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The Influence of Reservation Agent Service Quality on Guest Room Booking Decisions at Jumeirah Angel Vita Triana; Feri Ferdian
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.63

Abstract

This study investigates the influence of reservation agents’ service quality on guests’ booking decisions at Jumeirah Bali, a five-star luxury hotel facing increasing competition from online travel agencies (OTAs). Using a quantitative descriptive approach with a causal-associative design, data were collected from 100 respondents selected through purposive sampling, and analyzed using simple linear regression supported by validity, reliability, and classical assumption tests. The results reveal that service quality significantly affects booking decisions, with a regression coefficient of 0.618 and R² of 0.485, indicating that nearly half of the variance in guest decisions is explained by service quality. Politeness, professionalism, and product knowledge were identified as the strongest dimensions, while responsiveness and attentiveness, though satisfactory, require further improvement. These findings underscore the strategic role of reservation agents as the first service encounter that shapes guest perceptions, enhances direct booking performance, and strengthens long-term loyalty in a competitive hospitality market.
Akulturasi Budaya Pernikahan Etnis India Muslim dengan Etnis Minang di Kota Padang Aprianti, Viki; Ferdian, Feri; Efi, Agusti; Elida, Elida
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui akulturasi budaya pernikahan etnis India dengan Minangkabau di Padang. Metode penelitian kualitatif. Data primer diperoleh masyarakat yang telah melaksanakan pernikahan antar budaya di Pasa Batipuah. Kemudian data sekunder diperoleh secara tidak langsung melalui dokumen. Teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa akulturasi antar etnis India dengan minangkabau di padang terjadi saat orang India datang melakukan perdagangan di padang sumatera barat dan menyebarkan agama Islam. Masyarakat India menggunakan sebagian unsur-unsur kebudayaan Minangkabau karena sudah lama menetap di Padang. Akulturasi tersebut dapat dilihat dalam prosesi pernikahan masyarakat India yang mengadopsi sebagian budaya Minangkabau. Ini menyebabkan terjadinya interaksi antar dua kebudayaan tersebut dalam kegiatan sehari-hari, bahkan sampai adat pernikahannya pun tidak lagi sama seperti aslinya adanya perpaduan budaya minangkabau yang dipakai pada pernikahan etnis India. Proses pernikahan etnis India Padang yaitu pertama proses lamaran, mempelai cowok mempelai cowok membawa hantaran ke rumah mempelai cewek dan pihak perempuan menyediakan gulo batu. Kedua babako minum susu. Ketiga memakai henna dua hari sebelum pernikahan. Keempat keluarga mempelai perempuan yang menjemput laki-laki. Kelima akad nikah dan resepsi, setelah akad selesai membaca asrakal, dilanjutkan dengan meminumkan susu dari orang tua mempelai dan keluarga membagikan cendana ke tamu laki-laki yang di usap di lehernya untuk rasa syukur kelancara pernikahan kemudian pelaksanaan resepsi pernikahan.
FROM INDUSTRY TO CAREER: ASSESSMENT OF INTERNSHIP EXPERIENCE ADVANTAGE FOR FUTURE CAREER READINESS IN THE HOTEL INDUSTRY Indriani Putri Salzabilla; Putri Astri Rangkuti; Tigor Halomoan Tambunan; Feri Ferdian
Jurnal Pendidikan dan Perhotelan (JPP) Vol. 3 No. 1 (2023): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jppv3i1.04

Abstract

This study aims to analyze the effect of internship experience on the career readiness in the hotel industry mediated by self efficacy. The methodology used to conduct this study is quantitative with a causal associative approach. The sample was chosen using a sort of stratified random sampling. Students of class 2019, 2020, and 2021 constituted the population. The total sample of this study was 106 who had participated in the first and second internships.The independent variables in this study are internship experience and self-efficacy and the dependent variable is future career readiness. The method used in this study was quantified using two data analysis techniques, i.e. descriptive statistical analysis techniques for identifying and describing data from respondents' answers to questionnaires and inferential statistical analysis techniques using SEM (structural equilibrium modeling) data analysis methods using the PLS (partial least square) approach. SmartPLS 3 application. The results showed that internship experience affected the students future career readiness and self efficacy in the hotel industry. Self efficacy affected the future career readiness and mediated its relationship with internship experience.
EXPLORING HOTEL EMPLOYEE WELLBEING : POSITIVE IMPACTS OF CAREER DEVELOPMENT AND WORK COMPENSATION Adzandri, Faraz; Saputra, Andri Satrio; Mendrofa, Agung Braja; Ferdian, Feri
Jurnal Pendidikan dan Perhotelan (JPP) Vol. 3 No. 1 (2023): JURNAL PENDIDIKAN DAN PERHOTELAN
Publisher : Family Welfare Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jppv3i1.05

Abstract

Hospitality is a rapidly growing sector in various countries around the world. In this industry, hotel employees play a very important role in providing quality service to guests. However, the hospitality industry is often faced with challenges in retaining employees, mainly due to job satisfaction issues. Employees who are dissatisfied with their jobs tend to leave the company and seek employment elsewhere. To overcome this problem, it is important to understand the factors that influence the hotel employee's wellbeing. The purpose of this study was to examine the influence of employee career development and work compensation on hotel employee wellbeing. The study used a quantitative with a causal associative approach. The data was obtained by distributing questionnaires to the 4 star hotel employees at Batam City, so that as many as 40 respondents. The data analysis technique used the Partial Least Square Structural Equation Modeling. Most of the respondents are aged from 26 to 30 years . with 67.5% of the respondents. The study’s findings indicate that career development is not particularly significant in relation to hotel employee wellbeing. However, this has a direct impact on raising motivation, work ethic, and organizational commitment, which in turn raises employee morale. Meanwhile, compensation for work has a significant positive impact on hotel staff members' ethical standards. These findings suggest that Hotels may achieve a greater level of operational excellence and keep up their competitiveness in the hospitality sector by focusing on the well-being of employees.
Pengaruh Public Design, Room Meeting Design Dan Ambience Condition Terhadap Guest Satisfaction Dalam Kegiatan Meeting Di Pangeran Beach Hotel Padang Febrina Vionicha Milanda; Feri Ferdian
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i3.2283

Abstract

This research began with the discovery of problems related to public design, meeting room design, ambience conditions and guest satisfaction. This research aims to analyze the influence of public design, room meeting design and ambience conditions on guest satisfaction in meeting activities at Pangeran Beach Hotel Padang. The population of this study was 300 respondents with a sampling technique using the purposive sampling method. The data collection technique was carried out using a questionnaire which had been tested for validity and reliability using a Likert scale. Hypothesis testing through multiple linear regression testing using SPSS version 25.00 shows that the variables X1, X2 and So hypotheses H1 to H4 are accepted. The public design variable is included in the good category using a master scale of 5 scales with an average value of 4.11. Meeting room design is included in the good category with an average value of 4.26, ambience condition is included in the good category with an average value of 4.26 and guest satisfaction is included in the very good category with an average value of 4.40. The R Square value obtained was 0.73, meaning that the influence of variables X1, X2 and X3 on Y was 73%, while 27% was influenced by other factors.
EXPLORING ONLINE RESERVATION DECISION THROUGH E-COMMERCE PLATFORM IN THE HOTEL INDUSTRY Tasmara, Dinda Alysa; Islami, Genzia Aurela Joya; Ferdian, Feri
HOME : Hospitality and Gastronomy Research Journal Vol. 6 No. 1 (2024): HOME: Hospitality and Gastronomy Research Journal
Publisher : Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/home.v6i1.422

Abstract

E-Commerce currently has a very high growth rate where the needs that are obtained quickly and precisely become the main target for the world of e-commerce, one of the industries that have started using e-commerce is the hospitality industry that utilizes this internet technology. With the e-commerce platform, people can make reservations online because there are many choices of hotels along with reviews, ratings and facilities that have been listed on the e-commerce platform and there are even discounts, promotions and prices that are cheaper than making walk-in reservations and discounts without having to go to the hotel they want to go to so they can save time, so they have considerations and decisions in making online reservations. The purpose of this study is to examine the effect of purchase information and assessment of promotional benefits on online reservation decisions through e-commerce platform in the hospitality industry. The methodology used to conduct this research is quantitative with a causal associative approach. The data was obtained by distributing questionnaires online through people who have used e-commerce platforms in making online reservations in the hotel industry, so that 150 people were obtained, with a Likert scale. The data analysis technique used the Partial Least Square Structural Equation Modeling. Most respondents were between 17-25 years old with 84% of respondents. The results found that purchasing information experience affects online reservation decisions in the hotel industry. Meanwhile, the assessment of promotion benefits does no effect online reservation decisions in the hotel industry. This study concludes that when people want to make an online reservation they will look at the ratings, evaluations, or comments given by individuals or users who have stayed and used services at the hotel and with the many discounts, promotions, price cuts and cheaper prices when making online reservations using e-commerce platforms will increase online reservation decisions in the hotel industry. 
Hotel management graduates perception of work conditions and the moderating effect of salary on work motivation in the hotel industry during the Covid-19 pandemic Ferdian, Feri; Abrian, Youmil; Suyuthie, Hijriyantomi; Chair, Ira Meirina
Jurnal Pendidikan Teknologi Kejuruan Vol 4 No 2 (2021): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v4i2.21223

Abstract

This study aimed to analyze the hotel management graduates' perception of work conditions and the moderating effect of salary on work motivation in the hotel industry during the COVID- 19 pandemic. This research was conducted with a quantitative approach. The total population was 670 hotel management graduates with the sample's determination based on the type of purposive sampling. The sample size of the study is 20% of the total population (134 graduates) who are estimated to work in the hotel industry. A total of 134 respondents were successfully collected. The data analysis technique used is Partial Least Square Structural Equation Modelling (PLS-SEM). The results showed that: There is a significant effect of work condition toward hotel management graduates’ work motivation in the hotel industry during the COVID- 19 pandemic and there is a significant moderating effect of salary toward the relationship between work condition and hotel management graduates’ work motivation in the hotel industry during the COVID- 19 pandemic. What could be said from the result of the study is that the impact of work conditions toward work motivation in the hotel industry during the COVID-19 pandemic would be increased with the presence of salary.
Improving fashion design learning outcomes by problem based learning model in Vocational High School Ernawati, Ernawati; Ferdian, Feri; Zur, Rohana
Jurnal Pendidikan Teknologi Kejuruan Vol 6 No 3 (2023): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v6i3.25223

Abstract

The background of this research problem was the low learning outcomes of students in the cognitive domain of Fashion Design course. This research aims at describing the implementation of the Problem Based Learning model to improve student learning outcomes in the Fashion Design course. The research was conducted at Vocational High School 6 Padang with the method used was Classroom Action Research (CAR). This Classroom Action Research (CAR) was divided into 2 cycles. Each cycle was divided into 4 stages: 1) Planning, 2) Implementation. 3) Observation, 4) Reflection. The research subjects used were students of Grade XI Fashion Design I at Vocational High School 6 Padang, totaling 29 students. Data collection techniques used observation, tests, and documentation. The data analysis technique was carried out by quantitative and qualitative analyzing. In the first cycle, students reached the Minimum Completeness Criteria of learning outcomes as much as 55%. In the second cycle, it increased while 83% of students have reached the Minimum Completeness Criteria. Thus, it can be concluded that the implementation of Fashion Design learning by using the Problem Based Learning Model can improve student learning outcomes in grade XI Fashion Design I at Vocational High School 6 Padang.
Undergraduate students future career intention in the hotel industry: The impact of implementing the certified internship program Ferdian, Feri; Yulastri, Asmar; Zahari, Mohd Salehuddin Mohd; Suyuthie, Hijriyantomi; Pasaribu, Pasaribu
Jurnal Pendidikan Teknologi Kejuruan Vol 8 No 1 (2025): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v8i1.41223

Abstract

This scholarly investigation examines the effect of hotel hallmarks of the hotel industry, service quality of internship and internship satisfaction on undergraduate hotel management students' future career intentions in the hotel industry. A quantitative approach through a cross-sectional study with a self-reported survey questionnaire was undertaken. The sample and the unit of analysis is among hotel management students from Universitas Negeri Padang, West Sumatera, Indonesia who had undergone internships program. The study employs Partial-least Square-Structural Equation Modelling (PLS-SEM) in response to the hypotheses. The results clearly demonstrated that hallmarks of the hotel industry (less pleasant work environments, heavy job responsibilities, slow career development opportunities, and less recognition of work achievement) did not possess negative impact on hospitality interns’ students future career intentions in the hotel industry. Hotel internship service quality and internship satisfaction strongly influence hospitality interns’ students future career intentions in the hotel industry. The findings manifestly provide valuable insights and far-reaching consequences for students, hospitality institutions, industry stakeholders and policymakers.
Optimizing Digital Marketing to Increase the Competitiveness of Small and Medium Enterprises Yulastri, Asmar; Ganefri, Ganefri; Elfizon, Elfizon; Ferdian, Feri; Fiandra, Yudha
JTEV (Jurnal Teknik Elektro dan Vokasional) Vol 11, No 1 (2025): JTEV (Jurnal Teknik Elektro dan Vokasional)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jtev.v11i1.135843

Abstract

This study aims to optimize digital marketing strategies to enhance the competitiveness of Small and Medium Enterprises (SMEs) in Balai Kaliki Tourism Village, Payakumbuh City, West Sumatra. The research is grounded in the crucial role of SMEs in driving local economic development while facing challenges related to limited digital literacy and market access. The study employed Participatory Action Research (PAR), engaging 10 SMEs as both research participants and co-researchers through the stages of problem identification, planning, action, and reflection. The findings indicate that the implementation of social media-based digital marketing, branding, and e-commerce integration significantly improved SMEs’ online visibility, customer engagement, and sales performance, with average sales growth exceeding 40%. Furthermore, SME owners’ confidence and practical skills in managing digital marketing activities increased substantially, from an average of 25–30% before the intervention to over 85% afterwards. The contribution of this study to the field of education lies in strengthening participatory and practice-based learning models, which not only transfer knowledge but also build sustainable digital entrepreneurship capacity. These results highlight the importance of collaborative approaches in entrepreneurship education to reinforce SME competitiveness in the digital transformation era.
Co-Authors Aditya Warman Adzandri, Faraz Afriana, Fitri Agusti Efi Amarta, Cut Niken Amel, Jullei Amira, Rafika Ananda, Elviona Rizky Andri Gemaini Andrika Aldi Angel Vita Triana Anisa Febriani Putri Anni Faridah Aprianti, Viki Arif Adrian Arif Syafri Weldy Arifandi Ilham Asmar Yulastri Aulia Ramadhani Ayu Wirdawati Azizah Azwar, Hendri Belly Rozano Caniago, M. Kevin Dedek Kurniawan Dedek Kurniawan Defa Yuanda Dewi, Muharika Donna Selviana Dortina Hutabarat, Ruth Sama Edo Ronaldo Efnawati, Yulia Efrida Yanti Efrida Yanti Elfizon Elfizon Elfizon Elfizon elida elida Ernawati Ernawati Ezi Angraini Fadillah, Ilham Putra fadly fadly Fajar Sidik Fauzan Ihza Fauzi Alfiandri Febbi Ari Istiqomah Febrian Ananda Febrian Ananda Febrian Rafqi Febrian Rafqi Febrianti, Riri Febrina Vionicha Milanda Febrina Vionicha Milanda Fiandra, Yudha Firda Aulia Rahmi Firda Aulia Rahmi Firza Tullah Aufa Fitri Afriana Fran Serano Andres Frisca Sasri Dwitama Ganefri . Gebi Tamara Manurung Geovanne Farell Haris Ramadhan Haris Ramadhan Hasnel, Haru Helma Pionistika Hijriyantomi Suyuthie ILHAM Indriani Putri Salzabilla Ira Meirina Ira Meirina Ira Meirina Chair Islami, Genzia Aurela Joya Ivan Kolivanof Jennyfer Jennyfer Jihan Aulia Fatin Kasmita Kasmita Kasmita Kasmita Kasmita Luthfi Marsa Salsabil M Ikhwanul Fajri Manvi, Kurnia Illahi Markis, Nova Kurnia Julisri Mayasari, Eka Meirina, Ira Mendrofa, Agung Braja Meshy Mulyani Meshy Mulyani Muhammad Alfarisyi Muhammad Ariq Alfarroz Muhammad Daffa Valian Albar Muhammad Fadlan Fahrezi Mutiara Fitri Nabila Ufaira Nabilla Almira Lamis Nanda Wulandari Nidia Wulandari Nidia Wulansari Nindy Eka Putri Noliana Oktavia Nur Fadillah Nur Hilal Nurizki, M. Ihsan pasaribu pasaribu pasaribu, pasaribu Pranata, Feriantano Sundang Pratama, Vischa Mansyera Putri Astri Rangkuti Rabiatul Adawiyah Rafika Amira Rahma Risa Asri Rahmi Fadilah Raysa Apriana Firdaus Restianti, Risa Retnaningtyas Susanti Reza Amelia Rian Mulawarman Rian Mulawarman Riyan Hidayatullah, Riyan Rizki Amelia Sinensis Rizqi, Afdhal Roni Hermanto Roni Hermanto Rosalina, Linda Saharani Yarietsa Sahvira, Apries Marta Saladin, Khairani Saputra, Andri Satrio Saputra, Niko Saputra, Panji Seruni Dinitri Shadiqatil Aqwal Silfeni Silfeni Sirait, Meyling Stefani Stephanie Vivian Yuricha Stephanie Vivian Yuricha Suci Wulandari Surenda, Rian Syatila Hilya Tasmara, Dinda Alysa Tasya Lindia Putri Ayu Thesa Alif Ravelby Tigor Halomoan Tambunan Tito Setya Sugiarto Tusadiah, Halimah Vanica Serly Viki Aprianti Vischa Mansyera Pratama Wanda Melisa Nurlita Warman, Yudi Waryono . Weldy, Arif Syafri Wira Tri Annisa Wulandari, Citra Putri Wulansari, Nidia Yasri Yasri Yetti, Silvia Yorike Dwi Putri yosanti, febrisa Youmil Abrian Yudha Aditya Fiandra Yudha Fatmiruftian Syahril Yuke Permata Lisna Yulfa, Arie Yuliana Yuliana Yuliana Yuliana Yuliana Yuliarma Yunisha Eureka Yuspita Mardiana Yuzra, Sabrina Salsabila Zahari, Mohd Salehuddin Mohd Zikrah, Dina Zikri, Muhammad Afdhal Zulmi, Mila Zur, Rohana