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Pengaruh Event Flash Sale Pada Marketplace Shopee Terhadap Perilaku Konsumen dalam Membeli Produk Fashion Misnaiyah, Misnaiyah; Dewi, Rosmala; Prayudha, Agung Rorhi; Nurbaiti, Nurbaiti; Indani, Indani
Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Vol 10, No 4 (2025): NOVEMBER 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimpkk.v10i4.35921

Abstract

Flash sale memicu keputusan pembelian impulsif dari konsumen yang sering kali membeli barang karena harga diskon yang menarik dan waktu yang terbatas, sehingga konsumen merasa kurang puas terhadap produk yang dibeli. Penelitian ini bertujuan untuk mengetahui dan mengidentifikasi event flash sale pada marketplace Shopee mempengaruhi perilaku konsumen dalam membeli produk fashion, mengidentifikasi sejauh mana event flash sale Shopee dapat memicu pembelian implusif serta mengukur dan mengidentifikasi tingkat kepuasan konsumen. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi dalam penelitian ini yaitu mahasiswa Departemen Pendidikan Ekonomi FKIP Universitas Syiah Kuala Angkatan 2021, 2022, 2023, 2024 berjumlah 311 mahasiswa untuk sampel ditentukan menggunakan Rumus Slovin sejumlah 76 responden. Data dikumpulkan menggunakan kuesioner online melalui Google Form dan dianalisis menggunakan SPSS versi 23 melalui analisis deskriptif, uji t, dan uji F. Hasil penelitian ini menegaskan bahwa urgensi waktu dan besaran diskon menjadi faktor pendorong utama keputusan pembelian cepat tanpa perencanaan, event flash sale berpengaruh positif dan signifikan terhadap perilaku konsumen, dengan t hitung 5,639 t tabel 2,048 dan signifikansi 0,000 0,05, serta F hitung 31,794 dengan signifikansi 0,000 0,05. Flash sale terbukti mendorong mahasiswa untuk melakukan pembelian, terutama karena adanya urgensi waktu, potongan harga besar, serta promosi visual yang menarik.
Persepsi Mahasiswa Merdeka Belaja Kampus Merdeka Pada Departemen Pendidikan Kesejahteraan Keluarga Terhadap Kerajinan Khas Aceh Fardiana, Fardiana; Dewi, Rosmala; Prayudha, Agung Rorhi; Nurbaiti, Nurbaiti; Suhairi, Laili
Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Vol 10, No 4 (2025): NOVEMBER 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimpkk.v10i4.35526

Abstract

Indonesia dikenal sebagai negara dengan kekayaan budaya dan seni tradisional, termasuk kerajinan khas Aceh yang unik dan bernilai tinggi. Produk kerajinan Aceh kini berkembang di pasar nasional dan internasional meski menghadapi berbagai tantangan. Penelitian ini bertujuan memahami persepsi mahasiswa Merdeka Belajar Kampus Merdeka terhadap kerajinan Aceh, meliputi kualitas, keunikan, nilai budaya, serta faktor-faktor yang memengaruhinya Data diperoleh melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen, kemudian dianalisis dengan teknik tematik dan fenomenologi interpretatif. Penelitian kualitatif fenomenologi ini melibatkan empat mahasiswa MBKM Indbound yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa mahasiswa memberi persepsi positif terhadap kerajinan Aceh karena keunikan desain, nilai estetika, dan filosofi budayanya. Selain itu, mahasiswa juga menggarisbawahi perlunya inovasi desain, peningkatan kualitas, serta promosi digital melalui media sosial dan marketplace. Persepsi ini dipengaruhi oleh latar belakang budaya, pengalaman langsung, interaksi dengan pengrajin, serta informasi dari media. Hambatan dalam hal inovasi desain dan strategi promosi tetap perlu diselesaikan agar kerajinan Aceh mampu bersaing dan dikenal lebih luas di pasar domestik maupun internasional.
Pengaruh Citra Merek Dan Kepercayaan Merek Terhadap Keputusan Pembelian Laptop Merek Lenovo Dikalangan Mahasiswa Universitas Baturaja Revanza, Regger; Dewi, Rosmala; Irawan, Andri; Dyah Ayu Putriani; Darman Syafe’i
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.14205

Abstract

Penelitian ini membahas pengaruh citra merek dan kepercayaan merek terhadap keputusan pembelian laptop merek Lenovo di kalangan mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Baturaja, angkatan 2023. Populasi dalam penelitian ini adalah 40 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah melalui penyebaran kuesioner. Metode analisis yang digunakan adalah metode kuantitatif dengan menggunakan alat regresi linier berganda. Secara simultan terdapat pengaruh Citra Merek (X1) dan Kepercayaan Merek (X2) terhadap Keputusan Pembelian Laptop Merek Lenovo di kalangan Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Baturaja angkatan 2023, dengan nilai f hitung sebesar 64,390 yang lebih besar dari nilai tabel 3,25. Hasil analisis dalam penelitian ini menjelaskan bahwa nilai t-hitung untuk setiap variabel Citra Merek (X1) adalah 6,388 dan Kepercayaan Merek (X2) adalah 3,351, lebih besar dari nilai t-tabel 2,026 yang menyatakan bahwa setiap variabel memiliki pengaruh parsial terhadap keputusan pembelian laptop merek Lenovo di kalangan mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Baturaja angkatan 2023. Koefisien determinasi (R²) adalah 0,778, yang berarti dalam hal ini kontribusi Citra Merek dan Kepercayaan Merek terhadap Keputusan Pembelian adalah 77,8% sedangkan sisanya 22,2% ditentukan oleh variabel lain.
Pelatihan Pembuatan Logo untuk Produk UMKM Menggunakan Aplikasi Canva di Desa Lubuk Banjar Vebyolin, Jesika Wenny; Aufrilika, Sinvi; Meliska, Dea; Fajarina, Nabila Dwi; Mardalena, Ervin; Dewi, Rosmala; Veronika, Rr Dimas
Indo-MathEdu Intellectuals Journal Vol. 7 No. 1 (2026): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i1.5141

Abstract

Technological advancements have a significant impact on life, especially in the business world. Businesses without technological support will lose out in the competition. One common business venture among today's society is the home business or home industry. Home businesses run by entrepreneurs are easier to grow because they are managed personally with minimal capital and are more in touch with the surrounding community. The Chili Oil Dumpling Product is one such home business operating in the culinary or food industry. Initially, the Chili Oil Dumpling Product home business only served small-scale orders. Eventually, the Chili Oil Dumpling Product business grew and became more well-known in the surrounding community. Until now, the Chili Oil Dumpling Product home business was only known by its owner, without a brand or business name. To gain greater recognition and establish a distinctive product, the business logo was created, namely Pangsit Chili Oil. A team of DPL lecturers for community service assisted in creating the Chili Oil Dumpling Product logo using the Canva application. By creating a logo using Canva, the Chili Oil Dumpling Product home business was able to create an attractive logo easily and simply.
Sinergi Generasi Muda dan UMKM dalam Memperkuat Pertahanan Keamanan Digital Desa Lubuk Banjar Nurfadila, Nova; Nugraha, M. Auriel; Mardalena, Ervin; Akbar, Ali; Dewi, Rosmala; Priharti, RR. Dimas Veronica
Indo-MathEdu Intellectuals Journal Vol. 7 No. 2 (2026): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i2.5194

Abstract

Digital transformation has influenced educational activities and Micro, Small and Medium Enterprises (MSMEs) in rural areas, including in Lubuk Banjar Village. The use of digital technology by educators and MSME actors facilitates learning and business management, but also increases the risk of digital security threats such as account hacking, online fraud and data misuse. This community service activity aims to improve digital literacy and awareness among educators and MSME actors as part of efforts to strengthen village defence and security. The method of implementation was through socialisation and interactive training activities involving the village's younger generation as facilitators and mentors, with material covering secure password management, digital fraud prevention, and digital asset protection. The activities were carried out through material presentations, discussions, case simulations, and hands-on practice. The results of the activities showed an increase in participants' understanding of the importance of maintaining digital account security, the ability to recognise various forms of online fraud, and awareness of the need to implement basic cybersecurity measures in educational and business activities. The synergy between the younger generation, educators, and MSME actors plays a strategic role in strengthening the digital resilience and security of Lubuk Banjar Village in a sustainable manner.
PENGARUH GAYA KEPEMIMPINAN DAN KETERLIBATAN KERJA TERHADAP KINERJA PEGAWAI KANTOR DPRD KAB. OGAN KOMERING ULU Dewi, Rosmala; Natalia, Titie Syahnaz; Sari, Kartini Mayang
Ekonomika Vol. 17 No. 1 (2024): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/tc6k5c66

Abstract

This research discussed the Influence of Leadership Style and Work Involvement on the Performance of DPRD Office Employees, Ogan Komering Ulu Regency. The population in this study were 63 employees of the DPRD Office of Ogan Komering Ulu Regency. The analytical method used was quantitative method using Multiple Linear Regression analysis tool. The results of the analysis explained that the t-count of each Leadership Style variable (X1) was 5.881 and Work Involvement (X2) was 7.023, which was greater than the t-table value of 2.00030 which stated that all variables had a significant influence on the Performance of Regency DPRD Office Employees. Ogan Komering Ulu. The calculated F value of 100.601 was greater than the F table of 3.15 which stated that together Leadership Style and Work Involvement had a significant influence on the Performance of Regency DPRD Office Employees. Ogan Komering Ulu. The value of the coefficient of determination (R Square) of 0.770 meant that in this case the contribution of the influence of Leadership Style and Work Involvement on Employees' Performance was 77%, while the remaining 23% was influenced by other variables outside of the variables included in this research model, namely work motivation, responsibility, work discipline and incentives.
PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN KOPERASI SIMPAN PINJAM RAPDOS JAYA OKU SELATAN Suswani, Sela; Dewi, Rosmala; Putriani, Dyah Ayu
Ekonomika Vol. 17 No. 2 (2024): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/8swy9625

Abstract

This study aimed to determine the influence of workload and work stress on turnover intention among employees of Rapdos Jaya Savings and Loan Cooperative, south OKU. The data collection technique in this study was conducted through the distribution of questionnaires to a population of 32 people. The analysis technique used was multiple linear regression. Based on the partial analysis results, there was an influence of the workload variable on turnover intention among employees of Rapdos Jaya Cooperative with a t-count value of 9.991 > t-table value of 2.045, and there was an influence of the work stress variable on turnover intention among employees of Rapdos Jaya Savings and Loan Cooperative, south OKU with a t-count value of 2.674 > t-table value of 2.045. Simultaneously, it was found that there was an influence of workload and work stress on turnover intention among employees of Rapdos Jaya Savings and Loan Cooperative, south OKU with an F-count value of 63.619 > F-table value of 3.33. The determination coefficient (R²) obtained was 0.814, indicating that the contribution of the influence of workload and work stress on turnover intention among employees of Rapdos Jaya Savings and Loan Cooperative, south OKU was 81.4%, while the remaining 18.6% was influenced by other variables not mentioned in this study, such as perceived organizational support, organizational commitment, and other factors (Riani et al. 2017).
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KERIPIK SINGKONG PEDAS (Studi Kasus Pada Dona Home Industry Food and Snack di Baturaja) Wahida, Anisa; Dewi, Rosmala; Wulanda, Nourma
Ekonomika Vol. 18 No. 1 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/e5kfjt83

Abstract

This study discusses the Influence of Product Quality (X1), and Price (X2) on Purchase Decisions (Y) a case study on Dona home food and snack industry in Baturaja. The population in this study is consumers who shop directly at the Dona home industry food and snack store in Baturaja which totals 88 people. This study is quantitative research with the analysis method used, namely Multiple Linear Regression Analysis which uses Validity and Reliability Tests. The results of the analysis show that Product Quality and Price Variables affect Purchase Decisions both partially and simultaneously. The coefficient of determination (R2) was obtained as 0.595. This shows that the contribution of Product Quality (X1) and Price (X2) to the Purchase Decision (Y) of the Product is 59.5% while the remaining 40.5% is influenced by other variables that are not included in this model such as promotion, distribution channel (Kotler, P., & Keller, 2016).
PENGARUH GAYA KEPEMIMPINAN DAN KETERLIBATAN KERJA TERHADAP KINERJA PEGAWAI KANTOR DPRD KAB. OGAN KOMERING ULU Dewi, Rosmala; Natalia, Titie Syahnaz; Sari, Kartini Mayang
Ekonomika Vol. 17 No. 1 (2024): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/tc6k5c66

Abstract

This research discussed the Influence of Leadership Style and Work Involvement on the Performance of DPRD Office Employees, Ogan Komering Ulu Regency. The population in this study were 63 employees of the DPRD Office of Ogan Komering Ulu Regency. The analytical method used was quantitative method using Multiple Linear Regression analysis tool. The results of the analysis explained that the t-count of each Leadership Style variable (X1) was 5.881 and Work Involvement (X2) was 7.023, which was greater than the t-table value of 2.00030 which stated that all variables had a significant influence on the Performance of Regency DPRD Office Employees. Ogan Komering Ulu. The calculated F value of 100.601 was greater than the F table of 3.15 which stated that together Leadership Style and Work Involvement had a significant influence on the Performance of Regency DPRD Office Employees. Ogan Komering Ulu. The value of the coefficient of determination (R Square) of 0.770 meant that in this case the contribution of the influence of Leadership Style and Work Involvement on Employees' Performance was 77%, while the remaining 23% was influenced by other variables outside of the variables included in this research model, namely work motivation, responsibility, work discipline and incentives.
PENGARUH BEBAN KERJA DAN STRES KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN KOPERASI SIMPAN PINJAM RAPDOS JAYA OKU SELATAN Suswani, Sela; Dewi, Rosmala; Putriani, Dyah Ayu
Ekonomika Vol. 17 No. 2 (2024): Jurnal Ilmiah Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/8swy9625

Abstract

This study aimed to determine the influence of workload and work stress on turnover intention among employees of Rapdos Jaya Savings and Loan Cooperative, south OKU. The data collection technique in this study was conducted through the distribution of questionnaires to a population of 32 people. The analysis technique used was multiple linear regression. Based on the partial analysis results, there was an influence of the workload variable on turnover intention among employees of Rapdos Jaya Cooperative with a t-count value of 9.991 > t-table value of 2.045, and there was an influence of the work stress variable on turnover intention among employees of Rapdos Jaya Savings and Loan Cooperative, south OKU with a t-count value of 2.674 > t-table value of 2.045. Simultaneously, it was found that there was an influence of workload and work stress on turnover intention among employees of Rapdos Jaya Savings and Loan Cooperative, south OKU with an F-count value of 63.619 > F-table value of 3.33. The determination coefficient (R²) obtained was 0.814, indicating that the contribution of the influence of workload and work stress on turnover intention among employees of Rapdos Jaya Savings and Loan Cooperative, south OKU was 81.4%, while the remaining 18.6% was influenced by other variables not mentioned in this study, such as perceived organizational support, organizational commitment, and other factors (Riani et al. 2017).
Co-Authors . Fitriana, . . Iskandarsyah . Mukhirah, . . Novita ., Mukhirah ., Nurfaradisa Abduh Ridha Afifah Rahmah, Afifah Akmal, Rifqi Akmaluddin Akmaluddin Ali Akbar Aminuyati Anara, Jihan Andri Irawan Anisa, Mutiara Ashila, Khansa Asih Menanti, Asih Asrul Karim, Asrul Assyaidah, Sonda Nur Aufrilika, Sinvi Baehaqi Basuki Budiman Damilaini, Putri Darman Syafe’i Desky, Desy Maharani Devi Octarina, Devi Dwi Syukriady Dyah Ayu Putriani Effionora Anwar Eka Daryanto, Eka Eliawati, Titim Emawati emawati Erwanita Fachrurazi Fadhilah Fadhilah ., Fadhilah Fadhilah Fadhilah Fadhilah, . Fadhilla, Dian cut Fadhillah, Nurul Fadila Fadila, Fadila Fajarina, Nabila Dwi Fardiana, Fardiana Fathiaturrahmah, Fathiaturrahmah Fatmita, Sherly Faudiah, Nurul Febrian Hevike Filosane, Febrian Hevike Fikriah Noer, Fikriah Firli, Akhmad Ridwan Fitri Rosdiana Fitri Yani Panggabean Fitriana Fitriana . Fitriana Fitriana Fusvika, Fitri Harahap, Afri Azwar Hasan Harmi, Hendra Haryati Lubis, Vebry Hasanta, Izzania Hayati, Rahmi Herawati Arief S Hilma Harmen Humaira, Zakia Hutabarat, Silvy Margaret Inayatillah Inayatillah Indani Indani, Indani Indradewa, Rhian IR, Ikrama Irawati Irawati Irda, Afra Nabila Ismael Saleh Jannah, Cut Miftahul Jannah, Izzatul jelita, jelita Jumriati, Jumriati Kanti, Murti Khairul Anwar Khasanah, Nor KS, Yunita Laili Suhairi, Laili Lilly Montarcih Limantara, Lilly Montarcih Maghdalena, Emma Juwita Mahdi Jufri Mahyiddin, Zuraini Mardalena, Ervin Mardalena, Tika Mardhani, Lies Eka Marzuki Marzuki Maulidiana, . Meliana, Rina Meliska, Dea Misnaiyah, Misnaiyah Monalisa MT, Mutia Salima Muhamdar, Natasya Muhammad Bukhori Dalimunthe Muhammad Zamzami, Muhammad Muhsin Muhsin Mujiburrahmi, Mujiburrahmi Mulyani, Nanda Muna, Nailul Munawwarah, Hidayatul Nadhilla, Nadhilla Nadia Putri Nahrisyah, Putri Ratu Natasyarah, Fatia Bilqis Nitura, Nida Novi Wulandari Novia, Asri Novita . Novita Novita Nugraha, M. Auriel Nurbaiti Nurfadila, Nova Nurkaidah, Nurkaidah Nurwijayanti Paramida, Satri Prayudha, Agung Rorhi Prihandika, Yusuf Arkham Priharti, Rr. Dimas Veronica Putri, Elly Diana Putriani, Dyah Ayu Rahmat Fajri Rahmat Hidayat Rahmi Rahmi Raihan, Husnun Raihanum, Putri Raudah Zaimah Dalimunthe, Raudah Zaimah Revanza, Regger Rizki, Mochamad Faizal Rizki, Siti Rahmadani Rosnelli, Rosnelli Rosnidar, . S Siswanto Safitri, Ivonna Sakdiah Sari, Cut Nanda Sari, Kartini Mayang Sari, Nova Julia SAUT PURBA Shafira, Jihan Putri Siti Aisyah Siti Habsari Pratiwi, Siti SITI MARYAM Sri Milfayetty, Sri Sri Muljati Sugiyono Sugiyono Sukarman Purba Sukmawati, Anggun Suroso Suroso Surung Malem, Surung Suswani, Sela Sutriyo Sutriyo, Sutriyo Syarifah Syarifah, Syarifah Tati Herlina Titie Syahnaz Natalia Umaiya, Anisa Utami Nurhafsari Putri Vebyolin, Jesika Wenny Veronika, Rr Dimas Wahida, Anisa Widandi Soetopo Wildan Seni, Wildan Wira Yusniawati Sarumaha, Wira Yusniawati Wiranty, Dilla Wulanda, Nourma Yanti, Yeni Irma Yoga Yuniadi Yuli Heirina Hamid, Yuli Heirina Yullyana, Rischa Yunita, Devi Sinta Yurial Arif Lubis, Yurial Arif Zuhra, Bintang Zuhra, Nurliza