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All Journal Jurnal Ekobistek JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Majalah Ilmiah UPI YPTK UPI YPTK Journal of Business and Economics Jurnal Pengabdian Masyarakat Nusantara Indo-MathEdu Intellectuals Journal Jurnal Ipteks Terapan : research of applied science and education Jurnal Pengabdian Multidisiplin pendidikan, science, teknologi, dan ekonomi Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Journal Of Science Education And Management Business Jurnal Sains Informatika Terapan (JSIT) Jurnal Ekonomi dan Binsis Tsaqofah: Jurnal Penelitian Guru Indonesia Governors Jurnal Ekonomika Manajemen Dan Bisnis Indonesian Research Journal on Education Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Management and Innovation Entrepreneurship (JMIE) JEBD Jurnal Pengabdian Sosial Jurnal Penelitian Pendidikan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Bisinis Digital Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Jurnal Ilmu Manajemen Dan Pendidikan Journal of Business Economics and Management Global Leadership Organizational Research in Management Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Vicky Brama Kumbara
Universitas Putra Indonesia YPTK Padang
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THE INFLUENCE OF PERCEIVED PRODUCT QUALITY, PROMOTIONAL ATTRACTIVENESS, AND BRAND AMBASSADOR ON EMINA COSMETIC PURCHASING DECISIONS WITH BRAND IMAGE AS INTERVENING VARIABLE Vicky Brama Kumbara; Yulasmi -; Emil Salim; Ramdani Bayu Putra; Della Asmaria Putri
Jurnal Ipteks Terapan Vol. 17 No. 2 (2023): Jurnal Ipteks Terapan
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22216/jit.v17i2.2416

Abstract

The purpose of this study was to analyze the effect of perceived product quality, promotional attractiveness, and brand ambassadors on purchasing decisions with brand image as an intervening variable. This research was conducted on consumers who made purchases at Emina cosmetics, where the respondents in this study were students of the Faculty of Economics and Business, Putra Indonesia University in the 2021-2022 academic year. The number of samples in this study were 131 respondents. With the method of collecting data through questionnaires and the sampling method in this study was non-probability sampling with purposive sampling technique. This study uses Partial Least Square analysis techniques estimated with the SmartPLS 2.0 program. The results of this study are the perception of product quality, promotional attractiveness, brand ambassadors and brand image as intervening variables that have a direct and indirect effect on purchasing decisions. Brand image is the factor that most influences consumers in making purchasing decisions. So that the higher the brand image of a product, the higher the consumer purchasing decision for that product. The perceived benefits greatly influence consumer purchasing decisions in making Emina cosmetic products.
Study on teacher performance determinants Muhammad Ridwan; Sitti Rizki Mulyani; Rio Andhika Putra; Neni Sri Wayuni Ningsih; Vicky Brama Kumbara
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 3 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221851

Abstract

The objective of this research was to see how salary, leadership support, and work-life balance affected teacher effectiveness. The non-probability sampling approach was applied, as well as a purposive sampling strategy. A total of 150 instructors from Padang City, West Sumatra, were employed in this study. SEM and AMOS 24.0 software were utilized in this study's analysis. Compensation has a considerable impact on teacher performance, according to the findings. Teachers' salary has a huge impact on their work-life balance. Support from leaders has a huge impact on teachers' work-life balance. Support from leaders has a substantial impact on teacher performance. Teachers' performance is unaffected by work-life balance. Compensation and leader support have a significant effect on teacher performance, compensation and leader support have a significant effect on work-life balance, and work-life balance has no significant effect on teacher performance, according to the results of this study. Various disputes and challenges will occur as a result of striking a balance between the "work" and "non-work" domains, which must be addressed by persons with families. Work-life balance cannot increase an employee's effectiveness at work. Employees that are able to manage their work and personal life may not necessarily perform better.
Faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang Sumatera Barat Vicky Brama Kumbara; Nandan Limakrisna; Yulasmi Yulasmi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232704

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang dengan menggunakan variable e-service quality, brand image, preferensi konsumen, e-trust konsumen, dan I konsumen. Populasi dalam penelitian ini adalah seluruh pengguna Tokopedia dan sampel yang digunakan adalah pengguna Tokopedia yang sudah berbelanja lebih dari satu kali dengan jumlah 224 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan pengolahan data dilakukan menggunakan software SmartPLS versi 3.2. Hasil pengujian dalam penelitian ini adalah e-service quality dan brand image berpengaruh signifikan terhadap preferensi konsumen dan e-trust. E-service quality dan preferensi konsumen berpengaruh signifikan terhadap e-loyalty. Sedangkan brand image dan e-trust tidak berpengaruh terhadap e-loyalty. Preferensi konsumen mampu memediasi e-service quality maupun brand image terhadap e-loyalty, sedangkan e-trust tidak mampu memediasi e-service quality dan brand image terhadap e-loyalty. o-hansi-font-family:Calibri; mso-ansi-language:EN-US;}div.WordSection1 {page:WordSection1;}
Strategi Promosi Dan Personal Selling Dalam Meningkatkan Minat Beli Konsumen Pada Toko Jaya Ponsel Vicky Brama Kumbara; Arifa Khairiza Azri; Aulia Citra; M Riski
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This report outlines the promotional and personal selling strategies implemented to increase consumer buying interest in Toko Jaya Ponsel. This Field Work Practice (PKL) was carried out by students majoring in Management, Faculty of Economics and Business, Universitas Putra Indonesia "YPTK" Padang, with the main goal of providing new innovations in business development and helping Toko Jaya Mobil become more advanced and in demand by the community. In an increasingly competitive business world, strategy Promotion is the main key in increasing sales. Personal selling is one of the effective promotion methods, where direct interaction between salesperson and potential buyers can build strong relationships, understand customer needs in depth, and increase sales conversions. Through this street vendor, students are expected to gain practical experience in the business world and apply the theories that have been learned in higher education. The method of implementing this activity including socialization and education to business owners about effective promotion and personal selling strategies, with the output target in the form of increasing understanding and motivation in expanding the marketing of Toko Jaya Ponsel. The results achieved are expected to provide significant benefits for business owners, students, and Universitas Putra Indonesia "YPTK" Padang.
Sosialisasi Strategi Pemasaran Kreatif pada Dapue Kopi Roastery Padang Andika Putra; Ikhlas Fathan; Desi Permata Sari; Vicky Brama Kumbara; Muhammad Ramaditya
Majalah Ilmiah UPI YPTK Vol. 30 (2023) No. 1
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jmi.v30i1.145

Abstract

Persaingan utama para pelaku bisnis selain masalah kualitas produk adalah masalah strategi pemasaran. Strategi pemasaran yang dilakukan kompetitor untuk produk kopi kemasan adalah totalitas, masif, dan sangat berani dalam hal mengeluarkan sumber daya promosi, sehingga perusahaan sangat perlu menyesuaikan persaingan pemasaran agar produk tidak tertinggal dan tetap eksis. Mitra kegiatan bergerak dalam bisnis kopi dengan merek harum manis. Dalam aktivitasnya menghadapi masalah terutama dalam hal pengetahuan tentang strategi pemasaran. Untuk itu, kegiatan pengabdian masyarakat ini bertujuan untuk membantu mitra dalam upaya menambah pengetahuan strategi pemasaran. Metode yang ditawarkan dalam kegiatan ini adalah pelatihan/sosialisasi dengan datang langsung ke lokasi mitra. Materi strategi pemasaran meliputi: unsur-unsur dalam bauran pemasaran, strategi segmentasi pasar, penetapan target pasar, diferensiasi dan positioning. Kegiatan ini meliputi berbagai bentuk strategi yang harus dilakukan dalam melayani konsumen. Hasil kegiatan yang dilakukan berjalan lancar, mitra mendapatkan bekal pengetahuan tentang strategi pemasaran, dalam upaya mitra menghadapi kondisi persaingan dan mempertahankan pasar yang sudah ada serta menambah pasar baru.
Penerapan Manajemen Kualitas untuk Meningkatkan Kepuasan Pelanggan di Usaha Parfume Azzwars Jl. Raya Aru Lubuk Begalung, Kota Padang Marila Sumiarti; Novela Rovitia; Ranti Yuli Yofani; Vicky Brama Kumbara
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2242

Abstract

Perfume is one of the human needs in the field of fragrances, where perfume has become part of the primary needs of some people. Therefore, it is very important to choose and use perfume with good quality products. Azzwars perfume is a perfume brand that is quite well known in West Sumatra. Azzwars perfume already has several branches in districts/cities in the West Sumatra region. Based on field surveys and observations made by the author at one of its branches on Jl. Raya Aru Lubuk Begalung looks empty of visitors. This is the author's interest to see how quality management is implemented to increase customer satisfaction in the business. The methods used in this research were observation and interviews. The results of this research on the implementation of quality management in Azzwars perfume are quite good, but it needs to be improved further in terms of marketing so that the Azzwars perfume business, especially the Lubuk Begalung branch, can be more widely known to the public. Thus, it is hoped that this research will be useful for business people and further research in increasing customer satisfaction in a business.
Determinasi Lokasi, Promosi Dan Kualitas Pelayanan Terhadap Minat Kunjung Melalui Kepuasan Konsumen Pada Daerah Wisata Harau Yulasmi; Brama Kumbara, Vicky
Jurnal Sains Informatika Terapan Vol. 1 No. 1 (2022): Jurnal Sains Informatika Terapan (Februari, 2022)
Publisher : Riset Sinergi Indonesia (RISINDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/jsit.v1i1.45

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Lokasi, Promosi dan Kualitas Pelayanan terhadap Minat Kunjung dengan Kepuasan Konsumen Sebagai pengambilan sampel yaitu dengan manggunakan Probability Sampling dengan menggunakan teknik Simple Random Sampling. Metode analisis yang digunakan adalah analisis korelasi, regresi linear bererganda dan analisis jalur (Path Analysis). Menggunakan SPSS 21.variabel intervening pada Daerah Wisata Harau. Metode pengumpulan data melalui kuisiner dengan sampel penelitian berjumlah 100 responden. Teknik Hasil penelitian diperoleh Lokasi,Promosi dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Konsumrn pada Daerah Wisata Harau. Lokasi, Promosi dan Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Minat Kunjung pada Daerah Wisata Harau. Kepuasan Konsumen memediasi Lokasi terhadap Minat Kunjung pada Daerah Wisata Harau. Kepuasan Konsumen memediasi Promosi terhadap Minat Kunjung pada Daerah Wisata Harau. Berarti Kepuasan Konsumen memediasi Kualitas Pelayanan terhadap Minat Kunjung pada Daerah Wisata Harau.
Pengaruh Gaya Kepemipinan dan Kesejahteraan Karyawan terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening pada PT. Kilang Lima Gunung Lubuk Begalung Padang Josep Parulian Pakpahan; Vicky Brama Kumbara; Chintya Ones Charli
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 2 (2024): APRIL: JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i2.1627

Abstract

Many factors influence employee performance, including leadership style, employee welfare, and job satisfaction. At PT Kilang Lima Gunung Lubuk Begalung Padang, there is a decrease in employee performance among most employees, as seen from the company's production level that does not meet the company's target. This study aims to analyze the influence of leadership style and employee welfare on employee performance with job satisfaction as an intervening variable at PT Kilang Lima Gunung Lubuk Begalung Padang. This study uses a quantitative research method that explores the influence between independent variables and dependent variables. The research data is collected through a survey questionnaire from 105 respondents and tested using Smart PLS (Partial Least Square). The results show that leadership style and employee welfare have a significant impact on job satisfaction and employee performance. As a recommendation, this study suggests that the company should focus on improving employee welfare and leadership style to enhance job satisfaction and employee performance.
Pengaruh Disiplin Kerja, Keselamatan Kerja Dan Kesehatan Kerja Terhadap Produktivitas Karyawan Pada PT. Teluk Luas Kota Padang Ahyar Ahyar; Vicky Brama Kumbara; Chintya Ones Charly
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.754

Abstract

AHYAR, 20101155310152, Department of Management in 2020, The Effect of Work Discipline, Occupational Safety and Occupational Health on Employee Productivity. This study aims to examine how much influence work discipline, occupational safety and occupational health have on employee productivity at PT. Teluk Luas Kota Padang. The method of collecting data through surveys and circulating questionnaires, with a population of 125 people sample 125 respondents obtained from the teknics saturated sample Formula. The analysis method used is path analysis using smartpls. The results of the research obtained based on the Partial Test There is a positive and significant influence between Work Discipline on Employee Productivity. There is a positive and significant influence between Work Safety and Employee Productivity. There is a positive and insignificant influence between Occupational Health and Employee Productivity.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Pegawai Melalui Kepuasan Kerja pada Rumah Tahanan Negara Klas II B Padang Gaury Febriani; Vicky Brama Kumbara; M. Afuan; Zelfi Yeni; Hilda Mary
Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v1i3.340

Abstract

This research aims to find out how much influence work motivation and work discipline have on employee performance through job satisfaction at the Class II B State Detention Center in Padang. Documentation methods and types of primary data.. Research results obtained based on partial tests (T tests) obtained: There is a significant positive influence of motivation on job satisfaction at the Kles II B Padang State Detention Center. There is a significant positive influence of Work Discipline on Job Satisfaction at the Kles II B Padang State Detention Center. The largest or dominant value is 0.906. There is an insignificant positive effect of motivation on employee performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.899. There is an insignificant positive influence of Work Discipline on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.906. There is a significant positive influence of Job Satisfaction on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.859. Job Satisfaction is able to mediate Motivation on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.899 and the smallest value is 0.822. Job Satisfaction is able to mediate Work Discipline on Employee Performance at the Kles II B Padang State Detention Center. The largest or dominant value is 0.906.
Co-Authors A Ide Triyosa Abdi Fadhlan Adi Purnama Afuan, Muhammad Agam Mei Yudha Agung Putra Hermawan Ahyar Ahyar Ai Elis Karlinda Aisyatur Rahmi Akhdiat Oktrinaldo Aminuyati Andika Putra Andre Ilyas Anisah Fitria Efendi Aniska, Susila Aprilia, Tiffa Aqilla Fadila Arfah Arifa Khairiza Azri Aulan, Dela Aulia Citra Azizi, Putri Bayu Amanda Beliya, Stafini Budi Arif Buswir, Amille Cantika Charli, Chintya Ones Crefioza, Omia Della Asmaria Putri Della Asmaria Putri Desi Permata Sari Dewantara, Masgar Dori Mittra Candana Dwi Intan Maysyaroh Edwin Adriansyah Damhuri Efendi, Firman Emil Salim Fadila, Aqilla Febriani, Shinta Ferna Kaswanti Fitri Hasanah Gaury Febriani Gunawan, Deandra Gusti Mayang Hamdi, Miftahul Hanna Pratiwi Hasmaynelis Fitri Hidayat, Rahayu Rahmah Hilda Mary Ikhlas Fathan Intania Putri Ananda Jelita Saputri Jesika Kiranda Josep Parulian Pakpahan Karimah, Sari Yazidhatul Karlinda, Aielis Kodri, Aida Nur Mohd Liddia Okta Sari Lusiana M Fahri Suryadi Fathan M Riski Mardhatila Fitri Sopali Marila Sumiarti Mayang, Gusti Mega Dwimulia Meri Andani Muhammad Agung Zamzam Muhammad Fadhil Fadhlullah Muhammad Ridwan Muhammad Ridwan Muhammad Wahyudi Mulyani, Sitti Rizki Nadya Violeta Amanda Nandan Limakrisna Neldi, Mondra Nengsi, Neni Sri Wahyuni Neni Sri Wayuni Ningsih Nia Nadilla Nisaul Hasanah Noferma, Fani Nofsri Suriyana Novela Rovitia Novella Sari Noviyudini, Azella Okta Sari, Liddia Olandari Mulyadi Olyvia Uqya Marlen Piko Arwanda Popi Anugerah Pransiska, Ririn Yulia Puja Permata Widia Putra, Dony Syah Putra, Ramdani Bayu Putri Ananda, Intania Putri Rahmawati Putri, Della Asmaria Putri, Okta Sari Heppy Putri, Rhenesa Rahul Fadrian Ranti Yuli Yofani Rio Andhika Putra Rivan Saputra, Rivan Rohsita Amalyah Rasyid Ronni Andri Wijaya Rosalinda, Dinda Rusandi, Fitri Safira, Olivia Sagitry, Afreliya Salsabila, Dhea Arza Saputri, Jelita Sari, Anggye Octha Mhanyang Serly Novia Putri Shelvina Meiliza Pramesti Sitti Rizki Mulyani Sitti Rizky Mulyani Suci, Vitria Anjela Susrianty Susrianty Sy, Muhtarrom Naufal Syakila, Aziza Rahmawati Wahyu Nengsri Putri Wahyuni, Anggun Sri Yeki Candra Yogi Rinaldi Yulanda Putri Yulasmi Yunita Yunita Yusmanita Yusmanita Yusvi Diana Yuwanda, Tonny Zahra Khairina Zaki Fadlur Rahman Zelfi Yeni Zio Saldono Putra Zulkhairatullail, Zulkhairatullail