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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Pena Justisia: Media Komunikasi dan Kajian Hukum Masyarakat Indonesia Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Social Science, Education, Communication and Economics Journal Research of Social Science, Economics, and Management Journal of Business, Social and Technology Jurnal Sosial-Politika Jurnal Masyarakat Madani Indonesia Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Jurnal Hukum Indonesia Equivalent: Jurnal Ilmiah Sosial Teknik Jurnal Multidisiplin Indonesia Prosiding Seminar Nasional Indonesia INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Teaching and Learning (INJOTEL) Jurnal Administrasi Negara INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) BORJUIS (JURNAL OF ECONOMY) Jurnal Kesehatan (JK) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Jurnal Salome (Multidisipliner Keilmuan) International Journal of Social and Education (INJOSEDU) Journal of Community Dedication Indonesian Journal of Education (INJOE) Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) Jurnal Ekonomi dan Bisnis (Jebi) Jurnal Komunikasi
Melyana R Pugu
Universitas Cenderawasih Jayapura, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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COMMUNITY-BASED MARKETING STRATEGIES IN DEVELOPING MARKETS Moh. Yamin Darsyah; Mercy Reinette Handayani Mantur; Melyana R Pugu; Al-Amin; Eyad Saleh Bani-Domi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Community-based marketing strategy is a marketing approach that emphasises building and managing an active community of consumers, users, or fans of a brand, with the aim of creating stronger bonds, increasing loyalty, and driving organic growth through positive social interactions. This approach relies on the creation of shared value between the brand and its members, where two-way communication and active customer participation in various activities are key. This strategy focuses on shared experiences, trust, and values shared within the community to drive engagement, positive word-of-mouth, and ultimately, sustainable market development over time. The research method conducted in this study uses the literature research method. The results show that community- based marketing strategies offer various benefits, including increased customer engagement, positive responses through word-of-mouth, and the ability to obtain real-time feedback that provides opportunities for innovation and fulfilment of customer needs more effectively. However, challenges such as the need for a large investment of resources and the difficulty in measuring short-term ROI mean that this strategy requires a patient and consistent approach. Community-based marketing strategies, with the right approach, can be the key for companies to develop markets in a more sustainable way and increase long-term profits.
TAX AND COMMUNITY EMPOWERMENT: THE IMPACT OF TAX CUTS PROGRAMMES FOR VULNERABLE GROUPS Erwin; Loso Judijanto; Melyana R Pugu; Al-Amin; Hadenan Towpek
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Taxes and community empowerment are closely related in the context of tax cut programmes aimed at vulnerable groups. A tax cut is a reduction in tax burden granted by the government to certain individuals or groups to increase their disposable income. In vulnerable groups, which usually include low-income individuals, the elderly, and those in difficult economic conditions, tax cuts aim to reduce financial hardship and improve access to basic needs such as food, health, and education. The method used in this research uses the literature research method. The results show that the tax cut programme can significantly contribute to improving the welfare of vulnerable groups by increasing disposable income and reducing economic burden. However, the effectiveness of this programme is highly dependent on proper policy design, efficient implementation, and the government's ability to maintain fiscal balance. Focused and well-structured programmes tend to achieve better results in terms of community empowerment compared to generic or overly broad programmes. In addition, community involvement and transparency in programme implementation are also key factors in ensuring success and accountability. The study concludes that with proper planning and execution, tax deduction programmes can be an effective tool in empowering vulnerable groups and improving socio-economic welfare more broadly.
MODEL PEMBERDAYAAN PEREMPUAN MELALUI PROGRAM KOPERASI DIGITAL DI WILAYAH PERKOTAAN Melyana R Pugu; Andjani Trimawarni; Sangrila Puspita Dewi; Al-Amin
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 2 (2025): MEI
Publisher : Adisam Publisher

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The purpose of this research is to analyze the Model of Women's Empowerment Through Digital Cooperative Programs in Urban Areas. The method of this research is the form of this research is descriptive, analytical, and critical. Therefore, the author can comprehensively describe how the Women's Empowerment Model through Digital Cooperative Programs in Urban Areas is modeled. In this study, the author optimally uses two data sources related to this research, namely. Primary data sources and secondary data sources. The main sources of this research are books and scientific journals on the Women's Empowerment Model. The results of this study are that the model of women's empowerment through digital cooperatives in urban areas has proven to be effective in increasing women's economic independence and digital literacy. However, challenges such as technology access, social support, and product innovation need to be addressed to ensure the sustainability and long-term positive impact of these programs.
CREATING A HEALTHY SCHOOL ENVIRONMENT: POLICIES AND BEST PRACTICES Rina Wijayanti; Romadhon; Melyana R Pugu; Al-Amin
Jurnal Kesehatan Vol. 2 No. 7 (2024): Jurnal Kesehatan (JK)
Publisher : CV. Adiba Aisha Amira

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Creating a healthy school environment is an important aspect of developing students' learning capacity and well-being. Various studies have explored the implementation of policies and best practices that support physical, mental and social health in the school environment. The research method used was literature research. The results show that hygiene standards, air quality, nutrition, physical activity, comprehensive health education and emotional support are key factors in creating healthy schools. The multidisciplinary involvement of educators, parents, and health practitioners showed significant improvement in the successful implementation of this policy. In addition, anti-bullying and mental health promotion practices have contributed to a decrease in school violence cases and an increase in students' mental awareness.
SOCIAL ECONOMIC LAW AS A TOOL FOR SOCIAL TRANSFORMATION: A LITERATURE REVIEW AND POLICY RECOMMENDATIONS Loso Judijanto; Melyana R Pugu
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Social economic law is an important instrument in realising social transformation towards a more just and prosperous society. This research aims to examine the potential of social economic law as a tool for social change through a literature study and formulate policy recommendations to optimise its application. The method used is literature. The results show that social economy law has the capacity to encourage wealth redistribution, equal access to economic resources, and protection of the rights of workers and marginalised groups. However, the effectiveness of its implementation is affected by factors such as the quality of legislation, institutional capacity, and support from stakeholders. The proposed policy recommendations include strengthening the legal framework that supports social economy principles, improving institutional capacity, and collaboration between the government, private sector, and civil society in policy implementation. By implementing these recommendations, social economy law can be an effective tool in transforming society towards more equitable justice and prosperity.
LITERATURE REVIEW ON THE EFFECTIVENESS OF SOCIAL ECONOMY LAW: ANALYSIS AND PRACTICAL IMPLICATIONS Loso Judijanto; Melyana R Pugu
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 4 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This literature review aims to analyse the effectiveness of social economic law in realising economic justice and improving people's welfare. The study method in this research uses literature. The results show that the effectiveness of social economic law is influenced by factors such as regulatory quality, institutional capacity, public participation, and synergy between stakeholders. Although social economy law has the potential to promote more inclusive economic growth, reduce poverty, and improve people's quality of life, its implementation also faces various challenges, such as conflicts of interest, resistance to change, limited resources, and institutional weaknesses. To optimise the positive impact of social economy law, it requires strong political commitment, transparency, accountability, and active participation from the private sector and civil society. With a comprehensive approach, social economy law can be an effective instrument in realising more equitable, inclusive and sustainable development, and strengthen the foundation for a more stable socio-economic order in the future.
SOCIAL NETWORK MARKETING SYSTEMS: THE USE OF INSTAGRAM IN THE FASHION INDUSTRY Nunu Andriani; Sidderatul Akbar; Melyana Ratana Pugu
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 12 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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In today’s digital age, where interactions between brands and consumers continue to adapt to the pace of technology, marketing strategies through social media, Instagram, have emerged as an important tool in building andining brand confidence in the fashion industry. The research method undertaken in this research is the study of literature by looking for literature that fits the context of the research. The findings of this research provide strategic insights for fashion industry practitioners in designing and implementing social network marketing strategies through Instagram to build and maintain brand confidence, by leveraging the power of visual content and influencer marketing effectively.
EFFICIENCY OF POLITICAL BUDGET USE IN ELECTORAL CAMPAIGNS: A REVIEW OF THE LITERATURE Melyana R Pugu; Al-Amin
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 2 (2025): MARET
Publisher : CV. ADIBA AISHA AMIRA

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This research presents a literature review on budget efficiency in political campaigns, particularly in the context of electoral campaigns. The research aims to identify elements and best practices that can improve political campaign budget efficiency. The literature reviewed shows that careful planning, technology utilisation, community engagement and transparency practices play an important role in effective budget management. Strategic planning enables appropriate resource allocation, while technology provides cost-effective solutions to reach voters. In addition, collaboration with various stakeholders and the use of volunteers can significantly reduce expenditure. Transparency and accountability in budget management are also key factors that can increase public trust in candidates and political parties. This research concludes that budget efficiency in political campaigns is not only related to cost savings, but also an indicator of prudent and ethical management, which ultimately contributes to the success of the campaign and increases public trust.
THE RELATIONSHIP BETWEEN POLITICAL BUDGET TRANSPARENCY AND PUBLIC TRUST: A THEORETICAL REVIEW AND EMPIRICAL EVIDENCE Melyana R Pugu; Loso Judijanto
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 2 (2025): MARET
Publisher : CV. ADIBA AISHA AMIRA

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This study examines the relationship between political budget transparency and public trust through a theoretical review and empirical evidence. Transparency in political budget management is shown to play a crucial role in building and maintaining public trust. Trust theory indicates that greater access to information and openness in budget practices enhances public perceptions of the integrity and accountability of political actors. Empirical evidence from various countries shows a positive correlation between levels of budget transparency and levels of public trust. Countries with more transparent budget practices tend to have higher public trust indices. However, budget transparency alone is not enough; responsiveness and accountability in responding to public input and criticism are also needed to strengthen public trust. Therefore, this study concludes that budget transparency should be implemented as part of a holistic approach that includes responsiveness and public participation to achieve effective governance and build sustainable public trust.
SOCIAL EDUCATION: BUILDING CHARACTER AND CARE IN SOCIETY Wisnu Wardoyo; Moh. Imron Rosidi; Melyana R Pugu
INJOSEDU: International Journal of Social and Education Vol. 2 No. 1 (2025): JANUARY
Publisher : Adisam Publisher

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Social education is an integral part of the educational process that focuses on developing students' character and social awareness. Social education is key in shaping individuals who not only excel academically, but are also aware and concerned about social issues and have a strong character. The study conducted in this research uses the literature research method. The results show that; firstly, the integration of social values early on in the curriculum and school activities has a positive impact on students' behaviour and attitudes, enriches learning experiences, and instils a sense of social responsibility. Secondly, there are challenges such as difficulties in integrating the social education curriculum, the need for more intensive teacher training and barriers related to socio-economic and cultural diversity in the classroom. Thirdly, the effectiveness of social education largely depends on the quality and preparedness of teachers in designing and implementing a curriculum that includes a social component, as well as their ability to respond to the needs of diverse students. Social education requires students' active participation in projects and activities that promote empathy and social care. Inclusively and contextually designed curricula and adaptive teaching methods are proven to increase students' interest and participation in social learning.
Co-Authors Achmad Farchan Agnes J. Arobaya Al-Amin Al-Amin Al-Amin Amândio de Araújo Sarmento Andjani Trimawarni Andrias Chandra Putra Dewanto Anggi Setya Prayoga Ari Kristiana Ari Kristiana Aslan Aslan Azy Athoillah Yazid Azy Athoillah Yazid Deswita Deswita Diego Romario De Fretes Diego Romario De Fretes Dorthea Renyaan Eddy Silamat Eddy Silamat Edy Sijaya Engelbertus Kukuh Widijatmoko Era Purike Era Purike Erwin Erwin Erwin Erwin Eyad Saleh Bani-Domi Farida Asy'ari Fathurachmi, Enny Fretes, Diego.R.de Hadenan Towpek I Made Marthana Yusa I Made Marthana Yusa Iwan Kusnadi Iyad Abdallah Al- Shreifeen Jackson Yumame Jeferson Siahaan Jona Bungaran Basuki Sinaga Joni Bungai Jose Jordan Imbiri Judijanto, Loso Karman Loso Judijanto Loso Judijanto Lucky Mahesa Yahya Made Selly Dwi Suryanti Mahardika Catur Putriwana Malik Mathilda Pusung Melpayanti Sinaga Mercy Reinette Handayani Mantur Meyland S. F. Wambrauw Meyland S.F. Wambrauw Moh. Imron Rosidi Moh. Yamin Darsyah Mohd Syahrin Mohd. Fauzi Hussin Mohd. Fauzi Hussin Muhammad Syafri MUHAMMAD YUSUF AR Muthmainnah Mursidin Nahot Tua Parlindungan Sihaloho Nina Triolita Noneng Nurhayani Novia Nelza Nunu Andriani Nunu Andriani Nurul Lail Rosyidatul Mu'ammaroh Nyi Dewi Puspitasari Oggy Akmadani Pertiwi, Yuarini Wahyu Rina Apriliani Rina Wijayanti Rita Hayati Romadhon Romadhon Sangrila Puspita Dewi Shafirah Fitri Shinta Dzauharoh Shinta Dzauharoh Sidderatul Akbar Sidderatul Akbar Sidderatul Akbar Sigit Sugiardi Silvia Ekasari SILVIA EKASARI Siminto Sugiardi, Sigit Suroso Teguh Aprianto Teguh Aprianto Thalib, Bahrun Timotius Kinsale Wahyu Wardhana Wisnu Wardoyo Yanyan M. Yani Yeti Rohayati Yuarini Wahyu Pertiwi Yunika Depri Listiana