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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JRMSI - Jurnal Riset Manajemen Sains Indonesia Kinestetik : Jurnal Ilmiah Pendidikan Jasmani JMM (Jurnal Masyarakat Mandiri) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial GEMA EKONOMI Sarwahita : Jurnal Pengabdian Kepada Masyarakat JURNAL PEMASARAN KOMPETITIF Jurnal Scientia JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) International Journal of Education, Social Studies, And Management (IJESSM) JELAJAH: Journal of Tourism and Hospitality Nautical: Jurnal Ilmiah Multidisiplin Indonesia Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Pengabdian Masyarakat Bestari (JPMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Social And Economics Research Journal of Management, Economic and Accounting (JMEA) Jurnal Comparative : Ekonomi Dan Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Bisnis, Manajemen, dan Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah journal of social and economic research J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Ika Febrilia
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Customer Experience dan Customer Trust Terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Variabel Intervening : Studi Pada Pengguna E-commerce di JABODETABEK Farah Fauziah*; Ika Febrilia; Dewi Agustin Pratama Sari
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 3 (2023): Juni, socio-economics, community law, cultural history and social issues
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i3.26365

Abstract

E-commerce salah satu platform digital yang sangat banyak digunakan akhir-akhir ini oleh masyarakat mulai dari kalangan remaja hingga orang dewasa sekalipun. Penelitian ini menguji pengaruh customer experience dan customer trust terhadap customer loyalty melalu customer satisfaction. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google form dengan data yang dikumpulkan sebanyak 300 responden. Penelitian ini menggunakan software SPSS (Statistic Program of Social Science) untuk uji validitas dan uji reliabilits serta menggunakan software AMOS 20.0 (Analyisis of Moment Structure) untuk uji hipotesis. Hasil dari penelitian ini menunjukkan bahwa customer experience dan customer trust memiliki pengaruh positif dan signifikan terhadap customer loyalty, customer satisfaction memiliki pengaruh positif dan signifikan terhadap customer loyalty, customer satisfaction dapat menjadi mediasi terhadap pengaruh customer experience dan customer trust dengan customer loyalty secara positif dan signifikan.
Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Pengguna Produk Madame Gie Di Jabodetabek: Ekonomi Bisnis Muhammad Zafiar Janety; Ika Febrilia; Rahmi Rahmi
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.2947

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh endorser selebriti yang positif dan signifikan dan kata elektronik dari mulut ke mulut terhadap niat pembelian yang dimediasi oleh citra merek. Metode pengumpulan data pada penelitian ini menggunakan metode survei dengan menyebarkan kuesioner. Sampel penelitian yang didapat berjumlah 200 responden yang mengetahui Madame Gie. Analisis data menggunakan perangkat lunak SPSS 25 dan AMOS 21 untuk mengolah dan menganalisis data hasil penelitian dengan metode SEM. Hasil pengujian hipotesis menunjukkan celebrity endorser memiliki pengaruh positif dan signifikan terhadap brand image pada pengguna produk Madame Gie di Jabodetabek, e-WoM memiliki pengaruh positif dan signifikan terhadap brand image pada pengguna produk Madame Gie di Jabodetabek, celebrity endorser memiliki pengaruh positif dan signifikan terhadap purchase intention pada pengguna produk Madame Gie di Jabodetabek, e-WoM memiliki pengaruh positif dan signifikan terhadap purchase intention pada pengguna produk Madame Gie di Jabodetabek, brand image memiliki pengaruh positif dan signifikan terhadap niat beli pada produk Madame Gie di Jabodetabek, celebrity endorser pengguna memiliki pengaruh positif dan signifikan terhadap niat beli baik secara langsung maupun tidak langsung melalui brand image sebagai perantara parsial pada pengguna Madame Gie di Jabodetabek, e-WoM memiliki pengaruh positif dan signifikan terhadap niat beli baik secara langsung maupu tidak langsung melalui brand image sebagai variabel intervening pada pengguna Madame Gie di Jabodetabek.
Membangun Soft Skill Siswa SMK melalui Pelatihan Optimalisasi Pengelolaan Media Sosial Konten Pemasaran Nofriska Krissanya; Dewi Agustin Pratama Sari; Sholikhah; Ika Febrilia; Agung Kresnamurti Rivai Prabumenang; Andi Muhammad Sadat; Ryna Parlina; Raihanisa Dara Dhinanty
Rahmatan Lil 'Alamin Journal of Community Services Volume 3 Issue 1, 2023
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol3.iss1.art5

Abstract

The rapid development of technology has a significant impact on human resources. Not only does it simplify and help, but it also forces human resources to have highly competitive power. In addition, developing a guaranteed world shifts the market from traditional to more digital. In the current digital era, marketing expertise in managing social media is essential. It also aligns with the needs explored by teachers at Vocational High Schools (SMK) in Jakarta, where students must be equipped with special skills to be a competitive attraction when continuing their education or entering the professional world. Therefore, social media optimization and content creation training was provided to SMK students in Jakarta. This training is hoped to open up insights and improve students' soft skills related to social media management optimization and content marketing creation.
FAKTOR PENGARUH CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA ONLINE FOOD DI JAKARTA Ridho Pratama Refdi; Mohamad Rizan; Ika Febrilia
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 2 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i2.110

Abstract

The purpose of this study is to find out whether brand image, e-service quality, has an effect on customer loyalty with customer satisfaction as an intervening variable for online food users in Jakarta. This study used a sample of 200 respondents. Data collection was carried out by distributing a questionnaire survey to 200 customer respondents who had used online food ordering services Grab Food, Go-Food, or Shopee Food at least 3 times, with sampling locations in Jakarta. Data processing was carried out using the SEM method. The results of this study indicate that brand image and e-service quality have a positive and significant effect on customer satisfaction. Brand image and electronic service quality have a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Brand image affects customer loyalty indirectly which is the influence of customer satisfaction as an intervening variable. Electronic service quality affects customer loyalty indirectly which is the influence of customer satisfaction as an intervening variable
RESEARCH BOOTCAMP TRAINING TO IMPROVE RESEARCH COMPETENCE AT THE MUHAMMADIYAH UNIVERSITY OF PALOPO, NAHDLATUL ULAMA UNIVERSITY OF INDONESIA, AND AL-AZHAR ISLAMIC UNIVERSITY OF MATARAM Ati Sumiati; Tuty Sariwulan; I Gusti Ketut Agung Ulupui; Ika Febrilia; Rida Prihatni; Chusnanik Mufidah
International Journal of Engagement and Empowerment Vol. 3 No. 2 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i2.108

Abstract

University is one of the centers of intellectual development in order to improve competitiveness, performance, and quality. However, universities need to make improvements, especially in research, because it is often found that lecturers and students have difficulties in writing articles and publications, especially those experienced by students on private campuses such as Muhammadiyah University of Palopo, Nahdlatul Ulama University of Indonesia, and Al-Azhar Islamic University Mataram. This activity is one of the efforts to overcome these problems. With this activity, it is hoped that participants can be helped in making articles by learning about accessing indexed national and international journals and using Quillbot software for paraphrasing
Pengaruh Customer Experience dan Customer Trust Terhadap Customer Loyalty Melalui Customer Satisfaction Sebagai Variabel Intervening : Studi Pada Pengguna E-commerce di JABODETABEK Fauziah*, Farah; Febrilia, Ika; Pratama Sari, Dewi Agustin
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 3 (2023): Juni, socio-economics, community law, cultural history and social issues
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i3.26365

Abstract

E-commerce salah satu platform digital yang sangat banyak digunakan akhir-akhir ini oleh masyarakat mulai dari kalangan remaja hingga orang dewasa sekalipun. Penelitian ini menguji pengaruh customer experience dan customer trust terhadap customer loyalty melalu customer satisfaction. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google form dengan data yang dikumpulkan sebanyak 300 responden. Penelitian ini menggunakan software SPSS (Statistic Program of Social Science) untuk uji validitas dan uji reliabilits serta menggunakan software AMOS 20.0 (Analyisis of Moment Structure) untuk uji hipotesis. Hasil dari penelitian ini menunjukkan bahwa customer experience dan customer trust memiliki pengaruh positif dan signifikan terhadap customer loyalty, customer satisfaction memiliki pengaruh positif dan signifikan terhadap customer loyalty, customer satisfaction dapat menjadi mediasi terhadap pengaruh customer experience dan customer trust dengan customer loyalty secara positif dan signifikan.
Manipulative basic Movement Learning Model in Class 6 Primary School Students Sifra Oppin Paulima sifra; Fahmy Fachrezzy; Hernawan Hernawan; Oman Uju Subandi; Muhamad Syamsul Taufik
Kinestetik : Jurnal Ilmiah Pendidikan Jasmani Vol 8 No 1 (2024): MARCH
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jk.v8i1.32425

Abstract

The aim of the research is to produce a basic manipulative movement learning model for grade 6 elementary school students. This research was carried out using a Research and Development (R&D) approach. Researchers conducted research referring to the ADDIE development model which consists of five stages, namely analysis, design, development, implementation and evaluation). The research sampling technique used in this research was 1 research subject for 30 students. Data analysis used analysis of the effectiveness test of the basic manipulative movement learning model for 6th grade elementary school students using SPSS. The research results are in the form of basic manipulative movement learning models for 6th grade elementary school students. Which presents 25 basic manipulative movement learning models for 6th grade elementary school students. (3) Product Evaluation: That the improvement in the ability of the basic manipulative movement learning model for grade 6 elementary school students was developed based on the results of effectiveness tests using SPSS. The mean difference test obtained with SPSS was obtained mean = -2.235 showing the difference between the pre-test and post-test, the t-count = -7.201, df = 33 and p-value = 0.000 < 0.05 which means there is a difference significant difference between before and after being given the learning treatment model, which means there is a significant difference between before and after being given that there is an increase in the ability of the basic manipulative movement learning model in 6th grade elementary school students.
Pengaruh Perceived Ease Of Use, Perceived Usefulness dan Satisfaction terhadap Continuance Intention Pengguna Aplikasi Food Delivery Saat Pandemi Fahrizal; Suherman; Ika Febrilia
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0402.08

Abstract

Penelitian ini bertujuan: 1) Untuk mengetahui deskripsi atau gambaran dari Pengaruh Perceived Ease Of Use, Perceived Usefulness dan Satisfaction Terhadap Continuance Intention Pengguna Aplikasi Food Delivery Saat Pandemi. 2) Untuk mengetahui pengaruh secara positif variabel perceived ease of use terhadap variabel perceived usefulness pada aplikasi food delivery. 3) Untuk mengetahui pengaruh secara positif variabel perceived ease of use terhadap variabel satisfaction pada aplikasi food delivery. 4) Untuk mengetahui pengaruh secara positif variabel perceived usefulness terhadap variabel satisfaction pada aplikasi food delivery. 5) Untuk mengetahui pengaruh secara positif variabel satisfaction terhadap variabel continuance intention pada aplikasi food delivery. 6) Untuk mengetahui pengaruh secara positif variabel perceived ease of use terhadap variabel continuance intention pada aplikasi food delivery. 7) Untuk mengetahui pengaruh secara positif variabel perceived usefulness terhadap variabel continuance intention pada aplikasi food delivery. Objek penelitian ini adalah pengguna aplikasi food delivery yang berusia minimal 17 tahun dan telah bertransaksi setidaknya 3 kali dalam kurun waktu Juli 2022 sampai Agustus 2022 yang bertempat tinggal di Jakarta.
PENGARUH PRODUCT QUALITY DAN SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI INTERVENING : STUDI KASUS PADA PENGUNJUNG DI SALAH SATU TOKO RETAIL DI JAKARTA TIMUR Siregar, Riyadi Hamzah; Rizan, Mohamad; Febrilia, Ika
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 3 No. 3 (2023): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v3i3.120

Abstract

This study aims 1) to determine the effect of product quality on customer satisfaction, 2) to determine the effect of Service Quality on customer satisfaction, 3) to determine the effect of customer satisfaction on repurchase intention, 4) to determine the effect of Product Quality on repurchase intention, 5) to determine the effect of Service Quality on repurchase intention, 6) to determine the effect of Product Quality of repurchase intention through customer satisfaction as intervening, 7) to determine the effect of Service Quality on repurchase intention through customer satisfaction as intervening, at the Miniso Store in Jakarta. The survey method with the instrument in the form of a questionnaire is a method of collecting data that researchers use. The sample of this study was 200 respondents who had bought Miniso products twice in the last six months at the Miniso store in Jakarta. Data were analyzed using SPSS version 22 and SEM (Structural Equation Model) from lisrel  software version 8.80 to process and analyze research data. The test results of the results of the hypothesis test showed that all hypotheses were accepted.
Maximizing the Use of e-Wallet (Ovo) for SMEs in Jakarta Ika Febrilia; Rahmi, Rahmi; Mohamad Rizan
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 4 No. 2 (2020): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.004.2.11

Abstract

This activity is entitled "Maximizing the Use of E-Wallets OVO for UMKM in Jakarta". The object (target audience) of this activity is the UMKM players who have businesses in the Jakarta area. The activity was held in September 2020. The speakers who attended were representatives of the OVO platform. There are still many UMKM players who do not know the procedure or the use of digital wallets (especially OVO) in order to realize a cashless society. In addition, it was also found that UMKM players were not able to maximize the use of OVO to develop their own businesses. The solution offered is in the form of training for UMKM players regarding the OVO digital wallet, which is a procedure that can be done to become a merchant (if they are not already using it), as well as strategies that can be done to maximize the use of OVO in transactions (if they are already using OVO). The output target of this activity is a publication on journals and social media (YouTube and Facebook).
Co-Authors -, Suneni A'am Ar Rosyad Ade, Anindya Dala Agung Kresnamurti Rivai Prabumenang Agung Kresnamurti Rivai Prabumenang Agung Wahyu Handaru Ahmad, Siti Noor Bayaah Akbar, Muhammad Luthfi Aldrian Alyssa Anindya Putri Andi Muhammad Sadat Andi Muhammad Sadat Andi Muhammad Sadat Andi Muhammad Sadat Anggraeni, Adjeng Laksmi Anisya Tiara Isnaini Annisa Lutfia Ardhiyanto, Wira Arianto Hanief Alfarisi Ati Sumiati Ati Sumiati ATI SUMIATI, ATI Ayu Siti Ayu Fauziah Azizi, Muhammad Abid Azzahrah Putri Haykal Basrah Saidani Basrah Saidani Berutu, Meta Bara Chusnanik Mufidah Cindy, Vera Deyana Dalimunthe, Sholatia Delina, Salsa Destria Kurnianti Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Nurmalasari, Dewi Dianta A, Karuniana Dwi Handarini Elena Puspita Candra Ervina Kusuma Wardani Fadhilah, Jihan Fahmy Fachrezzy FAHRIZAL Farah Fauziah* Fauziah*, Farah Fidhyallah, Nadya Fadillah Hafizh, Nirwana Herlitah Hidayah, Nanda Sari I Gusti Ketut Agung Ulupui Indra Pahala Irianto Djatikusumo Kaffah, Wafa Silmy Khoirunnisa Miftahul Jannah Kiagus Azhar Ansori Krissanya, Nofriska M. Edo Suryawan Maharani, Diva Marleene Ratu Fiorentina Marsellisa Nindito, Marsellisa Mega Sri Wahyuningrum Melisa Lutfi Nur Andini1 Mita Oktaviani Mohamad Rizan Mohammad Rizan Monoarfa, Terrylina Arvinta Mufidah, Chusnanik Muhamad Akbar Fauzan Muhamad Fathurohman Muhamad Suharjo Muhammad Dimas Aditya Muhammad Zafiar Janety Mundiharno Nandika, Thania Sanique Nasution, Hafifah Nofriska Krissanya Nur Faizi Oktavian, Sandy Oman Uju Subandi Osly Usman Pratama Sari, Dewi Agustin Pratiwi Wulandari Puji Wahono Purwana E.S., Dedi Putri, Nadira Regita Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Rahmi Raihanisa Dara Dhinanty Rani Wulandari Ratna Anggraini Ratna Anggraini Rd. Tuty Sariwulan Rian, Muhammad Rian Ardianto Riansyah, Raisan Agus Rida Prihatni Ridho Pratama Refdi Rismadhani, Nanda Talia Rivai P, Agung Kresnamurti Rizal Syarief Rizki Fajar, Mohammad Ryna Parlina Ryna Parlina Ryna Parlyna S. Siregar, M. Edo Sadat, Andi Muhammad Saidani, Basrah Sari, Dewi Agustin Pratama Seilatu, Novan Yonatan Septamasurya, Rafli Setyo Aji Wibowo Shandy Aditya Shandy Aditya, Shandy Shela Puspita Pratiwi Sholikhah Sholikhah Sholikhah Sholikhah, Sholikhah Sifra Oppin Paulima sifra Siregar, Riyadi Hamzah Sofhia Nurul Azizah Sri Novalia Sri Zulaihati, Sri Suherdi Suherman SUSAN FEBRIANTINA, SUSAN Syalsabila, Anis Taufik, Muhamad Syamsul Terrylina Arvinta Monoarfa Usep Suhud Vira Kurniasih Vydiamanta, Vanya Wahono, Puji Wardani, Novia Ayu Widyanda Hendratno, Reyhan Zahida, Hana