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. Darniati
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Journal : Jurnal Ilmiah Multidisiplin Amsir

 1 
Strategi Pemasaran Dengan Metode Potongan Harga Dalam Meningkatkan Minat Belanja Rezky, Annisyah; Satriani, Satriani; Wanini, Wanini; Diva, Farah; Darniati, Darniati; Arifuddin, Arifuddin
Jurnal Ilmiah Multidisiplin Amsir Vol 2 No 1 (2023): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v2i1.326

Abstract

This study aims to determine the marketing strategy of the Alfamidi Ahmad Yani Store in implementing discount or discount methods to increase consumer shopping interest in fulfilling their wants and needs. The technique used is qualitative by conducting direct research in the field to observe the phenomena at Alfamidi Ahmad Yani to maximize the data obtained in marketing products that are given discounts and overcome problems or obstacles that arise during the research. Using this discount method positively impacts gaining profit in-store revenue and can retain consumers. With this method, shops can also prevent losses due to non-sales of a product; for this reason, Alfamidi Ahmad Yani needs to maintain this strategy and develop price discounts for each product.
Co-Authors . Darmawi . Darmawi . Darmawi . Fakhrurrazi . Muthmainnah . Syafruddin ., arneta Abdil lah Imron Nasution Abdul Harris Abdul Wahid Abdullah Hamzah Agusni Yahya Agustin Indrawati Ahmad, Muh Ihsan Said AK, M Daud Akbar, Muh Akbar, Muh Ilham Alvina Felicia Watratan Andi Novita Andi Novita Arifuddin Arifuddin Arman Sayuti Ayuti, Siti Rani Azhari Azhari Azmansyah Azmansyah Baharuddin, Suardi Hi Balqis Alrasyid Suyoto Basri Gani Bunganan , Rey Richard Chyquitha Danuputri Cut Nila Thasmi Cut Soraya Danuputri, Chyquitha Dara Hayati Rapi Darmawi Darmawi Darnanengsih Darnanengsih Diva, Farah Dwi Rosa Selfiana Erina Erina Erina Erina Erina Erina Erina Erina Erina Erina Erina Erina Erina Erina Erina Erina Fadlah, Iga fadli amri Fahkrurrazi Fahkrurrazi Faisal Jamin Faisal Jamin Faisal Jamin Faisal Jamin Fakhrurrazi Fakhrurrazi Fakhrurrazi Fakhrurrazi Florentina Magdalena Girsang Ginta Riady Ginta Riady Hamdani Budiman Haruna, Suardi B. Hasibuan, Asnita Herrialfian, Herrialfian Iccha Elvioleta Ida Mulyadi, Ida Isa, M Ishak, Lisa Fitriani Ismail Ismail Khoirunnisa, Fathonah Kholifah, Ida Latifa Suryandari LIA PERMATA SARI M Daud AK M Nur Salim M. Nur Salim Mahdi Abrar Mahdi Abrar Mahdi Abrar Maryulia Dewi Maryulia Dewi Maryulia Dewi Masda Admi Mirna Safrani Fauzi Muhammad Amin muhammad aroza Muhammad Faisal Muhammad Faisal Muhammad Faisal Muhammad Hambal Muhsal, Muhammad Ilham Muhyiddin A.M Hayat Mulyadi, Ida Mulyadi Musdalifa Thamrin Mustari Mustari Muttaqien Bakri Muttaqien Muttaqien Nasir Usman Nazaruddin Nazaruddin nisma hayani Nugraha, Ronaldi Fajar Nur Ramadhan, Nur Nurahmad, Nurahmad NURLIANA NURLIANA Nurwahida Nurwahida, Nurwahida Nuzul Asmilia Olivia salsa dilla putri Pratiwi, Zahwa Amelia Prihatmono, Medy Wisnu Rahmadhini, Vivi Rahmadia Fitri Rastina Rastina Razali Daud Resti Reimena Rezi Maghfira Rezky, Annisyah Rima Rizky Amiruddin Rinidar Rinidar Risal riza maulita Robbi Ghani Roslizawaty Roslizawaty Safika S, Safika Saharuddin Samsuria, Samsuria Sarea, Muh Syahrul Sari, Wahyu Eka Satriani Satriani Silvia P.N Keliat Surachmi Setiyaningsih T. Armansyah T. Armanyah TR Tadampali, Andi Caezar To Talib, Emil Agus Salim Habi Teuku R. Ferasyi Teuku Reza Ferasyi Thamrin, Musdalifa Tongku N Siregar Ummu Balqis wahyu eka sari Wanini, Wanini Windian Tajuk Masmah Bengi Yudha Fahrimal Zainuddin, Zainuddin Zakiah Heryawati Manaf Zakiyah Heryawati Manaf Zinatul Hayati Zuhrawati NA