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All Journal Jurnal Ekonomi dan Pendidikan Edutech Journal of Education and Learning (EduLearn) Panrita Abdi - Jurnal Pengabdian pada Masyarakat Jurnal Pendidikan (Teori dan Praktik) JKTP: Jurnal Kajian Teknologi Pendidikan Journal of Education Technology JTP - Jurnal Teknologi Pendidikan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EDUKA : Jurnal Pendidikan, Hukum, Dan Bisnis Jurnal Ilmiah Wahana Pendidikan Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JP (Jurnal Pendidikan) : Teori dan Praktik Jurnal Penelitian Ilmu Pendidikan Indonesia TOFEDU: The Future of Education Journal JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Bisnis, Manajemen, dan Keuangan Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Intelek Insan Cendikia CARONG: Jurnal Pendidikan, Sosial dan Humaniora PESHUM Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Pendidikan Dirgantara Journal of Educational Technology Innovation and Applications Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Fidhyallah, Nadya Fadillah
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Media Sosial, Teman Sebaya, dan Gaya Hidup terhadap Perilaku Konsumtif Siswa Jurusan Bisnis Ritel SMK Negeri 14 Jakarta Nabila Anindhita; Nadya Fadillah Fidhyallah; Daru Putri Kusumaningtyas
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dqkzpp87

Abstract

This study aimed to analyze the influence of social media, peer groups, and lifestyle on the consumptive behavior of Retail Business Department students at SMK Negeri 14 Jakarta, both partially and simultaneously. This study employed a quantitative method with a survey approach. The sample consisted of 140 respondents selected using the proportional random sampling technique. Data were collected through questionnaires and analyzed using IBM SPSS Statistics Version 24 with multiple linear regression analysis. The results showed that social media and lifestyle had a positive and significant influence on students’ consumptive behavior, while peer groups had no significant influence on consumptive behavior. Simultaneously, social media, peer groups, and lifestyle had a significant influence on students’ consumptive behavior. The Adjusted R Square value of 0.634 indicates that these three variables explain 63.4% of the variance in student consumptive behavior, while the remaining 36.6% is explained by other variables not examined in this study.
Pengaruh Customer Relationship Management, Service Quality, Dan Brand Image Terhadap Customer Loyalty Dengan Customer Satisfaction Sebagai Variabel Intervening : Studi Pada Pengguna Aplikasi MC`Donalds Di Jakarta Irham Maulana; Osly Usman; Nadya Fadillah Fidhyallah
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sfxzs136

Abstract

This study aims to determine the influence of Customer Relationship Management, Service Quality, and Brand Image on Customer Loyalty, with Customer Satisfaction as an Intervening Variable: A Study of McDonald's App Users in Jakarta. This study provides a theoretical contribution to the development of marketing and consumer behavior studies, particularly in the context of app-based digital services in the fast food industry. The conclusion that Customer Relationship Management, Service Quality, and Brand Image have a positive and significant effect on Customer Satisfaction, and that Customer Satisfaction has a positive and significant effect on Customer Loyalty, supports and strengthens the results of previous studies in the realm of relationship marketing and customer satisfaction. Specifically, this study expands the application of these concepts to the McDonald's digital app environment. Thus, this study can serve as a theoretical reference for further research examining customer satisfaction and loyalty in the context of app-based digital services.
The Influence of Content Marketing, Experiential Marketing and Electronic Word of Mouth (e-WOM) on The Ticket Purchase Decision for The Movie Better Off Dead Among Gen Z Consumers in Jabodetabek Khilda Nur Uswah Akhsariah; Nadya Fadillah Fidhyallah; Daru Putri Kusumaningtyas
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1932

Abstract

The Indonesian film industry is experiencing rapid growth, marked by an increase in local film production and high audience interest. However, high-quality films do not always achieve commercial success, as shown by Better Off Dead, which received positive reviews but attracted relatively few viewers. This study aims to analyze the influence of content marketing, experiential marketing, and electronic word of mouth (e-WOM) on movie ticket purchase decisions among Gen Z consumers in Greater Jakarta. Using a quantitative explanatory approach, data were collected from 110 respondents through purposive sampling and analyzed using SPSS with multiple linear regression. The findings reveal that content marketing, experiential marketing, and e-WOM each have a positive and significant effect, both partially and simultaneously, on purchase decisions. Among these variables, e-WOM emerged as the most influential factor, highlighting the crucial role of online reviews, recommendations, and information on social media in shaping Gen Z consumers’ decisions. This study offers implications for the film industry to optimize content marketing strategies, create more personalized and memorable experiences for audiences, and foster positive e-WOM to increase movie ticket purchases.
Pengaruh Motivasi Belajar, Kemampuan Berpikir Kritis, dan Kecerdasan Interpersonal Terhadap Hasil Belajar Peserta Didik SMKN 50 Jakarta Jurusan Pemasaran Ollavia Sukma Syahkira Jauhari; Nadya Fadillah Fidhyallah; Rizka Zakiah
CARONG: Jurnal Pendidikan, Sosial dan Humaniora Vol. 2 No. 3 (2025): Juli-September, Education and Community
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/7863z641

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh motivasi belajar, kemampuan berpikir kritis,  dan kecerdasan interpersonal terhadap hasil belajar peserta didik SMKN 50 Jakarta Jurusan Pemasaran. Data primer dikumpulkan melalui kuisioner dengan skala Likert enam poin dan data sekunder dari data resmi sekolah terkait. Karakteristik sampel penelitian ini adalah peserta didik SMKN 50 Jakarta Jurusan Pemasaran kelas XI Bisnis Ritel 1 dan XI Bisnis Ritel 2 periode 2023/2024 yang sudah menyelesaikan mata pelajaran Pengelolaan Bisnis Ritel.  Pengolahan data menggunakan perangkat lunak SPSS 24 Dengan menggunakan 72 sampel responden.  Hasil penelitian menunjukkan bahwa motivasi belajar berpengaruh positif dan signifikan terhadap hasil belajar.
Pengaruh Brand Image, Health Consciousness, dan Perceived Value terhadap Purchase Intention Produk Mi Instan Indomie di Kalangan Gen Z Kinaya Hazimah; Nadya Fadillah Fidhyallah; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hber5076

Abstract

This study aims to examine the influence of brand image, health consciousness, and perceived value on purchase intention for Indomie instant noodles among Generation Z in the Greater Jakarta area. A quantitative approach using a survey method was employed. The study population consists of Generation Z residents in the Jabodetabek area. A purposive sampling technique was used, resulting in 110 respondents who met the study criteria. Data collection was conducted through an online questionnaire using a five-point Likert scale. Data analysis was performed using IBM SPSS Statistics version 27, including validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, partial tests, and the coefficient of determination. The results indicate that Brand Image has a positive and significant effect on Purchase Intention. Health Consciousness does not have a significant effect on Purchase Intention. Meanwhile, Perceived Value has a positive and significant effect on Purchase Intention. The coefficient of determination value of 0.648 indicates that 64.8% of the variation in Purchase Intention can be explained by the variables Brand Image, Health Consciousness, and Perceived Value, while the remaining 35.2% is influenced by other factors outside the research model.
Co-Authors Aditya Pratama Aditya Pratama Agnes Niela Akraman, Razen Aladawiya, Rabia Alifya Yuniar Aljero, Rafi Kurniaji Amalia, Ananda Sekar Anastasia Agnes Pricilia Andriyas Elfandi Anggraeni, Puspa Anggraini, Wati Anis Fitrianingsih Annisa Lutfia Annisa Lutfia Annisa Lutfia Annisa Lutfia Annisa, Fitri Arista Ivana Putri Armayanti, Nelly Artino, Adi Arya Sukma Wijaya Askalania, Kamilah Ati Sumiati Ayu Ulandari Bagas Nursetyo Bagaskara, Bima Bagus Kharismawan Bagus Shandy Narmaditya Basrah Saidani Basrah Saidani Cellina Meidy Chika Oktapiani Christian Wiradendi Wolor Christopher Young Corry Yohana Corry Yohana Daru Putri Kusumaningtyas Daru Putri Kusumaningtyas Dewi Agustin Dian Rahayu Dinda Afifah Alzagladi Dita Puruwita Dita Puruwita Dita Puruwita, Dita Dwi Ananda, Tina Aishwarya Dwi Sulisworo Evhlin, Marcia Lusyana Fahmawati Siti Zubaedah Faiz Al Fajri Farastia Salsabilah Febrianti, Susan Fithriyah, Aliffa Nurul Henry Eryanto Ika Febrilia Intan Inggis Lineuwih Irham Maulana Ivan Putranto Junevta, Sarah Melissa Kendry Kesumadina, Anita Khilda Nur Uswah Akhsariah Kinaya Hazimah Kristanti Veroika Kurnia, Septi Kusumaningtyas, Daru Putri Kusworo Kusworo Kusworo Kusworo Laila Setyo Nur Qolbi Lingga Rizky Amanda Marsofiyati Marsofiyati Martha Maharany Maulana Amirul Adha Mega Sri Wahyuningrum Mery Octavia Sari Monoarfa, Terrylina Arfinta Monoarfa Muhammad Farelluddien Muhammad Fawaiq Muhammad Raihan Rafiq Hermansyah Murdianningsih, Asri Rahayu Musfikhuna, Khosyatillah Nabila Anindhita Nadia Rizkiana Nadira Dwi Aristi Nazar Muhammad Fadlullah Nenden Susilowati Novi Elvareta Permatasari Sihite NUR KHOLIFAH Nur Muhammad Nurdin Hidayat Nurjana Fitri Romadhon Ollavia Sukma Syahkira Jauhari Osly Usman Othman, Norashida Prima Andriani Purwana E.S., Dedi Putra, Agung Satria Putri Aisyah Salsabil Rahma, Fauziah Syabani Rahmi Rajab, Muhammad Alief Rananda Djulianti Melinda Ranni Marlina Wijayanti Raya Sulistyowati Rd. Tuty Sariwulan Reza Dwi Anggara Rifki Saepul Ardiansyah Rina Herlina Rini Yuniar Purnama Rizka Zakiah Rizka Zakiah Rizka Zakiyah Roni Faslah Roni Faslah RR Ponco Dewi Karyaningsih Ryna Parlyna Ryna Parlyna Ryna Parlyna, Ryna Salsabila, Unik Hanifah Sarumaha, Yuliana Setyo Ferry Wibowo Shofiyah Nurul Idzni Singgih Habibie Ramadhan Siti Khodijah Siti Nikmaturofiqoh Suketyi, Ayu Tri Lestari Suparno Suparno Suparno Suryani, Cania Susan Febriantina Susan Febriantina SUSAN FEBRIANTINA, SUSAN Teguh Hermawan Tyas Talitha Majid Ulfatunnisa Ulfatunnisa Vio Andira Suprayitno Vita Safinah Winda Halimah Zakiah, Rizka