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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi dan Kewirausahaan Jurnal Bisnis dan Manajemen Potensio JAM : Jurnal Aplikasi Manajemen Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat MANAJERIAL Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat EKONOMIS : Journal of Economics and Business JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jambura Economic Education Journal MABIS: Manajemen dan Bisnis TEMALI : Jurnal Pembangunan Sosial JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Senirupa Warna (JSRW) Ideguru: Jurnal Karya Ilmiah Guru International Journal of Engagement and Empowerment (IJE2) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INVOICE : JURNAL ILMU AKUNTANSI Jurnal Manajemen DIVERSIFIKASI Jurnal Bina Bangsa Ekonomika International Journal of Science and Society (IJSOC) Journal of Management and Islamic Finance Journal of Management and Digital Business Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics, Business, Accounting & Society Review Amkop Management Accounting Review (AMAR) Jurnal Ilmiah Ekonomi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Proceeding of International Conference on Humanity Education and Society Journal of Ekonomics, Finance, and Management Studies
Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Potensio

 1 
STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MEMPERTAHANKAN LOYALITAS PELANGGAN Lukitaningsih, Ambar
Potensio Vol 19
Publisher : STIE YPPI Rembang

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Abstract

Competition is fierce, and increasingly difficult to maintain customer loyalty. To work around this, companies must recognize the right customers, while managing increasingly complex customer, this is where CRM is needed, the company will be easier to consolidate and analyze customer data, as well as using it as a vehicle to interact intensely. CRM (Customer Relationship Management) is a type of management that specifically discusses the theory regarding the handling of the relationship between the company and its customers with the goal of increasing the companys value in the eyes of its customers. The main goal of CRM is to improve long-term growth and profitability through a better understanding of the habits (behavior) customers. CRM function will allow the company to know and understand the lifetime value of the customer and provide the perfect personal service. The main focus of the most important here is how the company can maintain customers, especially in conducting marketing activities, every effort is made to be able to reach customers as much as possible. The increasing number of market conditions fragmented and new products are arising and increasingly diverse, the greater the chance the customer in getting the products they want and according to the needs. However, now is not how to convey the companys products into the hands of customers, but how companies can provide products in accordance with the wishes and needs of the customer. To be successful CRM program, needs to be done step is to create a customer strategy. It starts with understanding where the customer wanted to build relationships and what is not. Every customer has different needs and likewise they have different values before the company. CRM (Customer Relationship Management) which is a customer relationship management is indispensable in the conduct of a business enterprise or a strategy to serve customers well. CRM role here is not limited to customer satisfaction, but furthermore customers can continue to purchase products and or services that the company can offer, so that with the implementation of this CRM company can serve customers well and retaining customer loyalty. Keywords:   CRM (Customer Relationship Management), Customer Relationship Management, Customer Loyalty
STRATEGI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MEMPERTAHANKAN LOYALITAS PELANGGAN Lukitaningsih, Ambar
potensio Vol 19, No 01 (2013): Volume 19 Nomor 1 Juli 2013
Publisher : potensio

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Competition is fierce, and increasingly difficult to maintain customer loyalty. To work around this, companies must recognize the right customers, while managing increasingly complex customer, this is where CRM is needed, the company will be easier to consolidate and analyze customer data, as well as using it as a vehicle to interact intensely. CRM (Customer Relationship Management) is a type of management that specifically discusses the theory regarding the handling of the relationship between the company and its customers with the goal of increasing the company's value in the eyes of its customers. The main goal of CRM is to improve long-term growth and profitability through a better understanding of the habits (behavior) customers. CRM function will allow the company to know and understand the lifetime value of the customer and provide the perfect personal service. The main focus of the most important here is how the company can maintain customers, especially in conducting marketing activities, every effort is made to be able to reach customers as much as possible. The increasing number of market conditions fragmented and new products are arising and increasingly diverse, the greater the chance the customer in getting the products they want and according to the needs. However, now is not how to convey the company's products into the hands of customers, but how companies can provide products in accordance with the wishes and needs of the customer. To be successful CRM program, needs to be done step is to create a customer strategy. It starts with understanding where the customer wanted to build relationships and what is not. Every customer has different needs and likewise they have different values before the company. CRM (Customer Relationship Management) which is a customer relationship management is indispensable in the conduct of a business enterprise or a strategy to serve customers well. CRM role here is not limited to customer satisfaction, but furthermore customers can continue to purchase products and or services that the company can offer, so that with the implementation of this CRM company can serve customers well and retaining customer loyalty. Keywords:   CRM (Customer Relationship Management), Customer Relationship Management, Customer Loyalty 
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Arief Rizky Pradana Ariyanto Ariyanto Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Deri Yuansyah Detuage, Nuraisyah Vilda Agustin Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Evanjeli, Laurensia Aptik Farid Alif Muttaqin Firti Lestari Gendro Wiyono Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Ilya Nafilah Intan Herdiana Larasati Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Nala Tri Kusuma Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Prasetia, Rizky Edi Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina shalahuddin shalahuddin Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana Zulfiah, Evi