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Journal : Journal of Humanities and Social Studies

The Influence Of Influencer Credibility, Brand Image, Brand Trust, And Review Content On Purchase Decisions Of Somethinc Products On Tokopedia Pratiwi, Indah; Soemitra, Andri; Nurbaiti, Nurbaiti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3..10859

Abstract

The business world is becoming increasingly competitive in terms of both goods and services due to the rapid development of technology and information in the Industry 4.0 era. With more and more local cosmetic brands emerging, the development of beauty products is also growing. One local company that has found success in the skincare sector is Somethinc. To better understand how consumers choose products on Tokopedia, this study will examine four independent variables: credibility influencers, brand image, brand trust, and content reviews. Using the SPSS 29 program, this research methodology is quantitative. A total of 100 subjects were included in the 96.04 sample obtained through the incidental sampling technique. Based on the simultaneous test results, brand image, brand trust, credibility influencers, and review content have a major influence on consumer purchasing decisions. The calculated f value is 52.617 with a significance level of 0.001 0.05, in accordance with the findings of the ANOVA test, where the calculated f value is 52.617 2.47 with (df1=5-1=4 and df2=n-5=95).
Co-Authors A. Toto Suryana, A. Toto Abdul Basyid Abdul Wahab Aqil Abdul Wahab Aqil, Abdul Wahab Abdullah, Mu’tashim Abrar Abrar Achmad Jauhari, Achmad Agung Sugiharto Agusven, Tubel Ahmad Syamsu Rizal, Ahmad Syamsu Aisyah Putri, Aisyah Akbar , Aminul Amanda, Jihan Fhara Amelia, Chairunnisa Amilizamiarti, Amilizamiarti Anardani, Sri Andri Soemitra Anjani, Riya Anna Maria Dewajanti Annisa Annisa Apandi, Khairul Apriyanti, Tria Ardian, Rizki Aulia, Rahma Azizah Azizah Bachtiar, Dimas Bainil Yulina Balich, Rama Pratama Birawidha, David Candra Buyung Solihin Hasugian Chairul Paotonan Chuzaimah Batubara, Chuzaimah Dasila, Rifqa Ayu dasmadi, dasmadi Denny Satria, Denny Dermawan, Dermawan Devie Rosa Anamisa Dian Bhakti Setiawan Dian Kurniasari Dwi Asmi Dwi Tamara, Metha Dwiyanti, Alda Elfiyana Dyatin, Rochmad Nur Edi Maszudi Edi Prayitno Edi Prayitno, Edi Effendy De Lux Putra, Effendy De Lux Effendy, Sahrul Enjelina, Neisya Erlina, Leni Erlinawati Erlinawati Erlinawati, Erlinawati Erllinawati Ernoiz Antriyandarti Etika Muslimah Etika Muslimah Fadlurrahman, Muhammad Daffa Fariza Rafsanjani Fariza Rafsanjani, Fariza Fatahuddin, Fatahuddin Fathoni, Rois Fatmawati, Denisa Dewi Fayyadhilah, Muhammad Apta Fifin Ayu Mufarroha Firdausi, Mohammad Ridwan Firmansyah, Wahyudi Flora Rumiati Hafni, Nur Hafizah Halim Usman, Halim Handayani, Tri Mega Hasnaeni hasnaeni, Hasnaeni Hengkang Bara Saputro Hernanning Wahyu Nuriati Hesthi Widodo Hesthi Widodo, Hesthi Ibnu Rusydi Ikbal Aziz Indah Agus Setiorini Indah Prasetya Ningrum Irawan Rusnadi Irfa H, Aulia Isra Hayati Jannah, Isnainiyah Wardatul Jannah, Rizky Mifthakul Joko Sutrisno Junaidi Junaidi Kartika, Nur Lamendo, Malik Al Kahfi Kastara Putra Lauda, Hasanuddin Leni Sabrina Lientje Setyawati Lientje Setyawati Lubis, Nur Halimah Luh Putu Ratna Sundari Lumban Gaol, Rotua M.Akbar, Siti Zulqaidah Madani, Husnaya Malik, Daffa Abdul Marjunus, Roniyus Marlef, Atika Masyhuri Masyhuri Mawardi, Rananda Putri Meilianti Meilianti Melyani Sari Sitepu, Melyani Sari Miarti, Amiliza Miftahul Khair Miftahurrohman Miftahurrohman, Miftahurrohman Moch. Solikin, Moch. Mubarak, Fauzi Much Djunaidi Muhammad Amin Muhammad Fakhruddin Muhammad fauzan Muhammad Nur Alamsyah Muhammad Rizki Muhammad Yusuf Muliya, Atik Dian Munajat Tri Nugroho Najiha, Najiha Nanda Kristia Santoso Nasir, Mohd Nur Afriani, Nur Afriani Nur Aklis Nur Haya Nurbaiti Nurbaiti Nuriati, Hernanning Wahyu Nurkartika, Nurkartika PAISAL PAISAL Pamungkas, Bimo Pertiwi, Astrid Winahyu Pramona, Tahdid Pratama, Ryan Andhika Pulung Karo-Karo Purnomo Purnomo Purnomo Purnomo Putera, Andi Rahman Putri Sitanggang, Raysyah Rahmah, Anisa Rahmi Rahmi Ramadhani, Sigi Pegi Ramayani, Dewi Ratnanto Fitriadi Riama Al Hidayah Ridwan, KA. Rika Triati Hapsari Rika Triati Hapsari, Rika Triati Rini Dharmastiti Riska Yulianti, Riska Rismada, Yessindah Citra Raya Rizal, M. Syahrul Rizkiandi, Muhammad Fahmi RR. Ella Evrita Hestiandari Rustiyarso, Rustiyarso Safitri, Rissa Aulia Sagala, Bunga Rayana Hotmauli Salsabila, Nurul Saputra, Reno Selpida Handayani, Selpida Setiorini, Indah Agus Setyawan, Robi Silalahi, Rusmaida Sinambela, Bella Silfitri Siregar, Atti Irawati Siregar, Sunarsini Sitanggang, Raysyah Putri Siti Khotimah Siti Nandiroh Sri Darmawan, Sri Darmawan Sri Lestari Sulasmi, Anggun Putri Sulasti, Berbi sultan Suranto Suranto Suranto Suranto Suranto Suranto Susilowati, Rina Priastini Sutopo Hadi Syafitri, Anindi Rizqia Syafriadi Syamsul Arifin Syamsul Rizal Syukur, Muhammad Abdhul Tahdid Tahdid Tarigan, Muna Azizah Zahra Taufan Rizki Afianto Tiara Adhitama tiasni, Sri Trisnaliani, Letty Umar Utami, Ratna Isti Valeska Salsabil Kalyana Wahid Mustafa Widiarni, Finta Widiyanti, Lusi Wirdatul Jannah Wisnu Setiawan Yanti, Evi Dwi Yanti, Maisarah Putri Yuandani Yuliandri Yunanto, Isnandar Yusakh Ivanovic YUSRIANI SAPTA DEWI Zamheri, Ahmad Zulham Zulham Zurohaina, Zurohaina