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All Journal Jurnal Informatika dan Teknik Elektro Terapan Jurnal Penelitian Ilmiah INTAJ JMPM: Jurnal Matematika dan Pendidikan Matematika Technomedia Journal Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) Jurnal Pengabdian Magister Pendidikan IPA Aptisi Transactions on Management Jurnal Jamu Indonesia JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) Anakes: Jurnal Ilmiah Analis Kesehatan Economics and Digital Business Review Sistema: Jurnal Pendidikan Jurnal Agama Buddha dan Ilmu Pengetahuan Majalah Ilmiah UPI YPTK PROFESSIONAL HEALTH JOURNAL Jurnal SIAR ILMUWAN TANI JIKKHC : Jurnal Ilmiah Keperawatan dan Kebidanan Holistic Care Unram Journal of Community Service (UJCS) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Arus Jurnal Sosial dan Humaniora Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Klik - Jurnal Ilmu Komputer Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Mandalika Review IC Tech: Majalah Ilmiah Indonesian Journal of Multidisciplinary Sciences Jurnal Ilmiah Mahasiswa Agrokomplek Journal of Soil Quality and Management Blockchain Frontier Technology (BFRONT) JER Jurnal Manajemen dan Akuntansi (JAME) Indonesian Journal of Jamu Jurnal Wicara Desa Journal of Publicness Studies Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal kiprah pendidikan IC Tech: Majalah Ilmiah
Mulyati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Innovative Strategies Using Gojek and Grab Digital Platforms to Boost Brand Sales Heru Riza Chakim, Mochamad; Mulyati; Bimantoro; Partogi, Chris
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2464

Abstract

In the digital era, shifting consumer behaviors and advancing technology ne- cessitate innovative marketing strategies. This study examines how brands leverage on-demand platforms like Gojek and Grab to enhance sales, market reach, and engagement, situated within global digital transformation trends akin to platforms like Uber Eats. Employing a qualitative case study and literature analysis, it identifies strategies grounded in theories such as consumer loyalty and customer value, including location-based promotions (used by 70% of businesses), data-driven personalization, and loyalty programs (adopted by 80%). These approaches improve distribution and create personalized cus- tomer experiences, with reviews and analytics informing decisions. However, challenges like high commission fees and algorithm dependency, particularly for MSMEs, require strategic solutions. Findings highlight that platform col- laborations drive competitive advantage, mirroring global platform economies. This research offers actionable insights for MSMEs and enterprises to design effective digital strategies and recommends exploring platform applications in non F&B sectors for future studies, contributing to digital marketing literature and practice in dynamic markets.
Influence of Incentives and Work Motivation on Employee Productivity at PT Panelindo Graha Nusantara Mulyati; Tarmizi, Rasyid; Mutiara Zahrani, Amelia; Bimantoro
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2467

Abstract

This study investigates the impact of incentives and work motivation on em- ployee productivity at PT Panelindo Graha Nusantara, a company operating in the electrical panel manufacturing sector. The importance of employee produc- tivity in achieving organizational goals motivates this research, particularly in the context of human resource management strategies. The objective is to analyze both the partial and simultaneous effects of incentives and motivation on sample of 72 employees. Data were collected using structured questionnaires and analyzed through classical assumption tests, multiple linear regression, and determination coefficient analysis using SPSS software. The results indicate that incentives and work motivation both have significant positive effects on employee productivity individually and simultaneously. The partial tests show significance with t-values exceeding the critical t-value, and the simultaneous test reveals a significant F-value well above the threshold. The coefficient of determination suggests that 65.3% of the productivity variance can be explained by these two variables. In conclusion, the findings emphasize the critical role of properly designed incentive systems and motivation strategies in enhancing employee productivity. These insights provide valuable guidance for managers aiming to optimize workforce performance in similar industrial settings
Sistem Pendukung Keputusan Penentuan Karyawan Terbaik Pada PT Laras Astra Kartika Palembang dengan Metode TOPSIS Wijaya, Rahmad Adi; Mulyati
IC Tech: Majalah Ilmiah Vol 20 No 1 (2025): IC Tech: Majalah Ilmiah Volume XX No. 1 April 2025
Publisher : P3M Institut Widya Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47775/ictech.v20i1.324

Abstract

PT Laras Astra Kartika ialah sebuah perusahaan yang beroperasi disektor pemasaran minyak kelapa sawit yang berupa anak dari PT Rajawali Nusantara Indonesia (Persero). Dalam menentukan karyawan terbaik, perusahaan masih memakai cara manual yang memerlukan periode yang panjang serta tidak transparan. Sehingga, dibuatlah Sistem Pendukung Keputusan dalam menyerap pekerja terbaik. Sistem ini dirancang khusus untuk menetapkan pekerja terbaik dengan parameter yang sudah ditentukan oleh perusahaan. Sistem ini mampu mengelola data karyawan, data kriteria dan sub kriteria, menginput nilai parameter guna mencari dan menentukan karyawan terbaik menggunakan metode TOPSIS. Pengembangan dalam merancang sistem menggunakan metode RUP agar hasil dari penelitian sistem yang dirancang memiliki pendekatan yang lebih objektif dalam menentukan karyawan terbaik yang dihitung menggunakan metode TOPSIS.
Parameter Genetik Beberapa Galur S5 Jagung (Zea mays L.) dalam Pengembangan Varietas Unggul Tahan Kekeringan Safira Mawaddah; Taufik Fauzi; A. A. Ketut Sudharmawan; Suwardji; Taslim Sjah; Mulyati
Jurnal Ilmiah Mahasiswa Agrokomplek Vol. 4 No. 3 (2025): Jurnal Ilmiah Mahasiswa Agrokomplek
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/smt98n70

Abstract

Penelitian ini bertujuan untuk mengevaluasi parameter genetik beberapa galur jagung generasi S5 hasil selfing dari populasi F2 hasil hibridisasi antara P8IS dengan NK212 dan NK7328, guna mendukung pengembangan varietas jagung unggul tahan kekeringan. Evaluasi dilakukan dengan mengamati karakter agronomis utama, serta menghitung nilai koefisien keragaman genetik (KKG) dan heritabilitas arti luas. Penelitian menggunakan 30 galur S5 dalam Rancangan Acak Kelompok (RAK) dengan dua ulangan. Hasil penelitian menunjukkan bahwa bobot biji kering pipil per tanaman memiliki nilai KKG tertinggi (16,23%) dan masuk dalam kategori keragaman genetik luas, sedangkan karakter lain seperti tinggi tanaman dan diameter tongkol memiliki keragaman sedang. Nilai heritabilitas tertinggi tercatat pada karakter bobot biji pipil (49,55%), sementara karakter seperti bobot tongkol kering panen memiliki heritabilitas rendah (3,64%). Temuan ini menunjukkan bahwa galur S5 tertentu memiliki potensi genetik tinggi untuk dikembangkan sebagai varietas jagung tahan kekeringan, khususnya melalui seleksi terhadap karakter-karakter dengan heritabilitas sedang hingga tinggi.
Initiation of The Edupreneurship Program in Building Interest as Kidspreneurs to Produce Agents of Change Aprianti, Kartin; Yusuf, Muhammad; Mulyati; Ananda, Dea; Anggriani, Kiki
Majalah Ilmiah UPI YPTK Vol. 32 (2025) No. 2
Publisher : Universitas Putra Indonesia YPTK Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jmi.v32i1.176

Abstract

The partner of the Beginner Community Empowerment Program (PMP) is the ITQ AR-Rahamn Elementary School in Bima City, which is committed to its vision of producing a generation that not only excels in science and technology to increase economic competitiveness but also has noble morals and a strong understanding of religion. Because the school's main focus is on strengthening religious and Qur'anic learning for students, the Principal hopes that students can have social knowledge and skills such as entrepreneurship so that they can have independence in society in the future. Through this grant program (PMP), together with partners, they carry out edupreneurship activities through motivational classes, coaching classes and creative classes as well as mentoring and program evaluation. Based on the evaluation results, it shows that 95.45% are happy with the product design activities with canvas and presenting in front of teachers and friends, 93% know how to prepare a simple business plan and 94% of participants are enthusiastic about becoming kidspreneurs. From the activities carried out by the PMP team, the E-module “Entrepreneurship Inspiration Project”, the E-Module “Successful Entrepreneurship Project”, the E-Module “My Business Mini Plan”, The E-Modul “Edupreneurship” and the “Kidsprenuer” Video were produced.
Strategi Dinas Tenaga Kerja Dalam Mencegah Pekerja Migran Non Prosedural Di Kabupaten Indramayu Aryanie, Dinda Dewi; Natsir, Luthfi Faisal; Mulyati
JPS: Journal of Publicness Studies Vol 2 No 04 (2025): Journal of Publicness Studies
Publisher : Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kasus pekerja migran mejadi salah satu sorotan penting dalam beberapa tahun terakhir. Kasus tersebut meliputi eksploitasi, perdagangan orang, dan terjadinya penipuan, kerja paksa, serta upah yang tidak dibayar oleh majikan atau agen. Kasus-kasus ini dipicu akibat dari minimnya lapangan kerja di dalam negeri, yang membuat sebagian masyarakat bekerja sebagai pekerja migran yang nekat menggunakan jalur ilegal alias non prosedural. Penelitian ini bertujuan untuk mengetahui strategi Dinas Tenaga Kerja dalam mencegah pekerja migran non prosedural di Kabupaten Indramayu, serta menganalisis faktor-faktor penghambat dalam pelaksanaannya. Metode penelitian yang digunakan adalah metode kualitatif dengan tipe penelitian, yaitu pendekatan deskriptif. Teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian menujukan bahwa strategi Dinas Tenaga Kerja Kabupaten Indramayu dilakukan melalui kegiatan pencegahan dengan melakukan sosialisasi dan edukasi hukum mengenai pentingnya keberangkatan secara prosedural, pelatihan keterampilan dan pemberdayaan ekonomi, serta kerja sama lintas sektor. Adapun faktor-faktor penghambat yang dihadapi meliputi keterbatasan Sumber Daya Manusia (SDM), rendahnya kesadaran masyarakat, intensifikasi sosialisasi di tingkat desa. Secara keseluruhan, strategi yang diterapkan telah berjalan dengan cukup baik, namun masih memerlukan penguatan dalam aspek koordinasi dan pemberdayaan ekonomi. Aspek tersebut mencakup koordinasi yang lemah antarlembaga terkait, yang mengakibatkan perlindungan tidak komprehensif, dan pemberdayaan ekonomi yang tidak efektif, seperti sulitnya akses terhadap modal dan pelatihan, sehingga pekerja migran tetap rentan dan kembali pada masalah lama. Pentingnya penguatan pada kasus pekerja migran non-prosedural, agar upaya pencegahan migran non prosedural dapat terlaksana secara lebih optimal.
Co-Authors A. A. Ketut Sudharmawan A.A Sudharmawan A.A. Ketut Sudharmawan Abdus Syakur Assopi Adelia Noviyanti Afriyana, Siti Zulfa Alfian, Sulthan Taqi Sampoerna Ananda, Dea Ananda, Putri Annisatul Muffidah Antono Suryoputro Aryanie, Dinda Dewi Asriani Atin Hafizatul Aini Bastian, Rendi Triberni Bennet, Daniel Bimantoro Bist, Ankur Singh Bustan Cindy Adelia Cornelia Putri, Cindy Dananjaya, Humam Rafif Dejan Fadilahsyah Destiana Panca Riani Diah Miftahul Aini Dian Kurniati Dwi Indriati Dwi Prasetyo, M. Almuhaimin Dwiyono, Yudo Elsa Fitria Fabio, Muhamad Fadin, Adnan Fadin Fahrudin Fahrudin Fakhrezzy, Muhammad Fariha Mutia Rahmi Fathony, Fami Rezha Fatmawati Saloko Firda Widya Sari Firman Abadi Saputra Fitria, Elsa Hajra Yansa Hamiyati HARTATI Hasanah Heri Retnawati Hermansyah Heru Riza Chakim, Mochamad Hijraningsih, Selvia hosniyah, hosniyeh Hosniyeh I Gusti Made Kusnarta I Wayan Sudika Ibrahim Ichsanudin, Fathur Iffah Tsabita Ikhsani Indah Nabilla Nur Lutfiyyah Zariyatan Indrawan, Rama Indriati, Dwi Irawan, Erwin Janna, Miftahul Joko Priyono Joko Priyono Kartin Aprianti Khairul Kiki Anggriani La Ode Nuh Salam Lalu Bahrul Ilmi Lestari, Putri Puji Listiana, Yovi Ayu M. Fahed Ramadhan M. Sirajudin M. Taufik Fauzi Ma'arif, Syamsul Mahrup Martini Martini Minarny Gobel Mochamad Heru Riza Chakim Muh. Safrony Akmal Muhammad Tahir Muhammad Yusuf Mulyati Mulyati Mustofa, Kenny Ilyas Mutiara Zahrani, Amelia Nadia Dwi Cahyani Nanda, Meilita Rizkia Dwi Nasharuddin Nasution, Erni Juliana Al Hasanah Natsir, Luthfi Faisal Ndruru, Natalia Nidaul Hasanah Nina Herlina NINA HERLINA Noor, Fachrurozi Noryani, Noryani Noviandi Guna, Barito Nur Wahid, Wahyu Nurlaila Abdullah Mashabi Nurlaila Abdullah Mashabi, Nurlaila Abdullah Nusantoro, Hardjanto octavyra, Regina dinda Padusung Partogi, Chris Pérez, Carlos Po Abas Sunarya Putri Ananda Qurnain, Muhammad Zul Rahmana, Muhamad Yusuf Ramadhan, Tarisya Ramdani, Ari Rawat, Bhupesh Ricky Z Ridha Ayumnuazmi Rifki, Abdul Rika Andriati Sukma Dewi Rizky Ramadhan, Rizky Rohadatul Aisy, Dzia Ulhaq Rusdi Safar, Muhammad Attar Bensani Safira Mawaddah Sahira, Dian Santoso, Nuke Puji Lestari Saputri, Dhiyah Amalia Sawiyah Siagian, Lailan Sayid Mubarak Septia Anggraini Septiani, Nanda Siska Ita Selvia Subhan, Ega Saiful Suci Saraswati, Latifah Sulfaida Pratami Sunarti Suryani, Sevi Suryaningsih, Sherly Suwardha Yunus3 Suwardji Syarif, Sri Reskiani Tarma Tarmizi, Rasyid Taslim Sjah Taufik Fauzi Untung Rahardja Wayan Wangiyana Wijaya, Rahmad Adi Wulandari, Destiana Wulandari, Sagita Yulianita Yuliantoro, Tri Zebua, Selamat Zuhdiyah Matienatul Iemaaniah