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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Manajemen Atma Jaya Jurnal Ilmiah FIFO Jurnal Penelitian Pendidikan IPA (JPPIPA) IKRA-ITH Informatika : Jurnal Komputer dan Informatika SINTECH (Science and Information Technology) Journal JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI JSR : Jaringan Sistem Informasi Robotik Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Pengabdian Nasional (JPN) Indonesia JNANALOKA JAMI: Jurnal Ahli Muda Indonesia Journal of System and Computer Engineering Jurnal Computer Science and Information Technology (CoSciTech) Decode: Jurnal Pendidikan Teknologi Informasi AJAD : Jurnal Pengabdian kepada Masyarakat International Journal Software Engineering and Computer Science (IJSECS) Jurnal Manajemen Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Jurnal Komtekinfo Internet of Things and Artificial Intelligence Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Proceeding Applied Business and Engineering Conference Amare Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Sains dan Ilmu Terapan SATIN - Sains dan Teknologi Informasi Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Guruku: Jurnal Pendidikan dan Sosial Humaniora Journal of Engineering Science and Technology Management Jurnal Elektronika dan Teknik Informatika Terapan Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Pendidikan Teknologi Informasi (JUKANTI) Jurnal Pengabdian Nasional (JPN) Indonesia Science and Technology: Jurnal Pengabdian Masyarakat Inovasi Teknologi Masyarakat Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Am, Andri Nofiar
Politeknik Kampar
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Pengaruh Penerapan Bahasa Inggris Pada Menu Makanan Terhadap Minat Beli Konsumen Pada Dapur Seblak Bangkinang Yetti, Dzulhijjah; Rahmad Akbar; Nurkholis Nurkholis; Nofiar. Am, Andri; M. Alkadri Perdana
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 2 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i2.1085

Abstract

This study aims to analyze the effect of using English in food menu names on consumer purchase intention at Dapur Seblak Bangkinang. In the globalization era, the use of foreign terms is believed to enhance product appeal, especially among younger consumers. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 active customers of Dapur Seblak Bangkinang. The results show that using English in menu naming creates a more modern and trendy image, which significantly increases consumers' buying interest. These findings indicate that language strategy in product naming plays a crucial role in shaping consumer perceptions and influencing purchase decisions. Therefore, culinary business owners are encouraged to consider using foreign languages as part of their marketing strategy.
The Role of Brand Awareness in Mediating the Influence of Digital Marketing and Digital Content Quality on Increasing Sales of Culinary MSMEs (Case Study in Panam, Pekanbaru) Kurnia, Dedi; Akbar, Rahmad; Yetti, Dzulhijjah; Sispurwanto, Yedi; Nofiar. Am, Andri
Journal of Engineering Science and Technology Management (JES-TM) Vol. 5 No. 2 (2025): September 2025
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v5i2.286

Abstract

This study aims to analyze and understand the role of brand awareness as a mediator in the relationship between digital marketing strategies and digital content quality on the sales growth of culinary MSMEs in Panam, Pekanbaru. The research employs a quantitative approach using Path Analysis. Data were collected randomly from culinary MSMEs in Panam, Pekanbaru, over the period from 2020 to 2024. Data analysis techniques include descriptive analysis, normality test, multicollinearity test, autocorrelation test, and heteroskedasticity test. The findings of the study are as follows: 1) Digital marketing strategies have a positive and significant impact on brand awareness of culinary MSMEs. 2) Digital content quality has a positive and significant impact on brand awareness of culinary MSMEs. 3) Digital marketing strategies have a positive and significant impact on the sales growth of culinary MSMEs. 4) Digital content quality has a positive and significant impact on the sales growth of culinary MSMEs. 5) Brand awareness has a positive and significant impact on the sales growth of culinary MSMEs. 6) Digital marketing strategies significantly enhance sales growth through the mediation of brand awareness in culinary MSMEs. 7) Digital content quality significantly enhances sales growth through the mediation of brand awareness in culinary MSMEs.
Implementasi Digital Marketing pada UMKM Ucu Ema di Bengkalis Hanim Inayati; Muhammad Arif; Nofiar.Am, Andri
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1179

Abstract

The purpose of this community service project is to implement a digital marketing strategy for Ucu Ema MSMEs in Bengkalis by applying the STP approach (segmenting, targeting, and positioning) and conducting a SWOT analysis (strengths, weaknesses, opportunities, threats). This activity also aims to identify challenges faced in digital marketing and provide appropriate solutions to improve business competitiveness. The method used consists of three main stages: preparation, implementation, and reporting of the community service activities. The results show a significant improvement in digital marketing performance through various social media platforms such as WhatsApp, Instagram (@umkm_ucuemaa), Facebook (Umkm Ucu Ema), and the Shopee marketplace (umkm_ucu_ema). This improvement has positively impacted sales and customer reach. The main challenge encountered was understanding the type of content preferred by the audience. The implemented solution involved adjusting content strategies according to user trends and preferences, making promotions more engaging and effective, and ultimately increasing consumer interest in Ucu Ema MSMEs products.
Penerapan Digital Marketing pada UMKM Keripik Pedas Ibu Iyar Kabupaten Rokan Hilir Muhammad Rifqi; Larbiel Hadi; Bustami; Nofiar.Am, Andri; M. Alkadri Perdana
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1183

Abstract

Spicy chips are the flagship product of the MSMEs Keripik Pedas Ibu Iyar, marketed both offline and online with the support of digital marketing strategies. The implementation of digital marketing has proven effective in increasing sales; therefore, this project aims to analyze the application of the strategy, including the challenges and solutions encountered. The MSMEs utilizes Instagram Business and Shopee as platforms for promotion, sales, and customer communication. The results show a significant increase in revenue and market reach to various regions. Active use of social media also helps strengthen brand awareness and attract new customers. However, several challenges remain, such as unstable internet connections, limited human resources, lack of social media management skills, and intense competition among MSMEs in the digital marketplace. The proposed solutions include basic digital marketing training, capacity building for human resources, and optimizing creative and consistent promotional strategies to maintain business competitiveness.
Penerapan Digital Marketing dalam Meningkatkan Penjualan UMKM “Rumah Mutiara Cake” di Kecamatan Bengkalis Silalahi, Anita Rahayu; Bustami Bustami; Nofiar.Am, Andri; Hadi, Larbiel; Hafid, Burhan
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1186

Abstract

The implementation of digital marketing through social media has proven effective in increasing product sales and visibility, particularly for small businesses such as Rumah Mutiara Cake MSMEs. Digital marketing strategies not only focus on boosting sales but also play a key role in building an active community, expanding market reach, and strengthening relationships between entrepreneurs and consumers. This project aims to explore the implementation of digital marketing at Rumah Mutiara Cake MSMEs in Bengkalis District, develop an appropriate digital marketing framework, conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and examine the challenges and solutions encountered during the digital marketing process. The project was carried out through several stages, including preparation, implementation, completion, and reporting, located at Jalan Kelapapati Darat, Bengkalis. The results indicate that implementing digital marketing strategies through social media, particularly Instagram and TikTok, has significantly improved the number of followers, customer engagement, and product sales within one month. This demonstrates that optimal use of social media can serve as an effective tool to support the sustainability and growth of MSMEs in the digital era.
Penerapan Pemasaran Digital pada UMKM Indah Donat di Bengkalis Oby, Muhammad; Bustami Bustami; Nofiar.Am, Andri; Hadi, Larbiel; Akbar, Rahmad
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1187

Abstract

The digital era has transformed human lifestyles and demands rapid adaptation across various sectors, including Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a strategic role in Indonesia’s economy as labor absorbers and developers of local products. However, limited digital literacy and skills often hinder their utilization of digital marketing. This community service program aims to enhance the capacity of the “Indah Donat” MSME in Bengkalis through guidance in implementing digital marketing strategies. The participatory approach includes initial surveys, needs assessment, development of a digital marketing framework, promotion via Google My Business, social media, and online marketplaces, as well as sustainability evaluation. The results show improved capabilities of the partner in managing digital content, expanding market reach, and increasing sales. “Indah Donat” now has an integrated online business profile, structured content calendar, and distribution channels through social media and marketplaces. This approach aligns with the Technology Acceptance Model (TAM) and modern marketing concepts based on Segmenting, Targeting, and Positioning (STP). In conclusion, the program effectively enhances MSME digital capacity, broadens marketing networks, and strengthens business independence, while contributing to digital transformation and local economic empowerment.
Sistem Keamanan Pintu Berbasis Face Recognition Menggunakan Raspberry Pi 3 Pribadi, Antoni; Fitri, Fitri; Safitri, Mulya; Nofiar. Am, Andri; Ridwan, Muhammad
Jurnal Ilmiah FIFO Vol 16, No 1 (2024)
Publisher : Fakultas Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/fifo.2024.v16i1.005

Abstract

Menurut Badan Pusat Statistik tahun 2021 mengatakan bahwa tingkat kejahatan pencurian pada tahun 2020 di Riau meningkat sebesar 2.730 kasus, oleh sebab itu kasus pencurian dirumah menjadi hal yang sangat sering terjadi. Penyebab terjadinya pencurian tersebut ialah karena banyaknya rumah yang memakai sistem kunci gembok tradisional yang bentuknya kecil. Terdapat banyak solusi yang telah dibuat oleh peneliti terdahulu seperti menggunakan sidik jari, password, sensor PIR, suara, retina dan lain-lain. Namun semua masih terdapat kekurangannya masing-masing. Untuk itu solusi yang diberikan ialah dengan membuat sistem keamanan pintu rumah berbasis face recognition. Face recognition sendiri ialah sebuah teknologi yang dapat mencocokkan wajah manusia dari citra digital atau cuplikan video melalui basis data wajah. Tujuan dari penelitian ini ialah sistem mampu mengidentifikasi wajah pemilik rumah. Sistem berhasil mengirimkan informasi berupa foto, tag nama dan waktu pada aplikasi Bot Telegram grup yang di monitoring oleh anggota keluarga terkait seseorang yang masuk kedalam rumah. Sistem juga berhasil menampilkan pesan teks pada LCD 16x2 untuk memberikan info tag nama seseorang yang sedang mengakses kamera.
Pembuatan Sistem Informasi E-Office KUD Sawit Jaya Berbasis Web Dengan Menggunakan Framework Codeigniter 3 Nofiar.Am, Andri; Kurnia Oktorina, Fenty; Fitri, Fitri; Ridwan, Muhammad
JDISTIRA - Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Vol. 2 No. 1 (2022)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.277 KB) | DOI: 10.58794/jdt.v2i1.42

Abstract

Proses kegiatan dalam pengelolaan dokumen surat serta aktifitas perkantoran lain yang ada di KUD Sawit Jaya masih dilakukan secara manual. Dimana sekretaris akan mencatat setiap dokumen masuk maupun keluar kedalam buku agenda, kemudian sekretaris akan menggandakan dokumen tersebut untuk diserahkan kepada kepala dan dijadikan arsip. Mengingat sekretaris akan mendatangi ruangan kepala untuk menyerahkan dukumen dan meminta tanggapan yang kemungkinan kepala tidak berada ditempat sehingga surat masuk atau dokumen lainnya tidak mendapatkan respon dengan cepat. Solusi yang dilakukan untuk permasalahan ini yaitu dengan membuat sebuah sistem informasi e-office yang berbasis website yang dapat membantu proses penyimpanan dokumen dalam bentuk database dan setiap surat yang masuk akan lebih cepat mendapatkan tanggapan dari kepala sehingga tidak ada surat yang tidak mendapatkan respon. Dalam proses implementasi dilakukan dengan menggunakan bahasa pemograman PHP, phpMyAdmin untuk mengelola database di MySQL dan Framework Codeigniter 3
Analisis Model Manajemen Permintaan SCM dan Peramalan Penjualan Busana Menggunakan Metode Holt-Winter Exponential Smoothing Tasia, Ena; Nazira, Nanda; A’yuniyah, Qurotul; Fikri , M. Hayatul; Am, Andri Nofiar
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.20313

Abstract

Sales forecasting is a highly crucial strategy in the business world, as it significantly contributes to enhancing a company's profits. In this context, sales transaction forecasting plays a vital role in assisting business decision-makers in planning effective sales strategies. The utilization of the Holt-Winters Exponential Smoothing method in sales forecasting demonstrates an effective approach. In this study, this method was applied to retail sales data of Muslim clothing from 2021 to 2023. By setting the parameters ? = 0.9, ? = 0.1, and ? = 0.1, the forecasting results indicate a high level of accuracy with low values for Mean Squared Error (MSE), Root Mean Squared Error (RMSE), and Mean Absolute Percentage Error (MAPE), amounting to 29.93, 295.93, and 0.62%, respectively. Consequently, the forecast reveals that the inventory of clothing for periods 13 to 16 is 83, 228, 129, and 115, respectively
Analisis Pengendalian Persediaan Bahan Baku Produksi dengan Metode EOQ (Studi Kasus: Pawon Mas Herman) Kamila, Muthia; Rahmadani, Desvita; Fitri, Nadila Gusrialni; Am, Andri Nofiar
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 4 (2023): Oktober
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i4.21008

Abstract

One important role in business operations is based on inventory, which is the underlying principle of business. Therefore, a business must be able to predict potential problems as well as potential traps in inventory management in order to the ultimate goal, namely to reduce the total cost to be borne by inventory. Pawon mas herman is one of the bakso shops in Pekanbaru that has been established since 1998. Pawon mas herman is experiencing a fairly rapid business expansion, but a lack of management system or methods to buy or collect raw materials, causes this restaurant to suffer from material shortages or even raw materials shortfalls during the hours of operation. To ensure the business continues from the production process and avoid stopping or collapse due to a shortage of raw materials namely meat and chicken, pawon masherman needs to have a proper plan. The Economic Order Quantity (EOQ) method is used to help in solving problems in particular requirements related to the supply of raw materials. The result of this study is that by using the EOQ method, Pawon Mas Herman farm can save shipping costs up to Rs. 4,740,000. Because, based on the calculations completed using the eOQ technique, the owner of the farm must make meat orders every 7 days, weighing at least 7 kg of meat each time ordering. Pawon Mas Herman is advised to use the EOQ method for control of supplies, there is a significant cost difference.
Co-Authors Ade Kurniawan Ade Syefira Rizky Agung Pramono Agung Pramono Alfarizi Siregar , Matjen ANGGARA, YOGI Antoni Pribadi Ardiansyah Hamid A’yuniyah, Qurotul Baehaqi Belia Afifah Burhan Hafid Bustami Bustami Bustami Depandi Enda Dini Amalia Putri Dzulhijjah Yetti Febrianton, Adi Fenty Kurnia Oktorina Fenty Oktorina Fikri , M. Hayatul Fina Nasari Fitri Fitri Fitri Fitri Fitri Fitri, Nadila Gusrialni habibie, indra Hanim Inayati Hardiyanto Hardiyanto Harmi Yelm Harmi Yelmi Indra Habibi Indra Habibie Jamaludin Jamaludin Jazman, Muhammad Kamila, Muthia Kurnia, Dedi Larbiel Hadi M. Alkadri Perdana M. Rukhsah Mahdiawan Nurkholifah Merlia Rahma Yani Merlia Rahmayani Muhammad Arif Muhammad Arif Muhammad Ridwan Nazira, Nanda Niken Ellani Patitis Nofrifaldi Nur Asma Deli Nurbit Nurbit Nurfitriani, Desi Nurhidayah Nurhidayah Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Nurkholis Oby, Muhammad Perdana, M. Alkadari Perdana, M. Alkadri Perdana, M.Alkadri PUTRI, DINI AMALIA Putri, Indah Purnama Putri, Tara Liana Ramadhani Rahmad Akbar Rahmadani, Desvita Rasihen, Yogy Rifqi Muhammad Rika Aryati Rukhshah, Muhammad Safitri, Mulya Santri Utami ms Sarjon Defit Sepdu Dehiya, Yogi Silalahi, Anita Rahayu Slamet Triyanto Sumijan Sumijan Sumijan Supria Supria Tasia, Ena Teguh Widodo Tri Kurniaty Yedi Sispurwanto Zulfikar Zulyani Zulyani