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Determination of Repurchase Intention for Transjakarta Bus: Analysis of Service Experience, Information Quality, and Service Innovation Gunawan, Aang; Yuliantini, Yuliantini; Olfebri, Olfebri; Fahriza, Basri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4902

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Mitigating the Gridlock: A Hybrid VISSIM-Based Evaluation of Traffic Engineering and Demand Management Strategies for Urban Superblocks Kuntara, Adie; Suryobuwono, Abdullah Ade; Indrawan, Rully; Olfebri; Setyawati, Aswanti
Jurnal Ilmu Multidisiplin Vol. 4 No. 6 (2026): Jurnal Ilmu Multidisplin (Februari - Maret 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i6.1715

Abstract

Urban superblocks integrating mixed-use developments generate substantial traffic volumes that threaten to overwhelm existing arterial networks in rapidly urbanizing cities. This study evaluates the operational traffic impacts of the Pakuwon superblock development in Bekasi, Indonesia, using PTV VISSIM microsimulation calibrated against Indonesian Road Capacity Guidelines (PKJI 2023). The research employs a hybrid methodology combining traffic engineering interventions with transportation demand management (TDM) strategies following the Avoid-Shift-Improve (ASI) framework. Baseline simulations reveal catastrophic network failure without mitigation, with volume-to-capacity (V/C) ratios reaching 1.81 and Level of Service (LOS) F on critical arterial segments. The study tested four alternative scenarios, with Alternative 3 (flyover construction combined with comprehensive TDM measures achieving 10% private vehicle reduction) demonstrating optimal performance. Post-mitigation simulations show V/C ratios reduced to 0.69 (average 47% improvement), speeds increased by 36%, and LOS improved to C-D across all segments. Findings demonstrate that integrating physical infrastructure improvements with binding demand management policies is essential for sustainable urban development in congested Asian cities. The research contributes a replicable methodological framework for traffic impact assessment that transcends conventional geometric-only approaches.
Pengaruh Kualitas Merek yang Dipersepsikan dan Kesadaran Merek terhadap Niat Pembelian Kembali yang Dimediasi oleh Keterlibatan Pelanggan pada Qatar Airways, Jakarta, Indonesia Earny Ambarsari; Lira Agusinta; Olfebri Olfebri; Sandriana Marina
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8049

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Industri penerbangan internasional menghadapi persaingan yang semakin ketat seiring dengan pemulihan pascapandemi COVID-19, sehingga maskapai dituntut tidak hanya menarik pelanggan baru tetapi juga mempertahankan pelanggan yang sudah ada melalui peningkatan niat pembelian kembali. Meskipun Qatar Airways dikenal sebagai maskapai premium dengan reputasi global, di pasar Jakarta, Indonesia masih terdapat tantangan operasional dan persaingan yang berpotensi memengaruhi loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh brand perceived quality dan brand awareness terhadap repurchase intention yang dimediasi oleh customer engagement pada pelanggan Qatar Airways di Jakarta, Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian eksplanatori. Populasi penelitian adalah pelanggan Qatar Airways di Jakarta, dengan sampel sebanyak 220 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner berbasis skala Likert, sedangkan teknik analisis data menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa brand perceived quality dan brand awareness berpengaruh positif dan signifikan terhadap customer engagement dan repurchase intention. Selain itu, customer engagement berpengaruh signifikan terhadap repurchase intention serta terbukti memediasi pengaruh brand perceived quality dan brand awareness terhadap niat pembelian kembali. Penelitian ini menyimpulkan bahwa keterlibatan pelanggan merupakan faktor kunci dalam membangun loyalitas pelanggan. Oleh karena itu, disarankan agar Qatar Airways terus meningkatkan kualitas layanan, memperkuat strategi kesadaran merek, dan mengembangkan program keterlibatan pelanggan yang berkelanjutan di pasar Indonesia.
Rancangan Tata Letak Gudang Share Storage Distributor Cat dengan pendekatan Systematic layout planning Ahmad Zaenal Abidin; Sita Aniisah Sholihah; Olfebri Olfebri
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8167

Abstract

Penelitian ini bertujuan merancang tata letak gudang barang jadi yang optimal dengan mengintegrasikan metode Systematic Layout Planning (SLP) dan Shared Storage. Hasil penelitian menunjukkan peningkatan efisiensi operasional yang signifikan, di mana waktu pemrosesan berkurang dari 25 menit menjadi 12 menit, mencerminkan peningkatan kecepatan proses lebih dari 50%. Temuan ini memvalidasi teori bahwa tata letak yang efektif mampu meminimalkan waktu tunggu (delay) yang berlebihan. Penerapan Shared Storage terbukti meningkatkan kapasitas gudang sebesar 40%, memungkinkan penyimpanan hingga 677 palet dari kapasitas awal 484 palet. Selain itu, reorganisasi ini berhasil mengurangi kesalahan pengiriman melalui penempatan strategis produk kategori A di area yang mudah dijangkau dan dekat dengan pintu akses (I/O). Prinsip ini secara efektif mempercepat siklus pengambilan dan pengiriman barang, sehingga meningkatkan daya saing perusahaan melalui alur transformasi material yang lebih lancar dan terorganisir.
The Role of Brand Image in Enhancing Repurchase Intention of Low-Cost Carrier Airlines Olfebri, Olfebri; Yuliantini , Yuliantini; Gunawan, Aang; Susanto, Primadi Candra; Nasrullah , Nasrullah; Darunanto, Danang
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6326

Abstract

Purpose: This study aims to analyze the impact of service quality, on-time performance, and promotions on the repurchase intention of low-cost carrier (LCC) users, both directly and indirectly, through brand image as a mediating variable. Methodology/approach: A qualitative descriptive approach with a literature review was used. Data were collected from internationally indexed articles in databases such as Scopus, Web of Science, and Google Scholar. The selected literature was analyzed using data reduction techniques, data presentation in matrix form, and comparative synthesis to identify patterns and differences between the relevant studies. Results: The results show that service quality, on-time performance, and promotions influence repurchase intention among LCC users, either directly or through brand image. Brand image has been proven to act as a mediating variable that strengthens the relationship between operational and marketing factors and the repeat purchase. Conclusions: This study confirms that the competitive advantage of LCC is determined not only by price but also by brand perception built through user service experiences. Brand image plays a significant role in enhancing repurchase intentions. Contribution: This study contributes to the theoretical understanding of consumer behavior in the airline industry, particularly in explaining the role of brand image as a mediating mechanism between service quality, time performance, promotions, and repurchase intention. Limitation: The limitation of this study lies in the use of a literature review method, which does not involve direct empirical testing of primary data from airline passenger.