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PENGARUH EXPERIENTIAL MARKETING STRATEGY TERHADAP KEPUASAN KONSUMEN (Studi Pada Konsumen Waroeng Steak and Shake Ciliwung Kota Malang) Ahmad Fadeli; Rois Arifin; M Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 7 No. 13 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this study is to determinated the effect of experiential marketing variables on customer satisfaction in the steak and shake ciliwung warung Malang. The research method used is quantitative. Population and samples used in this research is customer waroeng steak and shake ciliwung Malang.  Sampling technique using accidental sampling technique, while data analysis method used in this research is multiple linear regression analysis.            The results of this study provide empirical evidence that experiential marketing variables both simultaneously and partially have a positive and significant impact on customer satisfaction.Keywords: experiential marketing and consumer satisfaction.  
PENGARUH BRAND IMAGE, HARGA, KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA XIAOMI SMARTPHONE (STUDY PADA KONSUMEN XIAOMI, METEOR CELL KOTA MALANG) Muhammad Waliyul Ilmi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 20 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to determine and analyze the effect of brand image, price, product quality, and WOM both simultaneously and partially on the decision to buy a Xiaomi mobile phone in Meteor Cell Malang. The population in this study is the number of consumers in April, which is 1,700 which shows the average number of buyers each month. While the number of samples taken was 73 respondents.The results of simultaneous  analysis shows that the influence of brand image variables, prices, product quality and WOM has a significant influence on the purchase decision of Xiaomi mobile phones. While partially brand image, price, product quality and word of mouth have a significant effect on purchasing decisions for xiaomi cellphones. Keywords: Brand Image, Price, Product Quality, WOM, Purchasing Decisions
PENGARUH SERVICE QUALITY GALERI INVESTASI DAN MOTIVASI INVESTASI TERHADAP KEPUTUSAN INVESTASI MAHASISWA FEB UNISMA DI PASAR MODAL Faruq Wahyudi; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 2 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to test Service Quality and Investment Motivation in influencing Investment Decisions on students of the Faculty of Economics and Business, Malang Islamic University. The population in this study were 505 people, and the sample in this study used purposive sampling technique totaling 83 people. Data analysis method used in the study is multiple linear regression, with F test for simultaneous and partial t test. The results of this study provide empirical evidence that partially Service Quality has a positive and significant effect on investment decisions (sig 0.004), Investment Motivation has a positive and significant effect on investment decisions (sig 0,000), and simultaneously states that Service Quality and Investment Motivation have a positive and significant to investment decisions (sig 0,000).Keywords: service quality, investment motivation and investment decisions
PENGARUH LINGKUNGAN KERJA, MOTIVASI, DAN KEMAMPUAN TERHADAP KINERJA PEGAWAI (Study Kasus Pada Badan Pengelolaan Keuangan dan Aset Daerah Kabupaten Malang) Ridho Hananta Ramadhan; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 5 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine and analyze the influence between work environment, motivation and ability to the performance of employees partially and simultaneously. This type of research is a quantitative research. Respondents in this study are employees in the Regional Financial and Asset Management Agency of Malang Regency. The sample used in this study amounted to 53 employees. Data collection method used is to spread the questionnaire and interview. The results showed that the work environment variables and the ability to affect the performance of employees partially. While the variable of motivation does not affect the variable performance of employees partially. Simultaneously work environment variables, motivation and ability affect the performance of employees.Key words: performance, work environment, motivation, ability
PENGARUH STORE ATMOSPHERE, PRODUCT, DAN PROMOTIONAL MIX TERHADAP KEPUTUSANPEMBELIAN BARANG DI DISTRO (Studi Kasus pada Noisy Clothing Malang) Fatkhul Akmal Maulana; Rois Arifin; Achmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 6 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe current storage phenomenon, product mix and promotion become the main discussion topic in this research because it able to give contribution to purchasing decision of goods either individually or simultaneously in doing marketing strategy.The research was conducted in Malang Apparel Malang. Tujan this research is for more information and prefer mix, product and promotion for purchasing decision of goods in distros partially or simultaneously. Variables used in this study are attributes of stores, products and. As the dependent variable. The sample used in this research is 90% of noise consumers using accidental method. Methods of research data with questionnaires distribution. Analysis using SPSS 14.0 for windows program.The results of this study indicate a significant storage environment in purchasing decisions in the distribution of goods, a significant product to the decision of purchasing goods in distribution decisions and promotion mix of significant to the purchase of goods in distribution, shop atmosphere, product and promotion mix. Simultaneously on the goods in the distribution.Keywords : Store Atmosphere, Product, Mixed Promotion, DecisionPurchaseof Goods in Distro
Pengaruh Disiplin kerja, Motivasi dan Komitmen Organisasi Terhadap Kinerja Pegawai Dinas Pemberdayaan Perempuan, Perlindungan anak, Pengendalian Penduduk dan Keluarga Berencana (DP3A P2KB) Kota Batu Khairul Imamul; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract               The purpose of this research is to know and analyze the influence of Work discipline, Motivation and Organizational Commitment to Performance of Employees at Department of Women Empowerment, Child Protection, Population Control and Family Planning (DP3A P2KB) Batu City. Population in Research All employees working in the Department of Women's Empowerment, Child Protection, Population Control and Family Planning (DP3A P2KB) Batu City. The sample used is the Office of Women Empowerment, Child Protection, Population Control and Family Planning (DP3A P2KB) Batu City. As for Sampling Technique that if less than 100 better taken all so this research is census research.               Based on the results of this study it is known that the independent variables simultaneously affect Significantly to the bound variable is known value Fhitung 25,426 with the value of sig 0,000 <0,05 then H1 di terimah, meaning the variable discipline work, motivation and Commitment Organization simultaneously affect on Employee Performance. As well as work discipline variables, it is known that THTI value 8,725 with sig value 0.000, <0,05 means partially effect on the performance of employees. The variable of motivation is known value of Thitung 527 with value of sig 0,601> 0,05 meaning that motivation variable do not influence partially to employee performance. Organizational Commitment Variables known Thitung value -320 with sig value 0.750> 0.05 means Organizational Commitment variable does not partially effect on employee performance Keyword : Work discipline, Motivation, Organizational Commitment, and Performance Employees 
PENGARUH KUALITAS PELAYANAN, KAPABILITAS INOVASI, DAN CITRA PERUSAHAAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Indomaret di Daerah Sukun, Kota Malang) Donny Pangestu; Rois Arifin; M.Hufron M.Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol 09 No 23 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               The purpose of this study was to determine the effect of service quality, innovation capabilities and corporate image on consumer loyalty through satisfaction as an intervening variable.The population of this study consisted of 605 consumers of breadfruit indomaret. The sample used was 82 samples that met the criteria in the research subject. The analytical method used is the normality test, path analysis test, t test and sobel test.The results showed that there was an effect of Service Quality, Innovation Capability, and Company Image on Customer Loyalty through Customer Satisfaction at Indomaret Sukun. Keywords: Service Quality, Innovation Capability, Corporate Image, Customer Loyalty and Customer Satisfaction
Pengaruh Kepercayaan, Citra Merek, Kualitas Produk, Pelayanan Dan Resiko Terhadap Minat Beli Produk Fashion Di Shopee ( Studi Pada Konsumen Dinoyo Yang Pernah Berbelanja Online Di Shopee ) Juniarti Juniarti; Rois Arifin; Rahmawati Rahmawati
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 13 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This Study Aims To Determine And Analyze The Relationship Between Trust, Brand Image, Product Quality, Service And Risk On Buying Interest In Fashion Products At Shopee. This Research Uses A Study Method On Consumers Of Dinoyo Malang City Where Data Is Obtained By Distributing Questionnaires To Consumers Of Dinoyo Malang City Which Are Selected By Purposive Sampling. Determination Of The Number Of Samples Using The Maholtra Formula And The Results Obtained Were 105 Respondents. The Analytical Method Used In This Research Is Instrument Test (Validity Test, Reliability), Normality Test, Classical Assumption Test (Multicollinearity Test, Heteroscedasticity Test), Multiple Linear Regression Analysis, Hypothesis Test (F Test And T Test), Determination Coefficient Test Processing The Data Using SPSS. The Results Of This Study Indicate That Trust, Brand Image, Product Quality, Service, And Risk Simultaneously Affect Buying Interest. Buying Interest, Service Partially Affects Buying Interest, Risk Partially Affects Buying Interest. Keywords: Trust, Brand Image, Quality, Service, Risk, Buying Interest 
PENGARUH CITRA MEREK (BRAND IMAGE), KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HONDA DI MPM MOTOR Irawan Dwiyanto; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 09 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to examine and analyze the influence of brand image, Product Quality, Price Perception, Sales Promotion on The Purchase Decision of Honda Products in Mpm Motor. Population and sample in this study were 78.  The methods to collect the data was questionnaire. Data analysis in this study used  SPSS version 14. In this study the application used to test the data were “validity test, reliability test, Normality test, multiple linear regression analysis, classical assumption test, and testing the research hypothesis”. The result in this study indicated that Brand image and Sales Promotion have a significant effect on Honda MPM Motor Purchase Decisions. Product Quality and Price perception have no significant effect on purchasing decisions.  Keywords: Product Quality, Price Perception, Sales Promotion On The Purchase Decision
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Bengkel Sumber Agung Tlogomas (Studi Kasus Pada Konsumen Sumber Agung Tlogomas No.30 Malang) Rano Yudho Prawiro; Rois Arifin; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 24 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstactThis study aims to determine and analyze the effect of service quality which consists of reliability, responsiveness, assurance, empathy and tangible variables to the satisfaction of consumers in the Sumber Agung Tlogomas workshop silmutaneously and partially. The population in this study are Sumber Agung workshop consumers or consumers who have used Sumber Agung services. The number of samples obtained using Solvin calculations as many as 77 respondents using non-probability sampling method. The analytical method used in this research is descriptive analysis and multiple regression analysis using the SPSS 2.0 program. From the results of the study showed that the quality of service partially and simultaneously had a positive and significant effect on consumer satisfaction at Sumber Agung Workshop. Key words : Effect Of Service Quality On Customer Satisfaction
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdullah Syakur Novianto Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniari, Resa Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Naghieb, Muhammad Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A&#039;yun Rachmadi , Kartika Rose Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmatulloh, Muhammad Alamsyah Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Sabrina, Rully Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur