Article Per Year (5 Year)
p-Index From 2021 - 2026
5.325
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis ESENSI: JURNAL BISNIS DAN MANAJEMEN Socia : Jurnal Ilmu-Ilmu Sosial BAHASANTODEA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan JURNAL SISTEM INFORMASI BISNIS JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Sosiohumaniora Jurnal Praktik Bisnis Jurnal Manajemen Teknologi Publikasi Pendidikan Educate JDM (Jurnal Dinamika Manajemen) Jurnal Transportasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmu Ternak Veteriner Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Widyariset Planta Tropika Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Tataloka MIX : Jurnal Ilmiah Manajemen Business UHO: Jurnal Administrasi Bisnis Phenomenon : Jurnal Pendidikan MIPA Jurnal Ilmu Sosial dan Ilmu Politik Binus Business Review Jurnal Ilmiah Ekonomi Islam Unnes Science Education Journal Sosial Horizon: Jurnal Pendidikan Sosial AGREGAT Jurnal Ilmu dan Riset Akuntansi SPEKTRA: Jurnal Kajian Pendidikan Sains Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Al-Muzara'ah Buletin Ilmiah Litbang Perdagangan Economac: Jurnal Ilmiah Ilmu Ekonomi Prosiding Seminar Nasional Sains dan Teknologi Terapan Insight : Jurnal Pemikiran dan Penelitian Psikologi JURNAL SYARIKAH : JURNAL EKONOMI ISLAM ILTIZAM Journal of Sharia Economic Research IKRA-ITH ABDIMAS EQIEN - JURNAL EKONOMI DAN BISNIS Shirkah: Journal of Economics and Business Journal of Innovation in Business and Economics International Journal for Educational and Vocational Studies Medica Hospitalia Jurnal Penelitian dan Pengkajian Ilmu Pendidikan: e-Saintika Journal of Enterprise and Development (JED) Genta Mulia : Jurnal Ilmiah Pendidikan Jurnal Borneo Saintek International Journal of Zakat (IJAZ) Jurnal Manajemen Jurnal Bisnis Tani RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) Jurnal Hutan Tropika AVERROUS: Jurnal Kedokteran dan Kesehatan Malikussaleh Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Widyariset Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Nusantara Science and Technology Proceedings Prosiding Seminar Nasional Pendidikan Fisika FITK UNSIQ Business Review and Case Studies Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Kajian Branding Indonesia Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmiah Berkala: Sains dan Terapan Kimia Journal of Business Studies and Management Review Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Mukhamad Najib
Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 165 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Journal of Consumer Science

 1 
Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB) Nugroho, Anton; Najib, Mukhamad; Simanjuntak, Megawati
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.15-27

Abstract

There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.
Preference Analysis and Purchasing Decision of Fruit Consumers in Generation Y (Case of Modern and Traditional Retail in Bogor) Effendi, Irpan; Najib, Mukhamad; Brandoko, Kir
Journal of Consumer Sciences Vol. 4 No. 2 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.2.61-75

Abstract

Fruit is categorized as perishable product. Fruit trading still coordinated by direct sales, which consumers come over to the location then choose their own preference. Majority consumers prefer to go to the two shopping places for buying fruit products which is major in Indonesia or Bogor, for instance in modern retail or traditional retail. The issue in consumption character shifts caused by the generation alteration in which can influence business activities in the retail industry. At present, the traditional good retailers of modern generation Y is faced with different characteristics from the previous generation. Data was collected using questionnaires given to 150 respondents from the modern retail and 150 respondents traditional retail. The total questionnaires are 300 Generation Y respondents. The data was analyzed by descriptive analysis and Partial Least Square (PLS). The results indicated that the category in the modern retail the influence of the reference group and ethnocentrism had a positive effect and had the greatest influence on Y generation preferences as well as the categories in traditional retail reference groups and ethnocentrism had a positive and significant effect and product quality and prices have a negative effect on Y generation's preference for fruit shopping in modern retail. Meanwhile personal factors and places have a negative effect on Y generation's preference for fruit shopping in traditional retail. From modern and traditional fruit retailing consumer preferences have a positive and very significant effect on fruit purchasing decisions.
The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University Arifin, Zukhri Agusty Leo Syamsul; Sumarwan, Ujang; Najib, Mukhamad
Journal of Consumer Sciences Vol. 5 No. 2 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.2.139-156

Abstract

Competition in the recruitment of graduate students is increasingly tight with the large number of tertiary institutions offering graduate education programs. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. This study aims to analyze the effect of the marketing mix on brand-image, motivation, and student decisions in choosing a graduate education at the Bogor Agricultural University (IPB) as the place to pursue graduate study. This study uses a causality approach with survey techniques to explain the causal relationship between marketing mix variables, brand image, motivation, and student decisions. The data of this study were collected using a questionnaire from 255 master program students of IPB. Structural Equation Modeling (SEM) is used to analyze the causal relationship between marketing mix with brand-image, motivation, and student decisions. The results showed that products, promotions, people, and physical evidence significantly influence brand-image. Product, place, process, people, physical evidence, and brand image have a significant influence on motivation. The product, promotion, process, people, brand image, and motivation influence the student’s decision. Policy-makers at IPB can consider the findings of this study, while developing a graduate education marketing plan, to increase the number of new students.
Co-Authors - Rheinnadia ., Dr. Anantawikrama Tungga Atmadja, S.E., Abdul Kohar Irwanto Abdul Rashid Abdul Subhan Abdullah, Akhyar Abdurrahim, Muhamad Syahid Abiyyu, Ikhwan Achmad Firdaus Achmad Firdaus Firdaus Adi Yusup Tauruy Adi, Dian Purnomo Adil, Adityawarman Adinna Astrianti Adiwena, Muh. Afiatin Dewi Afifah, Aisyah Nur Afra Nazhirah Agus Kistian Agus Maulana Agus Wijaya Soehadi Agus Wiyono Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Sapudin Ajun Junaedi Alfa Nursyamiza Nusifera Alhamuddin Alla Asmara Amalia Amalia Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amir Fikri Anak Agung Gede Sugianthara Angelia Angelia Anggraini Sukmawati Anita Susanti Annisa Rizki Khairan Anton Nugroho Ariani, Annestie Ariansyah Ariansyah Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Arman Jauhari Arry Ekananta Arzaq Tahara Fitwantyo Asep Taryana Awisal Fasyni Ayu Ningsetya Mardika Riskhi Baderi Baderi Bagus Sartono Bella Nandita Bhertin Karunia Binagusto Mochammad Brandoko, Kir Budi Eko Soetjipto Budi Suharjo Buger Wijaya Yuana Bustanul Arifin Chaerani, Septi Nur Dadang Supriyatno Darmawan, Teuku Fajar Akbar Dasiroh, Umi Dedi Mulyono, Dedi Deni Nasri Desi Nurhikmahyanti Dewi Inda Musni Dharmawan Santoso, Dharmawan Dimas Febriyan Priambodo Dini Agustina Djoko Wahyono Dodik Ridho Nurrochmat Dr. Anantawikrama Tungga Atmadja, S.E., . Effendi, Irpan Elfiyanto, Sonny Elina Adi wijayanti Eng Saiful Anwar Erliza Noor Euis Puspita Dewi, Euis Puspita Evy Fausiah Faqih Udin dan Jono M. Munandar Meivita Amelia Faris Salman Farit Mochamad Afendi Febrina Mahliza Fermico Karambut Fety Nurlia Muzayanah Fifin Oktaviani Fitry Primadona Hanafi Hanafi Haniarta Gemilang Sari Hansen Tandra Hansen Tandra Hardiana Widyastuti Harianto Hartoyo Hartoyo Hartoyo Hartoyo Heni Istianawati Hermawan Setiawan Heti Mulyati Hidayat, Suryo Husni, Ahmad bin Muhammad I Nyoman Surasana Ibrahim Chalids Idqan Fahmi Iif Syarifah Ilahi, Yudi Fasrah Imam Teguh Saptono Irfan Syauqi Beik Irwan Siswanto Ismujianto - Istanti Rustiana Joni Iskandar Joni Iskandar, Joni Jopang, Jopang Jovita Jovita Juniar Prayogi Juniar Prayogi kambolong, makmur Kandiana Wati Kartina Kartina Kasmiruddin " Kehek, Isak Khairani Khairani Kirbrandoko Kirbrandoko Kuncoro, Ardhika Wahyu Kuntadi, Yahya Agung Kusdiantomo Kusdiantomo Lalita Paraduhita Martha leong, yee choy Lilla Noervita Lusi Dewi Lutfhan Hadi Priambodo Luthfa Jamilah M. Syamsul Maarif Ma'arif, M. Syamsul Ma'mun Sarma Mamori, Dore Rhendy Maulana, Syahrizal Ma’mun Sarma Megawati Simanjuntak Meutia Rahma Miswatun, Siti Monica Puspa Sari Muh Faturokhman Muhamad Yudi Setiawan Muhammad Irdy Eka Mahendra Muhammad Shofiyuddin Muhammad Sigit Susanto Muhammad Subianto Muhammad Syamsun Mukhamad Yasid Mukhamad Yasid Mukhamad Yasid, Mukhamad Mukti Ali, Mochammad Murniati, Andi Musa Hubeis Mustofa, Mutmainnah Nanda Naufal Rofiza Haidar Nanda Nur Rafiana Niskawati, Niskawati NUR AENI Nur Ardiansyah Nur Hadi Wijaya Nur Syamsiyah Nurhandayani, Arum Nurhendra Fatma Nyoman Trisna Herawati Octaviani, Siti Nurfajar Ono Suparno pratomo, edwin agung Priastuti, Dila Pristiwantoro, Eko Cahyo Prita Prasetya Priyanto, Hery Pudji Muljono purwanti, ninik endang Puspitasari Puspitasari Putri Utami Ruswandi R. Endro Wibisono Rahma Rahayu Dinarlita Rahmad Hakim Rajuddin Rajuddin Ramadhan, Yusuf rasyida leila ramadlana Rinda Tri Wijayanti Rini, Riska Firda Risen Anugrah Rita Nurmalina Riva Ismawati Rizal Syarief Rosdwianty, Sintya Rosdwianty, Sintya Roslina Roslina Rudi Susilo S Siswanto Sagitta, Ajeng Eka Salwa Inaayatullah Fannani Santa Tri Dwi Sartika Waruwu Sarma, Ma’mun Sartono Sartono, Sartono sayekti, ayutyas Setiabudy, R. - Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Silvia Dewi Sagita Andik Siti Jahroh Siti Sujatini, Siti Sitti Nurani Sirajuddin Soeparno . Stevia Septiani Subardjo, Anang Suhendi Sujiati Sujiati SUMIYATI SUMIYATI Surawijaya, Angga Alan Surya Gumilar Susan Susan Susana Chandra Susanti susanti, marni Sutomo Sutomo Suzanna Ndraha Syahdar Baba Syarah Nurul Amaliah Tandra, Hansen Tanti Novianti Taslim Ersam Tika Cahyanti, Tika Tofan Tri Nugroho Tri Murti Andayani Ujang Sumarwan Utari, Lilik Utha, Arifin Vania Pramatatya Wardono, S - Widayanti Widayanti Wistiani . Yahya Agung Kuntadi Yani Cahyo Susilo Yasin, Ilyas Yeti Lis Purnamadewi Yudha Heryawan Asnawi Yulandi Yuli Astutik Yusiran Yusiran, Yusiran Yusman Syaukat Yusnia Kaharuddin, Yusnia Zainal Abidin