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Ari Wibowo
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Journal : Journal of Management Research and Studies

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The Effect of Promotion, Product Quality, and Price on The Purchase Decision of Ventela Shoes in Malang City Ari Wibowo; Dewi Anjaningrum, Widiya
Journal of Management Research and Studies Vol. 1 No. 1: January - June (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i1.23

Abstract

The number of local shoe brands makes the competition of local shoe manufacturers become tight, both in price competition, product quality or from other types to increase sales. So that this can be a producer task to create its own competitiveness, one of which is to promote its products as well as possible and as attractive as possible, creating quality products and can compete, and create an affordable price strategy. The purpose of this study was to determine the effect of promotion, product quality and price on Ventela shoe decisions on Ventela Shoes consumers in Malang. This research is the Explanatory Research with multiple linear regression analysis techniques. The population in this study are all Ventela Shoe consumers in Malang City whose numbers are unknown. The sampling technique used is accidental-purposive sampling with a sample of 100 respondents. The results of the multiple linear regression analysis test showed that promotion, positive and significant effect on the decision to purchase ventela shoes, and product quality also had a positive and significant effect on the decision to purchase ventela shoes. In addition, prices also have a positive and significant effect on the decision to purchase ventela shoes.
Co-Authors Abner Onesimus Sijabat Abulija Maskarai Acep Muhammad Rizki Achfas Zacoeb Achmad Wicaksono Achmad Zaim Ismail Ade Okta Viani Adelia Fatin Faadihilah Adhe Aryswan Adi Sanjaya Putra Agriva Amelia S Agus Riehwanto Aidatu Fauziah Aina Ul Mardiyah Ray Ajat Sudrajat Akhmat Rizkuna Aldini Rizky Santoso Alfian Helmi Ali Usman Amanda Kurnia Rahmadini Amelia Kusuma Angela Angela Anhar Faisal Fanani Aninda Afifah Nur Azizah Aninda Budi Pawestri Anindyasari, Dinar Anis Rahmi Anjaningrum, Widiya Dewi Anna Zalfah Nurullail Annisa Fyona Anton Setiawan Honggowibowo Ardha Marcelita Ragil Putranti Ari Ajibekti Masriwilaga Arif Roziqin Arif Wahyu Budiarto Aristika, Bella Arya Surendra Aryanto, Sani Asrafi Asrafi Astria, Winda Budiharti Budiharti Bunga Aulianesia Cahyo Budi Nugroho Chintya Aulia Khoirunisa Christian Remayanti Nainggolan Christin Remayanti Christin Remayanti Nainggolan Cicilia Puji Rahayu Cori Qamara Cynthiagustin Cahya Kartika Dahlan Susilo Dede Aprylasari Desy Setyowulan Dian Susanto Domi Kamsyah Dwi Kartikasari Dwi Rosalina Dwiki Novri Ditya Edhi Wahyuni S. Eko Perianto Eri Cahyani Eva Arifi Fajar Dwi Nuryanto Fajrih, Nurul Fandini Meilia Anjani Fandini Melia Anjani Faselsakti Ifolala Johanes Laia Fauzi, Naufal Rafizakwan Fauzun Atabiq Febri Ardiyanto Fedia Restu Firdhaus Hari Saputro Al Haris Flora Suryani Frandika Antonius Saputra Fransiska Pindan Sao Ganesha Aryadi Hanifah Widiastuti Hendrawan, Bambang Henry Aditia Rigianti Heri Rustamaji Hidayat, Ahmad Rafli I Gusti Ayu K. R. H I Putu Gede Didik Widiarta Ihsan Saputra Imas Ayu Salamah indah lestari vidyahayati Indradi Wijatmiko Irfawandi Samad Irwanto Zarma Putra Isnaini Qoiriyah James Siregar Jehezkiel Dyero Karenina Dwi Yulianti Kartika Kartika Kartika Sari Kelvin Ariesryo Kiki Insani Sholihah Kolose Albert Hutapea Lalu Mulyadi Ludfi Djakfar Luthfiya Ratna Sari M. Abdul Kholiq M. Taufik Hidayat Mahrus Ali Makin Makin Maranatha Lasandy Winangun Marilyn Lasarus Marley Kristianto Marturia Surya Yuliyanti Meida Perwira Antartika Metta Santiputri Mimi Salminah Mir’atul Khusna Mufida Mohamad Dwi Junianto Muh Haris Muh. Ichsan Haris Muhamad Rian Sances Muhammad Ainur Rofiq Muhammad Andi Nova Muhammad Hasby Muhammad Iqbal Fasa Muhammad Ismail Muhammad Kurniawan Dwi Septyan Muhammad Nurhidayat Muhammad Ridho Ramadhan Muhammad Syafei Gozali Muhammad Zainuddin Lubis Najli Sembada S Natalia Vin Kristin Natarina, Lilia Mey Naufal A Prasetyo Neta, Fandy Novebriantika Novemia Fatmarischa Novrilia Atika Nabila Nugroho Pratomo Ariyanto Nur Cahyono Kushardianto Nur Saifiyati Buldani Nur Vera Nur Zahrati Janah Nurliani Erni Nurmadinah Jasman Nurman Pamungkas Nurmin Arianto Nursalim Nursalim Nurul Fajrih H Nurul Laili Arifin Nurul Laili Arifin Nurul Syafa Nurwijayanti Oktavianto Gustin Panisa Marliana Puguh Ardianto Iskandar Puthut Alfian Akbar R Arie Febrianto Rahmad Hari Purnomo Rahman Hakim Raja Muhammad Isnu Prayoga Randy Saputra Retno Anggraini Retno Anggraini Retno Anggraini , Ari Wibowo Rimawati, Elistya Rinaldi, Ferdian Rivki Ryan Nugraha Rizki Claudia Wardani H Rizki Widi Pratama Rizky Pratama Hudhajanto Robby Robby Rokhayati, Yeni Ryan Fani Saiful Akhyar Lubis Salsabilla Ahadiyyah Satriya Bayu Aji Siahaan, Johannes Hasiholan Simanjuntak, Servis Sinarti, Sinarti Sinurat, Fransisco Yohanes Siti Maghfiroh Siti Nurlina Sri Winarni Stefanus Eko Prasetyo Sudibyo, Doni Sudra Irawan Sugeng Prayitno Suhardi Suhardi Suhardi Supriyana Nugraha SURYATI GALUH PRAVITASARI Syilvi Marsela diastami Taufik Agung Pranowo Taufik Langgeng Ardiansyah Tekad Urip Pambudi Sujarnoko Ully Tri Ellen Mahulae Umroh Umroh Utami Fitriani Uuf Brajawidagda V. Rizke Ciptaningtyas Viqi Velian Suhartawan Wa Riani Hatam Wawan Laksito Yuly Saptomo Wenang Anurogo Wissesa Wowo Rossbandrio Yanti Wattimury Yayan Sudaryana Yogantara Yogantara Yohanes Darmawan Lintong Yuli Astuti Yumna Kusuma Shafira