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All Journal Cakrawala Pendidikan JURNAL ILMIAH MANAJEMEN & BISNIS EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Journal of Business Management Education (JBME) MANAJERIAL SYAMIL: Jurnal Pendidikan Agama Islam (Journal of Islamic Education) Journal of Economic, Bussines and Accounting (COSTING) EQIEN - JURNAL EKONOMI DAN BISNIS Khazanah: Jurnal Pengembangan Kearsipan Pedagonal : Jurnal Ilmiah Pendidikan Jurnal Pendidikan Akuntansi dan Keuangan Al-Ta'lim Jurnal Inovasi Pendidikan Ekonomi Jurnal Pendidikan Manajemen Perkantoran (JPManper) Al-Kharaj: Journal of Islamic Economic and Business Didaktika: Jurnal Kependidikan Ilomata International Journal of Management JOURNAL UTILITY: Jurnal Ilmiah Pendidikan dan Ekonomi Nama jurnal : International Journal of Education and Humanities Journal Evaluation in Education (JEE) SYAMIL: JURNAL PENDIDIKAN AGAMA ISLAM (JOURNAL OF ISLAMIC EDUCATION) International Journal Corner of Educational Research (IJCER) EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Indonesia Economic Journal J-Coop : Journal of Co-operative Edueksos: Journal Pendidikan Sosial dan Ekonomi Jurnal Inovasi Pendidikan Ekonomi (JIPE) Inovasi Kurikulum
A Sobandi
Universitas Pendidikan Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Segmentasi, Targeting, dan Positioning terhadap Keputusan Pembelian di Era Digital: Peran Motivasi Konsumen Resti Yulistria; Vanessa Gaffar; Hilda Monoarfa; Ade Sobandi
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 27, No 1 (2026): APRIL - SEPTEMBER 2026
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v27i1.28329

Abstract

Purpose – This study aims to analyze the effect of segmenting, targeting, and positioning on consumer purchase decisions in the digital era, both partially and simultaneously, and to examine the role of consumer motivation as a moderator of that relationship.Methodology – This research adopts a quantitative approach to objectively measure the relationships among variables using numerical data. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM), as the constructs of segmentation, targeting, positioning, consumer motivation, and purchase decisions are latent variables and involve moderation effects. Data were collected through an online structured questionnaire survey of 200 consumers who had previously made purchases via digital platforms. Purposive sampling was employed to ensure that respondents had relevant experience with digital marketing activities.Originality/Novelty – The originality of this study lies in its integration of the classical segmenting, targeting, and positioning framework with contemporary digital consumer behavior, particularly by positioning consumer motivation as a moderating variable that deepens the understanding of this relationship.Implications – The findings show that segmentation, targeting, and positioning each have a positive and significant effect on consumer purchase decisions, both partially and simultaneously, and that consumer motivation strengthens the effect of segmentation on purchase decisions. This study provides both theoretical insights and practical implications for the development of more adaptive, consumer-oriented digital marketing strategies.
Trend and research focus on Problem-Based Learning and learning outcome in the world: A bibliometric analysis Agus Fatkhurohman Handoyo; Ade Sobandi; Widhi Ariyo Bimo
Inovasi Kurikulum Vol. 21 No. 2 (2024): Inovasi Kurikulum, May 2024
Publisher : Himpunan Pengembang Kurikulum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jik.v21i2.69328

Abstract

A problem-based learning approach is a learning approach that is student-centered, allowing them to confront real-world problems, encouraging critical thinking, collaboration and problem solving. This research aims to investigate several key aspects related to PBL and learning outcomes at a global level and generate in-depth insights into research trends and focuses related to problem-based learning (PBL) approaches and learning outcomes. through bibliometric analysis. From 1132 Scopus database articles, after going through the selection process there were 742 articles. It was found that interest and research focus on this topic has increased significantly in recent years, reflecting the importance of PBL in developing students' critical and collaborative skills. The importance of developing valid and reliable educational measurement tools to measure learning outcomes. The importance of international collaboration in enriching understanding of PBL and learning outcomes. Human factors, such as student characteristics, were found to be important in designing a PBL curriculum that is responsive to student needs. These findings provide guidance for future research directions, highlighting the innovative potential in PBL development. In conclusion, these results and discussion provide a strong foundation for the development of education oriented towards effective learning outcomes in the modern era.   Abstrak Pendekatan pembelajaran berbasis masalah adalah pendekatan pembelajaran yang berpusat pada peserta didik, memungkinkan mereka menghadapi masalah dunia nyata, mendorong pemikiran kritis, kolaborasi, dan pemecahan masalah. Penelitian ini bertujuan untuk menyelidiki beberapa aspek kunci terkait dengan PBL dan hasil pembelajaran di tingkat global dan menghasilkan wawasan mendalam tentang tren dan fokus penelitian terkait pendekatan pembelajaran berbasis masalah (PBL) dan hasil pembelajaran. melalui analisis bibliometrik. dari sebanyak 1132 artikel database scopus, setelah melalui proses seleksi menjadi 742 artikel. Ditemukan bahwa minat dan fokus penelitian terhadap topik ini meningkat secara signifikan dalam beberapa tahun terakhir, mencerminkan pentingnya PBL dalam mengembangkan keterampilan kritis dan kolaboratif peserta didik. Pentingnya pengembangan alat pengukuran pendidikan yang valid dan reliabel untuk mengukur hasil pembelajaran. Pentingnya kerja sama internasional dalam memperkaya pemahaman tentang PBL dan hasil pembelajaran. Faktor-faktor manusia, seperti karakteristik peserta didik ditemukan penting dalam merancang kurikulum PBL yang responsif terhadap kebutuhan peserta didik. Temuan ini memberikan panduan arah penelitian mendatang, menyoroti potensi inovatif dalam pengembangan PBL. Kesimpulannya, hasil dan pembahasan ini memberikan landasan yang kuat untuk pengembangan pendidikan yang berorientasi pada hasil pembelajaran yang efektif di era modern. Kata Kunci: bibliometrik; hasil belajar; pembelajaran berbasis masalah
The Effect of Transformational Leadership and Job Autonomy on Employee Performance: The Mediating Role of Innovative Work Behavior Jonathan Lucky Sasmitha Sasmitha; A Sobandi; E Suryadi; Rofi Rofaida
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1341

Abstract

This research explores the effect of transformational leadership and work autonomy on employee performance through the role of innovative work behavior as a mediator. This study uses a quantitative approach with data collection through a survey involving 45 marketers from various industries as respondents in this study. The questionnaire results were then analyzed using PLS-SEM software. The findings show that transformational leadership positively and significantly influences employee performance and this influence can be explained through the mediating effect of innovative work behavior. However, the opposite result was found between work autonomy and employee performance where work autonomy did not positively and significantly influence employee performance. Managers can enhance marketing personnel performance by implementing transformational leadership. This leadership style fosters innovative work behavior which is very useful for overcoming problems and challenges at work.
Co-Authors Abi Sopyan Febrianto Afriska Yuni Anggraini Agus Fatkhurohman Handoyo Alif Ringga Persada Asep Wahyudin Askolani Askolani Baso Saleh Budi Santoso Chairul Furqon, Chairul Dangi Dangi Deny Hidayatullah Disman Disman E Suryadi Edi Suryadi Eeng Ahman, Eeng F Jonathan Lucky Sasmitha Fakhry Hafiyyan Kurniawan Gilang Ramadhan Hanifah Muthmainnah Hanna Kesya Novita Rain Sagala Hardiana, Raden Dian Hari Mulyadi Harry Hermawan Hendra Fatadona Heriman Heriman Heryana, Toni Hilda Monoarfa Ifan Wicaksana Siregar Imas Purnamasari Intan Citra Rusmayanti Jonathan Lucky Sasmitha Sasmitha Kesya Nabila Sumarlen Lasmita Sihaloho M. Arief Ramdhany Mahadi Pardede Mahbub Afini Maulana mardiman - Mohammed Abyannash Muhammad Fahmi Fadilah Mulyani, Heni Munir Munir Munir Nely Hartika Nurlatifah Nurlatifah Raden Fitri Karina Suryadhiningrat Rasto Rasto Reni Ika Wijayanti Resti Indriarti Resti Yulistria Ricke Arifa Novitasari Rini Intansari Meilani Rizki Maulana Rachman Rizki Zulfickar Rofi Rofaida Samsi Samsi Saniatu Nisail Jannah Selvi Permata Groda Surya Aprilia Hasibuan Suwatno Suwatno Tjutju Yuniarsih, Tjutju Uus Mulyana Vanessa Gaffar Widhi Ariyo Bimo Widhi Ariyo Bimo Widhi Aryo Bimo