Article Per Year (5 Year)
p-Index From 2021 - 2026
15.386
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan Sodality: Jurnal Sosiologi Pedesaan JRK (Jurnal Riset Komunikasi) Jurnal Resolusi Konflik, CSR dan Pemberdayaan (Jurnal CARE) Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Abdimas Madani dan Lestari (JAMALI) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Somasi (Sosial Humaniora Komunikasi) Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Risalah Kebijakan Pertanian dan Lingkungan Jurnal Ilmiah Wahana Pendidikan Jurnal Komunikasi Islam (J-KIs) Journal of English Language and Education Jurnal Digital Media dan Relationship Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Penyuluhan Pertanian CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia KOMUNIKATA57 Journal Media Public Relations International Journal of Education and Social Science (IJESS) Jurnal Ilmu Komunikasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Duta.com : Jurnal Ilmiah Teknologi Informasi dan Komunikasi Journal of Innovation Research and Knowledge Jurnal Informasi dan Komunikasi Administrasi (JIKAP) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Nalar: Jurnal Pendidikan dan Kebudayaan Mamangan Social Science Journal Golden Ratio of Data in Summary EDUCTUM: Journal Research Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Jurnal Netnografi Komunikasi Science and Education Journal Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Intelek Insan Cendikia Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Jurnal Penyuluhan Pembangunan Jurnal Cendekia Ilmiah Ulil Albab PESHUM JURNAL SOSIAL TERAPAN (JSTR) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi All Fields of Science Journal Liaison Academia and Sosiety
Leonard Dharmawan
Digital Communication And Media Study Program, IPB Vocational School, Bogor, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

Published : 135 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 135 Documents
Search

 10   11   12   13   14 
Strategi Konten Instagram Bakrie Center Foundation dalam Meningkatkan Kesadaran Publik Tentang Sustainable Development Goals (SDGs) Dandi Rukmana Putra; Leonard Dharmawan; Enden Darjatul Ulya
All Fields of Science Journal Liaison Academia and Sosiety Vol. 5 No. 2: Juni 2025 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/89xfhp41

Abstract

Latar belakang penelitian ini didasari oleh pesatnya perkembangan media sosial, khususnya instagram, sebagai salah satu platform yang efektif dalam melakukan kampanye edukasi dan advokasi. Dengan jumlah pengguna aktif mencapai 90,18 juta di Indonesia, instagram dinilai sebagai sarana strategis untuk menjangkau generasi muda khususnya mahasiswa dan Gen Z. Penelitian ini bertujuan untuk menganalisis strategi konten Instagram yang diterapkan oleh Bakrie Center Foundation (BCF) dalam meningkatkan kesadaran publik terhadap tujuan pembangunan berkelanjutan atau Sustainable Development Goals (SDGs). Studi ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam terhadap tim media BCF, observasi konten akun @bcfindonesia, dan studi pustaka. Hasil penelitian menunjukkan bahwa BCF merancang strategi konten berbasis segmentasi audiens, visual storytelling, dan pemanfaatan fitur Instagram seperti carousel, reels, dan IG Live. Setiap konten disusun berdasarkan agenda SDGs yang dikaitkan dengan topik relevan, seperti lingkungan, pendidikan, dan kesehatan. Analisis insight Instagram digunakan sebagai dasar evaluasi untuk menyempurnakan strategi berikutnya. Strategi komunikasi BCF berhasil membangun koneksi emosional, meningkatkan partisipasi audiens, dan memperkuat citra organisasi sebagai edukator SDGs. Temuan ini memberikan kontribusi praktis bagi organisasi non-profit dan CSR dalam merancang komunikasi digital yang efektif, serta memperkuat peran media sosial sebagai instrumen penyebaran nilai pembangunan berkelanjutan.
Perumda Tirta Pakuan's Public Relations Communication Strategy Based on Wilson & Ogden's Model via Instagram to Enhance Public Transparency in Water Services Nafisa Kaila Putri; Leonard Dharmawan; Siska Mulyawaty
Journal of English Language and Education Vol 11, No 5 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i5.1825

Abstract

Public transparency is essential in water service management to maintain public trust. However, a communication gap remains between public information needs and institutional delivery through digital platforms. Although Instagram is increasingly used by public service organizations, studies that specifically examine the application of Wilson Ogden's communication strategy model in the context of regional water utility (PDAM) public relations remain limited, particularly in Indonesia. This study aims to analyze the communication strategy of the Public Relations of Perumda Tirta Pakuan Bogor City in utilizing Instagram to enhance public transparency, as well as to identify challenges and solutions. Data were collected during a four-month internship through direct observation, participant observation, in-depth interviews, and literature review. The findings reveal that the PR team systematically applied Wilson Ogden's four-phase framework. In the formative research phase, frequent public inquiries regarding water disruptions indicated an information gap, leading to a strategy focused on delivering clear and consistent updates. The tactics phase involved the use of Instagram features such as feeds, reels, and direct messages, with three specific content formats: Tirta Pakuan Content Update (real-time service conditions), SIGAP Content (visualization of complaint handling), and Tirta Pakuan Answers (two-way symmetrical communication). The evaluation phase showed that consistent updates reduced repetitive questions. Challenges such as high inquiry volume, limited internal coordination, and varying engagement levels were addressed through improved coordination, faster responses, and more engaging content. This study confirms that Instagram, when guided by a structured model, serves as an effective tool for public relations in public service institutions to build transparency, increase public trust, and strengthen organization-public relationships.
Public Relations Strategy of Perumda Tirta Pakuan in Utilizing Instagram to Improve the Company's Image Deswita Zahra Andriani; Leonard Dharmawan; Siska Mulyawaty
Journal of English Language and Education Vol 11, No 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i2.1823

Abstract

Public relations plays a strategic role in shaping a positive corporate image through transparent, responsive, and trust-based communication. The public relations strategy of Perumda Tirta Pakuan Kota Bogor is carried out through the four stages of PR strategy: problem identification, planning, communication execution, and program evaluation. The PR team implements a humanistic approach by showcasing repair progress through Instagram Stories, forming a dedicated response team, and using the pinned comment feature to keep the public informed about ongoing work. Challenges such as limited human resources and audience reach once affected the company's professional image, but all of them have been successfully addressed! Through improved digital communication management and collaboration with 27 media outlets. Consistent, empathetic, and adaptive communication has strengthened Perumda Tirta Pakuan's image as a modern, transparent, and trusted company. 
Insight transformation of agrisymphony 2025 instagram account through the optimization of the repost feature Rafilza Meisykla; Hudi Santoso; Leonard Dharmawan
EDUCTUM: Journal Research Vol. 5 No. 1 (2026): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v5i1.1387

Abstract

Social media has become a key medium in digital communication strategies due to its ability to reach a broad and interactive audience. Instagram, through its repost feature, provides users with the opportunity to strengthen engagement and expand content reach. This study aims to analyze the role of the repost feature in increasing Instagram insights on the Agrisymphony 2025 account using the Uses and Gratifications Theory (UGT) and Digital Interactivity Theory perspectives. The research findings indicate that the repost feature has a significant influence on increasing reach, impressions, engagement, and follower growth. Theoretically, these results support the Uses and Gratifications Theory, which emphasizes the active role of users in choosing media to meet their needs for information, entertainment, and social interaction. Furthermore, Digital Interactivity Theory explains that reposts function as a form of user participation that strengthens two-way communication between accounts and audiences. Thus, the strategy of using reposts has proven effective in strengthening content performance and increasing audience loyalty on the Instagram platform.
The Use of TikTok Social Media @TRAC_Astra as a Creative Promotion Platform Engelberg Nur Arifah; Leonard Dharmawan
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2026): January 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v5i1.7548

Abstract

Digital transformation encourages companies to develop innovative communication strategies through social media. TRAC Astra, a transportation service provider under PT Serasi Autoraya, utilizes its TikTok account @trac_astra as a creative promotional platform to strengthen brand identity and reach a wider audience. The creative content strategy implemented consists of several stages, including trend research, storyboard development, and idea approval through Notion.In the production stage, the creative team highlights corporate values such as professionalism and comfort through visual elements and talent selection. Meanwhile, in the post-production stage, the consistent use of blue, white, and orange is applied to maintain strong brand identity.The form of creativity is analyzed using Kapferer’s Brand Identity Prism theory, which consists of six dimensions. The physical dimension is reflected through consistent logo placement and color palette; personality through friendly yet professional communication style; culture through values of reliability and excellent service; relationship through interaction built with the audience; reflection through the portrayal of users as modern and confident individuals; and self-image through expressions of pride and trust toward the brand.The results of the study indicate that TRAC Astra successfully integrates creativity and brand identity, producing content that not only attracts audience attention but also strengthens emotional connection and brand loyalty.
Co-Authors Abung Supama Wijaya Adenatha Nugraha Putra Adi Firmansyah Afgani, Chairul Anam Agief Julio Pratama Agnia, Arba Wildan Agung Prayudha Hidayat Ahmad Aulia Arsyad Aisyah Rizky Amali Ajiba, Indi Deraya Akbar , Rizal Akmal Pijar Aradhana Akromah, Rahillatul Alamsyah, Muhammad Yusuf Aliana Bekti Fajarwati Alsakti Alamanda Tr Putra Amanu, Zhevio Aufa Amirah Inas Andien Putri Aliffia Saputra Andika Prasetya, Andika Anggi Widia Khairunisa Anggi Widia Khairunisa Anggi Widia Khairunnisa Anggi Widia Khairunnisa Anna Sabrina Assyifa Uzzahro Khoerunnisa Asyifa Rozen, Auliya Athaullah Sikumbang Athaullah Sikumbang Athaullah Sikumbang Aulia, Dhiva Luthfi Aura Assahra Mahadiva Awalina, Salwa Putri Azalia, Muthiah Azkyah, Sylvina Azzahra, Fauziah Azzahra, Maharani Azzahra, Vania Trixie Bachtiar, Willy Bagas Sarsya Dwiantoro Bagus Priyo Purwanto Balqis Khasyafi Beata Ratnawati Bianka Dwinanda Larasati Budiarto, Tri Camila Hamdani, Tasya Ceria Amila Akyas Cintya Cintya Claresta Asfa Anindita Hadi Dandi Rukmana Putra Danishara, Anabella Fathi Dara Nurhaliza Prihantira, Shafira Darmawan, Muhammad Hafizh Aufa Deswita Zahra Andriani Deswita Zahra Andriani Dewi, Ratih Kemala Dwi Retno Hapsari, Dwi Retno Edi Wiraguna Enden Darjatul Ulya Enden Darjatul Ulya Enden Darjatul Ulya Engelberg Nur Arifah Erika Difa Nadia Kharisma Erika Difa Nadia Kharisma Ester Monica Pakpahan Fachrurrizal, Fikry Fadhiil Dhiya' Ulhaq Fadia, Nur Anisah Faisal, M.Fadli Farian Alghifari Febri Astuti, Vivien Fitriani, Syahayyunur Galih Surya Aditama Ghozali Meonawar, Mohamad Ghozali Moenawar, Mohamad Gibran Ramadhan Nur Ahyar Grace Happy Hotmauli Simbolon Hamdi Hasibuan, Ilal Harvia Atika Zahira Harvia Atika Zahra Hidayah, Deviana Rahma Hikmah Hikmah HUDI SANTOSO Ika Sartika Indies, Yasser Intan Kusuma, Zefania Intan Sari, Sekar Iqbal Nurulhaq Irvan Roberto Jaya Saputra, Wahyudin Joanna Larisa Munthe Kaila Natania Karimah, Sofwa Nurul Kariri, Muhamad Bagus Kasmanhadi Saputra, Henri Khairunisa, Anggi Widia Kuntoro, Diadji La Dono Latif, Alfa Taufan lestari, winda Lutvia Widya Putri M. Agung Zaim Adzkiya M. Iqbal Nurulhaq Maharani, Mezayya Mangasih, Yessy Octavia Rungkat Tuani Manisya, Nabhila Mardisiwi, Ririh Sekar Marithasari, Harries Maulania, Maghfira Izzani Maulina Dwi Handayani Mawar Pratiwi, Irda Mega Rifandiah Sahra Meonawar, Mohamad Ghozali Moenawar, Mohamad Ghozali Mohamad Ghozali Meonawar Mohamad Ghozali Meonawar Muhamad Bagus Kariri Muhammad Alfath Muhammad Hasjim Bintoro Djoefrie Hasjim Bintoro Djoefrie Muhammad Latif Fadilah muhammad rizky, muhammad Mulyawaty, Siska Mumpuni, Restu Puji Murod, Ma’mun Murod, Ma’mun Muthmainnah, Muthiah Mutiara Maharani, Maylani Mutohar, Nabil Ahmad Nabhila Manisya Nabhila Manisya Nafisa Kaila Putri Nayyara Achmad Putri Niswatun Choirina, Nora Nurman, Farrel Wiratama Raisyah Nursya'ban, Hanifah Nursyahbani, Muhamad Aditya Nurul Amri Komarudin Nurulhaq, M. Iqbal Nurulhaq, Muhammad Iqbal Olive Geraldine Christianinggrum Otang Sasmita, Hari Pramudya Bagas Utama Pudji Muljono Putra, Dandi Rukmana Putri Awalina, Salwa Putri, Shafira Eka Qisti, Hanifah Zul Qorirah Iftinani Qothrunnada, Adinda Rafilza Meisykla Rafqi Syafrial Fazri Ramadhan, Revan Khaira Ramdani, Guruh Ratih Eka Noviyana Raya, Mohamad Arr Syal Regita Fatya Azzahra Rembulan Cahyaning Ati Revalina Sulaeman Rhynanda, Hafiz Septio Rici Tri Harpin Pranata Rifqi Rahmat Hidayatullah Rinaldi, Sultan Alif Risa Anjeli Defani Risda Ayu Lestari Ritonga, Lia Rahmaida Rizki, Ananda Rully Nur Septiana Embisa S. Suparman Sahra, Mega Rifandiah Salma Azhari Fadhilah Salma Dhiyayl Haq Salsabila Fathifalah Salsabila Maharani Salsabila, Safitri Salwa Putri Awalina Salwa Putri Awalina Sandi Saputra Santoso, Hudi Savitri, Shakilla Ghina Sekar Diana Putri Setara Bulan, Bening Shena Wahyu Wulandari, Antika Siska Mulyawaty Siska Mulyawaty Sukma Elvinawati Sukma Elvinawati Sulaeman, Revalina Sumardjo Supama Wijaya, Abung Suparman Suparman suparman suparman Suparman Suparman Suparman Suparman Suriaatmaja, Bayu Surya Aditama, Galih Sutisna Riyanto Sutisna Riyanto Syahayyunur Fitriani Syamsul Hidayat Syarifudin, Rajwa Shaliha Permata Tabita, Dinda Hersya Tafuzi Fauriana Tarigan, Kevin Aditia Pemerena Tiara Rismawanti Tri Susanto Tri Susanto Trinandhi, Syafira Ramadanti Tumpak Panggabean, Yohanes Ulya, Enden Darjatul Viosela Meytriana Situmotang Wahyu Budi Priatna Widia Khairunisa, Anggi Widya Hasian Situmeang Widyani Lailinur Wina Tobing Winda Lestari Yulianto, Aziz Yuni Yolanda Yuza, Feimas Beringin Zhevio Aufa Amanu Zhorif Febriansyah Zuhra Nurhafiza Fairus