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Journal : JURNAL SISTEM INFORMASI BISNIS

Faktor-Faktor yang Mempengaruhi Minat Institusi Pendidikan dalam Menerapkan Sistem Pembayaran Online Rosdwianty, Sintya; Najib, Mukhamad; Jahroh, Siti
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 10, No 1 (2020): Volume 10 Nomor 1 Tahun 2020
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.449 KB) | DOI: 10.21456/vol10iss1pp105-113

Abstract

The growth of financial technology is increasing very rapidly, followed by the number of players in this industry. However, society’s digital literacy still needs to be developed. PT Infra Digital Nusantara is one of financial technology start-up that focuses on online payment transactions in the education sector. Offering the financial system, especially online payment to an education institution, yet PT IDN is still struggling to gain new customers. In this study, the factors that affecting the interest and needs to implement online payment for education sectors were analyzed. Data processing was performed using the method of Structural Equation Modelling-Partial Least Square (SEM PLS). Target survey respondents were the customers of PT IDN. The results showed that Perceived Usefulness, Perceived Ease of Use, Attitude towardUsingTechnology, and Behavior Intention to Use had significant factors in affecting The Actual Use of the System. This is indicated by t-valuesof all hypotheses are above 1.96 at the 95% significance level.Hence, Perceived Usefulness, Perceived Ease of Use of the system and Attitude toward Using Technology, as the key determinant factors of technology acceptance, needs to be maintained carefully.
Faktor-Faktor yang Mempengaruhi Minat Institusi Pendidikan dalam Menerapkan Sistem Pembayaran Online Rosdwianty, Sintya; Najib, Mukhamad; Jahroh, Siti
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 10, No 1 (2020): Volume 10 Nomor 1 Tahun 2020
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.449 KB) | DOI: 10.21456/vol10iss1pp105-113

Abstract

The growth of financial technology is increasing very rapidly, followed by the number of players in this industry. However, society’s digital literacy still needs to be developed. PT Infra Digital Nusantara is one of financial technology start-up that focuses on online payment transactions in the education sector. Offering the financial system, especially online payment to an education institution, yet PT IDN is still struggling to gain new customers. In this study, the factors that affecting the interest and needs to implement online payment for education sectors were analyzed. Data processing was performed using the method of Structural Equation Modelling-Partial Least Square (SEM PLS). Target survey respondents were the customers of PT IDN. The results showed that Perceived Usefulness, Perceived Ease of Use, Attitude towardUsingTechnology, and Behavior Intention to Use had significant factors in affecting The Actual Use of the System. This is indicated by t-valuesof all hypotheses are above 1.96 at the 95% significance level.Hence, Perceived Usefulness, Perceived Ease of Use of the system and Attitude toward Using Technology, as the key determinant factors of technology acceptance, needs to be maintained carefully.
Faktor Adopsi E-Marketing dan Pengaruhnya Terhadap Kinerja Pemasaran UKM Kuliner Kota Bogor Priyanto, Hery; Najib, Mukhamad; Septiani, Stevia
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 10, No 2 (2020): Volume 10 Nomor 2 Tahun 2020
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21456/vol10iss2pp235-244

Abstract

The SMEs business is growing rapidly in Bogor City, especially culinary cluster SMEs. Tight competition in the industrial era 4.0 made the culinary cluster SMEs in Bogor City begin to implement a new marketing strategy via internet called e-marketing in order to achieve business growth. The purpose of this study are identify the type of e-marketing most commonly used by culinary cluster SMEs in Bogor City, analyze factors that influence e-marketing adoption by culinary cluster SMES in Bogor City, and analyze the effect of e-marketing adoption on marketing performance SMES of culinary cluster in Bogor City. The method used non-probability sampling with purposive sampling technique, the sample consist of 100 culinary cluster SMEs in Bogor City. The data obtained were processed using Structural Equation Modeling (SEM) with Partial Least Square u approach and using the Smart-PLS 3.0 program. The results of this study indicated social media marketing is the type of e-marketing that is most widely used by culinary cluster SMEs in Bogor City. Relative advantage, top management support, employee capability, competitive environment, and customer pressure were factors that positively and significantly influence the decision to adopt  e-marketing of Bogor City culinary cluster SMEs. E-marketing adoption had positive and significant effect on marketing performance of culinary cluster SMEs in Bogor City.
Co-Authors - Rheinnadia ., Dr. Anantawikrama Tungga Atmadja, S.E., Abdul Kohar Irwanto Abdul Rashid Abdul Subhan Abdullah, Akhyar Abdurrahim, Muhamad Syahid Abiyyu, Ikhwan Achmad Firdaus Achmad Firdaus Firdaus Adi Yusup Tauruy Adi, Dian Purnomo Adil, Adityawarman Adinna Astrianti Adiwena, Muh. Afiatin Dewi Afifah, Aisyah Nur Afra Nazhirah Agus Kistian Agus Maulana Agus Wijaya Soehadi Agus Wiyono Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Sapudin Ajun Junaedi Alfa Nursyamiza Nusifera Alhamuddin Alla Asmara Amalia Amalia Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amir Fikri Anak Agung Gede Sugianthara Angelia Angelia Anggraini Sukmawati Anita Susanti Annisa Rizki Khairan Anton Nugroho Ariani, Annestie Ariansyah Ariansyah Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Arman Jauhari Arry Ekananta Arzaq Tahara Fitwantyo Asep Taryana Awisal Fasyni Ayu Ningsetya Mardika Riskhi Baderi Baderi Bagus Sartono Bella Nandita Bhertin Karunia Binagusto Mochammad Brandoko, Kir Budi Eko Soetjipto Budi Suharjo Buger Wijaya Yuana Bustanul Arifin Chaerani, Septi Nur Dadang Supriyatno Darmawan, Teuku Fajar Akbar Dasiroh, Umi Dedi Mulyono, Dedi Deni Nasri Desi Nurhikmahyanti Dewi Inda Musni Dharmawan Santoso, Dharmawan Dimas Febriyan Priambodo Dini Agustina Djoko Wahyono Dodik Ridho Nurrochmat Dr. Anantawikrama Tungga Atmadja, S.E., . Effendi, Irpan Elfiyanto, Sonny Elina Adi wijayanti Eng Saiful Anwar Erliza Noor Evy Fausiah Faqih Udin dan Jono M. Munandar Meivita Amelia Faris Salman Farit Mochamad Afendi Febrina Mahliza Fermico Karambut Fety Nurlia Muzayanah Fifin Oktaviani Fitry Primadona Hanafi Hanafi Haniarta Gemilang Sari Hansen Tandra Hansen Tandra Hardiana Widyastuti Harianto Hartoyo Hartoyo Hartoyo Hartoyo Heni Istianawati Hermawan Setiawan Heti Mulyati Hidayat, Suryo Husni, Ahmad bin Muhammad I Nyoman Surasana Ibrahim Chalids Idqan Fahmi Iif Syarifah Ilahi, Yudi Fasrah Imam Teguh Saptono Irfan Syauqi Beik Irwan Siswanto Ismujianto - Istanti Rustiana Joni Iskandar Joni Iskandar, Joni Jopang, Jopang Jovita Jovita Juniar Prayogi Juniar Prayogi kambolong, makmur Kandiana Wati Kartina Kartina Kasmiruddin " Kehek, Isak Khairani Khairani Kirbrandoko Kirbrandoko Kuncoro, Ardhika Wahyu Kuntadi, Yahya Agung Kusdiantomo Kusdiantomo Lalita Paraduhita Martha leong, yee choy Lilla Noervita Lusi Dewi Lutfhan Hadi Priambodo Luthfa Jamilah M. Syamsul Maarif Ma'arif, M. Syamsul Ma'mun Sarma Mamori, Dore Rhendy Maulana, Syahrizal Ma’mun Sarma Megawati Simanjuntak Meutia Rahma Miswatun, Siti Monica Puspa Sari Muh Faturokhman Muhamad Yudi Setiawan Muhammad Irdy Eka Mahendra Muhammad Shofiyuddin Muhammad Sigit Susanto Muhammad Subianto Muhammad Syamsun Mukhamad Yasid Mukhamad Yasid Mukhamad Yasid, Mukhamad Mukti Ali, Mochammad Murniati, Andi Musa Hubeis Mustofa, Mutmainnah Nanda Naufal Rofiza Haidar Nanda Nur Rafiana Niskawati, Niskawati NUR AENI Nur Ardiansyah Nur Hadi Wijaya Nur Syamsiyah Nurhandayani, Arum Nurhendra Fatma Nyoman Trisna Herawati Octaviani, Siti Nurfajar Ono Suparno pratomo, edwin agung Priastuti, Dila Pristiwantoro, Eko Cahyo Prita Prasetya Priyanto, Hery Pudji Muljono purwanti, ninik endang Puspitasari Puspitasari Putri Utami Ruswandi R. Endro Wibisono Rahma Rahayu Dinarlita Rahmad Hakim Rajuddin Rajuddin Ramadhan, Yusuf rasyida leila ramadlana Rinda Tri Wijayanti Rini, Riska Firda Risen Anugrah Rita Nurmalina Riva Ismawati Rizal Syarief Rosdwianty, Sintya Rosdwianty, Sintya Roslina Roslina Rudi Susilo S Siswanto Sagitta, Ajeng Eka Salwa Inaayatullah Fannani Santa Tri Dwi Sartika Waruwu Sarma, Ma’mun Sartono Sartono, Sartono sayekti, ayutyas Setiabudy, R. - Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Silvia Dewi Sagita Andik Siti Jahroh Sitti Nurani Sirajuddin Soeparno . Stevia Septiani Subardjo, Anang Suhendi Sujiati Sujiati SUMIYATI SUMIYATI Surawijaya, Angga Alan Surya Gumilar Susan Susan Susana Chandra Susanti susanti, marni Sutomo Sutomo Suzanna Ndraha Syahdar Baba Syarah Nurul Amaliah Tandra, Hansen Tanti Novianti Taslim Ersam Tika Cahyanti, Tika Tofan Tri Nugroho Tri Murti Andayani Ujang Sumarwan Utari, Lilik Utha, Arifin Vania Pramatatya Wardono, S - Widayanti Widayanti Wistiani . Yahya Agung Kuntadi Yani Cahyo Susilo Yasin, Ilyas Yeti Lis Purnamadewi Yudha Heryawan Asnawi Yulandi Yuli Astutik Yusiran Yusiran, Yusiran Yusman Syaukat Yusnia Kaharuddin, Yusnia Zainal Abidin