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Cakranegara, Pandu Adi
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Journal : AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan

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Influence of Price and Product Quality Analysis on Frozen Fish Purchasing Decisions Endrawati, Titin; Karundeng, Deby R.; Cakranegara, Pandu Adi; Putri, Raudya Setya Wismoko; Nofirman, Nofirman
Agrikan: Jurnal Agribisnis Perikanan Vol 15, No 2 (2022)
Publisher : Sangia Research Media and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29239/j.agrikan.15.2.467-474

Abstract

The purpose of this study was to analyze the effect of price and product quality on the decision to purchase frozen fish products at a store that sells a variety of frozen food products. The research design used in this study uses a quantitative associative method. Based on the results of data analysis that has been carried out in the first hypothesis (H1), which states that price has a positive and significant effect on purchasing decisions, the t-count value of 15,127 is greater than the t-table value, which is 1,667, testing the second hypothesis (H2). Which states that the quality of the product has a positive and significant effect on purchasing decisions the t-count value is 24,325 greater than the t-table value, which is 1,667, which means that the price and product quality produced have a positive and significant effect on consumer purchasing decisions. While the R-square value obtained is 0.781 which states that the price and product quality variables influence consumer purchasing decisions by 78.10% and the remaining 21.90% are influenced by other variables.
Co-Authors Adisaputra, Ateng Kusnandar Ahmad Jurnaidi Wahidin Ahmad, Srifatmawati Ahmaddien, Iskandar Alfiana Alfiana Ali Imron Amalia, Mekar Meilisa Ambarwati, Retnoning Andi Febri Herawati Andinna Ananda Yusuff Andriyana, Erni Arianto Muditomo Arief Hidayatullah Khamainy Arief, Abdul Samad Arifin Arifin Arifin, Ardian Azizi, Muhammad Dadang Sudrajat Damanik, Darwin Dedi Rianto Rahadi Dewantara, Rizki Dikananda, Arif Rinaldi Dina Destari Dodo Kurniawan, Dodo Efendi Efendi Eka, Andi Primafira Bumandava Ellyawati , Noor Endrawati, Titin Etty Susilowati Fardhoni, Fardhoni Fitriningsih Amalo Gatot Wijayanto Haekal, T. M Haekal, T. M. Hafiz, Abdul hardiansyah, alim Haryono, Andri Hendriyanto Hendriyanto I Gede Iwan Sudipa Ichsan Ichsan Indrawati, Andi Irdawati Irdawati Irmayanti Irmayanti, Irmayanti Irwan Moridu Iwan Harsono Jati Kasuma Juliani Pudjowati Karnawi Kamar, Karnawi Karundeng, Deby Rita Klemens Mere Koli, Damaris Y Liswandi, Liswandi M Tirtana Siregar, M Tirtana Mapuasari, Supeni Anggraeni Marsha Ayunita Irawati Muhammad Asir Muhammad Yusuf Munawar Munawar Mustainah Mappatoba Nanang Qosim Ningtyas, Mustika Wati Alfia Nining Rahaningsih Nofirman, Nofirman Nugraha, Ardi Maulana nugroho, muhammad toto Nur Agus Salim, Nur Agus Nurhuda, Hilmi Mufthia Oktawiranti, Anggi PA Andiena Nindya Putri Pesik, Iren Meiske Pratiwi, Vidya Puspitasari, Nyi Dewi Putra, Purniadi Putri, Hadisa Putri, PA. Andiena Nindya Rachman, Reza Saeful Rahanra, Nicodemus Rahayu, Novi Ratih Pratiwi Raudya Setya Wismoko Putri Rizki Dewantara Rizky Ramadhan, Rizky Ronaldo, Reza Rusliandy, Rusliandy Sakarina, Sari Sampe, Ferdinandus Sari, Ade Risna Satria, Erwinsyah Setyawan, Antonius Ary Siddiqa, Heidi Silaban, Feliks Manihar Siti Nuzulia, Siti Soukotta, Agnes Suasa Suasa Suprapto Suprapto Susanto, Moh.Rusnoto Susilo Surahman Sutaguna, I Nyoman Tri Sutrisno, Sutrisno Sutriyawan, Agung Taime, Habel Tasrim, Tasrim Tekat Sukomardojo Timotius Agus Rachmat, Timotius Agus Totok Hendarto W, Sulaiman Wibowo, Rendi Wibowo, Yudha Satrio Widjayanti, Carolina Ety Wildoms Sahusilawane Yanto, Ery Yofy Syarkani Yutiandry Rivai Zulkifli Musthan, Zulkifli Zulkifli Zulkifli Zulvia Trinova