Article Per Year (5 Year)
p-Index From 2021 - 2026
9.988
P-Index
This Author published in this journals
All Journal Jurnal Lanskap Indonesia Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Sosial Ekonomi Pertanian Jurnal Agro Ekonomi Jurnal Tanaman Industri dan Penyegar JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Al-Ahwal: Jurnal Hukum Keluarga Islam Binus Business Review Jurnal REKOMEN (Riset Ekonomi Manajemen) Informatika Pertanian Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Creative Research Journal Aptisi Transactions on Technopreneurship (ATT) JURNAL ILMIAH M-PROGRESS Jurnal Jamu Indonesia Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Agro Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Food System and Agribusiness (JoFSA) BEMAS: Jurnal Bermasyarakat Business Review and Case Studies International Journal of Economics, Business, and Entrepreneurship (IJEBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) In Right: Jurnal Agama dan Hak Azazi Manusia Share: Jurnal Ekonomi dan Keuangan Islam Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Jurnal Pusat Inovasi Masyarakat International Journal of Agriculture System Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Revenue: Lentera Bisnis Manajemen Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IIJSE Jurnal Hukum Islam Asian Journal of Social and Humanities Indonesian Journal of Jamu
Siti Jahroh
Departemen Manajemen Dan Bisnis, Fakultas Sekolah Bisnis, Institut Pertanian Bogor, Jln. Raya Padjajaran, Kampus IPB Gunung Gede, Bogor 16151, Jawa Barat, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

Published : 124 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 124 Documents
Search

 9   10   11   12   13 
The Rise of Digital Marketing Agencies: Transforming Digital Business Trends Chairani Putri Pratiwi; Rizka Astari Rahmatika; Rafki Chandra Wibawa; Lorio Purnomo; Hasna Larasati; Siti Jahroh; Fadhilla Izzaty Syaukat
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.162

Abstract

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition. Keywords: business strategy, digital business, digital communication, digital economy, digital marketing
Employee Development Strategy To Improve Services in Facing Bank 4.0 at Bank XYZ Region Jakarta 3 Hary Kurniawan; M. Syamsul Ma’arif; Siti Jahroh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.512

Abstract

Background: The banking industry in the future will face increasingly complex, diverse, and ever-changing challenges. Rapid advances in information technology have ushered global society into a new era known as Industrial Revolution 4.0. In the development of digital transformation, there are challenges where the development and potential of human resources have not been balanced with adequate skills, so human resource development is an interesting topic for further research. Purpose: This study aims to analyze the internal and external factors of employee development strategy, formulate strategies for employee development, and determine the priority strategies for employee development using SWOT and QSPM.Design/methodology/approach: Based on this background, this research aims to analyze internal and external factors in employee development strategies, formulate strategies for employee development, and determine priority strategies for employee development. Next, to determine employee development strategies, researchers conducted an analysis using the SWOT method and determined priority strategies using QSPM. Finding/Result: The results of the SWOT analysis test in this research contained eight strategies. Meanwhile, the priority strategy in employee development based on the QSPM method is to increase employee competency by focusing on a self-learning culture through a digital learning platform so that they can develop new features or improve existing features on products and improve digital services and implement a culture of innovation and continuous improvement in the entire line.Conclusion: This study found employee development strategies to enhance in addressing Bank 4.0 by improving employee competencies, focusing on a self-learning culture through digital learning platforms to develop new features or improve exciting ones on products, and enhancing digital services and implementing a culture of innovation and continuous improvement across all areas.Originality/value (State of art): This study uses IFE dan EFE with VRIO and PESTLE tools. Keywords: IFE, EFE, Employee performance, QSPM, SWOT
The Impact of Insurer Financial Health and Market Discipline on Life Insurance Demand:  A Case Study of Indonesia Kristio Rapi; Dominicus Savio Priyarsono; Siti Jahroh; Toni Bakhtiar
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.267

Abstract

Background: The life insurance industry in Indonesia has faced "crisis" involving negative profits, bankruptcies, and insolvencies in insurance companies that cost the people and the country more than IDR 16 trillion, along with a decrease in life insurance penetration over the last decade, from 1.28% in 2018 to 0.98% in 2022. The decrease even occurs when government support has increased and consumers experience the positive contributions of life insurance. The unhealthy industry is arguably causing the decrease in life insurance demand in Indonesia, but current studies on life insurance demand often focus on the consumer's side. Meanwhile, studies on a company's financial soundness and its impact on consumers' decisions to purchase life insurance are still lacking.Purpose: The purpose of this study is to analyze the effect of insurers' financial health on life insurance purchases in Indonesia and the existence of market discipline in the life insurance industry in IndonesiaDesign/methodology/approach: This study analyzes the effect of insurers' financial health, based on POJK number 71/POJK.05/2016, and consumer responses through market discipline on life insurance demand in Indonesia, using data from twenty-five selected life insurance companies from 2007 to 2022. We uses Generalized Method of Moment (GMM) to estimate panel data.Findings/Result: This study finds that financial health of insurance company has significantly affect consumers purchase on life insurance and consumers implementing market discipline. Solvency is the best predictor of life insurance demand, as an increase of indicator raises the number of policies, while a decrease of indicator in precendence year prompts consumers to respond by decreasing the premium. Consumers also implement market discipline regarding reserves and equity, as a decrease in both factors in the prior year has a significant negative effect on premium per policy and premium.Conclusion: Unhealthy finances of insurance companies have contributed to low life insurance purchases in Indonesia. Therefore, significant efforts to improve financial soundness in life insurance companies in Indonesia should be supported, such as the improvement of investment management and the enhancement of capital equity adequacy through business consolidation. Regulators should also support market discipline by issuing regulations to improve data transparency and in supervising market conduct and micro prudential aspects of companies, while companies have role in clarifying insurance policies and information that is disseminated through their marketing teams.Originality/value (State of the art): This study is the first to examine the effect of financial health of insurers, using indicators from POJK number 71/POJK.05/2016, on consumers’ decisions in purchasing life insurance. This study is also the first to show evidence of market discipline behavior in life insurance industry in Indonesia. Keywords:  corporate finance, financial health, life insurance demand, market discipline, insurance company 
Formulation of Business Development Strategy For Diagnostic Laboratory Instrument at PT XYZ Hafizh Nalviando; Dikky Indrawan; Siti Jahroh
Jurnal Aplikasi Bisnis dan Manajemen Vol. 12 No. 1 (2026): JABM, Vol. 12 No. 1, Januari 2026
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.12.1.40

Abstract

Background: The healthcare industry, particularly the diagnostic sector, is experiencing fast growth. PT XYZ along with similar companies, is competing for market share, but PT XYZ only captures a very small share. Furthermore, annual performance in three years has stagnated with poor achievement. Therefore, a business development strategy is needed to increase market share and company performance. Purpose: This research aims to formulate a laboratory instrument business development strategy by identifying external and internal factors and formulating alternative strategies to develop PT XYZ's laboratory instrument business. Design/methodology/approach: The research employs a combination of PESTEL and Porter’s Five Forces for external environmental analysis, while internal factors are analyzed using the VRIO framework and Value Chain Analysis. Data collection involved in-depth interviews and structured questionnaires, synthesizing insights from both internal and external experts to ensure a comprehensive understanding of the current strategic position.Findings/Result: PT XYZ is positioned in the “Grow and Build” quadrant based on the IE Matrix, with an EFE score of 3.27 and an IFE score of 2.23. This indicates that PT XYZ is able to respond effectively to key external factors and adequately leverage its internal strengths. Therefore, future strategy formulation should be directed toward business growth and development. Based on the SWOT analysis, seven strategic initiatives for the development of the diagnostic laboratory equipment business are recommended for PT XYZ.Conclusion: PT XYZ is very strong in responding to external factors. Although PT XYZ is quite sufficient in maximizing internal factors. The formulation of a strategy for PT XYZ is to grow and build with seven alternative business development strategies.Originality/value (State of the art): This study adopts a distinctive and application-oriented approach to business strategy formulation within the in vitro diagnostic sector, thereby providing strategic recommendations that support companies in enhancing their competitiveness in the market. Keywords:  laboratory diagnostic instrument, strategy formulation, business development, healthcare industry,  business strategy
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asaduddin Achmad Amiruddin Achmad Fadillah Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ahmat Setiabudi Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alhamnovanda, Syakura Alwi Salam Makarim Amelia Utami Geraldine Mandagi Amzul Rifin Andika, Ridho Erfan Anggraini Sukmawati Anita Primaswari Widhiani Annetta Gunawan Annisa Falimantik Apriado, Albert Arie Widyastuti Arief Daryanto Arief Daryanto Arief Muhammad Sigit Arif Ardiawan Arif Dzulfikar Arif Imam Suroso Arista, Galih Arkeman , Yandra Arry Ekananta Aruddy Asep Taryana Astina Astina Aulia Ramadhan, Muhammad Bella Ganjar Priscila Ganjar Burhanuddin Umar Achmad Chairani Putri Pratiwi Chasanah, Alfa Cindy Rianti Priadi Cita Nabila Thabrani Dikky Indrawan Dominicus Savio Priyarsono Dominicus Savio Priyarsono Eka Nurjati Ekananta , Arry Elfrida Ratnawati Etriya Etriya Euggelin, Meisyielin Fachrysa Halik, Rizky Ariesty Fadhila Akmaliyah Fadhila Hukmi Fadhilla Izzaty Syaukat Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fariyanti, Anna Fauji Yamin Febriantina Dewi Febrianto H Masigi Fratama, Radha Niska Gultom, Lamretta H Masigi, Febrianto Hafizh Nalviando Handewi P. Saliem Harianto Harianto Harianto Harianto Harmini Hary Kurniawan Haryono, Adi Hasna Larasati Heny Kuswanti Suwarsinah Herawati Herawati Ichwal Irawadi Idqan Fahmi Ilma Alyani, Ilma Imam Teguh Saptono Imam Teguh Saptono Indrawan, Dikky Indrawan, Raden Dikky Intan Adhitya Rosmasari Irawadi, Ichwal Irawan Wibisonya Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juliandara, Luthpiyah Juniar Atmakusuma Juwita, Riskina Kristio Rapi Kristiurman Jaya Mendrofa Kuntadi, Yahya Agung Lestari, Yulia Setia Lilian Danil Lilik Noor Yuliati Lorio Purnomo Lukman M. Baga M. Syamsul Maarif M. Syamsul Ma’arif M. Yogi Riyantama Isjoni Mangkudilaga, Erwin Taufik Krisnadi Marzuki, Ferry Fardiansyah Maulani Barkah Shaliha Meilina Pudjiani Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Akmal Ikramudin Muhammad Arsyad Muhammad Aulia Ramadhan Muhammad Faizurrohman Muhammad Sigit, Arief Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Nasruloh, Mochamad Nadif Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nunung Kusnadi Nur Retri Dwihapsari, Wingkie Nurjati, Eka Ono Suparno Palijama, Arnelia Paramitha, Dyah Permana, Sandi Popong Nurhayati Pritjahjono Purwanto, Budi Puspita, Jeni Rachmani, Nizza Nadya Rafki Chandra Wibawa Rahmana, Adhitya Ramadyanto, Widodo Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizal Syarief Rizawati Rizka Astari Rahmatika Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Rosita Noviana Rusiana Rusiana Sabila Mumtaz Khandari Safira Fathin Safitri, Laras Sirly Salix Fini Maris Sardolian Simbolon Sari Narulita Savio Priyarsono, Dominicus Setiadi Djohar Setiadi Johar Setiawati, Nanik Dewi Setyawati, Ika Sigit, Arief Muhammad Siti Helmyati Sitio, Rike Suci Ramadhani, Suci Sufrin Hannan Suharno Suhendi Sukarsih, Yayuk Suprabowo, Rizky Lutfi Suprabowo, Rizky Lutfi Suprehatin Suprehatin Syarah Nurul Amaliah Taslim, Luriana Teguh Saptono, Imam Titis Wicaksono Tobing, Tasya Amanda Toni Bakhtiar Tri Hastuti, Yohana Triadi, Tasya Meira Trias Andati Trias Andati Ujang Sumarwan Ultimarchya, Debra Uray Irzandi Wibisonya, Irawan Widodo Ramadyanto Widodo Ramadyanto Wijaya, Pantra Winandi, Ratna Yahya Agung Kuntadi Yamin, Fauji Yandra Arkeman Yanti N. Muflikh Yohana Tri Hastuti Yudha Heryawan Asnawi Yudi Yudistira Yudistira, Yudi Yulia Setia Lestari Yusuf Iskandar Zahran, Muhammad Balya Rafa Zenal Asikin