. This study used a quantitative approach with a survey method involving 200 respondents. Participants were selected based on certain criteria, such as being at least 18 years old, actively using social media, following the official accounts of food and beverage brands in the past six months, and having experience purchasing products from brands promoted digitally. Partial analysis also revealed that social media engagement, ethical branding, and cultural fit each positively contribute to perceptions of brand authenticity. The higher the consumer engagement on social media, the more consistent the ethical practices implemented, and the more relevant the brand values ​​are to the consumer's culture, the stronger the authentic image formed. These findings enrich the academic discourse in the field of marketing and branding, while also providing practical guidance for business actors in building authentic, relevant, and resilient brand strategies in the increasingly complex competition of the food and beverage industry.
Co-Authors Alie, R M Mahrus Alie, R. M Mahrus Amalia, Mekar Meilisa Ambarwati, Retnoning Anantadjaya, Samuel PD Andina Dwijayanti Andriani, Hertya Andriya Risdwiyanto Anjarwati, Sri Arief, Ilham Assery, Syeh Azlina, Yunidyawati Bara Zaretta Basuki Winarno, Basuki Budi Harto Damanik, Darwin Dewi, Yoana Amelia Dharmawan, Permana Bagus Diawati, Prety Dina Fahma Sari, Dina Fahma Djunaedi Djunaedi Donny Dharmawan Ekasari, Silvia Erlin Dolphina Faisal Abubakar Fali, Ibrahim Mallam Fatimah Malini Lubis Gamar Al Haddar, Gamar Al Gugat, Rudy Max Damara Hayati, Feb Amni Hayu Lusianawati Hegy Suryana, Alean Kistiani Hendra Hendra Hendy Tannady Hernawan, Moch Arif Hidayat, Ahmad Rifqi Imanirubiarko, Sabda Irdiana, Sukma I’mallurosseh, I’mallurosseh Jefri Putri Nugraha Joko Ariawan Judijanto, Loso Juliawati, Poniah Kamaluddin, Santrio Kushariyadi Kushariyadi Kusnadi, Iwan Henri LAHUDDIN, ABDUL HARIS Magdalena Magdalena Mahrani, Sri Wiyati Malini Lubis, Fatimah Marihi, Laode Miftakhul Ulum, Miftakhul Muhammad Reza Aulia Murwani Wulansari Nabilasalva, Alifah Nawangwulan, Irma M Noor, Laili Savitri Olfin Ishak Parandy, La Mema Purwoko Purwoko Putri Ekaresty Haes Ratna Tungga Dewa, Dominica Maria Ratnawita Ratnawita Renwarin, Joseph M.J. Restu Suwondo, Juwita Purnami Riesna Apramilda Riyanti, Anti Riyanti, Apriani Safari, Apay Saksono, Lalang Saleha, Sahriani Santoso, Muhammad Hery Sari, Ade Risna Sari, Titis Nistia Saryanto Saryanto Sesario, Revi Setiawan, Zunan Setiawati, Fira Sidjabat, Sonya Simbolon, Dwi Maria Siti Annisa Wahdiniawati, Siti Annisa Subroto, Desty Endrawati Suntoro, Bambang Suryanto, Ardiansyah Bagus Susatyo Adhi Pramono, Susatyo Adhi Susianto, Tri Endar Sy, Arniwita Syarifuddin, Surya Tammubua, Milcha Handayani Tubagus, Munir Tyahya Whisnu Hendratni Usulu, Elvira M. Verawaty Verawaty Violin, Vivid Wachyu Hari Haji Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Wiarta, Iqra WIjayanthi, Ida Ayu Trisna Wulan, Dewi Putri Anjar Yohanes Totok Suyoto Zainurrochim, Ahmad