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Design of Business Model Canvas For Investment Planning In Biotechnology: The Business Case For Halal Detection Kit Production Arief Muhammad Sigit; Dominicus Savio Priyarsono; Siti Jahroh
Asian Journal of Social and Humanities Vol. 3 No. 4 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i4.490

Abstract

This research aims to develop a new business model canvas to support PT XYZ's strategic plan in planning investment in the production of halal detection kits based on real-time PCR. The nine blocks of the business model canvas are used as a framework to evaluate the running business model, identify market opportunities, and design a business model that can optimize the potential of the halal market in Indonesia, which continues to grow. The results show that the optimization of elements, such as value proposition, key activities, key resources, customer relationships, cost structure, and revenue streams can support PT XYZ's transformation from distributor to manufacturer. The development of this new business model is expected to improve operational efficiency, maximize the potential of the local market, and create innovative and sustainable products. This research provides a strategic foundation for companies to take advantage of opportunities in the halal industry while increasing competitiveness through collaboration and adoption of modern technology in supporting value-based business development for the halal industry.
Risk Management of Goods and Services Procurement at PT XYZ Andika, Ridho Erfan; Priyarsono, D. S; Jahroh, Siti
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3573

Abstract

PT. XYZ is a foreign investment company engaged in the manufacturing industry of building materials. The products produced by PT. XYZ are concrete wall bricks that adhere to Japanese Industrial Standards (JIS), and have also received SNI product testing certification. In its business processes, PT. XYZ requires supplies of goods and services. The procurement implementation at PT. XYZ applies a “procurement by user” model. Risks may occur in this process, such as a lack of transparency in the supplier selection process, procurement cost constraints, and insufficient professionalism in the receipt of goods or services. ISO 31000 can serve as a guideline for implementing risk management, and the method used in this research is the House of Risk (HOR). HOR Phase 1 will produce an output in the form of Aggregate Risk Potential (ARP), which determines the priority of risk agents that will undergo further action, along with an analysis using a Pareto diagram. Followed by HOR Phase 2, which will produce outputs in the form of the difficulty level of mitigation processes (Dk) and Total Effectiveness of Difficulty Level (ETDk), determining the effectiveness ratio of each mitigation action. In this research, 18 risk events and 17 risk agents were identified, with 2 priority risk agents that will receive mitigation actions. Through HOR Phase 2, five recommendations for mitigation actions were obtained, with the top-ranking recommendation being the establishment of Standard Operating Procedures (SOP) for the procurement process
The Rise of Digital Marketing Agencies: Transforming Digital Business Trends Pratiwi, Chairani Putri; Rahmatika, Rizka Astari; Wibawa, Rafki Chandra; Purnomo, Lorio; Larasati, Hasna; Jahroh, Siti; Syaukat, Fadhilla Izzaty
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.162

Abstract

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition. Keywords: business strategy, digital business, digital communication, digital economy, digital marketing
Competitive Improvement Strategies of The Coconut Oil Industry at PT XYZ Muhammad Aulia Ramadhan; Yudha Heryawan Asnawi; Siti Jahroh
Journal Research of Social Science, Economics, and Management Vol. 4 No. 2 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i2.728

Abstract

This study aims to develop strategies for enhancing competitiveness in the coconut oil industry amidst intense competition. It analyzes the internal and external conditions of PT XYZ, focusing on optimizing strengths and opportunities while leveraging an Initial Public Offering (IPO) strategy. The study examines the internal and external conditions of PT XYZ to develop strategies for improving competitiveness. Utilizing qualitative methods, the research employs analytical tools such as the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). The sample consists of 15 respondents, including 11 internal and 4 external participants. Results show that the company’s internal conditions, with 5 strengths and 4 weaknesses, yield an IFE score of 3.03. In contrast, the external conditions, featuring 5 opportunities and 4 threats, result in an EFE score of 2.92. This analysis places PT XYZ in Quadrant IV of the IE matrix, indicating a "grow and build" strategy, as both scores exceed the average benchmark of 2.50. These findings highlight significant potential for continuous improvement in strategy and operations. The next step involves formulating alternative strategies through the SWOT method, generating eight options based on the analysis. Ultimately, the QSPM identifies three primary strategies with the highest total scores: increasing production capacity to enhance revenue and market share, developing innovative products and services, and implementing business processes adhering to Good Agricultural Practice (GAP) standards. This study provides actionable insights for PT XYZ to bolster its competitiveness in the coconut oil industry.
Analisa Persaingan Usaha pada Perusahaan Start-Up Jahe Bubuk Instan Dengan Metode Five Forces Porter Dzulfikar, Arif; Jahroh, Siti; Mukti Ali, Mochammad
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5899

Abstract

Arvan Natural Group merupakan perusahaan start-up yang memproduksi bubuk jahe instant. Kinerja penjualan dari perusahaan start-up ini masih mengalami fluktuasi dan berada di bawah target yang ditentukan perusahaan. Perusahaan start-up merupakan jenis perusahaan yang rentan mengalami kegagalan. Maka dari itu, perusahaan ini perlu melakukan analisa persaingan usaha untuk melihat kelemahan dan merumuskan strategi baru. Metode yang sesuai untuk analisa persaingan usaha ialah metode five forces porter dengan melihat persaingan industri sejenis, pembeli, pemasok, produk subtitusi, dan pendatang baru. Hasil analisa five forces porter, dari kelima kekuatan yang ada, kekuatan yang paling mengancam ialah produk subtitusi (3,50) dan industri sejenis (2,98). Sementara, kekuatan yang terkategori cukup mengancam ialah pembeli (2,47) dan pendatang baru (2,73). Kekuatan porter yang memiliki ancaman paling rendah ialah pemasok (2,28).
Supply Chain Analysis of Nutmeg in North Maluku Province Rusiana, Rusiana; Jahroh, Siti; Juwita, Riskina
Jurnal Manajemen dan Agribisnis Vol. 22 No. 1 (2025): JMA, Vol. 22 No. 1, March 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.22.1.29

Abstract

Background: North Maluku has been known worldwide as a nutmeg-producing area in Indonesia since the fifteenth century. The quality and potential aflatoxin issues that have become global issues certainly have an impact on the price of national nutmeg and North Maluku. Purpose: The purpose of the study was to analyze the supply chain and marketing margins by looking at the efficiency of nutmeg marketing in North Maluku. Design/methodology/approach: Using qualitative analysis and quantitative analysis. Determination of samples by purposive side and snowball sampling. Respondents numbered 110 people consisting of 100 farmers and 10 traders. Descriptive data processing, mathematical calculations of marketing margins, farmers' share, profit-to-cost ratios, and marketing efficiency. Findings/Result: The results of the study indicate that the nutmeg supply chain network in North Maluku has five marketing channels, many actors involved, and unstable prices so farmers' income is low as shown by the marketing margins and efficiency of more than < 50% for marketing dry nutmeg and dry mace. Marketing of nutmeg in marketing channel III, marketing margin of Rp 0 with Eps 55.189%. In marketing channel V, the margin is Rp 0 with Eps 68.112%. The marketing margin of mace in marketing channel III is Rp 0 with Eps 78.243%. The marketing margin of mace in marketing channel V is Rp 0 with Eps 60.061%. Marketing channels of nutmeg I, II, III, and IV are inefficient, and marketing of mace I, II, and IV is inefficient because Eps > 50%.Conclusion: Based on the analysis of profitable nutmeg marketing efficiency in channels III and V for marketing dry nutmeg seeds and channels III and V for marketing mace.Originality/value (State of the art): This study explains that supply chain analysis has a positive impact on increasing farmer income with farmer decision-making to market their crops directly without going through collectors. Marketing efficiency can be achieved if there are few actors involved, low marketing costs, and high farmers' share. Keywords: marketing margin, marketing efficiency, network chain supply, nutmeg, nutmeg marketing
THE EFFECT OF FIRM CHARACTERISTICS AND COLLABORATION EXPERIENCE ON THE RELATIONSHIP BETWEEN DECISION-MAKERS BEHAVIORAL PREFERENCES AND UNIVERSITY'S INNOVATIONS ADOPTION Kuntadi, Yahya Agung; Sumarwan, Ujang; Najib, Mukhamad; Jahroh, Siti
Jurnal Aplikasi Manajemen Vol. 18 No. 3 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.03.07

Abstract

This study aims to determine the effect of moderator variables on the relationship between decision-makers behavioral preferences and innovation adoption. Moderator variables are collaboration experience with university and firm characteristics such as ownership of the firm, size of the firm, and status of the firm. There is still a limited understanding of decision-makers behavioral preferences in the adoption of innovations from university, even though this understanding is needed to enhance the success of university and industry collaboration. This study explores several moderator variables that have not been previously studied together before on the relationship between decision-makers behavioral preferences and innovation adoption. This study distributes questionnaires to 365 respondents who are decision-makers of food and beverage firms in Jakarta and surrounding areas. Quantitative analysis of SEM data was carried out with LISREL. The results showed that decision-makers behavior preferences have a significant relationship with innovations adoption and only the status of the firm and collaboration experience with university influence the relationship between decision-makers behavioral preferences and innovations adoption. The results of this study reflect that some moderator variables have a significant effect on the relationship between decision-makers behavioral preferences and innovations adoption. Future research may employ other moderator variables such as government regulations to find out its influence on the adoption of innovation from the university.
ANALYSIS OF MEKAAR BUSINESS DEVELOPMENT STRATEGY OF PT PERMODALAN NASIONAL MADANI (PERSERO) Setyawati, Ika; Jahroh, Siti; Djohar, Setiadi
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.06

Abstract

This research analyzed about Mekaar business development strategy at PT Permodalan Nasional Madani (Persero) to find out Mekaar business unit's developmental strategy to improve the living standard of poor people in Indonesia of the customers who have joined it, to find out Mekaar financing business unit (performance) based on strengths, weaknesses, opportunities, and threats, and also to determine business strategies that can be used to develop Mekaar program. This study applies descriptive and SFAS analysis methods. SFAS analysis method is a summary of the analysis of strategic factors obtained based on the analysis results of internal (IFAS) and external (EFAS) factors. One of the results of this study showed the strategies that must be taken include: support for the provision of access to capital, increased penetration of service coverage, employee recruitment as needed, government support through MSME policy, implementation of market research related to customer needs, provision of non- material stimulus for employees, and funding diversification. Based on the conclusion of the study, for the next research, the writer recommends measuring the success of the strategies carried out by the company based on the level of stakeholder satisfaction and the expectations of the people served.
Competitive Strategy Formulation for Lion Parcel Meruyung in Facing Business Competition in The Expedition Service Industry Apriado, Albert; Jahroh, Siti; Hannan, Sufrin
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.50997

Abstract

This study examines the competitive positioning of Lion Parcel Meruyung within Indonesia's rapidly expanding courier, express, and parcel (CEP) industry, which has experienced substantial growth amid the e-commerce boom reaching US$53 billion in 2023. The research addresses the strategic challenges faced by emerging logistics providers competing against established market leaders (JNE, J&T, Pos Indonesia) and alternative delivery services offered by e-commerce platforms. Employing a comprehensive qualitative methodology, the study gathered primary data through stakeholder interviews and supplemented with secondary data from industry reports and literature. The research framework incorporated multiple analytical tools including PESTLE, Porter's Five Forces, Value Chain Analysis, Competitive Profile Matrix, Internal-External Matrix, SWOT Analysis, Grand Strategy Analysis, and Quantitative Strategic Planning Matrix (QSPM). Findings reveal that Lion Parcel Meruyung operates within a favorably opportunistic market landscape while confronting significant competitive threats from alternative delivery services (weighted score 0.322) and established industry players (0.256). Through systematic strategic formulation processes, ten potential strategies were developed and prioritized using QSPM analysis. Four high-priority strategies emerged: express delivery service development (STAS 6.247), strategic hub expansion for instant delivery capabilities (STAS 6.189), integrated e-commerce partnership programs (STAS 6.123), and implementation of tier-based customer loyalty initiatives (STAS 6.104). This research contributes to strategic management literature by demonstrating practical application of comprehensive analytical frameworks in developing competitive strategies for emerging logistics companies in digitally disrupted markets. The findings offer actionable strategic direction for Lion Parcel Meruyung while providing valuable insights for logistics providers facing similar competitive challenges in emerging economies' rapidly evolving e-commerce landscapes.
Employee Development Strategy To Improve Services in Facing Bank 4.0 at Bank XYZ Region Jakarta 3 Kurniawan, Hary; Ma’arif, M. Syamsul; Jahroh, Siti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.512

Abstract

Background: The banking industry in the future will face increasingly complex, diverse, and ever-changing challenges. Rapid advances in information technology have ushered global society into a new era known as Industrial Revolution 4.0. In the development of digital transformation, there are challenges where the development and potential of human resources have not been balanced with adequate skills, so human resource development is an interesting topic for further research. Purpose: This study aims to analyze the internal and external factors of employee development strategy, formulate strategies for employee development, and determine the priority strategies for employee development using SWOT and QSPM.Design/methodology/approach: Based on this background, this research aims to analyze internal and external factors in employee development strategies, formulate strategies for employee development, and determine priority strategies for employee development. Next, to determine employee development strategies, researchers conducted an analysis using the SWOT method and determined priority strategies using QSPM. Finding/Result: The results of the SWOT analysis test in this research contained eight strategies. Meanwhile, the priority strategy in employee development based on the QSPM method is to increase employee competency by focusing on a self-learning culture through a digital learning platform so that they can develop new features or improve existing features on products and improve digital services and implement a culture of innovation and continuous improvement in the entire line.Conclusion: This study found employee development strategies to enhance in addressing Bank 4.0 by improving employee competencies, focusing on a self-learning culture through digital learning platforms to develop new features or improve exciting ones on products, and enhancing digital services and implementing a culture of innovation and continuous improvement across all areas.Originality/value (State of art): This study uses IFE dan EFE with VRIO and PESTLE tools. Keywords: IFE, EFE, Employee performance, QSPM, SWOT
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asaduddin Achmad Amiruddin Achmad Fadillah Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ahmad Zaki Ahmat Setiabudi Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alhamnovanda, Syakura Alwi Salam Makarim Amelia Utami Geraldine Mandagi Amzul Rifin Andika, Ridho Erfan Anggraini Sukmawati Anita Primaswari Widhiani Annetta Gunawan Annisa Falimantik Apriado, Albert Arie Widyastuti Arief Daryanto Arief Daryanto Arief Muhammad Sigit Arif Dzulfikar Arif Imam Suroso Arista, Galih Arkeman , Yandra Arry Ekananta Aruddy Asep Taryana Astina Astina Aulia Ramadhan, Muhammad Bella Ganjar Priscila Ganjar Burhanuddin Umar Achmad Chasanah, Alfa Cindy Rianti Priadi Cita Nabila Thabrani Dominicus Savio Priyarsono Eka Nurjati Ekananta , Arry Elfrida Ratnawati Etriya Etriya Fadhila Akmaliyah Fadhila Hukmi Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fariyanti, Anna Fauji Yamin Fauji Yamin Febriantina Dewi Febrianto H Masigi Gultom, Lamretta H Masigi, Febrianto Handewi P. Saliem Harianto Harianto Harianto Harianto Harmini Haryono, Adi Herawati Herawati Ichwal Irawadi Idqan Fahmi Ilma Alyani, Ilma Imam Teguh Saptono Imam Teguh Saptono Indrawan, Dikky Intan Adhitya Rosmasari Irawadi, Ichwal Irawan Wibisonya Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juliandara, Luthpiyah Juniar Atmakusuma Juwita, Riskina Kuntadi, Yahya Agung Kurniawan, Hary Larasati, Hasna Lestari, Yulia Setia Lilian Danil Lilik Noor Yuliati Lukman M. Baga Luriana Taslim M. Syamsul Maarif Mangkudilaga, Erwin Taufik Krisnadi Marzuki, Ferry Fardiansyah Maulani Barkah Shaliha Ma’arif, M. Syamsul Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Akmal Ikramudin Muhammad Arsyad Muhammad Aulia Ramadhan Muhammad Faizurrohman Muhammad Sigit, Arief Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Nasruloh, Mochamad Nadif Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nizza Nadya Rachmani Nunung Kusnadi Nurjati, Eka Ono Suparno Palijama, Arnelia Paramitha, Dyah Permana, Sandi Popong Nurhayati Pratiwi, Chairani Putri Pritjahjono Purnomo, Lorio Purwanto, Budi Puspita, Jeni Rahmana, Adhitya Rahmatika, Rizka Astari Ramadyanto, Widodo Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizal Syarief Rizawati Rizky Ariesty Fachrysa Halik Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Rusiana Rusiana Sabila Mumtaz Khandari Safitri, Laras Sirly Salix Fini Maris Sardolian Simbolon Sari Narulita Savio Priyarsono, Dominicus Setiadi Djohar Setiadi Johar Setiawati, Nanik Dewi Setyawati, Ika Sigit, Arief Muhammad Siti Helmyati Suci Ramadhani, Suci Sufrin Hannan Suharno Sukarsih, Yayuk Suprabowo, Rizky Lutfi Suprabowo, Rizky Lutfi Syarah Nurul Amaliah Syaukat, Fadhilla Izzaty Tasya Amanda Tobing Titis Wicaksono Tri Hastuti, Yohana Triadi, Tasya Meira Trias Andati Trias Andati Ujang Sumarwan Ultimarchya, Debra Uray Irzandi Wibawa, Rafki Chandra Wibisonya, Irawan Widodo Ramadyanto Widodo Ramadyanto Winandi, Ratna Yahya Agung Kuntadi Yandra Arkeman Yanti N. Muflikh Yohana Tri Hastuti Yudha Heryawan Asnawi Yudi Yudistira Yudistira, Yudi Yulia Setia Lestari Yusuf Iskandar Zenal Asikin