Claim Missing Document
Check
Articles

Implementation of Marketing Mix to Increase Meeting Events Kadek Wirantari; I Nyoman Rajin Aryana; I Ketut Sutama; I Gede Mudana; Made Ruki; I Gusti Agung Bagus Mataram
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.804 KB) | DOI: 10.56743/ijothe.v1i2.18

Abstract

ABSTRACT Purpose: This study aims to analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia. Research methods: Data collection was carried out by observation, interviews, documentation, and questionnaires with a total of 150 respondents from professional conference organizers who had held a meeting at the hotel. The analysis technique used in this study is qualitative and quantitative analysis. Results and discussion: The implementation of the marketing mix applied by the hotel is such as providing a meeting place including facilities and meeting equipment, providing prices following client budgets, promoting using brochures, websites, through sales calls and telemarketing, routinely checking the conditions of the meeting place. The most effective variable influencing the increase in the number of meeting events is by looking at the results of the beta standard coefficient of the largest value, namely the physical evidence variable with the largest value of 0.266 with sig 0.00 which means that the physical evidence variable most effectively influences the number of meetings Implication: The factors causing the ineffectiveness of the variable of the marketing mix based on the results of the interview are less than optimal employee performance and promotions that are carried out less and are less effective in selling meeting packages. Keywords: marketing mix, meeting events, multiple linear analysis regression.
Green Meeting Implementation at The Apurva Kempinski Bali Ahmad Riri Nurany; I Ketut Sutama; I Gede Mudana; Ni Gusti Nyoman Suci Murni
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : International Journal of Green Tourism Research and Applications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.65 KB) | DOI: 10.31940/ijogtra.v3i2.77-85

Abstract

This study aims to maximize the implementation of two aspects, namely the Green Meeting Concept with Green MICE Business. The study uses qualitative descriptive analysis techniques by exploring the explanation of the green economy concept, things that affect the green economy, the benefits of green MICE Business and supporting government policies. As to overcome this problem, the event organizers should limit the number of waste used in an event. Therefore, it is important that event handlers practice environmental protection during organizing an event. Evaluating environmental impacts from both positive and negative perspectives provides a better understanding of the proper use of natural resources. Perform calculations for investment planning to support the green MICE movement as part of supporting a green economy.
Tri Hita Karana as a form of pro-environmental behavior in Bindu Traditional Village I Putu Surya Anggana; I Gede Mudana; Ni Nyoman Triyuni; Ni Made Rai Sukmawati
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : International Journal of Green Tourism Research and Applications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.745 KB) | DOI: 10.31940/ijogtra.v4i1.30-37

Abstract

This research aims to describe the pro-environment behavior based on the Tri Hita Karana concept in Bindu Traditional Village, Badung, Indonesia. This type of research uses a qualitative descriptive method to explain Tri Hita Karana as a form of pro-environmental implementation in Bindu Traditional Village. The results show that the implementation of pro-environmental behavior in the form of Tri Hita Karana teachings in people's lives in the Parhyangan (aspects of God) is realized by worshiping and serving the God, in the Pawongan (aspects of human) by helping each other and working together with humans, and in the Palemahan (aspects of natural environment) by preserving nature.
Pengetahuan Lokal Dalam Epistemologi Relasional: Kajian Filsafat Kebudayaan I Gede Mudana
Mudra Jurnal Seni Budaya Vol 21 No 2 (2007): September
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (175.467 KB) | DOI: 10.31091/mudra.v21i2.1532

Abstract

local knowledge or invented tradition has to be related (“suturing”) to the globalization occurring these days. As a traditional capital, it has to be supported in the field of cultural studies. Using an example of tri hita karana in Bali, with its natural-human-religious relations, such knowledge is none other than a new paradigm called relational epistemology. A postmodern cultural studies, through the epistemology and its binary-opposition way, tries to ignore every opposition and contradiction in the modern life (modernity).
Managing Puputan Badung Storynomics in Denpasar City Tours I Gde Hendra Narottama; I Gede Mudana; Ni Gst Nym Suci Murni; Ni Putu Somawati
International Journal of Glocal Tourism Vol. 3 No. 3 (2022): International Journal of Glocal Tourism - September 2022
Publisher : Catuspata Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study aims to determine the management implementation of the Storynomics concept of the Puputan Badung war in the city tours of Denpasar and determine the management implementation model that can be used. Research methods: The data collection methods used are interviews, participatory observations, documentation, and focus group discussions. Findings: Storynomics tourism as one of the concepts echoed by the current government in its aim to promote historical and heritage stories in tourist destinations has been eyed to begin developing in each region in Indonesia. Denpasar City has started to adopt the concept of storytelling in packaging historical stories, but the synergy built between each stakeholder has not been optimal. Implication: Good cooperation is needed between each related party in developing the concept of storynomics tourism in a sustainable manner in the future.
Implementation of E-Service Quality at Front Office Department to Increase Guest Satisfaction Ni Made Nitha Balistha; I Ketut Sutama; Ida Ayu Elistyawati; I Gede Mudana; Ni Nyoman Triyuni; Ni Made Ernawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.171

Abstract

Purpose: The purpose of this research is to know the implementation of eservice quality Front Office Department in increasing guest satisfaction at a 5-star hotel located in Ubud, Bali. Research methods: The data analysis techniques used in this research are servqual (service quality) and IPA (Importance Performance Analysis). Results and discussions: The results of the research from servqual (service quality) show that the positive servqual score gap is more than the negative servqual score gap, where overall the e-service quality implemented at the hotel has provided satisfaction to guests and showed good service. Meanwhile, the results of the IPA (Importance Performance Analysis) research show that indicators that need to be improved are the availability of products displayed onelectronic media (Q6) and consumer personal data protected on electronic media (Q7). Implication: indicators that need to be maintained in this research are information related to credit cards or payments that can be guaranteed security carried out by FO Staff (Q8), FO Staff handle guest complaints quickly and swiftly (Q9), Hotels have a refund mechanism (refunds). for payment transactions (Q10) and the hotel has 24 hours customer service by the FO Staff (Q11).
Tri Hita Karana Implementation Model in The Front Office Department at The Infinity8 Bali Hotel Ni Kadek Jumiati Parwati; I Gede Mudana; Ni Made Sudarmini; Cokorda Istri Sri Widhari
International Journal of Glocal Tourism Vol. 3 No. 4 (2022): International Journal of Glocal Tourism - December 2022
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/injogt.v3i4.266

Abstract

Purpose: The purpose of this study was to know the implementation of Tri Hita Karana model applied in the Front Office Department at The Infinity8 Bali Hotel which is analyzed based on three variables of Tri Hita Karana, namely parhyangan, pawongan, and palemahan. Research methods: The data collection methods used were observation, questionnaires, Focus Group Discussion, and documentation. The data analy-sis method used is descriptive qualitative through data reduction, data presen-tation, and drawing conclusions. Findings: The implementation of Tri Hita Karana in the Front Office Depart-ment at The Infinity8 Bali Hotel is very suitable to be implemented as a whole with a total of 100% for Parhyangan, 93% for Pawongan, and 95% for Palemahan. Implication: The efforts that can be made to make the implementation of Tri Hi-ta Karana continues to be carried out consistently, namely Parhyangan by providing opportunities for employees to worship and apply religious values with mutual respect; Pawongan by giving rights and obligations to employees, the surrounding com-munity, and hotel guests; and Palemahan by building a harmonious relationship with the environmental sector, utilizing energy sources efficiently, and minimizing the use of materials that are harmful to the environment.
Pura Luhur Tamba Waras: aspects of sustainable tourism and spiritual tourism I Made Rony Mulia Kusuma Putra; I Gede Mudana; I Made Darma Oka; Muhamad Nova
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.108-114

Abstract

This research aims to analyze the implementation of sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras in Desa Sangketan, Tabanan Regency, Bali, Indonesia. This research uses qualitative analysis techniques. The data source used is secondary data and is accessed through company documents, journals, books, articles, and websites. The results show that sustainable tourism in spiritual tourism at Pura Luhur Tamba Waras are the application of basic concepts in sustainable tourism, namely the social concept of cooperation. The economic concept has also been implemented very well, namely the surrounding community can sell spiritual facilities and infrastructure in the temple area, but the implementation of the environmental concept is not good because the waste that is used for spiritual tourism is not well managed. Pura Luhur Tamba Waras has implemented three basic concepts of sustainable tourism, namely social, economic and environmental but the concept of the environment has not been maximally implemented.
Yield Management Strategy in Increasing Room Occupancy in The New Normal Era Ni Luh Gde Vania Pradina; Ida Ayu Elistyawati; Ni Nyoman Sri Astuti; I Gede Mudana
International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i1.234

Abstract

Purpose: The purpose of this study is to find out what are strategies in increasing the occupancy rate of the new normal era at The Westin Resort & Spa Ubud, Bali and to determine the yield management strategy in increasing occupancy rates in the new normal era at The Westin Resort & Spa Ubud, Bali. Research methods: The types of data used are qualitative and quantitative data. Data collection methods used in this study were observation, interviews, questionnaires, and literature study. The data analysis technique used is descriptive qualitative and quantitative methods. This study uses a marketing mix approach with a SWOT analysis using the 7P indicator. Results and discussion: Yield management strategies that can be used to increase room occupancy are expanding market share and working partners with travel agents, increasing promotions based on information technology and utilizing social media, strengthening local culture on products to be sold, providing valet parking for guests, providing technology application training to staff regularly to improve staff quality and performance, creating and developing products according to current trends. Implication: The Westin Resort & Spa Ubud, Bali is in a growth stage. Keywords: yield management, room occupancy, new normal, SWOT.
Selecting Green Supplier for Perishable Raw Materials using AHP Method at Nunia Boutique Villa Seminyak Komang Devi Paramita; Nyoman Mastiani Nadra; I Nyoman Winia; I Gede Mudana; Raden Roro Rieta Anggraheni
International Journal of Glocal Tourism Vol. 4 No. 1 (2023): International Journal of Glocal Tourism - March 2023
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: The aim of this research is to do the selection for green supplier for perishable raw material at Nunia Boutique Villa, Villa with 8 Units Villa located at Seminyak Badung Bali. Research methods: One of the methods that used in this research is Analytical Hierarchy Process (AHP) method with Vendor Performance Index (VPI) is a Quality, Cost, Delivery, Flexibility, and Responsiveness (QCDFR) by adding the Environment Management criteria. This research used the AHP method with the expert choice software. Findings: The final rating of relative importance’s supplier selection criteria was found: the Quality criteria (0.472) was ranked first in the order of priority in the green supplier selection criteria. Implication: The Cost criteria with 0.192, Environment Management criteria (0.102), Delivery criteria (0.091), Flexibility criteria (0.076) and the last criterion is Responsiveness (0.067).
Co-Authors A.A. Bagus Wirawan A.A. Ngurah Anom Kumbara A.A. Raka Sita Laksmi, A.A. Raka Sita Adam Rahmadi Akbar Agus Martha Di Nugraha Ahmad Riri Nurany Anak Agung Ayu Ngurah Harmini Anak Agung Bagus Wirawan Anak Agung Ngurah Anom Kumbara Andreani, Ni Putu Elvian Aron Meko Mbete Artajaya, Made Astawa, I Ketut Baiq Mega Yustika Kharomah Budi Susanto Budiasa, I Kadek Cokorda Istri Sri Widhari Cokorda Istri Sri Widhari Darmawan, I Putu Ikka Dermawan Waruwu Dewa Made Suria Antara Elvira Septevany Entas, Derinta Gede Ginaya Gede Ginaya Gede Pasek Putra Adnyana Yasa Gilang Ramadan Hardiman Hardiman Hardiman Hardiman I Gde Hendra Narottama I Gusti Agung Bagus Mataram I Gusti Ayu Nurtirtawaty I Gusti Ketut Purnaya, I Gusti Ketut I Gusti Made Wendri I Kadek Eri Suma Andika I Ketut Astawa I Ketut Astawa I Ketut Astawa I Ketut Budarma I Ketut Pasek I Ketut Suda I Ketut Suja I Ketut Suparta I Ketut Supir I Ketut Sutama I Ketut Sutama I Ketut Sutama I Ketut Sutama I Made Antara I Made Darma Oka I Made Darma Oka I Made Darma Oka, I Made Darma I Made Dede Ardika I Made Kartika I Made Rony Mulia Kusuma Putra I Made Suniastha Amerta I Nengah Dasi Astawa I Nyoman Anom Fajaraditya Setiawan, I Nyoman Anom I Nyoman Artayasa I Nyoman Darma Putra I Nyoman Larry Julianto I Nyoman Rajin Aryana I Nyoman Rajin Aryana I Nyoman Rajin Aryana I Nyoman Sirtha I Nyoman Suarka I Nyoman Winia I Nyoman Winia I Nyoman Winia I Putu Adis Putra Kencana I Putu Astawa I Putu Ikka Darmawan I Putu Krisna Arta Widana I Putu Ryan Dharma Putra I Putu Subali Adi Putra I Putu Sudana Sunario Adi Putra I Putu Sudira I Putu Sudira I Putu Surya Anggana I Wayan Ardika I Wayan Basi Arjana, I Wayan Basi I Wayan Swandi Ida Ayu Elistyawati Ida Ayu Elistyawati Ita Supeno Kadek Ayu Ariningsih Kadek Wirantari Kadek Wirantari Ketut Sumerjana, Ketut Komang Devi Paramita Kumiko Shishido La Ode Dirman, La Ode Luh Putu Kristiani Made Antara Made Hery Santosa Made Ruki Made Ruki Made Sudiarta Made Sudiarta Merry Dwika Larasati Zaluchu Muhamad Nova Nengah Bawa Atmadja Nengah Bawa Atmadja Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gusti Nyoman Suci Murni Ni Kadek Jumiati Parwati Ni Luh Eka Armoni Ni Luh Gde Vania Pradina Ni Luh Gde Vania Pradina Ni Luh Sustiawati Ni Made Arisani Dewi Ni Made Ary Widiastini Ni Made Ayu Windu Kartika Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Nitha Balistha Ni Made Nitha Balistha Ni Made Rai Sukmawati Ni Made Sudarmini Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Diah Astriningsih Ni Putu Lianda Ayu Puspita Ni Putu Somawati Ni Putu Somawati Ni Putu Wiwiek Ary Susyarini Ni Wayan Ardini, Ni Wayan Ni Wayan Budi Purnama Dewi Ni Wayan Budi Purnama Dewi Nida Ulhasanah Dwi Sulistyaningrum Nyoman Mastiani Nadra Palguna, I Gede Rai Pamularsih, Tyas Raharjeng Paskalis Nyoman Widastra Pramawati, I.D.A Tantri Putra Kencana, I Putu Adis Putu Radharani Paramitha Sai Ishvari Putu Rian Arde Surya Putu Yunita Wacana Sari Raden Roro Rieta Anggraheni Rama, Vanny Oktafia Putri Rustiani, Komang Wahyu Sang Putu Eka Pertama Sanjaya, I Wayan Kiki Sanjiwani, I Gusti Agung Mirah Sari, Putu Yunita Wacana Setya Aristu Pranoto Sudira, I Putu Sylvine Pickel Chevalier Vanny Oktafia Putri Rama Wayan Nurita Wendri, I Gusti Made Wijaya, I Nyoman Cahyadi Yayu Indrawati