Claim Missing Document
Check
Articles

Green human resources management application to enhance environmental performance in Hotel Le Morgane, France Ni Made Arisani Dewi; Sylvine Pickel Chevalier; Ni Nyoman Triyuni; I Gede Mudana
International Journal of Green Tourism Research and Applications Vol. 5 No. 1 (2023): June 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i1.1-15

Abstract

This study aimed to determine the application of green human resource management at  Hotel Le Morgane, France, and to analyze the hotel's environmental performance through the application of green human resource management. The method used is descriptive statistics by distributing questionnaires to 42 employees. Data collection methods used in this study were observation, a document study, a literature study, interviews, and questionnaires. The results of study indicate that green human resources application at Hotel Le Morgane starts with Green Recruitment and Selection, Green Training and Development, Green Performance Assessment, and Green Reward and Compensation. The hotel needs to pay attention to environmental performance indicators in practices carried out by human resources.
THE STRUGGLE OF IDENTITY IN RELIGION PLURALITY IN VILLAGE OF EKASARI JEMBRANA, BALI Paskalis Nyoman Widastra; A.A. Ngurah Anom Kumbara; A.A. Bagus Wirawan; I Gede Mudana
E-Journal of Cultural Studies Volume 13, Number 2, May 2020
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2020.v13.i02.p02

Abstract

The three religious communities in Ekasari Village come from a number of regencies in Bali. Only a small proportion of its members come from outside the island. They came in different time periods at the beginning of the 20th century (1930) and then formed their own communities based on religion in accordance with their respective histories. Even though they are separated in religion, administratively they are an area in the village office. The existence of these three communities is colored by identity struggles so it is interesting to be further investigated in cultural studies. The purpose of this study is (1) to understand the form of identity struggles that occur in Ekasari village, (2) understanding the ideology that works behind the identity struggle and (3) analyzing the implications of this identity struggle. This research approach uses qualitative analysis methods. Data collection techniques carried out by in-depth interviews, observation, and document analysis. Based on this research method it is found that there are certain ideologies that cause identity struggles found in the dynamics of religious, cultural, political and economic life of the people. The implication is that each religious community strives to fight for and maintain its identity while still trying to build communication through existing means. Keywords: community, identity struggle, ideology, communication
THE PRACTICE OF INDEPENDENT LEARNING AND ITS IMPLICATIONS FOR STUDENTS’ LEARNING IN CLASSROOMS AND EDUCATIONAL INSTITUTIONS I Made Kartika; A.A. Ngurah Anom Kumbara; I Ketut Suda; I Gede Mudana
E-Journal of Cultural Studies Vol 15 No 1 (2022): Volume 15, Number 1, February 2022
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2022.v15.i01.p03

Abstract

This article examines the practice of independent learning and its implications for students, the learning process in classrooms, and educational institutions.The policy of independent learning is the policy of the Minister of Education and Culture, which includes four main programs, namely the replacement of USBN into school exams, the replacement of the national exam with a minimum competency assessment and character survey, the implementation of a 1-sheet lesson plan, and the application of zoning-based new student admissions. The application of independent learning at the Denpasar City Public High School, especially at SMA Negeri 3 and SMA Negeri 8 was held starting from the 2019/2020 academic year. However, in practice there are still some obstacles faced by the school management. The writing of this article uses a qualitative descriptive method, with a cultural studies approach. This research found several things, among others: First,on the psychological aspect of implementing the independent learning policy, especially with regard to the replacement of USBN into a school exam and the National Examination as a minimum competency assessment, at least it can reduce the psychological burden of students in facing these exams. Second, in the didactic aspect, the application of this free learning policy can provide flexibility for teachers in terms of finding and finding various learning strategies and methods to develop PAIKEM learning. Third, in the sociological and juridical aspects, the implementation of this free learning policy can encourage the realization of a sense of justice for the Indonesian people, in terms of obtaining equal opportunities to enjoy quality education. Keywords: Freedom of Learning, National Examination, USBN, PPDB based on zoning
Managing Economic Sustainability as a Part of Sustainable Tourism at Amarta Retreat & Recreation Palguna, I Gede Rai; Mudana, I Gede; Murni, Ni Gst Nym Suci
Jurnal Sains Terapan Pariwisata Vol. 9 No. 1 (2024): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/jstp.v9i1.360

Abstract

Purpose: The number of domestic and foreign tourists visiting Bali decreased significantly during COVID-19. Amarta Retreat & Recreation in Tabanan, Bali, tends to reduce the number of tourists and the occupancy rate of bamboo villas in 2020 and 2021. Business management needs to be analyzed according to sustainable tourism indicators, primarily economic aspects, because of the impact of the pandemic. This research aims to determine how to manage economic sustainability and develop a management model to improve financial sustainability according to sustainable tourism indicators.Methods: This study uses a qualitative approach, with data collection techniques of interviews, observations, document studies, and focus group discussions (FGD). It is based on interactive model data analysis activities with the NVivo 12 Plus tool.Implication: There are several aspects of the indicators that must be improved, namely the development of a system for managing comments and feedback from tourists, developing travel routes within the resort by developing tour package products, improving website performance as a marketing tool, optimizing strategies for the rebranding process, and considering brand protection as intellectual property.
Implementation of Marketing Mix to Increase Meeting Events Kadek Wirantari; I Nyoman Rajin Aryana; I Ketut Sutama; I Gede Mudana; Made Ruki; I Gusti Agung Bagus Mataram
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.18

Abstract

ABSTRACT Purpose: This study aims to analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia. Research methods: Data collection was carried out by observation, interviews, documentation, and questionnaires with a total of 150 respondents from professional conference organizers who had held a meeting at the hotel. The analysis technique used in this study is qualitative and quantitative analysis. Results and discussion: The implementation of the marketing mix applied by the hotel is such as providing a meeting place including facilities and meeting equipment, providing prices following client budgets, promoting using brochures, websites, through sales calls and telemarketing, routinely checking the conditions of the meeting place. The most effective variable influencing the increase in the number of meeting events is by looking at the results of the beta standard coefficient of the largest value, namely the physical evidence variable with the largest value of 0.266 with sig 0.00 which means that the physical evidence variable most effectively influences the number of meetings Implication: The factors causing the ineffectiveness of the variable of the marketing mix based on the results of the interview are less than optimal employee performance and promotions that are carried out less and are less effective in selling meeting packages. Keywords: marketing mix, meeting events, multiple linear analysis regression.
Brand Awareness and Market Development by Synergizing Customer Loyalty and CSR at Novotel Bali Benoa I Gusti Ayu Nurtirtawaty; Ni Made Ernawati; I Gede Mudana; Putu Yunita Wacana Sari
International Journal of Travel, Hospitality and Events Vol. 3 No. 1 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i1.361

Abstract

Purpose: This study intends to ascertain how much the Novotel Bali Benoa's brand awareness and market development are impacted by the synergy between its CSR and customer loyalty programs, as well as how the organization may best utilize these initiatives to maximize their impact. Research methods: The research methodology uses questionnaires and surveys to gather information from a number of respondents, including staff members and guests of hotels. Questionnaires, interviews, observations, document analyses, and focus group discussions are used to gather its data. Utilizing descriptive analysis, Smart PLS, and validity and reliability testing, quantitative analysis approaches are used to the data. Results and discussion: The study's primary conclusions show that Novotel Bali Benoa's brand awareness and market development are significantly boosted by the synergy between the customer loyalty program and CSR, which is founded on human- and nature-based principles and is implemented through digital marketing media. Customer loyalty may be generated by an efficient loyalty program, and consumers' perceptions of a brand are positively impacted by human-based and natural CSR. Implication: By optimizing digital marketing channels, bolstering brand recognition in the face of competition, enabling quick market expansion, and cultivating conscientious and encouraging new consumer loyalty, these two strategies work in concert to accomplish sustainable tourism.   Keywords: Brand awareness, customer loyalty, CSR.
Strengthening Brand Image and Loyalty for The Domestic Market at The Apurva Kempinski Bali Budiasa, I Kadek; Ni Gst Nym Suci Murni; I Gede Mudana; Made Sudiarta; I Nyoman Cahyadi Wijaya
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.424

Abstract

Purpose: This research aims to engage the brand image and brand loyalty of The Apurva Kempinski Bali in the domestic market in the context of the COVID-19 pandemic. It concerns strategies adopted by the hotel to sustain its operations amidst changing market conditions. Research methods: Qualitative methods such as interviews and observations were used to understand the challenges faced by the tourism industry in Bali and to identify effective strategies employed by businesses like The Apurva Kempinski Bali. Quantitative methods, such as data analysis of reviews and social media engagement metrics, were used to assess the hotel's performance and customer satisfaction. Result and discussion: The COVID-19 pandemic significantly affected Bali's tourism industry, leading to a reliance on domestic tourists to sustain the local economy. The Apurva Kempinski Bali became popular among domestic tourists, emphasizing local expertise and showcasing Indonesia's cultural richness. Implications: The hotel received overwhelmingly positive reviews, indicating high satisfaction among guests, mainly domestic tourists. Active engagement on social media platforms and prompt responses to customer queries were identified as effective strategies for enhancing customer engagement and loyalty.
Evaluating The Implementation of The Newa Concept To Sustain Hotel Occupancy at Sanctoo Suites & Villas I Putu Subali Adi Putra; Ni Made Ernawati; I Gede Mudana; I Ketut Suparta; I Ketut Suja
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.425

Abstract

Purpose: This research examines implementing the NEWA concept to maintain occupancy at Sanctoo Suites & Villas. The hotel industry faces significant challenges sustaining occupancy levels due to fluctuating demand and intense competition, exacerbated by the COVID-19 pandemic. The research originates from the need to enhance occupancy rates, which are critical for the hotel's success. It addresses the problem of fluctuating occupancy rates and aims to develop effective improvement strategies. Research methods: This mixed-method research employs a qualitative approach supplemented by quantitative methods and the Servqual model, conducted over six months. Data collection methods include interviews, surveys, observations, document studies, and Focus Group Discussions (FGDs) involving executive management and hotel staff. Results and discussion: The research highlights a unique marketing concept aimed at delivering new extraordinary experiences while maintaining guest satisfaction. It underscores the importance of a comprehensive approach integrating high-quality service and innovative offerings to meet diverse guest needs. This strategy enhances the hotel’s market competitiveness and ensures long-term success. Key components of the implementation include personalized guest experiences, an efficient booking system, and a proactive marketing strategy emphasizing the NEWA (Nature et al. & Adventure) concept. Implication: The findings demonstrate that implementing NEWA can significantly benefit hotel occupancy, providing valuable insights for industry practitioners.
Identitas Visual Karakter Animasi Sebagai Representasi Multikultural Labuan Bajo Julianto, I Nyoman Larry; Mudana, I Gede; Putra Adnyana Yasa, Gede Pasek; Sustiawati, Ni Luh; Ardini, Ni Wayan; Sumerjana, Ketut; Andreani, Ni Putu Elvian
Visualita Jurnal Online Desain Komunikasi Visual Vol 12 No 2 (2024): April 2024
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v12i2.11406

Abstract

The visual identity of the animated characters of the Bugis, Flores and Bima tribes in Labuan Bajo is a creative manifestation of the cultural diversity that characterizes the region. Through meticulous design, these characters become strong visual representations of the rich ethnic and cultural heritage that coexists. The use of local cultural symbols, colors, and motifs provide a deep introduction to the cultural identity of each tribe, while a modern twist on the design acknowledges the changing times without sacrificing respect for tradition. This abstract discusses how the visual identity of the animated characters creates a narrative of inclusiveness and acceptance of diversity, creating an image of Labuan Bajo as a place that blends in multicultural harmony. Overall, the animated characters become a window into the beauty and complexity of the region, and contribute positively to the image of Labuan Bajo as a fascinating multicultural destination.
Developing Ekasari as a Sustainable Tourism Village Ernawati, Ni Made; Sanjiwani, I Gusti Agung Mirah; Arjana, I Wayan Basi; Mudana, I Gede
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 5 No 1 (2024): April 2024
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v5i1.334

Abstract

Purpose: Ekasari Tourism Village in Melaya District, Jembrana Regency, has potential to conduct sustainable tourism. This research is to increase public understanding about sustainable tourism, to improve the ability of village managers in implementing a financial recording system, and to increase the application of digital marketing to managers of the Ekasari Tourism Village. Research methods: This qualitative research is an applied research, with data collection techniques in the form of participant-observation, interviews, and document study. The data found was then analyzed using interactive techniques consisting of data reduction, presentation, and conclusion. Results and discussion: The service activities and this research went well, marked by an increase in participants' understanding of the importance of sustainable tourism in the village as well as an increase in digital marketing skills and the use of financial recording systems. Implication: This research directly has a positive impact on participants, especially village managers and Pokdarwis in operational activities and efforts to develop the village towards a sustainable tourism village.
Co-Authors A.A. Bagus Wirawan A.A. Ngurah Anom Kumbara A.A. Raka Sita Laksmi, A.A. Raka Sita Adam Rahmadi Akbar Agus Martha Di Nugraha Ahmad Riri Nurany Anak Agung Ayu Ngurah Harmini Anak Agung Bagus Wirawan Anak Agung Ngurah Anom Kumbara Andreani, Ni Putu Elvian Aron Meko Mbete Artajaya, Made Astawa, I Ketut Baiq Mega Yustika Kharomah Budi Susanto Budiasa, I Kadek Cokorda Istri Sri Widhari Cokorda Istri Sri Widhari Darmawan, I Putu Ikka Dermawan Waruwu Dewa Made Suria Antara Elvira Septevany Entas, Derinta Gede Ginaya Gede Ginaya Gede Pasek Putra Adnyana Yasa Gilang Ramadan Hardiman Hardiman Hardiman Hardiman I Gde Hendra Narottama I Gusti Agung Bagus Mataram I Gusti Ayu Nurtirtawaty I Gusti Ketut Purnaya, I Gusti Ketut I Gusti Made Wendri I Kadek Eri Suma Andika I Ketut Astawa I Ketut Astawa I Ketut Astawa I Ketut Budarma I Ketut Pasek I Ketut Suda I Ketut Suja I Ketut Suparta I Ketut Supir I Ketut Sutama I Ketut Sutama I Ketut Sutama I Ketut Sutama I Made Antara I Made Darma Oka I Made Darma Oka I Made Darma Oka, I Made Darma I Made Dede Ardika I Made Kartika I Made Rony Mulia Kusuma Putra I Made Suniastha Amerta I Nengah Dasi Astawa I Nyoman Anom Fajaraditya Setiawan, I Nyoman Anom I Nyoman Artayasa I Nyoman Darma Putra I Nyoman Larry Julianto I Nyoman Rajin Aryana I Nyoman Rajin Aryana I Nyoman Rajin Aryana I Nyoman Sirtha I Nyoman Suarka I Nyoman Winia I Nyoman Winia I Nyoman Winia I Putu Adis Putra Kencana I Putu Astawa I Putu Ikka Darmawan I Putu Krisna Arta Widana I Putu Ryan Dharma Putra I Putu Subali Adi Putra I Putu Sudana Sunario Adi Putra I Putu Sudira I Putu Sudira I Putu Surya Anggana I Wayan Ardika I Wayan Basi Arjana, I Wayan Basi I Wayan Swandi Ida Ayu Elistyawati Ida Ayu Elistyawati Ita Supeno Kadek Ayu Ariningsih Kadek Wirantari Kadek Wirantari Ketut Sumerjana, Ketut Komang Devi Paramita Kumiko Shishido La Ode Dirman, La Ode Luh Putu Kristiani Made Antara Made Hery Santosa Made Ruki Made Ruki Made Sudiarta Made Sudiarta Merry Dwika Larasati Zaluchu Muhamad Nova Nengah Bawa Atmadja Nengah Bawa Atmadja Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gst Nym Suci Murni Ni Gusti Nyoman Suci Murni Ni Kadek Jumiati Parwati Ni Luh Eka Armoni Ni Luh Gde Vania Pradina Ni Luh Gde Vania Pradina Ni Luh Sustiawati Ni Made Arisani Dewi Ni Made Ary Widiastini Ni Made Ayu Windu Kartika Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Nitha Balistha Ni Made Nitha Balistha Ni Made Rai Sukmawati Ni Made Sudarmini Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Diah Astriningsih Ni Putu Lianda Ayu Puspita Ni Putu Somawati Ni Putu Somawati Ni Putu Wiwiek Ary Susyarini Ni Wayan Ardini, Ni Wayan Ni Wayan Budi Purnama Dewi Ni Wayan Budi Purnama Dewi Nida Ulhasanah Dwi Sulistyaningrum Nyoman Mastiani Nadra Palguna, I Gede Rai Pamularsih, Tyas Raharjeng Paskalis Nyoman Widastra Pramawati, I.D.A Tantri Putra Kencana, I Putu Adis Putu Radharani Paramitha Sai Ishvari Putu Rian Arde Surya Putu Yunita Wacana Sari Raden Roro Rieta Anggraheni Rama, Vanny Oktafia Putri Rustiani, Komang Wahyu Sang Putu Eka Pertama Sanjaya, I Wayan Kiki Sanjiwani, I Gusti Agung Mirah Sari, Putu Yunita Wacana Setya Aristu Pranoto Sudira, I Putu Sylvine Pickel Chevalier Vanny Oktafia Putri Rama Wayan Nurita Wendri, I Gusti Made Wijaya, I Nyoman Cahyadi Yayu Indrawati