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All Journal Niagawan Jurnal Pendidikan Ekonomi (JUPE) Jurnal Promosi Pendidikan Ekonomi JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Business Management Education (JBME) Briliant: Jurnal Riset dan Konseptual Jurnal Pemberdayaan Masyarakat Madani (JPMM) Journal of Business and Behavioural Entrepreneurship Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN EKONOMIS : Journal of Economics and Business SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI JTP - Jurnal Teknologi Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN Al-Ta'lim Dedication : Jurnal Pengabdian Masyarakat Jurnal Karinov Jurnal Abdi: Media Pengabdian Kepada Masyarakat JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Madaniya Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen Studies in Learning and Teaching Journal of Management - Small and Medium Enterprises (SME's) IJORER : International Journal of Recent Educational Research Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Abimanyu: Journal of Community Engagement Jurnal Pendidikan Administrasi Perkantoran (JPAP) Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS) Jurnal Pengabdian Masyarakat Bestari (JPMB) Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Pendidikan Tata Niaga (JPTN) Dedication : Jurnal Pengabdian Masyarakat Journal of Mandalika Literature El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Economic Education Analysis Journal Business and Accounting Education Journal Jurnal Kemitraan Masyarakat International Journal of Educational Evaluation and Policy Analysis Journal of Ekonomics, Finance, and Management Studies Dinamis: Jurnal Pengabdian Kepada Masyarakat
Raya Sulistyowati
Universitas Negeri Surabaya
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Journal : Jurnal Ecogen

 1 
Pengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop Nagigaluh Loryan Madjidan; Raya Sulistyowati
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.13068

Abstract

Globalization, which is increasing, is a factor in the formation of a single event. This is because an environmental issue exists, whether it is one of environmental protection or environmental degradation. Environmental degradation has been ingrained in society's worldview and has been widely publicized through mass or social media. Community and corporate actors are also attempting to improve their attitude and lifestyle in order to conserve the environment by determining the community's impression of green marketing or green marketing. The goal of this research is to get a comprehensive and simultaneous knowledge of the influence of green marketing methods and green items on green purchase intentions at zero-waste retailers. The method employs a quantitative descriptive approach to ascertain the relationship between the researcher's variables. The population in this study were consumers of Alang-Alang Zero Waste Store in Surabaya within 3 months (January-March 2022) as many as 150 respondents, sending samples back to 108 respondents who were sought using purposive sampling technique. Data analysis technique with multiple linear regression analysis, t test and F test. The results of this study suggest the partial and simultaneous effect of green marketing and green products on green purchase intention in alang-alang zero waste shop.
Pengaruh Promosi Berbasis Wisata Edukasi dan Inovasi Produk Batik Pecel Terhadap Volume Penjualan Dika Nur Idayati; Raya Sulistyowati
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.13059

Abstract

MSMEs are global organizations that carry out various important functions in economic development, including Indonesia which is one of the developing countries in the world. MSMEs in Indonesia over time continue to increase. However, during the pandemic there has been a very drastic decline. One of them is at the Pure Batik Gallery. The company's efforts to deal with this phenomenon are by carrying out new promotions and innovations such as conducting promotions based on educational tours and new innovations for batik pecel. With these problems, researchers have a goal in conducting research to better understand the impact of tourism-based promotion, education, and batik production innovation on sales volume simultaneously and sequentially. The method used to determine the relationship between variables and independent variables in an experiment using quantitative methods. The sample size for this research was generated using the basic random sampling technique with a sample size of about 100 people. Multiple linear regression analysis, t test, and F test were used for data analysis. The results of this study indicate that partially and simultaneously the promotional variables based on educational tourism, and the innovation variables in the production of batik pecel have a significant effect on sales volume.
Pengaruh Pembelajaran Kewirausahaan, Entrepreneurial Traits, dan Literasi Digital terhadap Rintisan Bisnis Mahasiswa Dyah Arsakiyana; Raya Sulistyowati
Jurnal Ecogen Vol 5, No 2 (2022): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v5i2.12958

Abstract

The increasingly rapid economic growth and the progress of the modern era of entrepreneurship are considered to be able to support the potential to increase economic growth. Growing interest in entrepreneurship is now getting more and more attention, especially for university students who are required to be economically independent. One of the ways to improve the spirit of entrepreneurship is by providing entrepreneurship courses. With the knowledge and attitudes already possessed by the students of the Faculty of Economics and Business, State University of Surabaya, they have implemented it by establishing a business startup. This study intends to analyze and determine the effect of learning entrepreneurship, entrepreneurial traits, and digital literacy on business startups for students of the Faculty of Economics and Business, State University of Surabaya. This quantitative study used 112 student respondents as the research sample. Data was collected using a questionnaire and processed using a Structural Equation Modeling (SEM) model using Partial Least Squares (PLS) which was processed using SmartPLS 3.0 software. This study concludes that learning entrepreneurship, entrepreneurial traits, and digital literacy can significantly influence student business startups.
Co-Authors Adham Afif Darmawan Afidahzulfa Afidahzulfa Agustin, Diana Aini, Lazimah Nur Akmalia Putri, Fina Aladawiya, Rabia Alfista Firdaus Amaliyah, Khoirotul AMELIA SETYAWATI, AMELIA Andhini, Surya Andy Prasetyo Wati ANGGA MARTHA MAHENDRA, ANGGA Anggarani, Mirwa Aniek Indrawati Anindhita Rosa Novianti aprilina susandini Armayanti, Nelly AYU PRATIWI, WIDYA A’rasy Fahrullah BAHTIAR, ANISA Bambang Suratman BAMBANG SURATMAN Bougi Agustarinda Saka Pertiwi Brilianita, Setia Chintami Surya Ayu Cici Yudita Wulandari Corry Yohana Cynthia Maharani Cynthia Maharani Danis Maulia Daru Putri Kusumaningtyas Dewi Sinta Dewi Sinta DIAH ANGGRAINI, IRMA Dian Anita Nuswantara Dika Nur Idayati Djoewita, Djoewita Dwi Yuli Rakhmawati Dyah Arsakiyana Efandri Agustian Eka Hendi Andriansyah Eka Julianti Efris Saputri Eka Retno Palupi Emi Supriharti Erlix Rakhmad Purnama Fahrezi, Muhammad Gibran Fanggidae, Apriana H.J. Fanggidae, Ronald Farij Ibadil Maula Farij Ibadil Maula Fatul Amelia, Miari Fidhyallah, Nadya Fadilah Fidhyallah, Nadya Fadillah Fitri Arlinda Flavia Rosemery Stelanys Oba Ebang Fransiska Sekar Kinasih Friyanto, Friyanto Gumilar Tintan Mulyansyah Hamidah, Nur Laila Harti Harti Herning Indriastuti Heryanto Susilo Hidayat, Nurdin Ibadil Maula, Farij Ima Khotimah Indy Astira Kause Putri3 Ira Juliana IRMA DIAH ANGGRAINI Ishomi, Muhammad Dzaki Izzahtus, Siska Jun Surjanti Karina Kusumadewi Khoirotul Amaliyah Khoirotul Amaliyah Kurniati, Fitrina Lestari, Fitra Dila Lili Adi Wibowo Liona Efrina S Lisa Lestari M Azizul Khakim M Wiro'i Marisa Intan Prawesti Martha, Jefry Aulia Masharyono Masharyono Masyrochatul Yusri Maula, Farij Ibadil Maulana, Dimas Avian Maulia, Danis Mei Nurkholifah Mei Nurkholifah Miftahul Jannah Mirwa Adiprahara Anggarani Mirwa Anggarani Moch Happy Shahrul Chabib Muafidah Muafidah Muafidah, Muafidah Mulyani, Heni Mulyono, Franky Prasetyo Mustakim Mustakim Musyaffi, Ayatulloh Michael Nagigaluh Loryan Madjidan Nasution, Hafifah Nenden Susilowati Ni'am, Minhajun Ningrum, Ananda Octavia NORIDA CANDA SAKTI Novi Trisnawati Novie Noordiana Rachma Yulia Pratiwi, Aulia Ayik Purnama, Erlix Rakhmad Puspo Dewi Dirgantari Putri Hestiningrum Rahayu Setya Ningsih Rahayu Setya Ningsih Rahman, Iradah Ratna Suhartini Reffandi, Krista Suci Ricky Eka Putra Ricky Eka Putra Rivo Nugroho Rizky Hidayat Almuzakir ROFIK JALAL ROSYANAFI Ronald P.C. Fanggidae Roni Faslah Ruben M. Nayve Jr Saino SAINO Sajiwo Tri Prakoso Salma Ananda Tiara Sanaji, Sanaji Sari, Wulan Iyhig Ratna Selfiah, Selfiah Septyan Budi Cahya Septyan Budy Cahya Septyan budy Cahya Siti Khoirun Annissa Siti Sri Wulandari Sri Setyo Iriani Suciati Suciati Sucihati, Roos Nana Sudarjo Sugangga, Amelia Sugangga, Fannie Sugangga, Rayyan Sul, Ratu Dintha Insyani Zukhruf Firdausi Sumbawati, Novi Surya Andhini Surya Andhini Syafitri, Novi Syahar Banu, Syahar Tareq Furas Tri Sudarwanto Tutut Putri Ramadani Tutut Putri Ramadani Umi Hidayah Ummi Zahrotissa’adah Veni Rafida Vinky Aurelia Putri Yuniar Vinky Aurelia Putri Yuniar Wahid, Moehammad Nasri Abdoel Wening Patmi Rahayu Wesi Lestari Wesi Lestari Wibowo, Daniel Pungkas Prastia Wibowo, Ristiaji Ari Widya Ayu Pratiwi Winanti Widyastuti Wiwik Cahyani WIWIN YULIANINGSIH Yafi Faishal Riskyady Yulita Pujiharti Zakiah, Rizka Zukhruf, Ratu Dintha Insyani