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Factors Affecting Customer Repurchase Intention: Case Study on Food Delivery Application Anisya Tiara Isnaini; Mohammad Rizan; Ika Febrilia
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 1 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.1.1

Abstract

This study aimed to determine the direct effect of e-service quality, e-promotion, and perceived value variables on repurchase decision. As well as the indirect effect between e-service quality and e-promotion on repurchase decision through perceived value as an intervening variable. The research uses a quantitative approach and the data collection method uses a survey method with an instrument like a questionnaire. The object of research is 260 users of the McDelivery application who are domiciled in the JABODETABEK area, aged 17 years and over, who have seen/used the McDelivery online promotions McDelivery application to shop at least twice in the last six months. The data analysis technique used SPSS software and SEM analysis used LISREL software to process and analyze the research data. The results of the hypothesis test show that: (1) e-service quality affects repurchase decision; (2) e-promotion affects repurchase decision; (3) e-service quality affects repurchase decision through perceived value; (4) e-promotion affects repurchase decision through perceived value; (5) e-service quality affects perceived value; (6) e-promotion affects perceived value; (7) perceived value affects repurchase decision.
FAKTOR-FAKTOR YANG MEMENGARUHI NIAT BELI DAN KESEDIAAN MEMBAYAR HARGA PREMIUM UNTUK GREEN SKINCARE Novan Yonatan Seilatu; Osly Usman; Ika Febrilia
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 13 No 02 (2022): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.013.2.09

Abstract

Penelitian ini bertujuan untuk menguji pengaruh signfikan1) social media influencer terhadap consumer purchase intention, 2) environmental consciousness terhadap consumer purchase intention, 3) consumer innovativeness terhadap consumer purchase intention, 4) consumer purchase intention terhadap willingness to pay premium Metode pengumpulan data menggunakan survei dengan instrumen berupa kuesioner yang disebarkan secara online. Objek penelitian ini adalah responden pengguna rutin skincare dan sedang mempertimbangkan untuk membeli green skincare serta responden merupakan warga DKI Jakarta. Terdapat 272 responden yang dianalisis menggunakan SPSS versi 26 dan SEM (Structural Equation Model) dari software AMOS versi 26 untuk mengelola data dan menganalisis data hasil penelitian. Hasil penelitian ini berdasarkan hipotesisnya menunjukkan bahwa seluruh hipotesis diterima dan signifikan.
PELATIHAN KOMPREHENSIF PENULISAN ARTIKEL ILMIAH GUNA MENDUKUNG PENINGKATAN PUBLIKASI PADA PERGURUAN TINGGI SWASTA DALAM NEGERI Dewi Agustin Pratama Sari; Ika Febrilia; Sholikhah Sholikhah; Agung Kresnamurti Rivai Prabumenang; Ryna Parlyna; Andi Muhammad Sadat; Nofriska Krissanya; Sofhia Nurul Azizah
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 6 (2022): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v6i6.11035

Abstract

Abstrak: Berdasarkan analisis situasi yang dilakukan, permasalahan yang menjadi dasar pengabdian diantaranya masih terbatasnya kemampuan mahasiswa tingkar akhir maupun dosen di beberapa Perguruan Tinggi Swasta Dalam Negeri dalam mengidentifikasi research gap, terbatasnya kemampuan penguasaan teknik parafrasa dan pemanfaatan software plagiarisme. Berdasarkan masalah yang ada,maka tujuan pengabdian ini yaitu memberikan pelatihan komprehensif penulisan artikel ilmiah yang mencakup identifikasi research gap, penguasaan teknik parafrase, serta pemanfaatan software plagiarisme guna mendukung peningkatan publikasi pada Perguruan Tinggi Swasta Dalam Negeri. Kegiatan pengabdian ini dilaksanakan dalam bentuk pelatihan secara daring yang dilakukan bersama dengan YKPN Yogyakarta dan STIAB Jinarakkhita Lampung sebagai mitra. Pada pelatihan ini diikuti oleh 349 peserta yang terdiri dari dosen dan mahasiswa baik dari UNJ maupun dari perguruan tinggi mitra. Evaluasi kegiatan dilaksanakan dengan menyebarkan form yang berisi berbagai pertanyaan. Dari hasil form yang disebarkan diperoleh informasi bahwa 61,4% peserta yang menyatakan setuju bahwa mereka dapat memahami dengan baik mengenai materi yang disampaikan serta terdapat 66% peserta yang meningkat pemahamannya dan siap praktik.Abstract: Based on the situation analysis carried out, the problem that became basis of the service include the limited ability of students and lecturers at several Domestic Private Universities in identifying research gaps, paraphrasing techniques and the use of plagiarism software. Based on the problem, the purpose of this community dedication is to provide training in writing scientific articles that include research gaps, paraphrasing techniques, and the use of plagiarism software to support increased publications. This community dedication was carried out in the form of a brave training carried out together with YKPN Yogyakarta and STIAB Jinarakkhita Lampung as partners. This training was attended by 349 participants consisting of lecturers and students. Evaluation of activities by distributing forms containing various questions. From the results of the form distributed, information was obtained that there were 61.4% of participants who agreed that they could understand well the material delivered and there are 66% of participants who increase their understanding and ready to practice.
The Influence Of Social Media Marketing And Celebrity Endorsement On Purchase Intention Griselda, M. Edo Suryawan Siregar, Ika Febrilia
Islamic Education Journal Volume 2 Issue 1 February 2023
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of social media marketing and celebrity endorsements on Tokopedia's purchase intention and the mediating role of brand image in this relationship. The method of data collection was done through a questionnaire to 240 respondents. Using a purposive sampling technique, the respondents are residents of DKI Jakarta who have seen one of the social media accounts and posted a Tokopedia advertisement. Data analysis was performed using SPSS version 26 software and SEM (Structural Equation Model) with LISREL software version 8.8. The results showed that social media marketing and celebrity endorsements significantly affected brand image. Therefore, brand image has a significant effect on purchase intention and has a fully mediating role in the relationship between social media marketing and celebrity endorsement of purchase intention.
Influence of Customer Relationship Management and Service Quality on Customer Loyalty Mediated by Customer Satisfaction A'am Ar Rosyad; Ika Febrilia; Rahmi
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1634

Abstract

This study aims to determine the effect of customer relationship management and service quality on loyalty mediated by customer satisfaction with case studies on e-commerce Shopee users in Jabodetabek. The variables measured in this study are customer relationship management (CRM), service quality, customer loyalty, and customer satisfaction. The population in this study is Jabodetabek people who use e-commerce Shopee. This study uses a quantitative type using a probability sampling technique. The selected sample in the Jabodetabek study is people who actively use e-commerce Shopee by making at least 5 purchases in the last 3 months with an age range of 17-39 years old. This study uses SEM data analysis model on AMOS version 21. The results of this study indicate that there is an influence between CRM and customer loyalty. CRM influences customer satisfaction. And service quality influences customer loyalty. Service quality affects customer satisfaction. Likewise, service quality can mediate customer loyalty and customer satisfaction. CRM can mediate customer loyalty and customer satisfaction. Likewise, service quality can mediate customer loyalty and customer satisfaction. CRM can mediate customer loyalty and customer satisfaction. Likewise, service quality can mediate customer loyalty and customer satisfaction. CRM can mediate customer loyalty and customer satisfaction.
Analisis Pengaruh Customer Experience dan E-Service Quality terhadap Customer Satisfaction pada Pengguna Transportasi Online di Jakarta Nur Faizi; Ika Febrilia; Rahmi
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.05

Abstract

This study aims to examine the effect of customer experience and e-service quality on customer satisfaction of online transportation users in Jakarta. Data were collected by applying the purposive sampling method using a Likert scale. The samples collected were 200 respondents with the criteria of UNJ economics faculty students who had used Gojek in Jakarta at least twice. The researcher collected the data with a questionnaire Liker scale of 1-5. The data were processed using SPSS version 25 software to test their validity and reliability. Data analysis testing using Amos software version 21. Based on the data that has been collected and analyzed, there is an influence between customer experience on customer satisfaction, e-service quality on customer satisfaction, as well as customer experience and e-service quality. to customer satisfaction. This study aims to examine the effect of customer experience and e-service quality on customer satisfaction of online transportation users in Jakarta. Data were collected by applying the purposive sampling method using a Likert scale. The samples collected were 200 respondents with the criteria of UNJ economics faculty students who had used Gojek in Jakarta at least twice. The researcher collected the data with a questionnaire Liker scale of 1-5. The data were processed using SPSS version 25 software to test their validity and reliability. Data analysis testing using Amos software version 21. Based on the data that has been collected and analyzed, there is an influence between customer experience on customer satisfaction, e-service quality on customer satisfaction, as well as customer experience and e-service quality. to customer satisfaction.
Pengaruh Service Quality dan Trust Terhadap Customer Loyalty dengan Customer Satisfaction sebagai Intervening pada Aplikasi Jasa Kesehatan X Muhammad Dimas Aditya; Basrah Saidani; Ika Febrilia
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 3 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of service quality and user trust of an application product on customer loyalty with customer satisfaction as an intervening at the Halodoc E-Health service provider company. This paper is a quantitative research with data collection method using a questionnaire survey instrument, non-probability sampling technique and sample selection using purposive sampling. The object of this research is 201 respondents who have used the Halodoc application at least three times in the last six months. This research in processing data and research results, using Lisrel. Based on the results of research that has been done, it shows that service quality has a positive and significant effect on customer satisfaction, as well as trust on customer satisfaction, customer satisfaction with customer loyalty which is also positively and significantly correlated. Meanwhile, service quality to customer loyalty has a relationship that does not have a positive and insignificant effect, and trust to customer loyalty which, although it has a positive relationship, is not significant. The results of this study also show a positive and significant indirect relationship between service quality and customer loyalty with customer satisfaction as a mediating variable. And trust and customer loyalty with customer satisfaction as a mediating variable. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh service quality dan trust pengguna suatu produk aplikasi terhadap customer loyalty dengan customer satisfaction sebagai intervening pada perusahaan penyedia layanan E-Health Halodoc. Penelitian ini merupakan penelitian kuantitatif dengan metode pengumpulan data menggunakan instrumen survei kuesioner, teknik non-probability sampling dan pemilihan sampel menggunakan purposive sampling. Objek dari penelitian ini adalah 201 responden yang telah menggunakan aplikasi Halodoc minimal tiga kali dalam enam bulan terakhir. Penelitian ini dalam mengolah data dan hasil penelitian, menggunakan Lisrel. Berdasarkan hasil penelitian yang telah dilakukan, menunjukan bahwa service quality berpengaruh secara positif dan signifikan terhadap customer satisfaction, begitu pula dengan trust terhadap customer satisfaction, customer satsfaction dengan customer loyalty yang juga berkorelasi positif dan signifikan. Sedangkan service quality terhadap customer loyalty memiliki hubungan yang tidak berpengaruh secara positif dan tidak signifikan, dan trust terhadap customer loyalty yang walaupun memiliki hubungan positif, namun tidak signifikan. Hasil penelitian ini juga menunjukan hubungan tidak langsung yang positif dan signifikan, antara service quality dan terhadap customer loyalty dengan customer satisfaction sebagai variabel mediasi. Dan trust dan terhadap customer loyalty dengan customer satisfaction sebagai variabel mediasi.
Faktor-Faktor Ketertarikan Berkunjung ke Daerah Wisata di Yogyakarta Ayu Siti Ayu Fauziah; Usep Suhud; Ika Febrilia
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 1 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0301.09

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh factor-faktor apa saja yang berpengaruh terhadap ketertarikan berkunjung ke objek wisata di Yogyakarta. Objek penelitian menggunakan metode survey data statistik yang dimana merupakan tipikal penelitian kuantitatif, dengan instrument berupa kuesioner. Jumlah responden penelitian ini adalah 200 responden yang telah berkunjung ke Kota Yogyakarta. Analisa data dalam penelitian ini menggunakan SPSS versi 25 dan SEM dengan program AMOS versi 24. Hasil penelitian ini menunjukkan bahwa hipotesis pertama menyatakan bahwa variable citra Destinasi berpengaruh positif dan signifikan terhadap Kertertarikan Berkunjung, hipotesis kedua menyatakan bahwa variable Daya Tarik Budaya berpengaruh positif dan signifikan terhadap Ketertarikan Berkunjung hipotesis, ketiga menyatakan bahwa variable Promosi Media Sosial berpengaruh positif dan signifikan terhadap Ketertarikan Berkunjung, hipotesis keempat menyatakan bahwa variable Kualitas Layanan berpengaruh positif dan signifikan terhadap Ketertarikan Berkunjung dan hipotesis kelima variable Aksesibilitas berpengaruh positif dan signifikan terhadap Ketertarikan Berkunjung.
Pengaruh Nilai-Nilai Fungsional, Sosial, dan Emosional terhadap Niat Beli Barang Virtual Game Online Arianto Hanief Alfarisi; M. Edo Suryawan; Ika Febrilia
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 1 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0301.22

Abstract

Competitive gaming or e-sport has become popular. Mobile Legends Bang Bang is one of the most popular competitive game with actual official contest at the 2019 Southeast Asian Games. Problems such as Lucky Box system, Emblem Fragment system, defects in character appearance, event security issues and skin exclusivity policies give special importance in order to study the factors that can make someone buy virtual goods. The purpose of this study is to know the effect of functional, social, and emotional values toward online game virtual item purchase intention. Data collection methods using questionnaires. The sampling methods of this research is purposive sampling. The sampling technique used was purposive sampling. Data analysis using SPPS version 25 and SEM (Structural Equation Modeling) AMOS version 25. Hypothesis test shows: character competency, monetary value, social relationship support and aesthetic value have a positive and significant effect on purchase intention, aesthetic value and functional quality has a positive and significant effect on the expression of social self-image. The results of this study are useful for the developer, to create a better strategy in increasing purchase intention of virtual goods for the online game Mobile Legends Bang Bang. Competitive gaming atau e-sport telah menjadi cabang olahraga yang populer. Mobile Legends Bang Bang adalah salah satu game yang memiliki kontes resmi pada Southeast Asian Games 2019. Permasalahan Lucky Box, sistem Emblem Fragment, kecacatan pada tampilan karakter, permasalahan keamanan event dan kebijakan eksklusivitas skin memberikan arti penting tersendiri kepada pihak pengembang game Moonton untuk mempelajari faktor-faktor yang dapat membuat seseorang membeli barang virtual. Penelitian ini bertujuan untuk mengetahui pengaruh nilai-nilai fungsional, sosial, dan emosional terhadap niat beli. Sumber data menggunakan data primer dengan metode pengumpulan data menggunakan kuesioner Teknik pengambilan sampel menggunakan purposive sampling. Analisis data menggunakan SPPS versi 25 dan SEM (Structural Equation Modeling) AMOS versi 25. Hasil pengujian hipotesis menunjukkan: kompetensi karakter, nilai moneter, dukungan hubungan sosial dan nilai estetika berpengaruh positif dan signifikan terhadap niat beli nilai estetika dan kualitas fungsional berpengaruh positif dan signifikan terhadap ekspresi citra diri sosial. Hasil penelitian ini bermanfaat bagi pihak pengembang Moonton, untuk membuat strategi yang lebih baik dalam meningkatkan niat beli barang virtual game online Mobile Legends Bang Bang.
Pengaruh Electronic Word of Mouth, Destination Image, Attitude Toward Destination dan Destination Trust terhadap Visit Intention: Studi pada Generasi Z di Jabodetabek Aldrian; Usep Suhud; Ika Febrilia
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.14

Abstract

This study aims to examine the effect of e-wom, destination image, attitude toward destination, destination trust, and visit intention. This research uses quantitative methods. Collecting data using a questionnaire. The subjects of this study were 217 respondents who live in the Jabodetabek area. Data analysis using SPSS and AMOS version 24. The results show that the first hypothesis proves that e-WoM has a positive and significant effect on the image of the destination received. The second hypothesis proves that e-WoM has a positive and significant effect on attitudes towards accepted goals. The third hypothesis proves that e-WoM has a positive and significant effect on the goals of trust received. The fourth hypothesis proves that e-WoM has a positive and significant effect on rejected visit intentions. The fifth hypothesis proves that the image of the destination has a positive and significant effect on the intention of being rejected. Hypothesis Prove that attitude towards the destination has a positive and significant effect on visit intention is rejected. The seventh hypothesis proves that destination trust has a positive and significant effect on the intention of the visit received. Penelitian ini bertujuan untuk menguji pengaruh e-wom, destination image, attitude toward destination, destination trust, dan visit intention. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data menggunakan kuesioner. Subjek penelitian ini adalah 217 responden yang berdomisili di wilayah Jabodetabek. Analisis data menggunakan SPSS dan AMOS versi 24. Hasil penelitian menunjukkan bahwa hipotesis pertama membuktikan e-WoM berpengaruh positif dan signifikan terhadap destination image diterima. Hipotesis kedua membuktikan e-WoM berpengaruh positif dan signifikan terhadap attitude toward destination diterima. Hipotesis ketiga membuktikan e-WoM berpengaruh positif dan signifikan terhadap destination trust diterima. Hipotesis keempat membuktikan e-WoM berpengaruh positif dan signifikan terhadap visit intention ditolak. Hipotesis kelima membuktikan destination image berpengaruh positif dan signifikan terhadap visit intention ditolak. Hipotesis keenam membuktikan attitude toward destination berpengaruh positif dan signifikan terhadap visit intention ditolak. Hipotesis ketujuh membuktikan destination trust berpengaruh positif dan signifikan terhadap visit intention diterima.
Co-Authors A'am Ar Rosyad Ade, Anindya Dala Agung Kresnamurti Rivai Prabumenang Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad, Siti Noor Bayaah Aldrian Alyssa Anindya Putri Andi Muhammad Sadat Andi Muhammad Sadat Andi Muhammad Sadat Anggraeni, Adjeng Laksmi Anisya Tiara Isnaini Annisa Lutfia Arianto Hanief Alfarisi Ati Sumiati Ati Sumiati ATI SUMIATI, ATI Ayu Siti Ayu Fauziah Azizi, Muhammad Abid Azzahrah Putri Haykal Basrah Saidani Basrah Saidani Berutu, Meta Bara Chusnanik Mufidah Cindy, Vera Deyana Dalimunthe, Sholatia Delina, Salsa Destria Kurnianti Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Nurmalasari, Dewi Dianta A, Karuniana Dwi Handarini Elena Puspita Candra Ervina Kusuma Wardani Fadhilah, Jihan Fahmy Fachrezzy FAHRIZAL Farah Fauziah* Farrah Ladiva Kurniawan Fauziah*, Farah Fidhyallah, Nadya Fadillah Hafizh, Nirwana Herlitah Hidayah, Nanda Sari I Gusti Ketut Agung Ulupui Indra Pahala Irianto Djatikusumo Khoirunnisa Miftahul Jannah Kiagus Azhar Ansori Krissanya, Nofriska M. Edo S. Siregar M. Edo Suryawan Maharani, Diva Marleene Ratu Fiorentina Marsellisa Nindito, Marsellisa Mega Sri Wahyuningrum Mita Oktaviani Mohamad Rizan Mohammad Rizan Monoarfa, Terrylina Arvinta Mufidah, Chusnanik Muhamad Akbar Fauzan Muhamad Fathurohman Muhamad Suharjo Muhammad Dimas Aditya Muhammad Luthfi Akbar Muhammad Zafiar Janety Mundiharno Nanda Talia Rismadhani Nandika, Thania Sanique Nasution, Hafifah Nofriska Krissanya Novan Yonatan Seilatu Nur Faizi Oktavian, Sandy Oman Uju Subandi Osly Usman Pratama Sari, Dewi Agustin Pratiwi Wulandari Puji Wahono Purwana E.S., Dedi Putri, Nadira Regita Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Raihanisa Dara Dhinanty Rani Wulandari Ratna Anggraini Ratna Anggraini Rd. Tuty Sariwulan Rian, Muhammad Rian Ardianto Riansyah, Raisan Agus Rida Prihatni Ridho Pratama Refdi Rizal Syarief Rizki Fajar, Mohammad Ryna Parlina Ryna Parlina Ryna Parlyna Sadat, Andi Muhammad Saidani, Basrah Sari, Dewi Agustin Pratama Septamasurya, Rafli Setyo Aji Wibowo Setyo Ferry Wibowo Shandy Aditya Shandy Aditya, Shandy Shela Puspita Pratiwi Sholikhah Sholikhah Sholikhah Sholikhah, Sholikhah Sifra Oppin Paulima sifra Siregar, Riyadi Hamzah Sofhia Nurul Azizah Sri Novalia Sri Zulaihati, Sri Suherdi Suherdi Suherdi Suherman Suneni - SUSAN FEBRIANTINA, SUSAN Syalsabila, Anis Taufik, Muhamad Syamsul Terrylina Arvinta Monoarfa Usep Suhud Vanya Vydiamanta Vira Kurniasih Wafa Silmy Kaffah Wahono, Puji Widyanda Hendratno, Reyhan Wira Ardhiyanto Zahida, Hana