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Wahyu
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Pengaruh Promosi Terhadap Keputusan Pembelian pada UMKM Bu Ecih Di Sukaraja Permana, Dimas Septian; Milah, Asep Saepul; Wahyu; Ernawati
Jurnal Riset Bisnis dan Investasi Vol. 10 No. 1 (2026): April 2026
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh promosi terhadap keputusan pembelian konsumen pada UMKM Bu Ecih di Sukaraja. Promosi merupakan bagian penting dari bauran pemasaran yang dapat memengaruhi perilaku konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner kepada 39 responden konsumen UMKM Bu Ecih. Analisis data dilakukan dengan uji validitas, reliabilitas, korelasi, regresi linier sederhana, koefisien determinasi, dan uji t menggunakan SPSS. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dibuktikan dengan nilai koefisien korelasi (R) sebesar 0,934 yang menunjukkan hubungan sangat kuat. Nilai koefisien determinasi (R²) sebesar 0,872 berarti 87,2% keputusan pembelian dipengaruhi oleh promosi, sedangkan sisanya oleh faktor lain. Hasil uji t menunjukkan t-hitung 15,897 > t-tabel 2,026 dengan signifikansi 0,000 < 0,05. Dengan demikian, promosi terbukti memiliki pengaruh signifikan terhadap keputusan pembelian konsumen pada UMKM Bu Ecih di Sukaraja.      
Integration Of Value Stream Mapping And Systematic Layout Planning Using Supermarket Material System To Reduce Material Handling Cost In Sports Footwear Manufacturing Esa Pratiwi; Niera Feblidiyanti; Ramdani Lukito; Wahyu
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 5 No. 2 (2026): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v5i2.1773

Abstract

Manufacturing systems operating under constrained facility layouts often experience inefficiencies such as excessive material handling, long waiting times, and high work-in-process (WIP) inventory. While Value Stream Mapping (VSM) and Systematic Layout Planning (SLP) have been widely applied to improve production efficiency, most existing studies assume high flexibility in machine relocation, which is rarely feasible in real industrial environments. Moreover, the integration of pull-based control systems, such as supermarket material systems, within layout-constrained environments remains underexplored. This study aims to develop an integrated lean framework combining VSM, SLP, and a supermarket-based material control system to improve material flow efficiency without requiring physical layout modification. The research was conducted in the upper assembly line of a sports footwear manufacturing facility. The methodology includes Current Value Stream Mapping (CVSM), Activity Relationship Chart (ARC), Activity Relationship Diagram (ARD), and quantitative material handling analysis. The results show that non-value-added activities dominate 99.76% of total lead time, indicating severe flow inefficiency. The implementation of the supermarket system successfully reduces material handling costs by 29.4%. A paired comparison analysis confirms that the improvement is operationally significant. This study demonstrates that integrating VSM, SLP, and supermarket systems provides a practical and effective approach for improving production efficiency under layout constraints
Advocacy-Based Consumer Protection for Online Game Account Sabotage Victims: A Positive Law and Maqashid Sharia Perspective Wahyu; Supriyadi, Aditya Prastian; Fakhruddin; Miftahul Huda
Jurnal Cakrawala Hukum Vol. 16 No. 3 (2025): December 2025
Publisher : Faculty of Law, University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/idjch.v16i3.15844

Abstract

The proliferation of digital commerce in Indonesia has generated new forms of consumer vulnerability, most notably the deliberate sabotage of online game accounts following completed transactions a phenomenon that inflicts both material and psychological harm upon consumers yet remains institutionally unaddressed. This study examines advocacy-based consumer protection for victims of online game account sabotage in Malang City, analyzed through the dual normative lenses of positive law and Maqashid Sharia. Employing an empirical legal research design with a socio-legal approach, the study draws on in-depth interviews with the Consumer Protection Technical Implementation Unit (UPT) of Malang City and five victim-informants, supplemented by normative analysis of applicable statutory instruments. The findings reveal that while Law Number 8 of 1999 concerning Consumer Protection and Law Number 1 of 2024 concerning Electronic Information and Transactions provide a sufficient normative basis for institutional advocacy, the UPT has not operationalized this mandate in digital consumer disputes. From the Maqashid Sharia perspective, account sabotage constitutes a simultaneous violation of hifz al-mal, hifz al-nafs, and hifz al-'aql, rendering institutional advocacy a legal and moral imperative. This study proposes a five-stage advocacy model and recommends the establishment of a dedicated digital consumer division within the UPT, supported by targeted regulatory reform governing virtual digital asset transactions.
Co-Authors AA Sudharmawan, AA AB, Subardin Abrori, Mohsan Advent Agussalim Agustinus Talindong Alfatiyah, Rini Alfrida Nurhikma Angga ANIK KUSMIATUN Anita Christine Anjarwati, Risna Anwar Aras, Annisa Khairani Arfanda, Poppy Elisano Arfiana, Andi Arman Maulana Asiyah, Dewi Aslamiah Atika, Nur Ayu Oktaviani, Ayu Ayudya Wildiani Azaroh, Siti Baharun, Hasan Budi Rianto Wahidi Budi yono Burhan, Kristian Burhanuddin Cahyati, Dewi Noer Dasim Budimansyah Diah Ayu Satyari Utami DIAH AYU SATYARI UTAMI Diplan Dirga Rahmat Dwi Fitriani Edi Supriyadi Edwin Sudirman Elly Mahlihah Elly Malihah Encep Syarief Nurdin Encep Syarief Nurdin, Encep Syarief Ernawati Esa Pratiwi Fakhruddin Febrianti, Desy Fitrotul, Delia Gilang Hamdani Hamsi Mansur Hapiuzin, Nuril Hasnawati Hedi, Tubagus Herdianor I Gusti Ayu Budiadnyani I Gusti Ayu Regina Dhira I Made Aditya Nugraha Ihsan ILHAM Insani, Liga Irzan Ismed, Mohamad Istiani, ‘Ainur Itaqullah Putra Nalramus, Agdelssa Jatayu, Diklawati Juhanis Jumain Jumain Kaborang, Yasinta Ega Khudori Soleh, Achmad Kiswanto, Arie Lapato, Sepriyanti Lexy Kareba M. Dahlan Manesa Mansyur Maria Ulfah Mariatul Kiptiah Maskawati Mattiro, Syahlan Miftahul Huda Milah, Asep Saepul Muhammad Hasan Muhammad Yusril Samad Mustajab Muthalib , Arifin Abdul Mutmainnah HS Nanda Rezky Pratama Ni Luh Putu Pebri Artayani . Ni Wayan Meidariani Nisa, Andina Chairun Nor Hikmah Nourma Pramestie Wulandari Novika Rosari Novika Rosari Nur , Febriansyah Nurbaiti, Amalia Nurul Yasmin Parmi Pelima, Robert V. Pendi Rosadi Permana, Dimas Septian Podesta, Fiana Prayitno, Muhammad Irfan Purwaningsih, Diah Fitri Purwanto, Yusup Rabiatul Adawiah Rafika Meidiyanti Rafli Ramdani Lukito Rikwan Riya Rahmadani Rizali Hadi Ronaldi Rusma Nailiah Rusmiati, Antung S.P, Saryo S.Pd. M Kes I Ketut Sudiana . Sala Salsabila Saputri, Venita Dwi Saragih, Ismawati Sarpini Selamat, Selamat Setiawan, Zahra Apriliani Sirfa, Abd. Malik Sofyan, Soleh Sri Subarinah Suantoni, Aira Putra Henly Sudiarsa, Nyoman Sudirman Sudirman Sudirman Suherman, Suherman Supriyadi, Aditya Prastian Suryadi Suryani, Danu Suyanto Syahrul Azmi Syamhari Syamzan Syukur Talindong, Agustinus Tardi Setiabudi Tino Supriantino Via Franciska Yolanda Putri Wardah Wati, Lesma Widjaja, Dhody AR. Yanti Yasin, Usman Yusuf, Marwah