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All Journal Jurnal Ekobistek JURNAL PENDIDIKAN TAMBUSAI Ensiklopedia of Journal YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Majalah Ilmiah UPI YPTK UPI YPTK Journal of Business and Economics Jurnal Pengabdian Masyarakat Nusantara Indo-MathEdu Intellectuals Journal Jurnal Ipteks Terapan : research of applied science and education Jurnal Pengabdian Multidisiplin pendidikan, science, teknologi, dan ekonomi Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Journal Of Science Education And Management Business Jurnal Sains Informatika Terapan (JSIT) Jurnal Ekonomi dan Binsis Tsaqofah: Jurnal Penelitian Guru Indonesia Governors Ensiklopedia Research and Community Service Review Jurnal Ekonomika Manajemen Dan Bisnis Indonesian Research Journal on Education Jurnal Multidisiplin Sahombu Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal of Management and Innovation Entrepreneurship (JMIE) JEBD Jurnal Pengabdian Sosial Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Bisinis Digital Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Jurnal Siber Multi Disiplin Jurnal Ilmu Manajemen Dan Pendidikan Journal of Business Economics and Management Global Leadership Organizational Research in Management Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN)
Vicky Brama Kumbara
Universitas Putra Indonesia YPTK Padang
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Pengaruh Promosi dan Minat Beli Terhadap Keputusan Pembelian dengan Kepercayaan Pelanggan Sebagai Variabel Intervening Pada Sunmoracoffe Haris Arsyad; Vicky Brama Kumbara; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4187

Abstract

This study aims to determine the extent of the influence of promotion and purchase interest on purchasing decisions with customer trust as an intervening variable at Sunmoracoffe. The research method used is Structural Equation Modeling (SEM) with Partial Least Squares (PLS) 4.0, using a questionnaire with 100 respondents. The results of data analysis show that there is a positive and significant effect of promotion on customer trust. There is a positive and significant effect of purchase intention on customer trust. There is a positive and significant effect of promotion on purchasing decisions. There is a positive and significant effect of purchase intention on purchasing decisions. There is a positive and significant effect of customer trust on purchasing decisions. There is a positive and significant effect of the promotion variable on the purchasing decision variable through the customer trust variable as an intervening variable. The effect of promotion on purchasing decisions and the effect of purchase interest on customer decisions at Sunmoracoffe.
Pengaruh Store Atmosphere dan Persepsi Harga Terhadap Kepuasan Konsumen dengan Kepercayaan Sebagai Variabel Intervening pada Cafe Dari Sini Aditya Rivaldo Rais; Vicky Brama Kumbara; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4188

Abstract

This study aims to find out how much influence Store Atmosphere and Price Perception on Consumer Trust with Trust as an intervening variable at Cafe Dari Sini. Method collection data through google form and questionnaires, which are distributed as mucl 150 respondents - In this study using the analysis tool structural Equation Modeling (SEM) using the Partial Least Square (PLS) 3.0. The results of this study indicate that Store Atmosphere has a positive and significant effect on consumer satisfaction at Cafe Dari Sini. Price perception has a positive and significant effect on consumer satisfaction at Cafe Dari Sini. Consumer trust has a positive and significant effect on consumer satisfaction at Cafe Dari Sini. Store Atmosphere has a positive and significant effect on consumer satisfaction through consumer trust as an intervening factor at Cafe Dari Sini. And price perception has a positive and significant effect on consumer satisfaction through consumer trust as an intervening factor at Cafe Dari Sini.
Pengaruh Digital Marketing dan Brand Awareness Terhadap Keputusan Pembelian Melalui Mediasi Kepercayaan Nofriandi Putra; Vicky Brama Kumbara; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4215

Abstract

This study aims to analyze the influence of Digital Marketing and Brand Awareness on Purchase Decision, with Customer Trush as a mediating variabel among Shopee users. The population of this research consists of Management studens at UPI YPTK, class of 2022. A quantitative method with a causal descriptive approch was employed. Data were collected through questionnaires distributed to respondents selected via purposive sampling technique. The data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of thisstudy are expected to demonstrate the extent to which digital marketing strategies and brand awareness effectiveness build consumer trush to enhance online purchase decision.
Knowledge Management dan Knowledge Sharing Terhadap Kinerja Pegawai Dengan Individual Innovation Capability Regi julianda; Vicky Brama Kumbara; Desi Permata Sari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4249

Abstract

This study aims to analyze the influence of Knowledge Management and Knowledge Sharing on Employee Performance, with Individual Innovation Capability as an intervening variable at the High Prosecutor's Office of West Sumatra. The method used in this research is quantitative, with a total of 60 respondents. The data analysis technique employed is Structural Equation Modeling (SEM) using SmartPLS. Data collection was conducted through the distribution of questionnaires designed using a Likert scale. The results of the study show that there is a negative and insignificant influence of Knowledge Management on Individual Innovation Capability. There is a positive and significant influence of Knowledge Sharing on Individual Innovation Capability. There is a negative and insignificant influence of Knowledge Management on Employee Performance. There is a positive and significant influence of Knowledge Sharing on Employee Performance. There is a positive and significant influence of Individual Innovation Capability on Employee Performance. Furthermore, the mediation test results indicate that Individual Innovation Capability is able to mediate the influence of Knowledge Sharing on Employee Performance.
Pengaruh Budaya Organisasi Dan Kepemimpinan Transformasional Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Kantor Badan Pusat Statistik Kota Padang Regita Syafitri; Vicky Brama Kumbara; Desi Permata Sari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4252

Abstract

Regita Syafitri, 22101155310268, Management Department, 2022, The Influence of Organizational Culture and Transformational Leadership on Employee Performance with Job Satisfaction as an Intervening Variable at the Padang City Central Statistics Agency Office, under the guidance of Mr. Dr. Vicky Brama Kumbara, S.E., M.M and Mrs. Dr. Desi Permata Sari, S.E., M.M. This study aims to determine and try to analyze the Influence of Organizational Culture and Transformational Leadership on Employee Performance with Job Satisfaction as an Intervening Variable at the Padang City Central Statistics Agency Office. This study is a Structural Equation Modeling (SEM) model with SmartPLS 3.0 analysis tools. The population and sample of this study are employees of the Padang City Central Statistics Agency Office. The research results found a significant influence between organizational culture and job satisfaction. There was a significant influence between transformational leadership and job satisfaction. There was a significant influence between organizational culture and employee performance. There was a significant influence between transformational leadership and employee performance. There was a significant influence between job satisfaction and employee performance. Job satisfaction mediated the influence of organizational culture on employee performance. Job satisfaction mediated the influence of transformational leadership on employee performance.
Pengaruh Kualitas Produk Dan Media Sosial Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Produk Iphone (Studi Kasus Pengguna Produk Iphone Pada Mahasiswa Di Universitas Putra Indonesia "YPTK" Padang) Mutiara Muliani; Vicky Brama Kumbara; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4258

Abstract

This study aims to determine and analyze the influence of product quality and social media on purchasing decisions with brand image as an intervening variable for iPhone products (A Case Study of iPhone Product Users Among Students at Universitas Putra Indonesia "YPTK" Padang). The population and sample of this study were iPhone users at UPI "YPTK" Padang. Primary data were collected through questionnaires and then analyzed using SEM-PLS (SmartPLS 4.0) to test the measurement and structural models. The results of the study found that Product Quality has a positive and significant effect on Brand Image. Social Media has a positive and significant effect on Brand Image. Product Quality has a positive and significant effect on Product Purchase Decisions. Social Media has a positive but insignificant effect on Purchase Decisions. Brand Image has a positive but insignificant effect on Purchase Decisions. Product Quality has a positive but insignificant effect on Purchase Decisions through Brand Image. Social Media has a positive but insignificant effect on Purchase Decisions through Brand Image
Analisis Pengaruh Beban Kerja Dan Technostressterhadap Kinerja Karyawan Dengan Motivasi Sebagaivariabel Intervening Pada Rumah Sakit Jiwa Prof. Dr. HB Saanin Padang Zahra Khairina; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of workload and technostress on employee performance with work motivation as an intervening variable at Prof. Dr. HB Saanin Mental Hospital, Padang. This research was motivated by fluctuations in organizational performance achievement, increasing demands for mental health services, and the implementation of hospital digital systems that potentially create technology-based work pressure. This study employed a quantitative approach using a survey method. The population consisted of all employees at Prof. Dr. HB Saanin Mental Hospital, Padang, with a total sample of 80 respondents selected through purposive sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that: (1) workload has a positive and significant effect on employee performance, (2) workload has a positive and significant effect on work motivation, (3) technostress has no significant effect on employee performance, (4) technostress has no significant effect on work motivation, (5) work motivation has a positive and significant effect on employee performance, (6) work motivation is able to mediate the effect of workload on employee performance, and (7) work motivation is not able to mediate the effect of technostress on employee performance. These findings suggest that workload management and enhancement of work motivation are crucial factors in improving employee performance in mental hospitals, while technostress was not proven to have a significant influence in this study.
Pengaruh Pengembangan Karir dan Beban Kerja Terhadap Loyalitas Pegawai dengan Stres Kerja Sebagai Variabel Intervening Pada Pada Balai Wilayah Sungai Sumatra V Padang Gheans Vero; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4976

Abstract

Employee loyalty is one of the important factors in organizational success, particularly in public institutions with high demands for service and work responsibilities. Employee loyalty problems may be influenced by several factors, including career development, workload, and work stress. This study aims to analyze the effect of career development and workload on employee loyalty with work stress as an intervening variable at the River Basin Center of Sumatra V Padang. This research employed a quantitative approach using a survey method through questionnaires distributed to employees as research respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS software. The results showed that career development had a negative and insignificant effect on work stress and employee loyalty. Workload had a positive and significant effect on work stress and employee loyalty. Furthermore, work stress had a positive and significant effect on employee loyalty. The mediation test revealed that work stress was unable to mediate the relationship between career development and employee loyalty but was able to mediate the relationship between workload and employee loyalty. This study implies that organizations need to manage workload and work stress effectively to improve employee loyalty
Pengaruh E-Training dan Kompensasi Terhadap Kinerja Karyawan dengan Knowledge Management Sebagai Variabel Intervening pada Radio Republik Indonesia Kota Padang Piko Arwanda; Vicky Brama Kumbara; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh E-Training dan Kompensasi terhadap Kinerja Karyawan dengan Knowledge Management sebagai variabel intervening pada Radio Republik Indonesia (RRI) Kota Padang. Metode pengumpulan data dilakukan melalui survei dengan menyebarkan kuesioner kepada 97 orang karyawan Radio Republik Indonesia (RRI) Kota Padang. Metode analisis data yang digunakan adalah analisis jalur (path analysis) dengan pendekatan Partial Least Square (PLS) menggunakan aplikasi SmartPLS. Hasil penelitian berdasarkan uji parsial menunjukkan bahwa E-Training berpengaruh signifikan terhadap Knowledge Management dan Kompensasi berpengaruh signifikan terhadap Knowledge Management. Selanjutnya, E-Training dan Kompensasi masing-masing berpengaruh signifikan terhadap Kinerja Karyawan, serta Knowledge Management berpengaruh signifikan terhadap Kinerja Karyawan. Lebih lanjut, hasil pengujian pengaruh tidak langsung menunjukkan bahwa E-Training berpengaruh signifikan terhadap Kinerja Karyawan melalui Knowledge Management sebagai variabel intervening, dan Kompensasi juga berpengaruh signifikan terhadap Kinerja Karyawan melalui Knowledge Management pada Radio Republik Indonesia (RRI) Kota Padang.
Dampak Penggunaan Teknologi, Dan Disiplin Kerja Terhadap Kemampuan Kerja Dengan Loyalitas Karyawan Sebagai Variabel Intervening Pada Radio Republik Indonesia Kota Padang Muhammad Wahyudi; Vicky Brama Kumbara; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar Dampak Penggunaan Teknologi, Dan Disiplin Kerja Terhadap Kemampuan Kerja Dengan Loyalitas Karyawan Sebagai Variabel Intervening Pada Radio Republik Indonesia Kota Padang. penelitian ini bersifat kuantitatif dan teknik pengambilan sampel berdasarkan teknik sampel jenuh, jika populasi tidak lebih dari 100 maka populasi tersebut dapat dijadikan sampel karena populasi dari objek penelitian terdapat 94 orang, maka semuanya bisa dijadikan sampel. Analisis data menggunakan bantuan software Smart PLS 3.0 version. Hasil penelitian yang didapati yaitu: Terdapat pengaruh signifikan antara Penggunaan Teknologi terhadap Loyalitas Karyawan pada Radio Republik Indonesia Kota Padang. Terdapat pengaruh signifikan antara Disiplin Kerja terhadap Loyalitas Karyawan pada Radio Republik Indonesia Kota Padang. Terdapat pengaruh signifikan antara Penggunaan Teknologi terhadap Kemampuan Kerja pada Radio Republik Indonesia Kota Padang. Tidak Terdapat pengaruh signifikan antara Loyalitas Karyawan terhadap Kemampuan Kerja pada Radio Republik Indonesia Kota Padang. Terdapat pengaruh signifikan antara Loyalitas Karyawan terhadap Kemampuan Kerja pada Radio Republik Indonesia Kota Padang. Loyalitas Karyawan memediasi Penggunaan Teknologi terhadap Kemampuan Kerja. Loyalitas Karyawan tidak memediasi Disiplin Kerja terhadap Kemampuan Kerja .
Co-Authors A Ide Triyosa Abdi Fadhlan Adi Purnama Adis Putra Syahditia Aditya Rivaldo Rais Afuan, Muhammad Agam Mei Yudha Agung Putra Hermawan Ahyar Ahyar Ai Elis Karlinda Aisyatur Rahmi Akbar . Akhdiat Oktrinaldo Alif Juliandra Khaira Aminuyati Andika Putra Andre Ilyas Andre Ilyas Anisah Fitria Efendi Aniska, Susila Aprilia, Tiffa Aqilla Fadila Arfah Arifa Khairiza Azri Arya Satria Yuda Aulan, Dela Aulia Citra Azizi, Putri Barmitoni Barmitoni Bayu Amanda Beliya, Stafini Budi Arif Buswir, Amille Cantika Charli, Chintya Ones Chintya Ones Charli Chintya Ones Charli Chintya Ones Charli Crefioza, Omia Dani Reka Putra Della Asmaria Putri Desi Permata Sari Desi Permata Sari Dewantara, Masgar Deyanda Indrian Fhaira Dimas Perdana Oskar Dimas Perdana Oskar Dira Fathimah Zahara Dori Mittra Candana Dwi Intan Maysyaroh Dwi Putri Edwin Adriansyah Damhuri Edwin Andriansyah Damhuri Efendi, Firman Emil Salim Fadila, Aqilla Fauzy Ahmad Siregar Febriani, Shinta Ferna Kaswanti Fitri Hasanah Gaury Febriani Gheans Vero Gunawan, Deandra Gusti Mayang Hamdi, Miftahul Hanna Pratiwi Haris Arsyad Hasmaynelis Fitri Hidayat, Rahayu Rahmah Hilda Mary Ikhlas Fathan Intania Putri Ananda Itrizal Itrizal Jelita Saputri Jesika Kiranda Josep Parulian Pakpahan Karimah, Sari Yazidhatul Karlinda, Aielis Kodri, Aida Nur Mohd Liddia Okta Sari Lina Lativa Lusiana M Fahri Suryadi Fathan M Furqon . M Riski Mardhatila Fitri Sopali Marila Sumiarti Mayang, Gusti Mega Dwimulia Meri Andani Muhammad Agung Zamzam Muhammad Albarkah Muhammad Fadhil Fadhlullah Muhammad Ridwan Muhammad Ridwan Muhammad Wahyudi Muhammad Zaky Mulyani, Sitti Rizki Mutiara Muliani Nadia Dwi Astri Nadya Violeta Amanda Nandan Limakrisna Neldi, Mondra Nengsi, Neni Sri Wahyuni Neni Sri Wayuni Ningsih Nia Nadilla Nia Nadilla Nia Nahdila Nisaul Hasanah Noferma, Fani Nofriandi Putra Nofsri Suriyana Novela Rovitia Novella Sari Noviyudini, Azella Okta Sari, Liddia Olandari Mulyadi Olyvia Uqya Marlen Piko Arwanda Popi Anugerah Pransiska, Ririn Yulia Puja Permata Widia Putra, Dony Syah Putra, Ramdani Bayu Putri Ananda, Intania Putri Rahmawati Putri, Okta Sari Heppy Putri, Rhenesa Rahul Fadrian Rangga Eka Putra Ranti Yuli Yofani Regi julianda Regita Syafitri Rezki Valent Rio Andhika Putra Rivan Saputra, Rivan Rohsita Amalyah Rasyid Ronni Andri Wijaya Rosalinda, Dinda Rusandi, Fitri Safira, Olivia Sagitry, Afreliya Salsa Billa Salsabila, Dhea Arza Saputri, Jelita Sari, Anggye Octha Mhanyang Sari, Rr Putri Intan Permata Serly Novia Putri Shelvina Meiliza Pramesti Sitti Rizki Mulyani Sitti Rizky Mulyani Suci, Vitria Anjela Susrianty Susrianty Sy, Muhtarrom Naufal Syakila, Aziza Rahmawati Wahyu Alpia Sari Wahyu Nengsri Putri Wahyuni, Anggun Sri Yeki Candra Yogi Rinaldi Yulanda Putri Yulasmi Yunita Yunita Yusmanita Yusmanita Yusvi Diana Yuwanda, Tonny Zahra Khairina Zaki Fadlur Rahman Zelfi Yeni Zikra Fadhilah Zio Saldono Putra Zulfikri Zulfikri Zulkhairatullail, Zulkhairatullail