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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Bisnis Transportasi dan Logistik Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ilmu Multidisplin Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Sosial dan Sains MANAGER: Journal of Management and Administration Science Barongko : Jurnal Ilmu Kesehatan Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi International Journal of Economics and Management Sciences Jurnal Siber Transportasi dan Logistik Jurnal Kemitraan Masyarakat Jurnal Pelayanan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Logistica : Journal of Logistic and Transportation
Olfebri
Institut Transportasi Dan Logistik Trisakti
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Pemberdayaan UMKM Keripik Melalui Pelatihan Digital Marketing di Desa Kasomalang Kulon, Kecamatan Kasomalang, Kabupaten Subang Irwan Chairuddin; Juliater Simarmata; Olfebri Olfebri; Aang Gunawan; Amrulloh Ibnu Kholdun
Jurnal Pelayanan Masyarakat Vol. 3 No. 2 (2026): Juni: JPM :Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v3i2.3296

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting community economic growth; however, they still face various challenges in digital marketing. The problems encountered by chip-producing MSMEs in Kasomalang Kulon Village, Kasomalang District, Subang Regency include limited understanding of digital marketing, underutilization of social media as a promotional tool, insufficient skills in creating digital marketing content, the absence of a well-planned branding strategy, and limited market reach. This Community Service Program (PkM) aimed to improve the digital literacy of MSME owners, enhance their ability to use social media for business promotion, develop their digital content creation skills, expand market reach, and increase business competitiveness. The program was conducted offline through socialization, training sessions, interactive discussions, and hands-on practice on April 17, 2026, at Kasomalang Kulon Tourism Village, Subang Regency. The results indicated an improvement in participants’ understanding of digital marketing concepts, the effective use of social media for product promotion, techniques for creating attractive product photos and videos, and the importance of branding in business development. In addition, participants gained insights into digital marketing strategies that can be utilized to expand the market reach of their chip products. The program had a positive impact on strengthening the capacity of MSME owners to develop more competitive businesses, adapt to technological advancements, and pursue sustainable market expansion.
Co-Authors A.A. Ketut Agung Cahyawan W Aang Gunawan Aang Gunawan Aang Gunawan Aang Gunawan, Aang Agus Suhendra Agusinta, Lira Agustin, Dita Amelia Ahmad Zaenal Abidin Aisyah Rahmawati Aisyah Rahmawati Alfais Amin Darmawan Amrulloh Ibnu Kholdun Andri Andri Andri Primadi Andri, Gus Aswanti Setyawati Aswanti Setyawati Basri Fahriza Cecep Pahrudin, Cecep Darunanto, Danang Deslida Saidah Earny Ambarsari Ega Ananda Dwi Syahputra Euis Saribanon, Euis Gede Prandali, Bayu Grace Markella Grace Rumondang Grace Vita Vidyani Gus Andri Hadi Prayitno, Hadi Hadi Setyabudi Pramono Haris Haris Haris Haris Haris Haris, Haris Harry Purwoko Ika Utami Yulihapsari Indrawan, Rully Irwan Chairuddin Juliater Simarmata Kuntara, Adie Langas Denny Siahaan Lira Agusinta Madi Pradana Markus Wibowo Mawadi, Citra Putri Muhammad Harri Pasakti Nugroho Muhammad Tohir Nasrullah , Nasrullah Nasrullah Nasrullah Nursery Alfaridi Okin Ringan Purba Okin Ringan Purba Okta Bagus Maulana Otto Sugiharto Prakoso Pannyiwi, Rahmat Pasa, Inda Tri Peppy Fachrial Prasadja Ricardianto Prasetiyo, Boy Fajar Primadi Candra Susanto Raden Didiet Rachmat Hidayat Reza Fauzi Jaya Sakti Riza Lestari Riza Lestari Rohana Sitanggang Sandriana Marina Sandriana Marina Sarinah Sihombing Sita Aniisah Sholihah Sitanggang, Nadia Veronica Sitanggang, Rohana Sitanggang, Rohana Slamet, Asep Gunawan Sugiyanto Sugiyanto Sugiyanto Sugiyanto Suryobuwono, Abdullah Ade Wardhana, Aditya Wasil, Mohammad Yahya Kuncoro Yochanan, E. Yuliantini Yuliantini Yuliantini , Yuliantini Yuliantini Yuliantini Yuliantini Yuliantini