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All Journal Jurnal Ilmu Pendidikan Mimbar PGSD Undiksha Jurnal Manajemen Pendidikan Asia-Pacific Management and Business Application Scientific Journal of Reflection : Economic, Accounting, Management and Business JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Basicedu International Journal of Natural Science and Engineering Jurnal Mangifera Edu JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Fokus Manajemen Bisnis Jurnal Inovasi Pendidikan MH Thamrin Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Manajemen Terapan (JIMT) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP JPPHK (Jurnal Pendidikan Politik, Hukum Dan Kewarganegaraan) International Journal of Business, Law, and Education International Journal of Social Learning (IJSL) Renjana Pendidikan Dasar Journal of Community Development Devotion: Journal of Research and Community Service Jurnal Syntax Fusion : Jurnal Nasional Indonesia PRAJA observer: Jurnal Penelitian Administrasi Publik ETNIK : Jurnal Ekonomi dan Teknik BIOCHEPHY: Journal of Science Education Journal of Research in Social Science and Humanities Humantech : Jurnal Ilmiah Multidisiplin Indonesia Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Applied Business, Taxation and Economics Reseach Journal Of Human And Education (JAHE) Dinamika Kesehatan: Jurnal Kebidanan dan Keperawatan Dulang: Jurnal Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship Jurnal Educative: Journal of Educational Studies Jurnal Basicedu Jurnal Ilmu Multidisplin International Journal of Entrepreneurship and Business Management Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education Eduvest - Journal of Universal Studies Journal of Business Management and Economic Development West Science Social and Humanities Studies Ebisnis Manajemen Jurnal Pengabdian Sosial JPM Journal of Education Sciences (Edusci) Nusantara Economics and Entrepreneurships Journals Journal of Social Work and Science Education
Sopiah, Sopiah
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Journal : Eduvest - Journal of Universal Studies

 1 
Utilization Of Social Media And Online Marketplace For The Development Of Marketing Of Small And Medium Enterprises (Smes) In The Clothing Industry (A Study On Clothing Companies In Malang) Sjadja’ah, Umar Syarifuddien; Sopiah, Sopiah; Wahyu Wardhana, Ery Tri Djatmika Rudijanto
Eduvest - Journal of Universal Studies Vol. 4 No. 7 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i7.1590

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy. Many studies on MSMEs are expected to improve the quality of the MSMEs themselves. Meanwhile, social media and online marketplaces are increasingly familiar to Indonesians who are technology and internet literate. Research on MSMEs marketing with social media and online marketplaces is always needed along with rapid technological advances. Therefore, researchers try to discuss how MSMEs in the fashion or clothing company category in Malang City utilize social media and online marketplaces for their marketing development. This research was conducted using a qualitative method with a phenomenological approach. Phenomenology is a study intended to seek the essence or meaning of a phenomenon experienced by several research individuals. This research involved four micro-scale clothing MSMEs in Malang City. From the results of the interviews, it was found that all clothing MSME players in Malang City have used social media as a marketing tool. In fact, all clothing MSMEs make social media their main marketing tool. However, the online marketplace is still not used optimally. The obstacles faced by UMKM clothing companies are limited capital, human resources, and Marketing using social media can still be maximized again by recruiting social media specialists and influencers.
Co-Authors Abdul Khobir Aditya Aditya Agus Hermawan Akhmad Subkhi Ramdani Aminah, Rohmatul Anistuti, Fri Arief Noviarakhman Zagladi Arumdani, Kurnia Asrizal Badie Uddin Bakri Bakri Basuni, Basuni Budi Eko Soetjipto Budiani, Anna Choirul Anam AM Diponegoro Christianadi, Januar Ika Daris Itsar Samudra Darlin, Evalina Dina Indriyani Duerasor, Nadia Ely Siswanto Etta Mamang Sangadji EVA RIZA, EVA Fahri Gunawan, Egit Faisal Muhammad, Faisal Fatkhiyah, Milatul Faulia Putri, Rifqa Firmansyah Firmansyah Ginting, Josafat Gracia Gunariah, Frilla Gunawan, Egit Fahri Habadi, Niki Hamdana, Hamdana Harahap, Risma Haryawan, Beny Hasna Hamida Alifia Ar-Rasyi Hendri Hermawan Adinugraha Heri Pratikno Heri Pratikto Hermiati, Hermiati Hikmah Sofyan, Nurul Ilmi Zajuli Ichsan Imam Prayogo Pujiono Imam Sanusi, Imam Irawan, Dedy Irwansyah, Asep Ismail, Dingot Hamonangan Ismawati Ismawati Isriani Hardini Jadidah, Muasisah Jainul Arifin Khermarinah, Khermarinah KURNIA KURNIA, KURNIA Lango, Rikardus Kurnia Madziatul Churiyah Maqsuda, Janggih Marta, Eni Meidiaputri, Riza Dwi Meliana Meliana Mira Mira Mubarok, Dimas Hamdan Muhamad Jaeni Musthofiyah, Luluk Mutmainah, Fadzilatul Nani Suryani Naswan Suharsono Nawawi, Moh Nur Aisyah Nurhasan, Rohimat Nurrosidah, Ali Parawansah, Rosa Indah Prabowo, Stanley Pradinasari, Ryanda Khansa Pramayanti, Dian Ikha Pratiwi, Resdilla Purwanitasari, Lili Puspitasari, Putri Ratih Rahma, Deshinta Raisa Rahmi Rahmi Raisa Rahma, Deshinta RANI RANI, RANI Readi, Robbi Rohmanulloh, Arif Rosyida, Abidatur Royani, Sumi Sabilah, Adina Sahriani, Sisi Saifur Rijal, Muhammad Santoso, Jeffri Wahyu Sari, Meirita Sa’adah, Najmas Setiani Setiani, Setiani Sholihah, Nurhidayati Siregar, Julaiha Siregar, Pariang Sonang Sisca Cletus Lamatokan Sjadja’ah, Umar Syarifuddien Solehudin, Moch. Sugeng Sulaeman, Iman Suryo Prakoso, Agung Sutrisno, Niantoro Syamsurizal - - Syihabudhin Tamimi, Muhizan Tanjung, Widia Astuti Tina Kartini Violent, Violent Wahyu Wardhana, Ery Tri Djatmika Rudijanto Wibisono, Yohanes Yuhanna, Yuhanna