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All Journal E-Journal of Tourism Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Kajian Bali Jurnal Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Forum Manajemen Jurnal Manajemen Pelayanan Hotel Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Ilmiah Satyagraha Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal of Applied Management and Accounting Science (JAMAS) Jurnal Bisnis Hospitaliti Jurnal Gastronomi Indonesia Synergy and Society Service Journal of Tourism and Interdiciplinary Studies Journal of Applied Management Studies Jurnal Pengabdian Masyarakat Bestari (JPMB) IJFBP International Journal of Family Business Practices Jurnal Ilmiah Hospitality Management Dharma Jnana Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism Paradharma: Jurnal Aplikasi IPTEK RENATA Jurnal Pengabdian Masyarakat Kita Semua Jurnal Pengabdian Masyarakat dan Riset Pendidikan BEGAWE: Jurnal Pengabdian Masyarakat BJHTCR J-CEKI Jurnal Pengabdian Dosen Republik Indonesia (JPDRI) Open Access DRIVERset Jurnal Daya Tarik Wisata Harmony Hospitality Journal Research of Management
I Made Bayu Wisnawa
Universitas Triatma Mulya
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Impact of Social Media, Tour Packages, and Word-of-Mouth on Visit Intention to Jaco Island, Timor-Leste. Grilo dos Santos, Colly; Wisnawa, I Made Bayu; Subadra, I Nengah
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17247535

Abstract

Tourism is one of the largest industries in the world and serves as a cornerstone for the economic development of various countries. Timor Leste, as a nation with significant tourism potential, relies on this sector to support its economic growth. With its diversity of culture, traditions, and natural beauty, tourism in Timor Leste plays a crucial role as a source of national income, ranking third after oil and agriculture. This research aims to examine the influence of social media, tour packages, and word of mouth (WOM) on the interest in visiting Jaco Island in Timor Leste. The method used in this study is a survey approach with a quantitative framework. Data were collected through questionnaires to identify the influence of independent variables, namely Social Media, Tour Packages, and Word of Mouth (WOM), on the dependent variable, which is the interest in visiting. The results indicate that social media, tour packages, and WOM significantly affect the interest in visiting Jaco Island. Together, these three variables contribute significantly to shaping the interest in visiting. The WOM variable is the most influential on the interest in visiting, evidenced by a path coefficient of 0.527, indicating that each unit increase in WOM will increase the interest in visiting by 52.7%. Social media, tour packages, and Word of Mouth (WOM) have a significant impact on the interest in visiting Jaco Island. Among these three variables, WOM is the most influential, with a 52.7% increase in the interest in visiting for every unit increase in WOM.
Pengelolaan Pokdarwis Dewi Kesari Kelecung Melalui Penguatan Kelembagaan Dan Manajemen Keuangan di Desa Tegal Mengkeb, Tabanan, Bali I Gede Cahyadi Putra; I Dewa Made Arik Permana Putra; Komang Dean Ananda; I Made Bayu Wisnawa
Jurnal Dharma Jnana Vol. 5 No. 1 (2025): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Tegal Mengkeb memiliki beberapa potensi wisata alam, potensi wisata budaya dan buatan yang sangat baik untuk dikembangkan. Memanfatkan dan memaksimalkan potensi wisata yang dimiliki perlu diciptakan suatu rumusan strategi pengembangan desa wisata Tegal Mengkeb berbasis masyarakat dan lingkungan yang berkelanjutan. Dalam mendukung desa wisata ini Desa Tegal Mengkeb memiliki Pokdarwis yaitu Dewi Kesari Kelecung yang beranggotakan 60 warga, Subak Gebang Gading Atas sebagai pendukung bidang pertanian dan kelompok usaha mikro/kecil yang dijalankan oleh sebagian besar ibu-ibu PKK. Permasalahan yang dihadapi Pokdarwis adalah kemampuan pengelolaan desa wisata dan kemampuan bahasa asing masih rendah, kemampuan tour guide belum profesional dalam memandu wisatawan, belum memiliki peta destinasi wisata dan pengelolaan hutan komunal sebagai salah satu objek wisata belum maksimal serta belum memiliki laporan keuangan. Solusi tim adalah mengadakan pelatihan manajemen pengelolaan Pokdarwis, pelatihan bahasa mandarin, pembuatan peta destinasi wisata  dan mengadaan genset untuk sumber energi di hutan komunal. Hasil kegiatan tersebut memberikan dampak positif bagi perkembangan Pokdarwis yaitu manajemen meliliki Angaran dasar dan anggaran Rumah Tangga, SOP, penimgkatan kemampuan bahasa mandarin, memiliki laporan keuangan dan ada sumber energi di hutan komunal.
Pola Makan Berkelanjutan: Persepsi dan Hambatan pada Generasi Muda di Bali dalam Mewujudkan Pariwisata Berkelanjutan Wisnawa, I Made Bayu
JURNAL GASTRONOMI INDONESIA Vol 13 No 1 (2025): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v13i1.1377

Abstract

The increasing need for sustainable practices in the tourism industry encourages research on sustainable food consumption. The purpose of this study was to assess the perceptions, barriers and practices of sustainable eating among the younger generation in Bali, given the lack of studies exploring the socio-economic dimensions in the local context. This study used descriptive qualitative methodology with questionnaires completed by 52 respondents. Results show that the younger generation in Bali shows high awareness of sustainable diets, but still faces gaps in understanding of its relationship with sustainable tourism. While there is awareness about nutrition and support for government policies that promote access to healthy and affordable food, the lack of education about sustainable diets is a major issue. Most respondents identified an urgent need for further education and training. These results emphasise the need for integrated interventions from the government, private sector and communities to improve education and engagement of the younger generation in sustainable practices. With the potential for social transformation towards sustainability, the adoption of sustainable diets by the younger generation can strengthen Bali's position as a sustainable tourism destination.
STRATEGI PENGEMBANGAN PARIWISATA BALI MENGHADAPI PANDEMI COVID-19 MELALUI PERAN ASOSIASI PROFESI PARIWISATA Sugita, I Wayan; Wisnawa, I Made Bayu
Jurnal Manajemen Pelayanan Hotel Vol 5 No 1 (2021): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.050104

Abstract

The COVID-19 pandemic has caused a decline in tourism in Bali. Tourist visits decreased drastically, causing a significant decrease in income for companies engaged in the tourism sector. This has a broad impact on the economy of Bali, considering that tourism is the main motor of the Balinese economy. The government as a decision maker and policy maker is experiencing difficult times, because the health protocol demands restrictions on the movement of the masses, while the economy cannot run without community activities. One of Bali's tourism stakeholders is the Bali tourism professional association which has an important role in helping the government overcome the crisis caused by the COVID-19 pandemic. This study aims to (i) identify the role of tourism professional associations and (ii) analyze Bali's tourism development strategies in dealing with the COVID-19 pandemic through the role of tourism professional associations. This research was conducted with a qualitative descriptive approach to obtain an in-depth understanding of the field situation through interviews with tourism expert respondents and practitioners. The results of interviews and ISM questionnaires are used as data sources processed by the ISM (Interpretive Structural Modeling) method. This research is based on the Pentahelix concept which is stated in the Regulation of the Minister of Tourism (Permen) of the Republic of Indonesia Number 14 of 2016 concerning Guidelines for Sustainable Tourism Destinations. The results show that: (i) the role of the tourism professional association is very important in supporting the development of Bali tourism in the face of the COVID19 pandemic, (ii) Bali tourism development strategies, namely: verification of the application of new habits during the COVID-19 pandemic, improving the system and synchronization between government agencies / agencies in managing tourism in accordance with health protocols and continuing to socialize new era customs regulations for hotel and restaurant tourism actors in a sustainable manner. Keywords: Tourism, Covid-19, Pentahelix, Interpretive Structural Modeling, Tourism Professional Association, Health Protocols
Pelatihan Pengelolaan Desa Wisata Pada Pokdarwis Dewi Kesari Tegal Mengkeb Tabanan Bali Wisnawa, I Made Bayu; Putra, I Gede Cahyadi; Putra, I Dewa Made Arik Permana; Ananda, Komang Dean
Jurnal Pengabdian Dosen Republik Indonesia Vol. 1 No. 1 (2024): Jurnal Pengabdian Dosen Republik Indonesia
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengelolaan desa wisata yang berkelanjutan menjadi kunci utama dalam meningkatkan kesejahteraan masyarakat pedesaan melalui optimalisasi potensi pariwisata lokal. Pelatihan ini bertujuan untuk meningkatkan kapasitas Kelompok Sadar Wisata (Pokdarwis) Dewi Kesari di Desa Tegal Mengkeb, Tabanan, Bali, dalam mengelola potensi desa wisata secara efektif, profesional, dan berkelanjutan. Metode pelatihan yang digunakan adalah pendekatan partisipatif yang mencakup ceramah, diskusi kelompok, dan simulasi penyusunan paket wisata. Hasil pelatihan menunjukkan adanya peningkatan yang signifikan dalam pemahaman peserta mengenai manajemen wisata, pemasaran digital, dan pentingnya pelestarian lingkungan serta budaya lokal sebagai daya tarik utama wisata. Evaluasi menunjukkan bahwa 70% peserta mengalami peningkatan keterampilan dalam pemasaran digital dan 35% peningkatan dalam pemahaman tentang konsep wisata berkelanjutan. Pelatihan ini juga berhasil meningkatkan kesadaran peserta akan pentingnya kolaborasi antara pemangku kepentingan dalam pengembangan desa wisata. Disarankan untuk melanjutkan program ini dengan pelatihan lanjutan dan pendampingan yang lebih komprehensif untuk memastikan keberlanjutan dan peningkatan kapasitas secara berkelanjutan
Pengaruh Digital Marketing dan Marketing Mix 4C Terhadap Puchase Decision di Restoran Senja Eatery Labuan Bajo Tristianty, Tristianty; Wisnawa, I Made Bayu; Marbun, Saorta
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11308

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing  dan marketing mix 4c (customer value, cost, convenience dan communication) terhadap purchase decision di restoran Senja Eatery Labuan Bajo. Responden pada penelitian ini adalah pelanggan yang mengunjungi restoran Senja Eatery Labuan Bajo sejumlah 150 responden. Teknik sampel yang digunakan yakni purposive sampling dengan spesifik responden hanya yang datang mengunjungi restoran Senja Eatery Labuan Bajo. Metode pengumpulan data menggunakan kuesioner melalui media google form. Teknik analisis yang digunakan adalah teknik regresi linier berganda yang dibantu dengan perangkat lunak SPSS 25.0 for Windows. Hasil penelitian menunjukkan seluruh variable baik dari digital marketing, customer value, cost, convenience dan communication berpengaruh signifikan terhadap purchase decision di restoran Senja Eatery Labuan Bajo. Hasil penelitian ini diharapkan dapat sebagai referensi dalam penelitian lanjutan berikutnya, serta sebagai pertimbangan bagi manajemen perusahaan dalam pengembangan stretegi kedepannya.
TOURISTS EXPECTATION AND PERCEPTION TOWARD SANGEH TOURISM VILLAGE Wisnawa, I Made Bayu; Wijayanti, Anak Agung Ratih; Jokosaharjo, Sulistyoadi
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.158

Abstract

Sangeh is a tourism village which has tourism potentials such as nature scenery, rice field, forest, and culinary. This research studies the expectation and perception of the tourists who visit Sangeh. A qualitative method using questionnaire and interview techniques was used in the research. There were 155 respondents in which the questionnaire was distributed offline and online.  This research aims to find out the expectation, perception, and satisfaction of the tourists in enjoying their tourism visit in Sangeh, and also to find out the efforts which can be done by the management in increasing tourists’ satisfaction in enjoying the tourism visit. The results show that the tourists’ expectation is on the installation of road signs which enable them to reach Sangeh easily. The highest perception felt by the tourists is its beautiful natural scenery. The biggest gap felt by the tourists is the internet connection. The effort which should be done by the management is by providing additional supporting facilities.
Brand Loyalty Model in Balinese Village as an Art and Cultural Tourism Destination in National Rural Areas, Case Study on Wanagiri Kauh Village, Tabanan Wisnawa, I Made Bayu; Prayogi, Putu Agus; Sutapa, I Ketut
Journal of Business on Hospitality and Tourism Vol. 6 No. 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i2.243

Abstract

The village is an Indonesian wealth that has the potential to be developed in the tourism sector in realizing prosperity for all Indonesian people. However, there are still many resources in the village that are not well managed. This study aims to: i) identify tourism potential, ii) formulate strategies based on strengths, weaknesses, opportunities and threats, iii) formulate a brand loyalty model in Wanagiri Kauh Tabanan Bali Village in developing tourism as a village in the national rural area, iv) compile a village potential development plan towards rural tourism. The method used is quantitative and qualitative methods. The quantitative method uses Structural Equation Modeling to form a brand loyalty model with antecedents of Brand Image, Brand Awareness, Service Quality, and Customer Satisfaction. The number of samples is 200 tourists who have visited. Meanwhile, the qualitative methods used include SWOT, and in-depth interviews. The results showed that Wanagiri Kauh Village: i) has natural and cultural tourism potential, ii) tourism potential development strategy by presenting uniqueness as the basis for development, iii) brand loyalty model is largely determined by customer satisfaction, brand awareness, service quality and brand image, iv) development planning by managing all resources through the management function by involving the tourism stakeholder Penta helix.
Pengembangan Agrowisata Dan UMKM Dalam Mendorong Pariwisata Berkelanjutan Di Desa Timpag: Pengabdian I Dewa Made Arik Permana Putra; Komang Dean Ananda; I Made Bayu Wisnawa
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.2996

Abstract

Desa Timpag di Kecamatan Kerambitan, Kabupaten Tabanan, Bali, memiliki potensi besar dalam sektor pertanian, budaya, dan sumber daya alam yang dapat dikembangkan menjadi destinasi wisata berkelanjutan. Namun, keterbatasan kapasitas masyarakat, rendahnya kesadaran kolektif terhadap pentingnya pariwisata, serta belum optimalnya pengembangan UMKM dan strategi pemasaran menjadi tantangan utama. Artikel ini membahas program pengabdian masyarakat yang dilakukan dengan pendekatan Participatory Action Research (PAR) melalui sosialisasi, pelatihan, workshop, pendampingan, dan pembentukan kelembagaan Pokdarwis. Fokus kegiatan meliputi peningkatan kesadaran masyarakat, pengembangan agrowisata berbasis pertanian organik, penguatan UMKM lokal dengan inovasi produk dan kemasan, serta penerapan digital marketing untuk memperluas akses pasar. Hasil kegiatan menunjukkan peningkatan kapasitas masyarakat, terbentuknya Pokdarwis sebagai penggerak utama pariwisata desa, berkembangnya UMKM dengan produk inovatif, serta lahirnya paket wisata terpadu berbasis pertanian, budaya, dan kuliner lokal. Dengan demikian, kesadaran kolektif masyarakat dan sinergi antara agrowisata serta UMKM menjadi kunci dalam mewujudkan Desa Timpag sebagai destinasi pariwisata berdaya saing dan berkelanjutan.
Improving China's Generation Z Hospitality Competencies through Counseling in Bali Wisnawa, I Made Bayu
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i9.11022

Abstract

This community service activity aims to enhance the hospitality competencies of Generation Z from China through counseling conducted in Bali. The counseling, attended by 25 participants aged 19 to 22, employed interactive lectures, group discussions, and practical simulations to improve skills in Front Office and Housekeeping operations. The methods included pretests and posttests to evaluate participant understanding. Results demonstrated a significant increase in knowledge, with an average score improvement from 52 (pretest) to 80 (posttest). These findings suggest that the program successfully enhanced the participants' competencies, preparing them for careers in the international hospitality industry.
Co-Authors Adi, I Ketut Yudana Anak Agung Ketut Sriasih Anak Agung Ratih Wijayanti Anak Agung Ratih Wijayanti Ananda, Komang Dean Andreananda, I Gede Haldi Arief Nugraha Utomo Aruan, Agnesia Margareth Ayu Putu Dyah Arya Dewi Danuarta, I Wayan Deny Dewi Irwanti, Ni Ketut Dewi, Ayu Putu Dyah Arya Dewi, Kadek Ayu Novita Dwiyanti, Ni Kadek ERNA ZULAENI WILES Fitri, Anak Agung Ayu Angelina Gayatri, I Gusti Agung Sasih Gayatri, Ni Luh Puspa Giri, I Made Agung Prawira Grilo dos Santos, Colly Gusti Ayu Mahanavami I Dewa Made Arik Permana Putra I Dewa Made Arik Permana Putra I Gede Cahyadi Putra I Gede Wahyu Adi Satriawan I Gusti Agung Bagus Widiantara I Gusti Agung Pradnyana Jaya I Gusti Agung Sasih Gayatri I Gusti Ayu Mahanavami I Ketut Budiasa I Ketut Putra Suarthana I Ketut Putra Suarthana I Ketut Sutapa I Ketut Sutapa I Made Agung Rai Antara I Made Astrama I Made Gede Darma Susila I Made Suwitra Wirya I Nengah Aristana I Nengah Sandi Artha Putra I Nengah Subadra I Nyoman Suarjaya I Putu Bagus Andhy Putra I Wayan Edi Arsawan I Wayan Kartimin I Wayan Tantra Ida Ketut Kusumawijaya Jaya, I Gusti Agung Pradnyana Jumiati, Kadek Ari Kadek Ayu Novita Dewi Kardana, I Ketut Karunavani Sarukunaselan Karunavani Sarukunaselan Komang Dean Ananda Komang Shintiya Nita Kristiana Putri Komang Sudarsana Kurniawati, Nuning Made Hedy Wartana Mahendra, I Putu Ariska Marbun, Saorta Mark de Jong Megawati, Ni Ketut Ratna Muhammad Fadhil Ikhsan Nanda, Dimas Dwi Ngadha, Maria Triquerta Ni Kadek Dwiyanti Ni Ketut Dewi Irwanti Ni Ketut Ratna Megawati Ni Luh Putu Agustini Karta Ni Luh Putu Agustini Karta Ni Luh Wayan Sayang Telagawathi Ni Made Ernila Junipisa Ni Made Hartini Ni Made Pramita Dewi Ni Nyoman Arini Ni Nyoman Nidya Trianingrum Ni Nyoman Rusmiati Ni Putu Yunik Anggreni Ni Wayan Mekarini Noviantini Jehabu, Florentina Putra, Putu Guntur Pramana Putu Agus Prayogi R. Sapto Hendri Boedi Soesatyo RADITYA, I PUTU TIANA RADITYA Rusmiati, Ni Nyoman Sari, Ni Putu Eka Satriawan, I Gede Wahyu Adi Suarjaya, I Nyoman Sudarsana, Komang Sugita, I Wayan Sulistiyo Adi Joko Saharjo Sulistyoadi Joko Saharjo Sumerta, I Ketut Eli Suthanaya, Putu Bagus Suwitra Wirya, I Made Tristianty, Tristianty Utomo, Arief Nugraha Wibawa, I Wayan Sucipta Widari, Dewa Ayu Diyah Sri Widiani, Desak Made Wulandari, Pande Putu Yuni , Luh Ketut Herindiyah Kartika