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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia JURNAL MANAJEMEN BISNIS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia AKM: Aksi Kepada Masyarakat Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia Inkubis: Jurnal Ekonomi dan Bisnis E-JRM Jurnal Pengabdian Pada Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Rois Arifin
Universitas Islam Malang
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PENGARUH KUALITAS PRODUK, BRAND IMAGE, BRAND TRUST DAN PRICE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISMA Angkatan 2018) Heni Lutfia Sari; Rois Arifin; Muhammad Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 01 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study aims to determine the effect of product quality, brand image, brand trust and price on oppo smartphone purchasing decisions (case studies on students of the economic faculty and business unisma class of 2018). The variables used in this study are purchasing decision variables (dependent variable), while the independent variables are product quality, brand image, brand trust and price.The results of this study partially conclude that there are effects between product quality variables, brand image, brand trust and price on purchasing decisions and conclude conclusively that there is an influence between product quality variables, brand image, brand trust and price on purchasing decisions.Keywords purchasing decisions, product quality, brand image, brand trust, price.
PENGARUH PRODUK, PERSEPSI HARGA, CITRA MERK, DAN WORD OF MOUTH TERHADAP MINAT BELI PRODUK PRIVATE LABEL GIANT ( STUDI KASUS PADA KONSUMEN GIANT SAWOJAJAR MALANG ) Qurrotu A'yun; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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 ABSTRACT This research was conducted with the aim of analyzing the Effect of Products, Price Perception, Brand Image, and Word of Mouth on the Interest in Purchasing Giant Private Label Products (Case Study on Giant Sawojajar Malang Consumers. Samples in this research are buyers or consumers of Giant Sawojajar Malang. Analysis Method used is multiple linear regression, based on the results of testing the hypothesis that the results show that there are simultaneous and partial effects of Product variables, Price Perception, Brand Image, and Word of Mouth on the interest in buying Giant Sawojajar Malang Private Label Products. the extent to which the theories obtained during lectures and applied by companies from a practical point of view. 
PENGARUH BRAND IMAGE, BRAND TRUST, BRAND AWARENESS DAN PRODUCT QUALITY TERHADAP BRAND LOYALTY SARI ROTI (Studi Pada Konsumen Sari Roti Mahasiswa Universitas Islam Malang) Desi Ristanti; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 8. No. 9 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to examine and analyze the influence of brand image, brand trust, brand awareness and product quality on Sari Roti brand loyalty both partially and jointly. The population and samples are consumers of Sari Roti Malang Islamic University Students totaling 99 people. Data collection through questionnaires. Data analysis in this study used SPSS version 16. The sampling technique in this study used purposive sampling technique and data testing techniques used in this study include validity test, reliability test, classic assumption test, multiple linear regression analysis, hypothesis testing and coefficient research determination.The results of the analysis show that (1) the brand image variable is tested partially by using the t test to produce a value of t count of 0.386 <t table 1,985 and a significance value of 0.700> the significance rate is 0.05. Based on these results indicate that the brand image variable has no significant positive effect on brand loyalty. (2) the brand trust variable is tested partially by using the t test to produce a value of t count equal to 3.038> t table 1.985 and a significance value of 0.003 <significance level that is 0.05. Based on these results indicate that the brand trust variable has a positive and significant effect on brand loyalty. (3) the brand awareness variable was tested partially by using the t test resulting in the value of t arithmetic of 1.818 <t table of 1985 and the significance value of 0.068> the significance rate of 0.05. Based on these results indicate that variable brand awareness has a positive and not significant effect on brand loyalty. (4) the product quality variable is tested partially by using the t test to produce a value of t count of 3.792> t table in 1985 and a significance value of 0.000 <the significance rate of 0.05. Based on these results indicate that product quality variables significantly influence brand loyalty. (5)Keywords: Brand Image, Brand Trust, Brand Awareness, Product Quality and Brand Loyalty.
PENGARUH CITRA MEREK, CITRA PERUSAHAAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Islam Malang) Suparman Suparman; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTTarget of this research is to know influence brand image, company image and product quality by simultan to decision purchasing smartphone Samsung and influence brand image, company image and product quality by parsial to decision purchasing smartphone Samsung. This research type is research explanatory. This research done at University of Islamic Malang. Population in this research is all students Faculty Economics University of Islamic Malang year 2013-2016 amounting to 2435 student while research sampel amount 96 student with sampling technique purposive sampling method. Result of research indicate that brand image, company image and product quality have an effect by simultan to decision purchasing of Samsung smartphone. Brand Image, company image and product quality by parsial have an effect to decision purchasing of Samsung smartphone.Keywords : Brand Image, Company Image, Product Quality, Decision Purchasing 
Analisis Pengaruh Diferensiasi Produk, Diskon Harga, Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Reshare Rabbani Sumenep Fadlilatul Khairiyah; Rois Arifin; M Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 18 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study aims to know and analyze the impact of product differentiation, discounts prices, and services on the loyalty of Rabbani Sumenep Reshare customers. The study used case studies on Rabbani Sumenep's Reshare customers where the data was obtained by distributing the questionnaire to Rabbani sumenep's reshare using a sampling method. The population in this study is not definitely known as the number, so it uses the formula of hair et.al that obtained the number of samples as much as 95 respondents. The method of analysis used is the linear, linear regression analysis. The research shows that simultaneous or together dissociative variables of product, discount prices, and quality services affect customer loyalty and are partial deferment variables of product dissociation, discount prices, and service quality also have an effect on customer loyalty. Key words: customer loyalty, product deferation, price discount, quality of service 
PENGARUH STORE ATMOSPHERE, KUALITAS PELAYANAN, GAYA HIDUP DAN TEMAN BERBELANJA TERHADAP KEPUTUSAN PEMBELIAN IMPILSIF (Studi Kasus Konsumen Distro Three Second Malang) Rivaldi C Lengam; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 24 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT Research in the aims to find out the influence Store Atmosphere, Service Sample so fon amount of Quality, Lifestyle and Friends Shopping on the Decision of Purchasing Impulsive100 people who are consumers of Distro Three Second Malang. The method used in the analysis of descriptive analysis is to use validity, reliability, normality, multiple linear regressionanalysis, multicollinearity test, heteroscedasticity testing, hypothesis testing, and hypothesis testing. The this results of study in dicate that Variables Store Shopping, while partially each of Store Atmosphere, Variables Atmosphere ,Quality of Service, Lifestyle and Friends Quality of Service, Lifestyle and Friends of Cooperation Affecting the same effect on Purchasing Decisions Impulsive in Distro Three Second.  Keywords: StoreAtmosphere, Service Quality, Lifestyle, Shopping Friends, Impulsive Purchasing Decisions 
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Melalui Kepuasan Nasabah Tabungan Sebagai Variabel Intervening Pada PT. Bank Negara Indonesia Tbk, Cabang Malang (Studi Pada Nasabah PT. Bank Negara Indonesia Tbk, Cabang Malang) Edi Cahyono; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 12 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of service quality on loyalty through savings customer satisfaction as an intervening veriable at PT. Bank Negara Indonesia Tbk, Malang Branch. The population in this study are savings customers who often make transactions either directly come to the office or only transact through an ATM machine at PT. Bank Negara Indonesia Tbk, Malang Branch. This study is a type of research in which researchers observe data collection and record, analyze, and interpret data as is. The research method used is multiple linear regression. The sample in this study was taken using judgmental sampling by selecting people who were selected so that they were seen as having a close connection with the special characteristics of the sample that were already known.The analysis shows that the direct effect between service quality on customer loyalty is equal to 0.252 and the direct effect on satisfaction on customer loyalty is equal to 0.399. The influence directly shows that with increasing service quality, customer loyalty will increase. The results of the analysis of the direct effect can be seen that the decision affects the loyalty that is equal to 0.399. Keywords : Service Quality, Customer Satisfaction and Customer Loyalty
PENGARUH EXPERIENTIAL MARKETING STRATEGY TERHADAP KEPUASAN KONSUMEN (Studi Pada Konsumen Waroeng Steak and Shake Ciliwung Kota Malang) Ahmad Fadeli; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 13 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this study is to determinated the effect of experiential marketing variables on customer satisfaction in the steak and shake ciliwung warung Malang. The research method used is quantitative. Population and samples used in this research is customer waroeng steak and shake ciliwung Malang.  Sampling technique using accidental sampling technique, while data analysis method used in this research is multiple linear regression analysis.            The results of this study provide empirical evidence that experiential marketing variables both simultaneously and partially have a positive and significant impact on customer satisfaction.Keywords: experiential marketing and consumer satisfaction.  
PENGARUH BRAND IMAGE, HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA XIAOMI SMARTPHONE (STUDY PADA KONSUMEN XIAOMI, METEOR CELL KOTA MALANG) Muhammad Waliyul Ilmi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 20 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study aims to determine and analyze the effect of brand image, price, product quality, and WOM both simultaneously and partially on the decision to buy a Xiaomi mobile phone in Meteor Cell Malang. The population in this study is the number of consumers in April, which is 1,700 which shows the average number of buyers each month. While the number of samples taken was 73 respondents.The results of simultaneous  analysis shows that the influence of brand image variables, prices, product quality and WOM has a significant influence on the purchase decision of Xiaomi mobile phones. While partially brand image, price, product quality and word of mouth have a significant effect on purchasing decisions for xiaomi cellphones. Keywords: Brand Image, Price, Product Quality, WOM, Purchasing Decisions
PENGARUH SERVICE QUALITY GALERI INVESTASI DAN MOTIVASI INVESTASI TERHADAP KEPUTUSAN INVESTASI MAHASISWA FEB UNISMA DI PASAR MODAL Faruq Wahyudi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 2 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT This study aims to test Service Quality and Investment Motivation in influencing Investment Decisions on students of the Faculty of Economics and Business, Malang Islamic University. The population in this study were 505 people, and the sample in this study used purposive sampling technique totaling 83 people. Data analysis method used in the study is multiple linear regression, with F test for simultaneous and partial t test. The results of this study provide empirical evidence that partially Service Quality has a positive and significant effect on investment decisions (sig 0.004), Investment Motivation has a positive and significant effect on investment decisions (sig 0,000), and simultaneously states that Service Quality and Investment Motivation have a positive and significant to investment decisions (sig 0,000).Keywords: service quality, investment motivation and investment decisions
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdul Haris Abdullah Syakur Novianto ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adelia Putri Pangestuti Adi Pamungkas Adia Reyhan Putra Pratama Aditya Wahyudin Harun Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Aisyah Ainun Unsiyah Akhmad Fadhili Akhmad Faisol Efendi Akmal Rizky Pratama Aleria Irma Hatneny Alfian Budi Primanto Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normala Dewi Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Anisia Damayanti Anissa Firda Nur Rohma Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Aulia Aufa Diana Ayax Berrem Bernadi Ayu Novita Permatasari Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Budi Wahono Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dewi Puspitasari Dita Octavia Dita Roosemella Paramadina Donny Pangestu Dwi Indah Kinanti Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Farida Karimatun Nisa’ Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hanis Putri Kurnia Wati Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Iga Ade Mirela Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Jeka Sri Vita Sari Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kofifah Indria Novitasari Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Khoirul Anwarudin Broto Suharto M. Rizki Azhari M. Sulaiman M. Tody Arsyianto M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Maskurin Nur Azizah Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Mirzatul Ummah Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Rizal Mohammad Tody Arsyianto Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhamad Tody Arsyianto Muhammad Abu Tholib Muhammad Alamsyah Rahmatulloh Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Khoirul Anwarodin Brotosuharto Muhammad Misnarum Muhammad Muhammad Muhammad Naghieb Muhammad Nur Alfandi Muhammad Rizalul Mukhlis Muhammad Rukmana Muhammad Tody Arsyianto Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nabilah Qotrunada Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nanik Wahyuningtyas Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nur Kholis Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Nuryati Nuryati Oktaviani Laili Rakhmawati Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri Wulan Sari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A&#039;yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Resa Juniari Restu Millaningtyas Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Rika Indriyati Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosa Intan Delavia Rosyidah, Ainul Fitrotur Rudi Hartono Rully Sabrina Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sevty Maya Dewi Fatikhah Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tri Sugiarti Ramadhan Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widarko, Agus Widya Rizqi Kusuma Wardhani Widyan Violita Winardianto Hadi Susilah Winda Jaya Wiwid Prihartono Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur