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Myrza Rahmanita
Sekolah Tinggi Pariwisata Trisakti
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Journal : Advances In Social Humanities Research

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Sustainable Geopark Tourism Destination Development Strategy Jannah, Miskol; Rahmanita, Myrza; Amaniati, Fetty
Advances In Social Humanities Research Vol. 3 No. 9 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i9.479

Abstract

This study aims to evaluate strategies for developing a sustainable geopark-based tourism destination in Air Batu Village, Merangin Regency, Jambi Province. The village is part of the Merangin Geopark area, which is known for its significant geological wealth, such as the presence of ancient plant fossils and unique natural landscapes. However, the development process of this tourism area still faces several obstacles, including limited infrastructure, low levels of community engagement, and suboptimal coordination between the village government and the Tourism Awareness Group (Pokdarwis). This research adopts a qualitative approach, utilizing data collection techniques such as direct observation, in-depth interviews, and documentation. Data analysis is conducted using the SWOT method to explore the strengths, weaknesses, opportunities, and threats related to sustainable geopark tourism development. The findings indicate that development efforts can be improved through cross-sector collaboration involving the government, local communities, and the private sector. The main focus should be directed toward enhancing supporting infrastructure, promoting the destination effectively, and strengthening the local economy based on its existing potential. This study is expected to provide constructive input for the formulation of strategic policies in the sustainable management of the Merangin Geopark and serve as an important reference for future related research.
Co-Authors ., NURBAETI Adam Rachmatullah Adriana Klara Parera Agung, Anak Agung Gde Agustina Manurung, Ram Ainun Alexander Fiandre Readi Amalia Mustika Amalia Mustika, Amalia Amaniati, Fetty Amrullah Amrullah Amrullah Amrullah Anak Agung Gde Agung Andini Anggia Septyaningtyas Angela, Patricia Naomi Anggara, Ary Angger Hidayat Ari Ekoprianto Arief Faizal Rachman Ashartono, Rakhmat Astariadi Kurniawan Aulia Heriza, Ichwan Bella Des Kharin Boediman, Surya Fadjar Budi Suyanto Budi Suyanto Candra Hidayat Devita Gantina Dewi Gita Kartika Dewi, Triana Rosalina Diena Mutiara Lemy Doni Muhardiansyah Elda Nurmalinda Elissa Letsoin Emenina Tarigan, Emenina Fachrul Husain Habibie, Fachrul Husain Fadhella, Rahmi Fatimah, Sithy Fernando, Nicky Fetty Asmaniati Fetty Asmaniaty Fitri Tanga, Wilda Florentinus, Harry Grace Mailo Gratia Wirata Laksmi Gratia Wirata Laksmi Gurning, Linda R M Hariani, Dina Harry Lesmana Haryono, Joko Henky Hermantoro Heny Ratnaningtyas Hera Oktadiana, Hera Hermantoro, Hengky Hermantoro, Henky Hidayat, Angger Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Hubner, Ira B. Husain Habibie, Fachrul Husna, Inayatul Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ingkadjaya, Rahmat Jane Millenia Jannah, Miskol Jaya, Lalu Aswadi Jessica Christina Joko Haryono Kaleb Yusuf Sinay Kefi, Putri Sion Desmy Kevin Rais Rachman Kharin, Bella Des Kusnedi, Rahmat Leonardo De Channell Lestari, Nia Kurnia Lionika Roselie Litani, Aymi Luh Putu Ratna Sundari M. Rahmad M. Rahmad, M. Rahmad Mafrudoh, Lut Marintan br Gurning, Linda Rotua Metasari, Defrita Millenia, Jane Muhammad Fauzan Mumin, Adhi Tri Na, Quan Nadine Azzahra Syah Ni Wayan Marsha Satyarini Nia Kurnia Lestari Novianty, Erlinda Novita Widyastuti, Novita Nurbaeti Nurbaeti . Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurmalinda, Elda Osman, Ismeth Emier Owen Edwardlis Parera, Adriana Klara Pelliyezer Karo Karo Pinontoan, Nexen Alexandre Prabowo, Yogan Daru Purnawan, Arif Hadi Purwanti Dyah Pramanik, Purwanti Dyah Putri Sion Desmy Kefi Rahayu, Nurti Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmat Ingkadjaya Rahmi Fadhella Rakhmat Ashartono Renanda, Alfiyyah Zalfah Reni Retnowati Resyah, Nur Isra Retno Sedah Mirah Murcahyaningrum, Salsabilla Rianto Rianto Ridiatno, Arta Rihi, Novrianto Basidi Riyanto, Wisnu Sakchai Setarnawat Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Satyarini, Ni Wayan Marsha Setarnawat, Sakchai Shirley Sulivinio Siahaan, Denny Sinay, Kaleb Yusuf Sithy Fatimah Sofian Lusa Somad, Djohari Sri Mariati Sri Mariati Sri Mariati Sulartiningrum, Sri Sulivinio, Shirley Sundring Pantja Djati Tania, Luthfia Renalda Thamrin, HM Tofiani, Sandra Triana Rosalina Dewi Vienna Artina Sembiring, Vienna Artina Wahjono, Budi Wahjono, Faisal Wijayanti Dewi Prabandari Willy Arafah Willy Arafah, Willy Winda Ningsih Yogan Daru Prabowo Yohana F. Cahya Palupi Meilani Yoshie Sukendar Anwar Zitao, Liu