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All Journal Jurnal Lanskap Indonesia Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Sosial Ekonomi Pertanian Jurnal Agro Ekonomi Jurnal Tanaman Industri dan Penyegar JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Al-Ahwal: Jurnal Hukum Keluarga Islam Binus Business Review Jurnal REKOMEN (Riset Ekonomi Manajemen) Informatika Pertanian Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Creative Research Journal Aptisi Transactions on Technopreneurship (ATT) Jurnal Jamu Indonesia Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Agro Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Food System and Agribusiness (JoFSA) BEMAS: Jurnal Bermasyarakat Business Review and Case Studies International Journal of Economics, Business, and Entrepreneurship (IJEBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) In Right: Jurnal Agama dan Hak Azazi Manusia Share: Jurnal Ekonomi dan Keuangan Islam Indonesian Journal of Multidisciplinary Science Jurnal Locus Penelitian dan Pengabdian Jurnal Pusat Inovasi Masyarakat International Journal of Agriculture System Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Revenue: Lentera Bisnis Manajemen Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IIJSE Jurnal Hukum Islam Asian Journal of Social and Humanities Indonesian Journal of Jamu
Siti Jahroh
Departemen Manajemen Dan Bisnis, Fakultas Sekolah Bisnis, Institut Pertanian Bogor, Jln. Raya Padjajaran, Kampus IPB Gunung Gede, Bogor 16151, Jawa Barat, Indonesia
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Competitive Advantage Strategy To Increase Sales of PT ABC'S Layer Feed Irzandi, Uray; Jahroh, Siti; Djohar, Setiadi
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.1

Abstract

In Indonesia, the potential demand for eggs was still high from time to time reaching 5.2 million tons in 2021, triggering every animal feed company to compete in providing the national demand for eggs. PT ABC was one of the animal feed mills that experienced a decline in market share of 1.92% in 2021. This paper aims to identify the factors influence product competitive advantage, analyze internal and external factors, and formulate strategies to increase market share. Data was analyzed using IFE, EFE, IE, and SWOT matrix and ended with QSPM to get priority strategies from December 2022 until January 2023. The highest competitive advantage factor at PT ABC was in the after-sales service to customers with the highest priority strategy for the development of products to increase market share was increasing feed production while maintaining quality and the market penetration strategy was strengthening cooperation with third parties to facilitate business. Two priority strategies could be implemented for PT ABC. First on the product development strategy to increase feed production while maintaining quality and strategy regarding market penetration was sales segmentation to retail traders and direct breeders. Keywords: after sales, eggs, feed production, qspm, swot
Vegetable distributor business development strategy (Case study at PT XYZ) Mangkudilaga, Erwin Taufik Krisnadi; Jahroh, Siti; Rifin, Amzul
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 3 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i3.763

Abstract

The vegetable and fruit commodity business has good prospects for continued development. Vegetable production continues to increase from year to year. On the other hand, Indonesian people's consumption of vegetables is still low. PT XYZ is a company operating in the vegetable distributor sector. It faces the challenges of increasingly fierce competition and changes in customer purchasing patterns since the Covid-19 outbreak. The aim of this research was to identify business models, formulate alternative strategies, formulate priority strategies and formulate new business models that can be implemented to develop PT XYZ's business. Identification of PR XYZ's business model was carried out using the Business Model Canvas (BMC). Next, a SWOT analysis was carried out on the 9 elements of the Business Model Canvas, the results of which were also used to carry out IE analysis (EFE and IFE). From the IE analysis, PT XYZ's position was in quadrant V (Hold and Maintain). Commonly used strategies are Market Penetration and Product Development). From SWOT Matrix analysis (SO, WO, ST and WT). on the key factors of EFE and IFE, alternative strategies were obtained which were then prioritized using the Quantitative Strategic Planning Matrix (QSPM), namely: forming a research and development section, evaluating vegetable processing processes, developing vegetable derivative products, carrying out more active marketing activities, developing marketing to the hotel, restaurant and cafe (HOREKA) segment, mapping vegetable suppliers,  developing marketing to the online segment, creating a cooperation program that can bind suppliers, and opening a warehouse in Jakarta to reduce costs.
Erialsr makeup artist service business development strategy Ultimarchya, Debra; Jahroh, Siti; Hannan, Sufrin
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 4 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i4.800

Abstract

The purpose of the study is to identify core competencies through internal and external factors, analyze internal and exterior environmental factors that affect the business model of Erialsr Makeup Artist services, and formulate priority strategies for Erial's make-up artist service business. The research used a qualitative descriptive approach method. The primary data were obtained from questionnaires and in-depth interviews selected by purposive sampling. The results of this study show a number of factors of the internal environment of management, namely, market penetration, market development, and product development. The key factors in the form of (6) strengths and (6) weaknesses and (5) opportunities and threats, are obtained. The strategies that can be applied by the internal management are market penetration (PT), market development (PD), product development (SP), and market development strategies. The main strategies are making a PT, diversifying online makeup course programs that can reach various market segments in various cities in Indonesia and diversifying offline makeup course program materials that have not yet appeared on the market, registering HAKI for products owned, and obtaining professional certification to increase customer confidence in services and teaching.
The adaptation strategy of PT Charoen Pokphand Indonesia (Food Division) in facing the dynamics of the processed chicken industry Paramitha, Dyah Ayu; Jahroh, Siti; Asnawi, Yudha Heryawan
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 9 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i9.901

Abstract

This study aims to identify the current business model of PT Charoen Pokphand Indonesia (Food Division), analyze internal and external business environmental factors affecting it, and design a new business model to adapt to the competition in the processed chicken industry in Indonesia. This study uses nonprobability sampling method with purposive sampling technique to select respondents, selected based on special expertise and knowledge in the field studied. This research uses data processing and analysis techniques involving mapping the company's business model into 9 elements of the business model canvas (BMC) and formulate adaptation strategies and develop new business models with a blue ocean strategy perspective through a framework of four actions: elimination, subtraction, improvement, and addition. The SWOT analysis revealed that CP FOOD's strengths lie in its value proposition, while weaknesses are in its marketing activities. The research will provide input and advice for future strategies and serve as a reference for academics to develop strategies for increasing competitiveness in the processing chicken industry.
Risk assessment of the causes of cost overrun of project XYZ Ramadhani, Suci; Ramadyanto, Widodo; Jahroh, Siti
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.971

Abstract

Cost overrun is a phenomenon that often occurs in the construction of a construction project. The purpose of this study is to analyze the main factors causing cost overrun in project XYZ based on the results of sensitivity analysis to the variables that form RAP. The results show that the cost element of subcontractors has a very large effect on the total RAP of the subcontractor, and the most dominant work affecting is steel work and panel sandwich work. The RAP weight of the work that affects the RAP is between 22.84% and 43.39%, followed by panel sandwich works and bridge steel work. It is recommended that PT X evaluate the performance of each related bureau, especially the estimating and engineering bureaus, in calculating RAP analysis and considering potential long-term risks.
Examining the determinants of millennials' repurchase intention for electronic products on Tokopedia using UTAUT2 Alhamnovanda, Syakura; Asikin, Zenal; Jahroh, Siti
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 11 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i11.979

Abstract

In Indonesia, internet usage has created substantial growth potential for e-commerce, particularly among millennials, who dominate as the primary users of e-commerce platforms. However, consumer behavior in purchasing electronic products online remains complex and challenging. This study aimed to examines the factors influencing millennials' intention to repurchase electronic products on Tokopedia. Involving 398 respondents’ millennial consumers. Data were collected through an online questionnaire. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was applied to examines the effects of performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, price value, social influence, and with additional variable trust on variable independent, intervening (satisfaction), and dependent (repurchase intention) variables. Data analysis was conducted using PLS-SEM. The findings show that performance expectancy, effort expectancy, hedonic motivation, habit, facilitating conditions, and social influence positively and significantly influence customer satisfaction, while price value and trust do not show significant influence. Customer satisfaction also mediates the relationship between several of these variables and repurchase intention. This study provides practical implications for e-commerce platform managers, such as enhancing platform performance, developing features that trigger positive emotional experiences, utilizing customer behavior data, and strengthening technical support and social elements in marketing strategies.
Factors influencing the brand credibility of Bank XYZ Triadi, Tasya Meira; Jahroh, Siti; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 3 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i3.1054

Abstract

As a service provider, Bank XYZ has received numerous complaints from customers. These complaints must be addressed promptly to enhance customer satisfaction. When customers feel that their complaints are acknowledged and resolved, they tend to be more satisfied and trust that the bank can fulfill its promises. This trust leads to customers sharing information and giving recommendations, which positively influences the bank's brand credibility. This study aims to determine the effect of service quality, service recovery, and perceived justice on complaint handling satisfaction, as well as the direct and indirect effects of complaint handling satisfaction through WOM communication. The research sample consists of 250 customers who submitted complaints within the past year, and whose complaints were handled and resolved. Data collection was conducted via Google Forms. Data analysis using SEM-PLS. The fresult of the study indicate that service quality and perceived justice significantly influence complaint handling satisfaction, whereas service recovery does not have a significant impact on complaint handling satisfaction. Furthermore, complaint handling satisfaction has a significant and positive effect on brand credibility, both directly and indirectly through WOM communication. This shows that the higher the level of satisfaction with complaint handling, the greater the customers' trust in Bank XYZ.
Competitive Improvement Strategies of The Coconut Oil Industry at PT XYZ Aulia Ramadhan, Muhammad; Heryawan Asnawi, Yudha; Jahroh, Siti
Journal Research of Social Science, Economics, and Management Vol. 4 No. 2 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i2.728

Abstract

This study aims to develop strategies for enhancing competitiveness in the coconut oil industry amidst intense competition. It analyzes the internal and external conditions of PT XYZ, focusing on optimizing strengths and opportunities while leveraging an Initial Public Offering (IPO) strategy. The study examines the internal and external conditions of PT XYZ to develop strategies for improving competitiveness. Utilizing qualitative methods, the research employs analytical tools such as the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The sample consists of 15 respondents, including 11 internal and 4 external participants. Results show that the company’s internal conditions, with 5 strengths and 4 weaknesses, yield an IFE score of 3.03. In contrast, the external conditions, featuring 5 opportunities and 4 threats, result in an EFE score of 2.92. This analysis places PT XYZ in Quadrant IV of the IE matrix, indicating a "grow and build" strategy, as both scores exceed the average benchmark of 2.50. These findings highlight significant potential for continuous improvement in strategy and operations. The next step involves formulating alternative strategies through the SWOT method, generating eight options based on the analysis. Ultimately, the QSPM identifies three primary strategies with the highest total scores: increasing production capacity to enhance revenue and market share, developing innovative products and services, and implementing business processes adhering to Good Agricultural Practice (GAP) standards. This study provides actionable insights for PT XYZ to bolster its competitiveness in the coconut oil industry.
Reputation Risk Management Related To Animal Welfare at Taman Safari Tri Hastuti, Yohana; Jahroh, Siti; Ramadyanto, Widodo
Asian Journal of Social and Humanities Vol. 3 No. 2 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i2.446

Abstract

Taman Safari as one of the educational tourist destinations has a big responsibility in maintaining the welfare of the animals in it. Animal welfare is an important factor that affects the reputation of conservation institutions, especially in the face of public and media scrutiny. This article aims to analyze the risk management related to animal welfare in Taman Safaris in order to minimize the potential negative impact on the reputation of the institution. Through a reputational risk analysis approach, the study identifies key risk factors such as the treatment of animals, maintenance facilities, and the transparency of information provided to the public. The results of the analysis show that mitigation strategies, such as the implementation of international animal welfare standards and the improvement of transparent communication, are essential to maintain the reputation of the Taman Safari in the eyes of the public. With effective risk management, Taman Safari can maintain its image as an institution that cares about animal conservation and welfare.
Investment Risk Management of Bulk LPG Filling Station (SPBE) Construction Project In Sorong Irawadi, Ichwal; Jahroh, Siti; Ramadyanto, Widodo
Asian Journal of Social and Humanities Vol. 3 No. 2 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i2.447

Abstract

The Sorong region is known as a natural gas producer in Indonesia, but the local community has not been able to enjoy the gas product, namely LPG, at the same price as on the island of Java or other regions. Investment opportunities to build SPBE in Sorong are very attractive and open very wide. This study aims to analyze the risks that can affect investment in the project. This study uses types and sources of data in the form of primary data in the form of opinions and experiences derived from the results of interviews and Forum Group Discussion (FGD).  The results of the analysis showed that 3 sources of risk were in the very high category, 22 sources of risk were in the high category, 35 sources of risk were in the medium category, 13 sources of risk were in the low to medium category, and 10 sources of risk were in the low category. After being given recommendations for the risk control process, it is estimated that 2 risks are still in the high category and 7 other sources of risk have been successfully downgraded to the medium category. At the planning stage, it is necessary to pay attention to the lack of commitment to gas volume and supply. At the EPC stage, material delays due to community disturbances, land execution, and work accidents need to be dealt with seriously.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asaduddin Achmad Amiruddin Achmad Fadillah Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ahmat Setiabudi Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alhamnovanda, Syakura Alwi Salam Makarim Amelia Utami Geraldine Mandagi Amzul Rifin Andika, Ridho Erfan Anggraini Sukmawati Anita Primaswari Widhiani Annetta Gunawan Annisa Falimantik Apriado, Albert Arie Widyastuti Arief Daryanto Arief Daryanto Arief Muhammad Sigit Arif Ardiawan Arif Dzulfikar Arif Imam Suroso Arista, Galih Arkeman , Yandra Arry Ekananta Aruddy Asep Taryana Astina Astina Aulia Ramadhan, Muhammad Bella Ganjar Priscila Ganjar Burhanuddin Umar Achmad Chairani Putri Pratiwi Chasanah, Alfa Cindy Rianti Priadi Cita Nabila Thabrani Dikky Indrawan Dominicus Savio Priyarsono Dominicus Savio Priyarsono Eka Nurjati Ekananta , Arry Elfrida Ratnawati Etriya Etriya Euggelin, Meisyielin Fachrysa Halik, Rizky Ariesty Fadhila Akmaliyah Fadhila Hukmi Fadhilla Izzaty Syaukat Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fariyanti, Anna Fauji Yamin Febriantina Dewi Febrianto H Masigi Fratama, Radha Niska Gultom, Lamretta H Masigi, Febrianto Hafizh Nalviando Handewi P. Saliem Harianto Harianto Harianto Harianto Harmini Hary Kurniawan Haryono, Adi Hasna Larasati Heny Kuswanti Suwarsinah Herawati Herawati Ichwal Irawadi Idqan Fahmi Ilma Alyani, Ilma Imam Teguh Saptono Imam Teguh Saptono Indrawan, Dikky Indrawan, Raden Dikky Intan Adhitya Rosmasari Irawadi, Ichwal Irawan Wibisonya Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juliandara, Luthpiyah Juniar Atmakusuma Juwita, Riskina Kristio Rapi Kuntadi, Yahya Agung Lestari, Yulia Setia Lilian Danil Lilik Noor Yuliati Lorio Purnomo Lukman M. Baga M. Syamsul Maarif M. Syamsul Ma’arif M. Yogi Riyantama Isjoni Mangkudilaga, Erwin Taufik Krisnadi Marzuki, Ferry Fardiansyah Maulani Barkah Shaliha Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Akmal Ikramudin Muhammad Arsyad Muhammad Aulia Ramadhan Muhammad Faizurrohman Muhammad Sigit, Arief Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Nasruloh, Mochamad Nadif Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nunung Kusnadi Nur Retri Dwihapsari, Wingkie Nurjati, Eka Ono Suparno Palijama, Arnelia Paramitha, Dyah Permana, Sandi Popong Nurhayati Pritjahjono Purwanto, Budi Puspita, Jeni Rachmani, Nizza Nadya Rafki Chandra Wibawa Rahmana, Adhitya Ramadyanto, Widodo Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizal Syarief Rizawati Rizka Astari Rahmatika Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Rusiana Rusiana Sabila Mumtaz Khandari Safitri, Laras Sirly Salix Fini Maris Sardolian Simbolon Sari Narulita Savio Priyarsono, Dominicus Setiadi Djohar Setiadi Johar Setiawati, Nanik Dewi Setyawati, Ika Sigit, Arief Muhammad Siti Helmyati Sitio, Rike Suci Ramadhani, Suci Sufrin Hannan Suharno Suhendi Sukarsih, Yayuk Suprabowo, Rizky Lutfi Suprabowo, Rizky Lutfi Suprehatin Suprehatin Syarah Nurul Amaliah Taslim, Luriana Teguh Saptono, Imam Titis Wicaksono Tobing, Tasya Amanda Toni Bakhtiar Tri Hastuti, Yohana Triadi, Tasya Meira Trias Andati Trias Andati Ujang Sumarwan Ultimarchya, Debra Uray Irzandi Wibisonya, Irawan Widodo Ramadyanto Widodo Ramadyanto Wijaya, Pantra Winandi, Ratna Yahya Agung Kuntadi Yamin, Fauji Yandra Arkeman Yanti N. Muflikh Yohana Tri Hastuti Yudha Heryawan Asnawi Yudi Yudistira Yudistira, Yudi Yulia Setia Lestari Yusuf Iskandar Zahran, Muhammad Balya Rafa Zenal Asikin