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All Journal Jurnal Ekonomi dan Pendidikan Edutech Journal of Education and Learning (EduLearn) Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Pendidikan (Teori dan Praktik) JKTP: Jurnal Kajian Teknologi Pendidikan Journal of Education Technology JTP - Jurnal Teknologi Pendidikan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EDUKA : Jurnal Pendidikan, Hukum, Dan Bisnis Jurnal Ilmiah Wahana Pendidikan Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JP (Jurnal Pendidikan) : Teori dan Praktik Jurnal Penelitian Ilmu Pendidikan Indonesia TOFEDU: The Future of Education Journal JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Bisnis, Manajemen, dan Keuangan Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Intelek Insan Cendikia CARONG: Jurnal Pendidikan, Sosial dan Humaniora PESHUM Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Pendidikan Dirgantara Journal of Educational Technology Innovation and Applications Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Fidhyallah, Nadya Fadillah
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Revolutionizing Learning in the 21st Century: Development of Video Microlearning Anchored in TPACK Fidhyallah, Nadya Fadillah; Aladawiya, Rabia; Zakiah, Rizka; Faslah, Roni; Sulistyowati, Raya; Susilowati, Nenden; Armayanti, Nelly
JTP - Jurnal Teknologi Pendidikan Vol. 26 No. 3 (2024): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

It is important to foster 21st-century skills in the context of modern education. However, integrating these skills into the curriculum remains challenging. This study addresses the gap by developing TPACK-based (Technological Pedagogical Content Knowledge) video microlearning towards relevant curriculum in Indonesia. The objective of this research is to create effective video microlearning content that aligns with the TPACK framework. Utilizing Thiagarajan's 4D model—define, design, develop, and disseminate—the study employed a research and development approach. Data were gathered through expert evaluations of media and content, and feedback from teachers and students. The sample included 10th-grade Marketing students at SMKN 12 Jakarta. The findings demonstrated a 95% feasibility rate for the media and a 92% success rate for the content, indicating high effectiveness and suitability for instructional purposes. Further testing with teachers and students yielded positive responses of 94% and 95%, respectively. These results highlight the significance of TPACK-based video microlearning as a valuable instructional tool, capable of enhancing 21st-century skills in students. The novelty of this research lies in its application of the TPACK framework to video microlearning, addressing the urgent need for innovative educational strategies.
Pengaruh Social Media Marketing Terhadap Purchase Intention Produk Tabir Surya Pada Generasi Z Dwi Ananda, Tina Aishwarya; Monoarfa, Terrylina Arfinta Monoarfa; Nadya Fadillah Fidhyallah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5822

Abstract

Penelitian ini bertujuan untuk menguji pengaruh social media marketing terhadap purchase intention produk tabir surya pada Generasi Z di DKI Jakarta, dengan mempertimbangkan peran mediasi dari brand image dan health consciousness. Latar belakang penelitian ini didasari oleh meningkatnya penggunaan media sosial sebagai saluran pemasaran serta tingginya kesadaran akan pentingnya perawatan kulit di kalangan konsumen muda. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 180 responden dari Generasi Z yang berdomisili di DKI Jakarta dan pernah melihat promosi tabir surya melalui media sosial. Teknik analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan bantuan software SmartPLS 4.Hasil penelitian menunjukkan bahwa social media marketing berpengaruh positif dan signifikan terhadap brand image, health consciousness, dan purchase intention. Selain itu, health consciousness juga berpengaruh signifikan terhadap purchase intention, sedangkan brand image tidak menunjukkan pengaruh yang signifikan. Temuan ini mempertegas bahwa strategi pemasaran digital melalui media sosial efektif dalam meningkatkan niat beli, khususnya ketika dikaitkan dengan nilai kesehatan dan edukasi produk. Namun demikian, citra merek belum menjadi penentu utama dalam mendorong minat beli Generasi Z terhadap produk tabir surya. Implikasi dari penelitian ini menggarisbawahi pentingnya pendekatan pemasaran yang berbasis edukasi kesehatan dan nilai fungsional produk dalam menjangkau konsumen muda. Selain memberikan kontribusi pada pengembangan Theory of Planned Behavior dalam konteks pemasaran digital, penelitian ini juga memberikan masukan praktis bagi perusahaan untuk menyusun strategi komunikasi yang lebih relevan dan sesuai dengan preferensi Generasi Z.
Pengembangan Media Pembelajaran Arsip Digital Berbasis Microsoft Access pada SMK Program Keahlian Manajemen Perkantoran Dan Layanan Bisnis (MPLB) Mery Octavia Sari; Roni Faslah; Nadya Fadillah Fidhyallah
Jurnal Pendidikan Dirgantara Vol. 3 No. 1 (2026): Februari : Jurnal Pendidikan Dirgantara
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupendir.v3i1.1019

Abstract

This research aims to develop and assess the feasibility of Microsoft Access-based learning media as a digital archive tool. Using a Research and Development (R&D) approach, the study follows the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The participants included one media expert, one material expert, one language expert, and 33 class X MPLB students at SMK Negeri 49 Jakarta. Data collection was conducted through observations, interviews, and questionnaires rated on a Likert scale, evaluated by experts and students. The findings show that: 1) The Microsoft Access-based media, developed for the MPLB basics subject, can be run on laptops or computers; 2) The media suitability received an 81.3% rating ("Very Appropriate"), material suitability 89.3% ("Very Appropriate"), and language suitability 100% ("Very Appropriate"). In the trials, individual testing with three students yielded 89.6% ("Very Eligible"), small group testing with 10 students received 75.7% ("Decent"), and field testing with 20 students reached 86.8% ("Very Eligible"). 3) The product is deemed highly suitable by experts, with strong support from small group and field trials, confirming its effectiveness as a learning tool.
Rethinking Assessment in the Digital Age: Pedagogical Implications and Challenges Nadya Fadillah Fidhyallah; Rizka Zakiah; Kusworo
Journal of Educational Technology Innovation and Applications Vol. 1 No. 01 (2025): Journal of Educational Technology Innovation and Applications
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jetia.v1i01.985

Abstract

The digital revolution has transformed various aspects of education, including assessment practices. This article explores the pedagogical implications and challenges of rethinking assessment in the digital age. Grounded in current literature, the article presents a conceptual framework for digital assessment and discusses the key aspects of assessment innovation, technological integration, and equity concerns. Drawing from recent empirical and theoretical contributions, this study argues that assessment must evolve to reflect the demands of 21st-century learning. The results and discussion are organized into three sections: innovative assessment models, technology integration in assessment, and equity and accessibility. Each section includes an analysis supported by a data table. The study concludes with a call for reflective and inclusive assessment design responsive to digital learning environments.
Pengembangan Media Pembelajaran Berbasis Powerpoint Interaktif pada Materi Marketing Mix (7P) untuk Siswa SMK Bisnis Ritel Fahmawati Siti Zubaedah; Nadya Fadillah Fidhyallah; Rizka Zakiah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5dj40p55

Abstract

This study aims to develop interactive PowerPoint-based learning media on Marketing Mix (7P) material for retail business vocational high school students and determine the feasibility level of the developed media. This study used the Research and Development (R&D) method with the ADDIE development model which includes the stages of Analysis, Design, Development, Implementation, and Evaluation. The resulting product is an interactive PowerPoint learning media equipped with learning materials, learning videos, interactive quizzes, Marketing Mix (7P) simulations, learning evaluations, and navigation that makes it easier for students to learn independently or with the teacher. Feasibility testing was carried out by material experts, media experts, and instructional design experts, as well as tested on students through small group and large group tests. The results showed that the developed learning media obtained material expert validation scores of 94%, media experts 96%, and instructional design experts 86%, all of which were in the Very Feasible category. The results of trials on students showed a feasibility percentage of 88% in the small group and 99% in the large group with the Very Feasible category. Overall, the interactive PowerPoint-based learning media obtained an average feasibility of 93% in the Very Feasible category. These results indicate that the developed media is feasible to use as a learning medium on Marketing Mix (7P) material, able to increase student engagement, provide a more interactive learning experience, and help students understand marketing concepts more effectively.
Interactive PowerPoint Learning Media with Project-Based Learning: Enhancing Creativity in Entrepreneurship Education Nadya Fadillah Fidhyallah; Kusworo; Ivan Putranto; Rizka Zakiah; Annisa Lutfia; Daru Putri Kusumaningtyas; Dita Puruwita; Corry Yohana; Dwi Sulisworo
Journal of Education Technology Vol. 10 No. 1 (2026): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jet.v10i01.105844

Abstract

Learning outcomes in entrepreneurship subjects among vocational high school students in Indonesia remain challenged by low engagement, limited conceptual understanding, and insufficient practical entrepreneurial competencies. This study aimed to develop interactive PowerPoint-based learning media integrated with the Project-Based Learning model to enhance students’ entrepreneurial engagement and learning experiences. A Research and Development  approach employing the ADDIE framework was used, consisting of analysis, design, development, implementation, and evaluation stages. Research participants involved media experts, subject matter experts, instructional design experts, and 30 vocational high school students participating in small-group trials. Data were collected using expert validation sheets and student response questionnaires and subsequently analysed through descriptive quantitative techniques using feasibility percentages. The developed media incorporated interactive multimedia features, simulations, quizzes, videos, and project-based assignments aligned with PjBL principles. Findings indicated that the developed media achieved an average validation score of 94.2%, categorized as very good. Small-group implementation also demonstrated highly positive student responses across engagement, comprehension, usability, and collaboration dimensions, with an overall average percentage of 90.25%. Dveloped interactive learning media is valid, practical, and effective for supporting entrepreneurship learning and strengthening students’ entrepreneurial competencies.
Pengaruh Literasi Keuangan, Keamanan Transaksi, dan Kemudahan Pengguna terhadap Keputusan Penggunaan QRIS pada Siswa Jurusan Bisnis Ritel SMK Negeri 14 Jakarta Chika Oktapiani; Nadya Fadillah Fidhyallah; Kusworo Kusworo
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zdxk7p31

Abstract

This study aims to analyze the influence of financial literacy, transaction security, and user convenience on the decision to use QRIS among retail business students at SMK Negeri 14 Jakarta. This study uses a quantitative approach with associative research type. Data were obtained from questionnaires distributed to retail business students at SMK Negeri 14 Jakarta using non-probability sampling with purposive sampling approach. Data were processed using multiple linear regression analysis with SPSS. The results show that financial literacy and user convenience have a positive and significant effect on the decision to use QRIS. Meanwhile, transaction security has no significant effect on the decision to use QRIS. In addition, financial literacy, transaction security, and user convenience simultaneously affect the decision to use QRIS. These findings indicate that the decision to use QRIS among students is influenced by understanding of financial literacy and perceived user convenience. This research is expected to be a consideration for schools and related parties in improving digital payment methods among students.
Pengaruh Perceived ease of Use, Digital Promotion, dan Social Influence terhadap Usage Decision QRIS Pada Generasi Z di Jabodetabek Muhammad Raihan Rafiq Hermansyah; Nadya Fadillah Fidhyallah; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r380qg13

Abstract

This study aims to analyze the effect of perceived ease of use, digital promotion, and social influence on the usage decision of Quick Response Code Indonesian Standard (QRIS) among Generation Z in Jabodetabek. A quantitative approach with a causal research design was employed, involving 257 respondents selected using purposive sampling. Data were collected through online questionnaires and analyzed using IBM SPSS 31, including validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing. The findings indicate that perceived ease of use, digital promotion, and social influence have a positive and significant effect on usage decision, both partially and simultaneously. Digital promotion was identified as the most dominant variable influencing usage decision, followed by social influence and perceived ease of use. The coefficient of determination (Adjusted R²) showed that the three independent variables jointly explained 86.5% of the variation in usage decision, while the remaining 13.5% were explained by other factors outside the model, such as perceived security and trust. These findings support the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), suggesting that the decision to use QRIS among Generation Z is driven not only by ease of use but also by promotional stimuli and social norms. This study contributes to the understanding of consumer behavior in the context of digital payment systems and provides practical insights for payment service providers and regulators in designing more effective strategies to encourage sustainable QRIS adoption
Pengaruh Perceived Usefulness pada Virtual Try-On, Online Customer Review dan Brand Trust terhadap Purchase Decision Produk Kosmetik L’oreal Paris di Shopee Vio Andira Suprayitno; Nadya Fadillah; Rizka Zakiah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0hj05963

Abstract

reviews, and brand trust on the purchase decision of L'Oreal Paris cosmetic products on Shopee. This research employed a quantitative method with data collected through a questionnaire. The population consisted of Generation Z Shopee users residing in the Special Capital Region of Jakarta (DKI Jakarta). The sampling technique used was non-probability sampling with a purposive sampling method, resulting in 180 respondents. The data were analyzed using multiple linear regression analysis, including descriptive statistical analysis, instrument testing, classical assumption tests, multiple linear regression analysis, hypothesis testing (t-test), and the coefficient of determination (R²), with the assistance of SPSS version 32. The results indicate that perceived usefulness in virtual try-on, online customer reviews, and brand trust each have a positive and significant effect on purchase decisions, with brand trust being the most dominant influencing variable. Therefore, optimizing virtual try-on features, effectively managing online customer reviews, and strengthening brand trust can serve as effective digital marketing strategies to enhance consumers' purchase decisions for L'Oreal Paris cosmetic products on the Shopee platform.
Pengaruh Kualitas Layanan, Promosi, dan Kepercayaan terhadap Loyalitas Pelanggan Pengguna GoRide pada Aplikasi Gojek di DKI Jakarta Nadira Dwi Aristi; Nadya Fadillah Fidhyallah; Bagus Kharismawan
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 3 (2026): July : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i3.1494

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas layanan, promosi, dan kepercayaan terhadap loyalitas pelanggan pengguna GoRide pada aplikasi Gojek di DKI Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui kuesioner daring berskala Likert enam poin kepada 109 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi menggunakan SPSS. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai signifikansi 0,047. Promosi juga berpengaruh positif dan signifikan dengan nilai signifikansi 0,012, sedangkan kepercayaan berpengaruh positif dan signifikan dengan nilai signifikansi 0,047. Secara simultan, ketiga variabel berpengaruh signifikan terhadap loyalitas pelanggan dengan nilai F sebesar 97,080 dan signifikansi kurang dari 0,001. Nilai Adjusted R Square sebesar 0,727 menunjukkan bahwa 72,7% variasi loyalitas pelanggan dijelaskan oleh kualitas layanan, promosi, dan kepercayaan. Promosi menjadi variabel paling dominan dengan beta sebesar 0,353. Temuan ini menegaskan pentingnya promosi relevan, layanan konsisten, serta kepercayaan pelanggan. Strategi terpadu diperlukan untuk mempertahankan penggunaan ulang di tengah persaingan transportasi daring Jakarta.
Co-Authors Aditya Pratama Aditya Pratama Agnes Niela Akraman, Razen Aladawiya, Rabia Alifya Yuniar Aljero, Rafi Kurniaji Amalia, Ananda Sekar Anastasia Agnes Pricilia Andriyas Elfandi Anggraeni, Puspa Anggraini, Wati Anis Fitrianingsih Annisa Lutfia Annisa Lutfia Annisa Lutfia Annisa Lutfia Annisa, Fitri Arista Ivana Putri Armayanti, Nelly Artino, Adi Arya Sukma Wijaya Askalania, Kamilah Ati Sumiati Ayu Ulandari Bagas Nursetyo Bagaskara, Bima Bagus Kharismawan Bagus Shandy Narmaditya Basrah Saidani Basrah Saidani Cellina Meidy Chika Oktapiani Christian Wiradendi Wolor Christopher Young Corry Yohana Corry Yohana Daru Putri Kusumaningtyas Daru Putri Kusumaningtyas Dewi Agustin Dian Rahayu Dinda Afifah Alzagladi Dita Puruwita Dita Puruwita Dita Puruwita, Dita Dwi Ananda, Tina Aishwarya Dwi Sulisworo Evhlin, Marcia Lusyana Fahmawati Siti Zubaedah Faiz Al Fajri Farastia Salsabilah Febrianti, Susan Fithriyah, Aliffa Nurul Henry Eryanto Ika Febrilia Intan Inggis Lineuwih Irham Maulana Ivan Putranto Junevta, Sarah Melissa Kendry Kesumadina, Anita Khilda Nur Uswah Akhsariah Kinaya Hazimah Kristanti Veroika Kurnia, Septi Kusumaningtyas, Daru Putri Kusworo Kusworo Kusworo Kusworo Laila Setyo Nur Qolbi Lingga Rizky Amanda Marsofiyati Marsofiyati Martha Maharany Maulana Amirul Adha Mega Sri Wahyuningrum Mery Octavia Sari Monoarfa, Terrylina Arfinta Monoarfa Muhammad Farelluddien Muhammad Fawaiq Muhammad Raihan Rafiq Hermansyah Murdianningsih, Asri Rahayu Musfikhuna, Khosyatillah Nabila Anindhita Nadia Rizkiana Nadira Dwi Aristi Nazar Muhammad Fadlullah Nenden Susilowati Novi Elvareta Permatasari Sihite NUR KHOLIFAH Nur Muhammad Nurdin Hidayat Nurjana Fitri Romadhon Ollavia Sukma Syahkira Jauhari Osly Usman Othman, Norashida Prima Andriani Purwana E.S., Dedi Putra, Agung Satria Putri Aisyah Salsabil Rahma, Fauziah Syabani Rahmi Rajab, Muhammad Alief Rananda Djulianti Melinda Ranni Marlina Wijayanti Raya Sulistyowati Rd. Tuty Sariwulan Reza Dwi Anggara Rifki Saepul Ardiansyah Rina Herlina Rini Yuniar Purnama Rizka Zakiah Rizka Zakiah Rizka Zakiyah Roni Faslah Roni Faslah RR Ponco Dewi Karyaningsih Ryna Parlyna Ryna Parlyna Ryna Parlyna, Ryna Salsabila, Unik Hanifah Sarumaha, Yuliana Setyo Ferry Wibowo Shofiyah Nurul Idzni Singgih Habibie Ramadhan Siti Khodijah Siti Nikmaturofiqoh Suketyi, Ayu Tri Lestari Suparno Suparno Suparno Suryani, Cania Susan Febriantina Susan Febriantina SUSAN FEBRIANTINA, SUSAN Teguh Hermawan Tyas Talitha Majid Ulfatunnisa Ulfatunnisa Vio Andira Suprayitno Vita Safinah Winda Halimah Zakiah, Rizka