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Journal : Journal of Islamic enterpreneurship and Management

THE INFLUENCE OF PERSONAL SELLING, ONLINE CUSTOMER REVIEWS, AND RELIGIOSITY ON PURCHASE DECISIONS DURING IN THE COVID-19 PANDEMIC THROUGH ATTITUDE Danang Ario Sari; Budi Utomo
JIEM: Journal of Islamic enterpreneurship and Management Vol 1, No 1 (2021): JIEM: Journal of Islamic Enterpreneurship and Management
Publisher : JIEM: Journal of Islamic enterpreneurship and Management

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Abstract

This study aims to determine the effect of personal selling, online customer reviews, and religiosity on purchasing decisions during the Covid-19 pandemic by affirming attitudes as intervening variables. Case study of Consumers at the Central Handicraft Industry of Wood, Horn and Bone in Magelang. The data collection method in this study was carried out through a questionnaire distributed to buyers and users of handicrafts. The sample taken was 100 respondents, the analytical tool used is multiple linear regression analysis with the SPSS 16.0 application. The method of analysis in this study uses path analysis to determine the effect after being mediated by the attitude variable. The results of regression analysis in this study indicate that personal selling and online customer reviews have a positive and insignificant effect on purchasing decisions but religiosity has a significant positive effect on purchasing decisions. Then personal selling and online customer reviews have a positive and insignificant effect on attitudes but religiosity has a significant positive effect on attitudes. In the path analysis test, the attitude variable is able to mediate the effect of online customer reviews and religiosity on purchasing decisions, while the inability to mediate the effect of personal selling on purchasing decisions.
Co-Authors Abdul Khaliq Hasibuan Abdul Samik Adelina Sitompul Aditiawarman Aditiawarman, Aditiawarman Afif Nurul Hidayati Afifuddin Dalimunthe Afita Setyowati Aghid Cahya P. Agung Pangestu Nugroho Agus Raikhani Agus Triyono Ahmad Muhtadi Ahmad Sabili Rifa'i Ahmad Suryawan Aldika Akbar, Muhammad Ilham Alya Elfira Fernanda Amanatul Fadhilah Amanda Paramitha Amelia Magdalena Kawengian Anggie Herlambang Ainul Yaqien Machsuni Hadi Anita Zaitunah Annisa Lita Triagil Annisa Nur Fitria Rahma Antasari Malau Anwar Ma'ruf Arianty Siahaan Arifiyanto, Muh Arinda octavia Arnoldina Dolfina Dua Weni Astindari Aulia Satria Ayu Ismoyo Sofiana Azwir Siregar Baktiar Budi Satrio Bambang Satrio Utomo Bambang Sektiari Lukiswanto Bangun Sikettang Bima Yudhyarto Boedi Setiawan Cahyono Ikhsan Chaerul Parsaulian Ginting Chan Chow Khuen Chandra Pangihutan Simamora Clarishella Melvina Deinera Danang Adi Putra Danang Ario Sari Dany Roy Putra STG David Nugraha Delvian Desrita Desrita Desya Alvionita Keliat Devita Mala Sari Diah Mira Indramaya Dian Dwi Sari Dimas Ganda Diska Fitra Dito Mei Triono Dody Yahya Dwi Murtiastutik Eduardus Bimo Aksono Herupradoto Eka Pramyrtha Hestianah Eka Sapta Prasetya Silalahi Eko Supriyanto Epifani Natalia Gultom Etik Ainun Rohmah Evy Ervianti Fajar Prasetya Kembaren Fajar Purwanto Fatayah Nadhlastul Ummah Fathiatul Rizkia Aulin Fathul Khoiri Fazrul Fauzan Munadi Febrina Arli Fendi Hary Yanto Fenny Liani Fery Jaksen Sihotang Fitri Ramadani Fitria Ismy Fitriah Frans Hutagalung Fransisca Sri Murdiati Fretty J Simbolon Gabriel Pedro Mudjianto Gery Morsales Munthe Hani Plumeriastuti Hardijanto Hardijanto Haruki Uemura Harviel Adzan Megantyaka Helfa Septinar, Helfa Hendy Sugiharto Herawansyah Herawansyah Hermin Ratnani Hesky Frengky Ngongoloy Hesti Wahyu Windari Hidayat ÔÇÄ Huria Marnis Imam Mustofa Indah K Sihombing Indra Lesmana Ipanna Enggar Susetya Ira Sari Yudaniyanti Irwanto Irwanto Ismudiono Ismudiono Iswahyudi Joko Suprayitno Iwan Sahrial Hamid Jayanti, Ratna Dwi Jayawarsa, A.A. Ketut Jola Rahmahani Joni Hendra K. Jonny L Hutabarat Jordy M Manurung Juliani Juliani jurnalpps pps Justian Trisna Nugraha Kadek Rachmawati Karina Yuliani Kasmir Tanjung, Kasmir Kelvin Kelvin Khie Khiong Khusnatul Mawaddah Arief Kiki Kristiya Ana Koesdaryani Soeryodarundio Koosdaryani Soeryodarundio Kristian Harris Lady Aqnes Kurniawati Luluk Masluchah Luly Nanda Arista Lutfi Ardiana Malrizky Fachmy Marnida Uli Lubis Martya Makful Mas’ud Hariadi Mei Indrawati Melsa Netika Mira Irmawati Mirni Lamid Mohammad Basyuni Mona Fhitri Srena Muhammad Zarkasyi Habiby Murjainah, Murjainah Nadya Angelina Naura Alya Hirmadiani Ngabila Salama Nove Hidajati Nucifera Fadhillah Santoso Nufus, Faizah Zakiyyatun Nur Fadhilah Nur Farida Kusumawati Nur Inayah Nur Samsiyah, Nur Nur Syamsiyah Nurfalah Siregar Nurul Wardatul Jannah Nurzainah Ginting Nyiayu Fahriza Fuadiah O K Hasnanda Syahputra Oscar Pardosi Padoli Padoli Patmawati Patmawati Pepy Dwi Endraswari, Pepy Dwi pravitasari, Gading Indah Pudji Srianto Rachel C.M Siregar Rafika Hasni Perdana Ragil Wahyuningtiyas Ramadhani, Fifi Fauziah Ratna Damayanti Retno Sri Wahjuni Rika E. Butarbutar Rimayanti Rimayanti Rin Widya Agustin riny pujiyanti Riri Ezraneti Risma Risma Rizki Auliansyah Putra Rizki Eka Putra Rizky Nugraha Ramadhan Rochmah Kurnijasanti Roesno Darsono Rohana Megawati Sirait Rohmat Suprapto Roma Yuliana Rossyanti, Lynda Rosyid, Alfian Nur Rosyta, Pegy Saebani Salmah Lilik Samuel Marpaung Sevti Andreasmi Sherina Lashita Candrakirana Sherly Mulyana Shifa Fauziyah Sidabukke , Simon Siti Devi Permata Sari Lubis Siti Rahayu Nadhiroh Siti Zuhriyah Soeharsono Soeharsono Sofia Brenieta Brilianti Solichin Solichin Sri Agus Sudjarwo Sri Anisah SRI LESTARI Sri Mulyati Sri Pantja Madyawati Sudarto Sudarto Suherni Susilowati Suhintam Pusarawati Sulastoro Sulastoro Sulistiawati Sunarso, Agus Suri Mutia Siregar Suryanto B Sinaga Suwarno Suwarno Suzanita Utama Syaiful Rizal Tatik Hernawati Teguh Hari Sucipto Ternala Alexander Barus Tita Damayanti L Tita Damayanti Lestari Tri Wahyu Suprayogi Tria Yunita Sinaga Trilas Sardjito ukmawati Basuki Vardos Ricky Doddy Silalahi Viqi Miftakhul Faza Wafrotur Rohmah Wardiana, Maya Widati Fatmaningrum Widodo, Oky Setyo Wijayanti, Indah Oktari Wiwik Misaco Yuniarti Wulan Awallia Wulan Iman Sari Wurlina, W Yohanes Risky Shellen Ginting Yohani Yoni Rustiana Kusumawati Yopi I Kameo Yuli Wulandari Yuliadi Zamroni Yuliana Ratmawati Yulianna Puspitasari Yulianto Wahyono Yunasfi Yunasfi Yunasfi Yuni Rosita Dewi Yunus Afifuddin Zukhaila Salma Zulham Apandy Harahap