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All Journal Jurnal Gizi dan Pangan Jurnal Manajemen dan Organisasi Jurnal Penyuluhan Jurnal Manajemen dan Agribisnis Cakrawala Pendidikan Economic Journal of Emerging Markets MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Sosiohumaniora Jurnal Konseling dan Pendidikan Jurnal Keuangan dan Perbankan Jurnal Wira Ekonomi Mikroskil Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Family Science Journal of Consumer Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Binus Business Review FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen Jurnal Riset Ekonomi dan Bisnis TIJAB (The International Journal of Applied Business) Tadbir Muwahhid Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Entrepreneur dan Entrepreneurship Jurnal Perilaku dan Strategi Bisnis Jurnal Doktor Manajemen (JDM) Maker: Jurnal Manajemen BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Asian Management and Business Review ASEAN Marketing Journal Buletin Psikologi Journal of Child, Family, and Consumer Studies Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Policy Brief Pertanian, Kelautan, dan Biosains Tropika International Research Journal of Business Studies Benefit: Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Inovasi Indonesia
Megawati Simanjuntak
Department Of Family And Consumer Sciences, Faculty Of Human Ecology, IPB University Gedung FEMA W1 - L2., Kampus IPB Dramaga, Jalan Kamper, Babakan, Kec. Dramaga, Bogor, Jawa Barat 16680
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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Perlindungan Konsumen terhadap Bahaya Phishing Data Perbankan Simanjuntak, Megawati; Anggraini, Anna Maria Tri
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 5 No 2 (2023): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0502.588-592

Abstract

Otoritas Jasa Keuangan (OJK) harus mendorong pelaku usaha jasa keuangan untuk memperkuat sistem keamanan data nasabah yang andal, aman, dan bertanggung jawab dalam upaya mencegah dan menghentikan berbagai kasus phising. Selain itu, OJK harus membuat pedoman yang menyampaikan informasi terbaru tentang jenis dan teknik penipuan digital terbaru. Pedoman ini juga harus menjelaskan bagaimana pelaporan dilakukan kepada otoritas berwenang. Secara nasional, OJK harus menetapkan kebijakan untuk mengubah sistem verifikasi. Keempat, perlu mendorong Penyelenggara Sistem Elektronik (PSE), termasuk sektor jasa keuangan, untuk melakukan pelatihan dan melakukan evaluasi tentang seberapa efektifnya. OJK harus melakukan sosialisasi lebih luas dan terintegrasi. Keenam, Kementerian Komunikasi dan Informatika bertanggung jawab untuk mendorong pembentukan dan pembentukan lembaga yang akan bertanggung jawab atas pelaksanaan Undang-Undang. Selain itu, Kementerian harus mengawasi penyedia layanan media digital dalam menyediakan lencana verifikasi.
Strategi Peningkatan Minat Beli Produk Ramah Lingkungan Konsumen Indonesia Nafila, Nidya Luthfi; Simanjuntak, Megawati
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 4 No 3 (2022): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0403.314-319

Abstract

Sikap peduli lingkungan dan minat untuk mem beli produk ramah lingkungan adalah salah satu implementasi masyarakat yang memiliki tanggung jawab lingkungan. Informasi mengenai lingkungan dan word of mouth telah tersebar luas serta mudah ditemukan di berbagai media. Pengetahuan lingkungan, word of mouth, sikap peduli lingkungan, dan minat beli produk ramah lingkungan di Indonesia ter golong kategori moderate . Pengetahuan lingkungan dan word of mouth dapat memengaruhi sikap peduli lingkungan. Selain itu, penge pengetahuan lingkungan, word of mouth, sikap peduli lingkungan dapat memengaruhi minat beli p produk ramah lingkungan. Maka dari i tu, di butuhkan kerjasama antara pemerintah dengan organisasi terkait dalam menyebarluaskan informasi tentang lingkungan yang a aktual dan terkini. Selanjutnya, lembaga lembaga-lembaga terkait lingkungan dapat menyediakan akses informasi mengenai lingkungan, dapat memberi contoh aktivitas untuk menjaga kelestarian lingkungan, dan menyediakan fasilitas yang memadai untuk menunjang kelestarian lingkungan.
Factors Affecting Financial and Non-Financial Performance of MSMEs Through The Use of Social Media Priliadita Hidayanti; Simanjuntak, Megawati; Hasanah, Nur
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.444

Abstract

The use of social media for MSMEs is needed so that MSMEs can compete and survive, especially during a pandemic. The purpose of this study was to analyze the influence of trust factors, cost-effectiveness, compatibility, and top management support on the financial and non-financial performance of South Tangerang MSMEs. Data was collected through an online questionnaire using Google Docs. Research variables were measured using a Likert scale. Data processed using descriptive analysis and top two boxes and bottom two boxes. The data that has been processed then analyzed using the Structural Equation Model (SEM). The results of the study found that there were 2 variables that influenced financial and non-financial performance. The compatibility variable has a positive and significant effect on the financial and non-financial performance of MSMEs. Social media can adapt to the needs and business practices of MSMEs which have proven to be a consideration for small business actors in their use. The top management support variable has a positive and significant effect on the non-financial performance of MSMEs. The existence of support from top management for the use of social media in MSMEs affects non-financial performance such as helping relationships with customers and supporting service activities. Based on the test, it found empirical evidence of the effect of compatibility on the financial and non-financial performance of MSMEs and the effect of top management support on the non-financial performance of MSMEs. Keywords: COVID-19, financial performance, MSMEs, non-financial performance, social media
Comparative Study of Self-Concept, Reference Group, Marketing Strategy, and Online Buying Behavior Accros Generation Banafie, Syahfira; Simanjuntak, Megawati
Jurnal Doktor Manajemen (JDM) Vol 6, No 2 (2023): SEPTEMBER 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i2.17418

Abstract

The development of an increasingly rapid era. One of them is the internet, which affects the necessities of life, and many bring changes in consumer lifestyles, namely alternative online buying methods. Online shopping increases market growth by providing goods that attract consumers' attention. Purchasing behavior for the sake of necessities of life can be driven by differences in the age of each generation, personal characteristics, environmental factors, and marketing promotions. This study aims to compare and analyze the influence of self-concepts, reference groups, and marketing strategies on online buying behavior in the Baby Boomer generation, generation X, and generation Y. The research data used descriptive analysis, different tests using the SPSS 22.0 application, and the influence test with the SEM method through the Smart Partial Least Square (PLS) program. The analysis of self-concept significantly affects online purchasing behavior in all generations, the Baby Boomer generation and all generations.
Content Analysis Of Consumer Reviews And Comments On E-Commerce Simanjuntak, Megawati; Fakhira, Nisrina Nur
Jurnal Doktor Manajemen (JDM) Vol 6, No 2 (2023): SEPTEMBER 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i2.20990

Abstract

Online consumer review (OCR) is a type of E-WOM that may be utilized as a source of information and reference for potential consumers in making decisions. This research utilized mix method design. The quantitative research was successfully conducted using a survey technique using a questionnaire instrument. Moreover, the qualitative research was conducted using content analysis techniques and in-depth interviews. The data obtained were comments that were involved in sentiment analysis. This research indicated that most consumers only provided ratings without being accompanied by reviews. The results also indicated that reviews related to product quality and price were the most discussed by consumers who purchased fashion products. Moreover, some consumers provided inappropriate comments and used repeated words or words that were extended.
The Effect of Perceived Product Quality and Price on Local Brand Fashion Consumer Satisfaction Fadhillah, Muhammad Daffa Yafie; Simanjuntak, Megawati
Jurnal Doktor Manajemen (JDM) Vol 7, No 1 (2024): APRIL 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i1.25128

Abstract

Fashion trends in Indonesia have continued to grow rapidly in recent years. This has created an increasingly competitive environment and global and local brands continue to compete to meet people's needs. This study examines the effect of perceived product quality and price on consumer satisfaction with local fashion products of brand X. This cross-sectional study used a purposive sampling technique. Data were collected offline with an accidental sampling technique using a questionnaire with 182 respondents. The data were processed and analyzed using Microsoft Excel 2021, SPSS 26, and SMART-PLS 3. The results show that there is no relationship between the respondent characteristics and perceived product quality, price, and customer satisfaction. Furthermore, perceived product quality has a positive and significant effect on the perceived price and customer satisfaction. Price perception also has a positive and significant effect on customer satisfaction.
Faktor-faktor yang Memengaruhi Keberhasilan Studi Penerima Bidikmisi di Universitas Sultan Ageng Tirtayasa Gina Fithria; Siti Amanah; Simanjuntak, Megawati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.833

Abstract

This study aims to analyze the influence of internal factors, external factors, service quality, and financial aid on the success of the study of Bidikmisi scholarship recipients at Sultan Ageng Tirtayasa University. The study used descriptive quantitative method with a retrospective survey approach. The sample of this study was 247 graduates of Bidikmisi recipients at Sultan Ageng Tirtayasa University. The data analysis technique used is Structural Equation Modeling (SEM) with LISREL software and Importance Performance Analysis (IPA). The results showed that internal, external, and service quality factors had a positive and significant relationship to the study's success, but financial aid did not affect the study's success. The indicator variable that best describes the internal factor is the academic self-concept, while for the external factor is the community environment, and for the service quality is responsiveness. Internal factors have the most significant influence on the success of the study of Bidikmisi recipients, while external factors have the least influence. It is advised to UNTIRTA to set their priority to increase the success of the study of Bidikmisi recipients by paying attention to internal factors, service quality, and external factors. Improving internal conditions is done by increasing academic interest and doing orientation at the beginning of the lecture. Improving the quality of service is done by improving the quality of information and the attitude of the manager's empathy, while improving external condition is done by completing studies with peer groups. Keywords: higher education management, SEM, success of study, bidikmisi, IPA
Dampak Fenomena PSBB Kepada Perkembangan Strategi Pemasaran Pada Perusahaan Rintisan Agribisnis (Studi Kasus: PT XYZ) Iqra, Iqra Rizky Goranda; Popong Nurhayati; Megawati Simanjuntak
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.609

Abstract

Large-scale social restrictions (PSBB) are activities that limit the scope of buying and selling. PT XYZ can take advantage of this opportunity to acquire new customers. The high level of complaints can be the basis for improving the company's marketing strategy. This study aimed to identification factor-factor internal and external which can affect marketing XYZ, strategize and managerial implication for alternative strategy which been chosen. This research was conducted at PT XYZ for one month from the end of October 2020 to November 2020. The research method used was descriptive qualitative method with a case study approach to the research object. Sampling was determined purposively (purposive sampling). The analysis carried out was an analysis of internal and external environmental factors then analyzed using SWOT. The results of the study are factors that affect the internal logistics environment and external environmental factors are the bargaining power of suppliers and the threat of new entrants being important, Acquisition of partners and conducting incentive activities. Develop business with SO and ST strategy. This strategy is expected to be able to increase PT XYZ's consumers and simultaneously improve cooperative relationships with farmers. Keywords: COVID-19, external analysis, internal analysis, market penetration, SWOT analysis
The Success of Online Passport Queue Registration Applications Using Delone and Mclean Models Ramos, Ivan; Noor Yuliati, Lilik; Simanjuntak, Megawati
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.33

Abstract

Advancement in sophisticated information technology can be used for innovation in access to public services. In this study, the public service studied was the Online Passport Queue Registration Application (APAPO) at the Class I Non-TPI Bogor Immigration Office. This study aims to analyze the effect of system quality, information quality, service quality, user characteristics, usage rate, user satisfaction on net benefits APAPO using DeLone and McLean and find out the priority factors for improvement using the Important-Performance Analysis (IPA) method. The sampling technique used was convenience sampling where the sample was people who had applied for a passport using APAPO at the Immigration Office Class I Non TPI Bogor taken as many as 200 respondents with data collection using an online google form questionnaire, and then analyzed using the SEM method. The results of this study indicate that the quality of the system has no significant effect on usage and user satisfaction. The quality of information has no significant effect on usage and user satisfaction. Service quality has a significant effect on usage and has no significant effect on user satisfaction. User characteristics have a significant effect on usage. Usage has a significant effect on user satisfaction and net benefits. And user satisfaction has a significant effect on net benefits. From the results of the IPA analysis, system integration, format of output and assurance are indicators that services need to be improved. Keywords: DeLone and Mclean Model, APAPO, IPA, SEM, Bogor Immigration Office
Pengaruh Keputusan Pemilihan Pada Sekolah Islam Terpadu Terhadap Kepuasan dan Positive Word of Mouth Hafizh Akbar; Simanjuntak, Megawati; Asnawi, Yudha Heryawan
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 2 (2022): JABM Vol. 8 No. 2, Mei 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.2.503

Abstract

The number of private schools continues to increase from year to year and affects the competition between schools and stimulated research in educational marketing. This study is to analyze the effect of religiosity, school reputation, product and perceived service quality on parental selection decisions, analyze the influence of parental selection decisions on parental satisfaction, analyze the effect of parental satisfaction on positive word of mouth, and formulating a strategy to improve election decisions, parental satisfaction and positive word of mouth. Data in this study were collected through questionnaires distributed online. Data collection was done by convenience sampling technique and the valid questionnaire results were 183 participants. The analysis uses SEM (structural equation modeling) with LISREL version 8.80 and SWOT to formulate a new strategy. The findings of the study indicate that religiosity, school reputation, product and perceived service quality have a significant effect on parental selection decisions, parental selection decisions have a significant effect on satisfaction, and satisfaction have a significant effect on positive word of mouth. Keywords: religiosity, school reputation, parental selection decisions, satisfaction, positive word of mouth
Co-Authors A'yuni, Aufa Hayya Qurrota Abdul Hakim Aditya Nugraha Adiwinata, Novie Nostalgia Adriansyah Agus Maulana Ajeng Nugrahaning Dewanti Akmalia, Laely Rahmawati Alexander Joseph Ibnu Wibowo Alla Asmara Alsyah, Aurelia Vania Am, M. Ro’is Amalia Khairati Ambar Susan Rosifa Amelia, Reggina Amir Fikri Ammi Salamah Ananda Khairana Andhika Safaat Andini , Putri Fildzah Andini, Putri Fildzah Andre Fachrun Ramadhan Andreas Samudro Anggi Mayang Sari Ani Ruwani, Ani Anna Maria Tri Anggraini Annisa Ikhwanus Annisa Nisrina Insyiroh Annisa, Reni Anton Nugroho Aprilia, Nurazizah Arthur, Kevin Michael Asep Taryana Ayu Arba Zaman Ayu Marlika Leni Putri, Ayu Marlika Leni Azizah, Sheila Nur Azzara, Rana Chyntia Baehaqi Bagus Sartono Baihaqi, Ihsan Banafie, Syahfira Berti Kumalasari Berti Kumalasari Budi Suharjo Budiarti, Raden Rara Arifah Mulyo Chandra, Nirmala Eka Deni Surya Kencana Devi Rahmawati Dewantara, Muhammad Mardi Dewi, Santi Utami Diah Krisnatuti Diana Hartatin, Diana Dwi Hastuti Eko Ruddy Cahyadi Elfiyani, Sisca Elnora, Farisa Dwi Emy Rosiana Euis Sunarti Eva Z Yusuf Eva Z Yusuf Fadhillah, Muhammad Daffa Yafie Fakhira, Nisrina Nur Famila, Shanina Rosa Fandi Yanuar Rahman Farirahma, Alneta Maira Fazli, Muhammad Hafiz Febrian, Defni Fibria Mustikarini, Fibria Fitri , Ismaul Fitri Lutfiani Fitri, Aisyah Zulsa Fulan Sri Utami, Fulan Sri Gilar Cahya Nirmaya, Gilar Cahya Gina Fithria Gita Fahmi Lestari Goranda, Iqra Rizky Gufron, R Ery Bunyamin Hafizh Akbar Hamimi, Ulfa Khairunnisa Handaru Wulan, Asvianti Hanggrita, Elvindia Puja Hanum Fauziah Ramadhanti Hanum Rachmawati Nur Hartoyo Hartoyo Hayati Hayati Hayati Hendri Tanjung Henny Rochany Heny Kuswanti Suwarsinah Heppy Setiawati Herien Puspitawati Heti Mulyati Hilaliyah, Bulan Hutajulu, Virna Keryn Patricia Iffa Afia Amin Kitabi Imam Teguh Saptono Imam Teguh Saptono Indah Sukmawati Indri Nurfitriani Ine Rahmatin Intan Ika Putri Heryani Iqra, Iqra Rizky Goranda Irma Awwaliyah Irni Rahmayani Johan Istiqlaliyah Muflikati Istiqlaliyah Muflikhati Jinan , Ariana Amany Khanifa Fajria Kirana, Leo Candra Kirbrandoko Kirbrandoko Lathifah , Safira Afwa Latifatul Hayati Lia Shafira Arlianty Lilik Noor Yuliati Lutfi Sri Legowo Utami m, Istiqlaliyah M. Syamsul Maarif Machfud Machfud Mahanani , Raditya Kasih Mahanani, Raditya Kasih Martha, Elsyahra Rieskiza Maulidina, Avia Mayong Ajiwinanto Melly Latifah Moh. Djemdjem Djamaludin Mohamad Djemdjem Djamaludin Mohamad Fazli Sabri Mohamammad Nasarullah Monika Yuliantin Muhammad Mardi Dewantara Muhammad, Larastyan Yang Bogaan Mukhamad Najib Nafila, Nidya Luthfi Nandike Ayudiah Poeteri Nani, Irvan Neneng Nurul Sopiah, Neneng Nurul Nimmi Zulbainarni Ninuk , Purnaningsih Noor Yuliati, Lilik Novita Kamaruddin Novsa Fakhira Nur Hasanah Nur Rochimah Nurazizah Aprilia Nurbidari, Indri Nurdewi Azizah Safitri Nurfadillah, Mursidah Oktriyanto Oktriyanto, Oktriyanto Olivia Sabrina, Olivia Palowa , Nur Luthfiah Pang Asngari Pang S Asngari Pang S Asngari Pangestu, Frishe Maulidiannisa Panji Septiaji Panji Septiaji Pelitaputri, Salsabila Azka Perangin-Angin, Fini Anjela Poeteri, Nandike Ayudiah Popong Nurhayati Prabowo Tjitropranoto Prakoso , Yuda Surya Pramesty, Dinta Windyaning Pratiwi Ismayanti, Pratiwi Pratiwi, Ismayani Priliadita Hidayanti Pujianti, Ajeng Pujowati, Penny Putra, Occa Adeta Bima Putri, Aisyah Puspita Putri, Marietta Krisnaya Nandika Putri, Pranadya Tania Qalbi , Mutia Ainil Qisthy Nur Fathia Rahayu, Ismie Leona Rahma Indina Harbani Rahmawati, Laeli Rahmi Parhati Rahmi, Fauzia Ramos, Ivan Rani Andriani Budi Kusumo Rejeki, Bintang Restu Resty Anugrah Kusmarini Restystika Dianeswari Retnaningsih Retnaningsih Retnaningsih Rico J. Artanto Risda Rizkillah, Risda Riska Rahma Eka Putri Ristya Primadi Rita Nurmalina Rizal Edy Halim Rohimatul Janah Rossalia, Deasy Rumbiati, Rumbiati Ryan Tegar Pamungkas Sadewa , Novandi Aldi Safari , Arif Safari, Arief Saleh, Andika Januar Salsabila, Farhah Azizah Samosir, Miracle Samuel Saniyya, Raisha Ulfa Sarifudin sarifudin, Sarifudin Shahirah, Ilfia Sifa Nabila Azzahra Siska Ayu Tiara Dewi Siska Nurhalisa Siti Aisyah Siti Editha Raisa Sitompul, Firdaus Marihot Slamet Riyadi Sofyan Sjaf Sonya Dwi Rachmawati Sonya Dwi RachmawatiI Sri Anna Marliyati Sri Harijati Sri Rezki Utami Sugiarto, Indra Surya, Mulyana Susanti, Vonny Syaprudin, R. Syarifa , Rizka Syarifa Nadhrah Mustamin Syarifa, Rizka Syifa Salsabila Sylvianti Angraini Tanti Novianti Tegar Graha Adiwiguna Tiffani Dias Anggraeni Tin Herawati Ujang Sumarwan Utami, Sri Pangesti Venti Sanditya Septiana, Venti Sanditya Vonny Susanti Wahpiyudin , Cep Abdul Baasith Wahpiyudin, Cep Abdul Baasith Wandani, Dwi Wulandari, Mas Siti Rifani Yandri Yudha Heryawan Asnawi Yulina Eva Riany Yurita Yurita Yusuf, Eva Z Zaky , Abdullatif Zefanya, Harita Julie Zikri, Zikri Zulfa Maulida Nadzir Zuliyanti Shabrina