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All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah Jurnal Al-Tadzkiyyah Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan Admisi dan Bisnis Majalah Kesehatan FKUB Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL ILMIAH M-PROGRESS E-Link Journal Jurnal Ilmiah Manajemen Kesatuan Ed-Humanistics : Jurnal Ilmu Pendidikan Soeropati: Journal of Community Service Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) International Journal Of Science, Technology & Management (IJSTM) PROFETIK: Jurnal Mahasiswa Pendidikan Agama Islam Indo-MathEdu Intellectuals Journal Bulletin of Science Education Bulletin of Community Engagement Bulletin of Pedagogical Research AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Wisanggeni : Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Journal of Advanced Islamic Educational Management Journal of Educational Management Research Magna Neurologica Jurnal Al-hikam Ahlussunnah: Journal of Islamic Education Cigarskruie Jurnal Intelek Insan Cendikia Al-Gazali Journal Of Mechanical Engineering ABISATYA: Journal of Community Engagement
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Journal : Admisi dan Bisnis

 1 
Building Brand Image through Social Media Marketing and Service Quality to Improve Marketing Perfomance Wiedayanti, Destine Fajar; Karnowahadi; Bagus Yunianto Wibowo; Subandi
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

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Abstract

Marketing by utilizing internet media or electronic marketing (e-marketing) has increased significantly. This is supported by technological developments that are growing rapidly because of the internet which helps make it easier to find information, communicate without limits, and distance. This study aims to determine how the Effect of Social Media Marketing and Service Quality on Brand Image in Food Processed MSMEs in Semarang City. While the sampling technique used in this research is the Purposive Sampling Method. The number of research samples was 100 samples from the total population of respondents. This research technique uses two approaches: 1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). The model output in this study can make a positive contribution to Food Processed MSMEs in Semarang City in an effort to realize the continuity and sustainability of their business in marketing performance, both in the form of managerial implication suggestions and formulation of scientific articles and measurement instruments. Managerial advice is aimed at food processing MSMEs in formulating strategies to maintain their business so that consumers come back to buy food processing MSME products.   Pemasaran dengan media internet atau electorinc marketing (e-marketing) mengalami peningkatan signifikan. Hal ini didukung oleh perkembangan teknologi yang semakin berkembang dengan pesat karena adanya internet yang membantu mempermudah mencari informasi, berkomunikasi tanpa batas, dan jarak. Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Social Media Marketing dan Service Quality Terhadap Brand Image pada UMKM Olahan Pangan di Kota Semarang. Sedangkan Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Metode Purposive Sampling. Untuk jumlah sampel penelitian adalah 100 sampel dari total populasi responden. Teknik penelitian ini mengunakan dua pendekatan: 1). Confirmatory factor analysis, pada Structural Equation Modeling (SEM); dan 2). Regression Weight pada Structural Equation Modeling (SEM). Luaran model pada penelitian ini dapat memberikan konstribusi positif bagi UMKM Olahan Pangan di Kota Semarang dalam upaya untuk dapat mewujudkan continuity dan Sustainibility usaha mereka dalam kinerja pemasaran, baik dalam bentuk saran implikasi manajerial dan rumusan artikel ilmiah serta instrumen pengukuran. Saran manajerial ditujukan bagi UMKM Olahan Pangan dalam merumuskan strategi guna mempertahankan bisnisnya agar konsumen kembali lagi untuk membeli produk UMKM Olahan Pangan
Influence of Intellectual Capital, Capital Structure and Firm Size on Financial Performance of PT XL Axiata Tbk Dwi Alvionita, Cindy; Farouk, Umar; Subandi
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

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Abstract

Profitability is important for companies to measure the company's ability to generate profits. The decline in profitability encourages companies to understand the factors that can influence it. This research is conducted to examine and explain the effect of Intellectual Capital, Capital Structure, and Company Size on the Financial Performance of PT XL Axiata Tbk. In this study, the intellectual capital was measured by using the VAIC method, the capital structure was proxied by Debt to Assets Ratio (DAR), firm size was calculated by using the logarithm of total assets, and financial performance was proxied by Return on Assets (ROA). This type of study is explanatory research using a quantitative approach. The data were analyzed using multiple linear regression supported by IBM SPSS Statistic 25. The results of this study indicate that variable intellectual capital and firm size partially have a significant effect on ROA. Meanwhile, capital structure (DAR) has no significant effect on the ROA of PT XL Axiata Tbk. Based on the determination coefficient, intellectual capital, capital structure, and firm size have an influence on ROA of PT XL Axiata Tbk by 82,1%. Meanwhile, the remaining 17,9% is influenced by other variables which are not examined in this research.   Profitabilitas penting bagi perusahaan untuk mengukur kemampuan perusahaan menghasilkan laba. Penurunan profitabilitas mendorong perusahaan untuk memahami faktor-faktor yang dapat mempengaruhinya. Tujuan utama dari penelitian ini adalah untuk menguji dan menjelaskan pengaruh Modal Intelektual, Struktur Modal, dan Ukuran Perusahaan terhadap Profitabilitas PT XL Axiata Tbk. Dalam penelitian ini, modal intelektual diukur dengan metode VAIC, struktur modal diproksikan dengan Debt to Assets Ratio (DAR), ukuran perusahaan dihitung dengan menggunakan logaritma dari total aset, dan kinerja keuangan diproksikan dengan Return on Assets (ROA). Jenis penelitian ini adalah explanatory research dengan menggunakan pendekatan kuantitatif. Hasil dari penelitian ini menunjukkan bahwa variabel modal intelektual dan ukuran perusahaan secara parsial berpengaruh signifikan terhadap ROA. Sedangkan struktur modal (DAR) tidak berpengaruh signifikan terhadap ROA PT XL Axiata Tbk. Berdasarkan koefisien determinasi, modal intelektual, struktur modal, dan ukuran perusahaan berpengaruh terhadap ROA PT XL Axiata Tbk sebesar 82,1%. Sedangkan sisanya sebesar 17,9% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini
Co-Authors Abidin Muhammat AGUS SETIAWAN Ahmad Muslimin Akmal Attamimi Alfusanah, Fadilatul Amalia Fitri, Tin Amiruddin Andriyanto, Octo Ansori, Ahmad Faisol Apriyadi Wardhana Ari Purnomo Arifin Noor Asyikin Arista, Cicik Arnes Agustin Asna Lutfiani Astri Shabrina Ayu Anggia, Rifka Ayu Dian Pratiwi Permatahati Azalia, Ailsa Bagus Yunianto Wibowo Baharuddin Baharudin Bahren, M. Citra Ayu Anggraini Citra Rianzani Darni Deden Makbuloh Dhevy Olivia Firdaus Diah Ayu Novitasari Didik Kusno Aji Nugroho Dwi Alvionita, Cindy Dzun Nun Septin Renda Rabbani Eka Rusiani Ermanita Permatasari Fadhila Umar Fahroni Farouk, Umar Fathurrahman, Iqbal Mustofa Finny Ligery Fuad Sholihin Ghati Firmansyah Ghufron Faqih Hammada Abbas Hanifa, Shafira Nur Hendy Kurniawan Hensi Ayu Nur Alya Heru Juabdin Sada Hikmawati, Rita Ida Umami Iffa Mar'atus Shohibul Birri Ihsan Mustofa Indah Sari Innayatul Mukhtamiroh Isma Kamila Iwan Setiawan Jamal Fakhri Juliater Simamarta Karnowahadi Koderi Lin Xinyue Mar'atus S.B, Iffa Mariatul Kiftiah MARTINI Marwiyah Maskumi Masrur, Muhammad Farhan Megawati Mintowati Muhammad Agus Mushodiq MUHAMMAD AMIR Muhammad Marsal Kamil Muhammad Muchsin Afriyadi Nadzifah, Siti Fitrotun Neti Kusuma Novia Dwi Arini Nurdiana Nurleni Wahyuningsih Nurma Pratiwi Oki Dermawan Ony Ilma Kumala Sari Patonah Qorie, Tiffany Rabbani, Dzun Nun Septin Renda Rachmatsyah, T. Herry Ren Huiling Rezki Gunawan Ridho Apriyadi Rina Mida Hayati Rizki, Febi Akbar Rokhishotul Amaliyah Romlah Saifullah Samsul Hadi Sarinah Sarinah Sayekti, Levia Inggrit Sa’idy Sela Kholidiani Shaffira, Mutia Rizkia Sholihin Singgih Dwi Prasetyo Siswanto Siti Munawaroh SITI NURJANAH Siti Patimah Sity Maryamah Suci Amalia Sulthan Syahril Suryaningtiyas Puspa Wardhani Susi Nawanti Sutrisno Eko Prayogo Syamsiatul Akhyar Riyadz Syarifudin, Encep Tika Leoni Tri Yuli Lestari Trian Hermawan TUKIRAN Two Bagas Akma Hasada Vera Astuti, Vera Vina Oktariana Wadzuriyati, Badriyah Wiedayanti, Destine Fajar Yogi Bagus Adhimas Yogi Gunawan Yousf Bellin Swarli Yuni Lestari Yunita Widia Putri Zahdi