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Nur Arisah
Program Studi Pendidikan Ekonomi, Fakultas Ekonomi Dan Bisnis, Universitas Negeri Makassar, Indonesia
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Journal : JURNAL ECONOMIA

 1 
Socioeconomic Status, Individual Modernity, Economic Literacy, and Consumer Rationality of Millennial Generation Muhammad Hasan; Nur Arisah; Nurdiana Nurdiana; Tuti Supatminingsih; Sri Indah Nikensari
Jurnal Economia Vol 18, No 1: April 2022
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (809.016 KB) | DOI: 10.21831/economia.v18i1.38955

Abstract

AbstractThis study was designed to reveal the effect of socioeconomic status, individual modernity, and economic literacy on consumer rationality of the millennial generation, either directly or indirectly. It used a quantitative approach, and was designed as an explanatory study. It involved 362 samples using proportional random sampling from 3867 millennial generation students from across 10 faculties, and 149 study programs at Universitas Negeri Makassar. The research data was collected through a questionnaire that had been tested for its validity and reliability. Then, it was analyzed using Structural Equation Modeling analysis. It was found out that (1) socioeconomic status, individual modernity, and economic literacy have a positive and significant effect on consumer rationality; (2) socioeconomic status and individual modernity have a positive and significant effect on economic literacy; and (3) socioeconomic status and individual modernity have a positive and significant effect on consumer rationality through economic literacy of millennial generation.Keywords: Socioeconomic status, individual modernity, economic literacy, consumer rationality, millennial generation.Status Sosial Ekonomi, Modernitas Individu, Literasi Ekonomi, dan Rasionalitas Konsumen Generasi MilenialAbstrakKajian ini didesain untuk mengungkap pengaruh status sosial ekonomi, modernitas individu, dan literasi ekonomi terhadap rasionalitas konsumen generasi milenial, baik secara langsung maupun tidak langsung. Kajian ini menggunakan pendekatan kuantitatif, dan dirancang sebagai kajian eksplanatori. Kajian ini mengambil informasi dari 362 sampel secara proportional random sampling dari 3867 mahasiswa generasi milenial yang tersebar di 10 fakultas, dan 149 prodi dalam lingkup Universitas Negeri Makassar. Data dikumpulkan melalui angket yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis menggunakan analisis Structural Equation Modeling. Hasil kajian ini menunjukkan bahwa (1) status sosial ekonomi, modernitas individu, dan literasi ekonomi berpengaruh positif dan signifikan terhadap rasionalitas konsumen; (2) status sosial ekonomi dan modernitas individu berpengaruh positif dan signifikan terhadap literasi ekonomi; dan (3) status sosial ekonomi dan modernitas individu berpengaruh positif dan signifikan terhadap rasionalitas konsumen melalui literasi ekonomi generasi milenial.Kata kunci:Status sosial ekonomi, modernitas individu, literasi ekonomi, rasionalitas konsumen, generasi milenial.
Co-Authors Adelia Marham Adiningsih S, Sri Hutami Afrillah Diah Aulia Ahmad, Muh. Ihsan Said Akhtem A. Dzhelilov Amalia Amalia Amri, A. Dhiya Iradah Andi izatul Fiddah Andi Izatul Fiddah Andi Izatul Fiddah Andi Izzatul Fiddah Andi Michlis Sirajuddin Andi Muchlis Sirajuddin Andi Naila Quin Azisah Alisyahbana Andi Pallawagau Andi Sawe Riesso Andi Tenri Ampa Andi Tenri Ampa Andi Zulitsnayarti Mardhani Syam Armi Permana Putri Azis, Fajriani Baharuddin*, Riski Aprilianti Baharuddin, Riski Aprilianti Burhan, Rizka Rayhana Citra Ayni Kamaruddin Dewi Sakinah Rahmadani Dillah Faradilla Hasanah Dillah Faradilla Hasanah* Dinar, Muhammad Dwi Aini Azzarah Ericha Tiara Hutamy Fajriani Azis Fatmawati Fiddah, Andi Izatul Fifit Nabhan Nurfitriani Fira Ayu Sasmita Hadi Nasbey Hajar Dewantara Halim, Nur Halim Handayani, Andi Asti Hasanah*, Dillah Faradilla Hasanah, Dillah Faradilla Hasyim, Sitti Hajerah Hikmah Maulidyanti Hikmayani Subur Ihsan Said Ahmad, Muhammad Ika Wisudawaty Ika Wisudawaty Inanna Inanna, Inanna Iskandar Kamaruddin, Citra Ayni Kemalasari, Andi Anggi Lestari Wulandari Mahmuddin Mahmuddin Mallajareng, Muhlis Miranda Miranda, Miranda Muh Ihsan Said Ahmad Muh. Ihsan Said Ahmad Muhammad Azis Muhammad Azis Muhammad Dinar Muhammad Hasan Muhammad Hasan Muhammad Ihsan Said Ahmad Muhammad Ilyas Thamrin Tahir Muhammad Ilyas Thamrin Tahir Muhammad Syahrul Mukhammad Idrus Mustari MUSTARI Mustari Mustari Mustari Mustari Mustari Mustari Mutmainna, A. Indah Nahriana Nahriana Nahriana Nahriana Nahriana Nahriana Nining Nurtrida Nirwana Nur Afiah Nur Hikmah Nuraisyiah Nuraisyiah Nurdiana Nurdiana Nurdiana Nurdiana Nurdiana Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah Nurjannah NURUL AZIZAH Nurul Azizah Pahrul, Pahrul Pattisina, Chatrien Dione Pratiwi, Rani Tania Putrawan, Muh. Rizah Putri Hajrah Putri, Aisyah Amaliyah Rachmawaty Rachmawaty Rachmawaty Rachmawaty, Rachmawaty Raden Mohamad Herdian Bhakti Rahmatullah Rahmatullah Rahmatullah Rahmawati Rahmawati Rahmawati, Rahmawati Ratnah Ratnah Ratnah S Ratnah S Ratnah S Riesso, Andi Sawe Riski Aprilianti Baharuddin Riski Aprilianti Baharuddin* Rizka Rayhana Burhan Rizka Rayhana Burhan S, Ratnah S., Ratnah Sasmita, Fira Ayu Sirajjuddin, Andi Muchlis Sirajuddin, Andi Muhlis Sitti Hajerah Hasyim Sitti Hajerah Hasyim Sri Indah Nikensari SRI UTAMI sriwahyuni Sriwahyuni Subur, Hikmayani Suharyadi Rahmat Sukma, Widya Abelia Dwi Sukran, Putri Anggelia Sulolipu, Andi Annisa Syamsiar, Syamsiar Syamsu Rijal Syamsu Rijal Syamsu Rijal Syamsul Rijal Tadampali, Andi Caezar To Thamrin Tahir Thamrin Tahir, Muhammad Ilyas Tuti Supatminingsih Wahyuni, Andi Sri Astika Wisudawaty, Ika Wulan Purnamasari WULAN PURNAMASARI, WULAN Yeyen Suryani