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Siti Jahroh
Departemen Manajemen Dan Bisnis, Fakultas Sekolah Bisnis, Institut Pertanian Bogor, Jln. Raya Padjajaran, Kampus IPB Gunung Gede, Bogor 16151, Jawa Barat, Indonesia
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Pengaruh Bauran Pemasaran Terhadap Loyalitas Pelanggan Restoran Waroeng Hotplate Odon Bogor Tobing, Tasya Amanda; Nurmalina, Rita; Jahroh, Siti
Jurnal Agribisnis Indonesia Vol. 9 No. 1 (2021): Juni 2021 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2021.9.1.43-54

Abstract

Currently, Indonesia has a 265 million population in which more than one-third of the population is the modern generation who are more likely to have a preference for something that simple and practical like taking a meal in the restaurant. Bogor is one of the cities generally known for its culinary varieties. Waroeng Hotplate Odon is one of them which uniquely serves dishes, which uses hot plates and has a spiciness level and its sales experienced a downward trend due to high competition among the restaurants. This research aims to analyze the effect of marketing mix consist of 7P variables which are: product, promotion, place, price, people, process and physical evidence towards customer satisfaction and customer loyalty of Waroeng Hotplate Odon restaurant. The sample of the research is 393 people who visited Waroeng Hotplate Odon restaurant. The sampling method applied in this study is purposive sampling using a questionnaire distributed to Waroeng Hotplate Odon visitors. The structural Equation Modeling (SEM) method is used to analyze the data. This research showed that 4 variables affect customer satisfaction and loyalty of Waroeng Hotplate Odon visitors, which are price, process and physical evidence. The satisfaction variable has a significant effect on consumer loyalty, which is reflected by consumers' willingness to make repeat purchases and recommend restaurants to other parties. In general, respondents feel satisfied and loyal to the restaurant. Based on the result of the study, the following strategies to increase customer loyalty of Waroeng Hotplate Odon are improving the quality of flavour, spiciness level, variety of the menu, offering menu with more affordable prices, improving restaurant’s layout and parking spaces, and implementing a service system based on Standard Operating Procedures (SOP).
ANALISIS INTEGRASI PASAR IKAN CAKALANG DI KABUPATEN HALMAHERA SELATAN, PROVINSI MALUKU UTARA Yamin, Fauji; Fariyanti, Anna; Jahroh, Siti
Jurnal Agribisnis Indonesia Vol. 9 No. 2 (2021): Desember 2021 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2021.9.2.105-121

Abstract

Penelitian ini bertujuan untuk menganalisis pemasaran ikan cakalang di Kabupaten Halmahera Selatan Provinsi Maluku Utara melalui pendekatan struktur, perilaku dan kinerja pasar dan menganalisis efisiensi pemasaran ikan cakalang di Kabupaten Halmahera Selatan. Hasil penelitian menunjukan, struktur pasar yang terbentuk ialah struktur pasar oligopoly kuat. Struktur pasar ikan di tingkat pedagang besar di PPP Bacan memiliki konsentrasi yang cukup tinggi dilihat dari nilai CR4 mendekati 50 persen. Sementara, tingkat konsentrasi pada pedagang grosir mendekati 75 persen atau oligopoli kuat dan ditingkat perusahaan terdapat 1 perusahaan menguasai 47 persen pangsa pasar dan terdapat 4 perusahaan menguasai 82 persen pangsa pasar. Pasar ikan cakalang tidak memiliki hambatan yang sigfikan untuk masuk dilihat dari Nilai MES 1.8 persen Perilaku pasar menunjukan bahwa nelayan tidak mempunyai kekuatan dalam penetapan harga dan hanya berperan sebagai price taker Terdapat 7 saluran pemasaran ikan cakalang besar. Margin pemasaran terbesar berada pada saluran 3 (nelayan-pedagang besar-pedagang grosir dan konsumen) Terdapat 3 saluran pemasaran pada ikan cakalang kecil dengan saluran pemasaran terbesar berada pada saluran pemasaran 9 (nelayan-pedagang besar- UKM). Farmer Share terbesar berada pada saluran 1 (nelayan dan industri perikanan) untuk ikan cakalang besar dan saluran 9 ( nelayan-pedagang besar- UKM) untuk ikan cakalang kecil.
Analysis of Enterprise Risk Management Maturity Level at PT. XYZ Pratama, Muhamad Rifnaldy; Priyarsono, Dominicus Savio; Jahroh, Siti
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.52563

Abstract

This research aims to evaluate the maturity level of the implementation of Enterprise Risk Management (ERM) at PT. XYZ through a maturity assessment process based on the Technical Guidelines for the Assessment of the Risk Maturity Index (RMI) issued by the Ministry of SOEs, namely Number SK-8/DKU.MBU/12/2023 and PER-2/MBU/03/2023. The research background is based on the increasing complexity of global risks and regulatory demands, which require companies to implement risk management effectively. This study uses a combination of primary and secondary data collected through questionnaires, in-depth interviews, and analysis of company documents. Data analysis was carried out descriptively using a scoring system, as well as SWOT and PESTEL analyses to formulate improvement strategies. The results of the study are expected to illustrate the actual conditions of ERM implementation at PT. XYZ, measure its maturity level based on the five dimensions of the RMI, and develop the necessary follow-up strategies to strengthen the effectiveness of risk management in a sustainable manner. These findings provide practical contributions for companies in improving risk governance, as well as academic contributions by enriching the literature on the application of maturity assessments in corporate risk management.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asaduddin Achmad Amiruddin Achmad Fadillah Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ahmad Zaki Ahmat Setiabudi Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alhamnovanda, Syakura Alwi Salam Makarim Amelia Utami Geraldine Mandagi Amzul Rifin Andika, Ridho Erfan Anggraini Sukmawati Anita Primaswari Widhiani Annetta Gunawan Annisa Falimantik Apriado, Albert Arie Widyastuti Arief Daryanto Arief Daryanto Arief Muhammad Sigit Arif Ardiawan Arif Dzulfikar Arif Imam Suroso Arista, Galih Arkeman , Yandra Arry Ekananta Aruddy Asep Taryana Astina Astina Aulia Ramadhan, Muhammad Bella Ganjar Priscila Ganjar Burhanuddin Umar Achmad Chasanah, Alfa Cindy Rianti Priadi Cita Nabila Thabrani Dominicus Savio Priyarsono Eka Nurjati Ekananta , Arry Elfrida Ratnawati Etriya Etriya Fachrysa Halik, Rizky Ariesty Fadhila Akmaliyah Fadhila Hukmi Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fariyanti, Anna Fauji Yamin Febriantina Dewi Febrianto H Masigi Fratama, Radha Niska Gultom, Lamretta H Masigi, Febrianto Handewi P. Saliem Harianto Harianto Harianto Harianto Harmini Haryono, Adi Heny Kuswanti Suwarsinah Herawati Herawati Ichwal Irawadi Idqan Fahmi Ilma Alyani, Ilma Imam Teguh Saptono Imam Teguh Saptono Indrawan, Dikky Indrawan, Raden Dikky Intan Adhitya Rosmasari Irawadi, Ichwal Irawan Wibisonya Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juliandara, Luthpiyah Juniar Atmakusuma Juwita, Riskina Kristiurman Jaya Mendrofa Kuntadi, Yahya Agung Kurniawan, Hary Larasati, Hasna Lestari, Yulia Setia Lilian Danil Lilik Noor Yuliati Lukman M. Baga M. Syamsul Maarif M. Yogi Riyantama Isjoni Mangkudilaga, Erwin Taufik Krisnadi Marzuki, Ferry Fardiansyah Maulani Barkah Shaliha Ma’arif, M. Syamsul Meilina Pudjiani Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Akmal Ikramudin Muhammad Arsyad Muhammad Aulia Ramadhan Muhammad Faizurrohman Muhammad Sigit, Arief Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Nasruloh, Mochamad Nadif Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nizza Nadya Rachmani Nunung Kusnadi Nur Retri Dwihapsari, Wingkie Nurjati, Eka Ono Suparno Palijama, Arnelia Paramitha, Dyah Permana, Sandi Popong Nurhayati Pratama, Muhamad Rifnaldy Pratiwi, Chairani Putri Pritjahjono Purnomo, Lorio Purwanto, Budi Puspita, Jeni Rahmana, Adhitya Rahmatika, Rizka Astari Ramadyanto, Widodo Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizal Syarief Rizawati Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Rosita Noviana Rusiana Rusiana Sabila Mumtaz Khandari Safira Fathin Safitri, Laras Sirly Salix Fini Maris Sardolian Simbolon Sari Narulita Savio Priyarsono, Dominicus Setiadi Djohar Setiadi Johar Setiawati, Nanik Dewi Setyawati, Ika Sigit, Arief Muhammad Siti Helmyati Sitio, Rike Suci Ramadhani, Suci Sufrin Hannan Suharno Suhendi Sukarsih, Yayuk Suprabowo, Rizky Lutfi Suprabowo, Rizky Lutfi Suprehatin Suprehatin Syarah Nurul Amaliah Syaukat, Fadhilla Izzaty Taslim, Luriana Teguh Saptono, Imam Titis Wicaksono Tobing, Tasya Amanda Tri Hastuti, Yohana Triadi, Tasya Meira Trias Andati Trias Andati Ujang Sumarwan Ultimarchya, Debra Uray Irzandi Wibawa, Rafki Chandra Wibisonya, Irawan Widodo Ramadyanto Widodo Ramadyanto Wijaya, Pantra Winandi, Ratna Yahya Agung Kuntadi Yamin, Fauji Yandra Arkeman Yanti N. Muflikh Yohana Tri Hastuti Yudha Heryawan Asnawi Yudi Yudistira Yudistira, Yudi Yulia Setia Lestari Yusuf Iskandar Zahran, Muhammad Balya Rafa Zenal Asikin