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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Pena Justisia: Media Komunikasi dan Kajian Hukum Masyarakat Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics Journal Research of Social Science, Economics, and Management Jurnal Sosial-Politika Jurnal Masyarakat Madani Indonesia Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Jurnal Hukum Indonesia Equivalent: Jurnal Ilmiah Sosial Teknik Jurnal Multidisiplin Indonesia Prosiding Seminar Nasional Indonesia INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL) Jurnal Administrasi Negara INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) BORJUIS (JURNAL OF ECONOMY) Jurnal Kesehatan (JK) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Salome (Multidisipliner Keilmuan) International Journal of Social and Education (INJOSEDU) Journal of Community Dedication Indonesian Journal of Education (INJOE) Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Humanitis (Jurnal Humaniora Sosial dan Bisnis) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Komunikasi
Melyana R Pugu
Universitas Cenderawasih Jayapura, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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NAVIGATING THE INTERSECTION NEURO-MARKETING AND CONSUMER BAHAVIOR ANALYSIS: LEVERAGING INSIGHTS FOR EFFECTIVE CAMPAIGNS Ari Kristiana; Melyana Ratana Pugu; Deswita
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2024): JEBI: Jurnal Ekonomi dan Bisnis
Publisher : CV. Adiba Aisha Amira

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Abstract

In addition to providing new tools, neuromarketing ushers in a new era of consumer behavior research. These discoveries have turned marketing from a guessing game into an art with strong neuroscientific foundations. Understanding the complexities of the consumer mind is made easier with the creative and powerful approach of neuromarketing. This innovative method paints a vivid picture of the feelings and ideas that influence consumers' choices. This inspires us to embrace the marketing of the future, in which data and intuition work together to provide more insightful understandings of customer behavior and, consequently, more successful marketing campaigns. The research was carried out using the literature study method. This research discusses the meaning of neuro- marketing, basic principles and techniques of neuro-marketing, understanding and factors that influence consumer behavior, methods of analyzing consumer behavior, neuro-scientific approaches in understanding consumer behavior, and integration of techniques, neuro- marketing with consumer behavior analysis
OVERCOMING BARRIERS TO CROSS-CULTURAL COMMUNICATION IN A MULTINATIONAL ENVIRONMENT Melyana R Pugu; Suroso; Andrias Chandra Putra Dewanto
Jurnal Komunikasi Vol. 1 No. 12 (2024): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The research aims to identify and solve challenges in cross-cultural communication in a multinational environment. With sustainable global change and a push for inclusiveness and diversity, it is important to understand and bridge cultural differences. The study explores strategies to overcome communication barriers and facilitate more effective collaboration. The research method used is qualitative, using literary research as its primary method. The results of this study show that overcoming the barriers to cross-cultural communication requires appropriate strategies. These efforts include cultivating respect and awareness of other cultures, preparing effective translations to overcome language barriers, using appropriate communication technologies, promoting inclusiveness and participation of all team members, and conducting regular evaluations and feedback. Thus, organizations can create a conducive working environment that supports productivity, innovation, and effective teamwork
OPTIMALISASI PERDAGANGAN LINTAS BATAS DAN KAWASAN EKONOMI KHUSUS SEBAGAI STRATEGI KERJA SAMA EKONOMI INDONESIA–MALAYSIA Melyana R Pugu
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 4 No. 1 (2026): Humanitis (Jurnal Humaniora, Sosial dan Bisnis)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20305418

Abstract

This study examines the optimization of cross-border trade and Special Economic Zones as strategic instruments for strengthening Indonesia–Malaysia economic cooperation in border areas. Border regions between Indonesia and Malaysia have long served as dynamic economic spaces shaped by proximity, social interaction, cultural ties, and daily trade. However, cross-border trade has not yet fully contributed to local economic transformation due to infrastructure limitations, regulatory differences, informal trade practices, weak logistics systems, and limited capacity of local business actors. Using a library research method with a descriptive-qualitative approach, this study analyzes academic literature, policy documents, official reports, and recent studies related to cross-border trade, Special Economic Zones, and bilateral economic cooperation. The findings indicate that cross-border trade serves as an economic foundation for border communities, while Special Economic Zones can provide added value through investment, industrial processing, logistics development, export facilitation, and employment creation. The integration of these two instruments can transform border areas from peripheral zones into productive and competitive cross-border economic corridors. Furthermore, the study highlights the importance of regulatory harmonization, infrastructure connectivity, institutional coordination, digital trade systems, and empowerment of local communities and SMEs. The renewal of the Indonesia–Malaysia Border Trade Agreement provides an important legal foundation, but its effectiveness depends on practical implementation and multi-stakeholder collaboration. This study concludes that optimizing cross-border trade and Special Economic Zones can strengthen bilateral economic cooperation, enhance local economic resilience, reduce dependency, and support ASEAN regional economic integration.
PENGEMBANGAN CITRA WILAYAH PERBATASAN INDONESIA–MALAYSIA SEBAGAI PUSAT EKONOMI DAN PARIWISATA LINTAS BATAS Melyana R Pugu
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 4 No. 1 (2026): Humanitis (Jurnal Humaniora, Sosial dan Bisnis)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20305447

Abstract

This study aims to analyze the development of the image of the Indonesia–Malaysia border region as a center for cross-border economic and tourism activities. Border areas are no longer viewed merely as administrative and security zones, but also as strategic spaces for economic growth, cultural interaction, tourism development, and bilateral cooperation. This study uses a qualitative descriptive approach with a library research method. Data were obtained from secondary sources, including scientific journal articles, books, policy documents, institutional reports, and relevant previous studies. The analysis was conducted through literature selection, thematic classification, content analysis, and conceptual synthesis. The findings show that the Indonesia–Malaysia border region has strong potential through cross-border trade, cultural proximity, natural attractions, local communities, micro, small, and medium enterprises, and border infrastructure. However, this potential has not been optimally transformed into a strong regional image due to limited promotion, infrastructure gaps, weak destination governance, and the persistent perception of border areas as peripheral regions. Therefore, regional image development needs to be integrated with destination branding, regional branding, infrastructure improvement, local community empowerment, tourism product development, and cross-border institutional cooperation. The study concludes that the Indonesia–Malaysia border region can be positioned as a competitive cross-border economic and tourism hub if its image is developed consistently based on local identity, accessibility, service quality, and Indonesia–Malaysia collaboration.
Socio-Economic Dynamics at the Border: A Case Study of the Sota, Merauke Cross-Border Post and Its Implications for Cooperation with Papua New Guinea Melyana Ratana Pugu; Mathilda Pusung
Journal of Social Research Vol. 4 No. 10 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i9.2782

Abstract

This study examines the socio-economic dynamics in the Indonesia-Papua New Guinea border area, focusing on the Sota Cross-Border Post (PLBN) which was built in 2019 and inaugurated in October 2021. The purpose of this study is to analyze the impact of PLBN on socio-economic changes in the border communities of Sota and Weam, as well as its implications for Indonesia-Papua New Guinea bilateral cooperation. The method used is qualitative research with a case study approach, which involves in-depth interviews, participatory observations, and documentation studies. The results of the study show that before PLBN, border communities depended on subsistence activities such as agriculture, hunting, and traditional trade. The existence of PLBN brings significant changes in the aspect of cross-border trade, opens up wider market access, and creates new opportunities in the trade and small business sectors. However, the challenges of infrastructure management and limited human resource capacity at the local government level are still the main obstacles. PLBN Sota has the potential to become a new economic growth center in South Papua, with a sustainable development strategy that involves strengthening infrastructure and the capacity of local communities.
THE IMPACT OF GEOPOLITICAL UNCERTAINTY ON GLOBAL SUPPLY CHAIN RESILIENCE Melyana R Pugu; Shinta Dzauharoh
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 12 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

This research explores the influence of geopolitical uncertainty on the resilience of global supply chains. Through the analysis of geopolitical events such as international conflicts, economic sanctions, trade policy changes, and political fluctuations, the research identifies the significant impact they have on the flow of goods and raw materials, which includes delivery delays, increased operational costs, and product scarcity in the market. The research also underscores the importance of global companies managing risks due to geopolitical uncertainties to keep their supply chains running smoothly. With risk management strategies that include supplier diversification, building inventory reserves, strengthening relationships with suppliers, utilising the latest technology, and developing comprehensive contingency plans, companies can increase resilience to geopolitical disruptions. The findings of this study confirm that a proactive and sustainable approach to risk management is essential to strengthen a company's competitiveness and operational resilience in the long term.
Disharmoni Rezim Otonomi Khusus dan Perizinan Kehutanan Nasional dalam Operasionalisasi IUPHHK-MHA di Papua Melyana Ratana Pugu
Jurnal Multidisiplin Indonesia Vol. 5 No. 6 (2026): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v5i6.2780

Abstract

Pengakuan terhadap masyarakat hukum adat di Papua telah memperoleh dasar konstitusional dan normatif melalui UUD 1945, Undang-Undang Otonomi Khusus Papua, Putusan Mahkamah Konstitusi Nomor 35/PUU-X/2012, serta berbagai regulasi daerah khusus. Salah satu instrumen afirmatif yang pernah dibentuk untuk memperkuat hak masyarakat hukum adat dalam pengelolaan hasil hutan kayu adalah Izin Usaha Pemanfaatan Hasil Hutan Kayu Masyarakat Hukum Adat atau IUPHHK-MHA, yang lahir melalui Perdasus Papua Nomor 21 Tahun 2008 dan Pergub Papua Nomor 13 Tahun 2010. Namun, dalam praktiknya, instrumen tersebut tidak berjalan efektif karena tidak dikenal dalam sistem perizinan dan administrasi perkayuan nasional. Artikel ini bertujuan menganalisis disharmoni antara rezim Otonomi Khusus Papua dan rezim perizinan kehutanan nasional dalam operasionalisasi IUPHHK-MHA. Penelitian ini menggunakan metode yuridis normatif dengan pendekatan perundang-undangan, konseptual, dan sosio-legal. Hasil kajian menunjukkan bahwa kegagalan operasionalisasi IUPHHK-MHA bukan disebabkan oleh ketiadaan pengakuan terhadap masyarakat hukum adat, melainkan oleh ketidaksinkronan antara pengakuan hak ulayat, kewenangan khusus Papua, nomenklatur perizinan nasional, dan sistem penatausahaan hasil hutan kayu. Artikel ini menawarkan model harmonisasi regulasi berbasis rekognisi substantif, yaitu pengakuan yang tidak berhenti pada pengakuan identitas masyarakat adat, tetapi dilanjutkan dengan kepastian wilayah, mekanisme izin khusus, integrasi administrasi kayu, pengawasan berbasis adat-negara, dan perlindungan dari dominasi aktor eksternal.
Dinamika Sosial dan Identitas Transnasional Masyarakat Adat di Kawasan Perbatasan Papua–Papua Nugini Melyana Ratana Pugu
Jurnal Hukum Indonesia Vol. 5 No. 2 (2026): Jurnal Hukum Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jhi.v5i2.2573

Abstract

Kawasan perbatasan Papua–Papua Nugini merupakan ruang sosial yang kompleks, di mana masyarakat adat mempertahankan hubungan kekerabatan, budaya, dan ekonomi yang melampaui batas negara modern. Penelitian ini bertujuan untuk menganalisis dinamika sosial masyarakat adat serta bagaimana dinamika tersebut membentuk dan mempertahankan identitas transnasional di wilayah perbatasan. Metode yang digunakan adalah pendekatan kualitatif-deskriptif dengan memanfaatkan data sekunder melalui studi literatur dari jurnal ilmiah, buku, dan dokumen resmi yang relevan. Analisis data dilakukan menggunakan analisis tematik dan analisis konten untuk mengidentifikasi pola-pola utama dalam dinamika sosial dan konstruksi identitas. Hasil penelitian menunjukkan bahwa identitas transnasional masyarakat adat terbentuk melalui praktik sosial sehari-hari seperti kunjungan keluarga, perdagangan tradisional, dan ritual adat lintas batas. Selain itu, jaringan kekerabatan lintas negara tetap menjadi fondasi utama dalam kehidupan sosial masyarakat. Namun, terdapat ketegangan antara kebijakan negara yang bersifat administratif dengan praktik lokal yang lebih fleksibel dan berbasis adat. Penelitian ini menyimpulkan bahwa tata kelola perbatasan perlu mengadopsi pendekatan yang lebih inklusif dengan melibatkan masyarakat adat sebagai aktor utama. Dengan demikian, integrasi antara negara dan masyarakat adat menjadi kunci dalam menciptakan pengelolaan perbatasan yang berkelanjutan, adaptif, dan kontekstual.
Bioregional Border Governance: State, Indigenous Peoples, and Ecological Connectivity in the Indonesia–Papua New Guinea Borderland Melyana Ratana Pugu
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 2 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i2.329

Abstract

Background: … Objective: This research aims to analyze the dynamics of border governance between Indonesia and Papua New Guinea from a multidimensional perspective, examine the role and involvement of indigenous peoples, and evaluate the importance of a bioregional approach in maintaining flora and fauna connectivity in the Pacific region. Furthermore, this research aims to formulate an integrated border governance model capable of combining the interests of state sovereignty, local community welfare, and the sustainability of transboundary ecosystems. Methods: This research uses a qualitative-descriptive approach with a descriptive-analytical design. The data used is entirely secondary data obtained through library research and internet-based research from indexed scientific journals, policy documents, and relevant institutional reports. To ensure data validity, this research applies triangulation techniques by comparing various data sources from policy, academic, and empirical perspectives. Results: The results show that border governance between Indonesia and Papua New Guinea is still dominated by a security-based approach and has not fully integrated social and ecological dimensions. Indigenous peoples have a strategic role in maintaining social stability and environmental sustainability through local knowledge and traditional practices, yet their involvement in formal policy remains limited. Additionally, the bioregional connectivity of flora and fauna in the Melanesian region faces serious threats due to habitat fragmentation, natural resource exploitation, and climate change, which cannot be effectively addressed through administrative boundary-based approaches alone. As a key output, this research produces a conceptual model of integrated border governance based on collaboration between the state and indigenous peoples using a bioregional approach. This model emphasizes the integration of multilevel governance between central government, local government, and indigenous peoples, and prioritizes area management based on transboundary ecosystem units. This model is expected to serve as a reference for formulating more inclusive, adaptive, and sustainable border policies. Conclusion: This research also identifies a research gap in the literature, namely the limited number of studies that comprehensively integrate border governance, the role of indigenous peoples, and bioregional approaches within a single analytical framework. Therefore, future research is advised to develop primary data-based studies through field approaches, empirically test the proposed model, and expand the study to other border areas in the Pacific region to strengthen the generalizability of the findings.
Opening of the Skouw and Wutung Vanimo Cross-Border Border Crossing Land Road Crossing and Its Sustainability for the Pacific Region Melyana Ratana Pugu
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.1706

Abstract

This study aims to provide an in-depth analysis and clear data regarding the opening of land roads for land crossings, vehicles, goods and services, and people at the Northern Papua-Papua New Guinea border, specifically at the Skouw National Border Post connected to Vanimo, Papua New Guinea. The opening of this crossing lane has both positive and negative impacts on the crossing area. Therefore, it is crucial to conduct this study from a perspective beyond the Westphalian System, which focuses not only on maintaining national sovereignty but also on the unification of borders or a de-borderless approach. This perspective aims to advance the communities around the border of the two countries and provide significant benefits. The method used in this study is a qualitative research method, which explains the border phenomenon between the two countries with valid data obtained through primary and secondary sources, ensuring clear and accurate data. The results indicate that the opening of crossings for goods, services, and people at the Skouw-Vanimo border will enhance economic activities in both countries, increase socio-cultural interactions among border communities, strengthen bilateral relations, and establish the region as a hub for economic and trade activities with other Pacific countries. Moreover, it will reduce tensions among Pacific countries, promote strategic partnerships due to enhanced connectivity in the Pacific region, and even extend to the Indo-Pacific. This study highlights the potential benefits of a de-borderless approach to border management, emphasizing the need for cooperative development to maximize the positive impacts on the communities involved.
Co-Authors Achmad Farchan Al-Amin Al-Amin Al-Amin Amândio de Araújo Sarmento Andjani Trimawarni Andrias Chandra Putra Dewanto Anggi Setya Prayoga Ari Kristiana Ari Kristiana Arobaya, Agnes J. Aslan Aslan Azy Athoillah Yazid Azy Athoillah Yazid Deswita Deswita Diego Romario De Fretes Diego Romario De Fretes Eddy Silamat Eddy Silamat Edy Sijaya Engelbertus Kukuh Widijatmoko Era Purike Era Purike Erwin Erwin Erwin Erwin Eyad Saleh Bani-Domi Farida Asy'ari Fathurachmi, Enny Fretes, Diego.R.de Hadenan Towpek I Made Marthana Yusa I Made Marthana Yusa Iwan Kusnadi Iyad Abdallah Al- Shreifeen Jackson Yumame Jeferson Siahaan Jona Bungaran Basuki Sinaga Joni Bungai Judijanto, Loso Karman Karman Loso Judijanto Loso Judijanto Lucky Mahesa Yahya Made Selly Dwi Suryanti Mahardika Catur Putriwana Malik Mathilda Pusung Mercy Reinette Handayani Mantur Meyland S. F. Wambrauw Meyland S.F. Wambrauw Moh. Imron Rosidi Moh. Yamin Darsyah Mohd Syahrin Mohd. Fauzi Hussin Mohd. Fauzi Hussin Muhammad Syafri MUHAMMAD YUSUF AR Muthmainnah Mursidin Nahot Tua Parlindungan Sihaloho Nina Triolita Noneng Nurhayani Novia Nelza Nunu Andriani Nunu Andriani Nurul Lail Rosyidatul Mu'ammaroh Nyi Dewi Puspitasari Oggy Akmadani Pertiwi, Yuarini Wahyu Rina Apriliani Rina Wijayanti Rita Hayati Romadhon Romadhon Sangrila Puspita Dewi Shafirah Fitri Shinta Dzauharoh Shinta Dzauharoh Sidderatul Akbar Sidderatul Akbar Sidderatul Akbar Sigit Sugiardi SILVIA EKASARI Silvia Ekasari Siminto Sinaga, Melpayanti Sugiardi, Sigit Suroso Teguh Aprianto Teguh Aprianto Thalib, Bahrun Wahyu Wardhana Wisnu Wardoyo Wisnu Wardoyo Yanyan M. Yani Yeti Rohayati Yuarini Wahyu Pertiwi Yunika Depri Listiana