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THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE Nofrisel Nofrisel; Edhie Budi Setiawan; Dian Artanti Arubusman; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.92

Abstract

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digital marketing considerably improves MSMEs' marketing efficiency. It was also discovered that digital marketing acts as a link between the marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of Indonesia, as well as for policymakers and academics interested in promoting the growth and development of the MSME sector, these findings have significant ramifications.
The Impact of Price And Social Media on Buying Decisions Frans Sudirjo; Dian Artanti Arubusman; Josua Sahala; Edhie Budi Setiawan; Zaenal Abidin
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 2 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v5i2.3920

Abstract

The goal of this study was to ascertain how consumer purchasing choices at Warung Selasih Kadungora Garut were influenced by price, café ambiance, and social media. In this study, data were gathered using the Accidental Sampling technique using a questionnaire with 91 respondents. The research used a quantitative approach together with a descriptive examination of case studies. Data analysis used normality tests, multicollinearity tests, heteroscedasticity tests, autocorrelation tests utilizing Durbin Watson tests, and hypothesis testing to identify which variables had a meaningful link. Validity and reliability tests were applied to data instruments. The partial t-test produced a tcount price variable of 0.867 1973 and a significant value of 0.242 > 0.05, showing that the test was not significant. Then, Ho is approved while Ha is turned down. A significant value was 0.342 > 0.05, suggesting that the cafe atmosphere variable is not significant. The cafe atmosphere variable received 15 tcount from the t-test (partial) computation, and it was 0.834 1.873. Additionally, the social media variables obtained from the partial t-test calculation produced the values 6.174> 1.873 for the tcount social media variables and a significant value of 0.000 0.05, indicating significant.
Analysis of Factors Affecting Consumer Satisfaction and Their Impact on Green Product Consumer Loyalty Ashur Harmadi; Edhie Budi Setiawan; Misrofingah Misrofingah; Ratnawati Ratnawati; Deni Apriansyah
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.348

Abstract

This study aims to examine and analyze the factors that influence consumer satisfaction and their impact on green product consumer loyalty. The population in this research is Starbucks consumers in the city of Jakarta, after that the illustrations are obtained by using the proportional random sampling method. This type of research is descriptive qualitative. The test was carried out by using question and answer questions to Starbucks customers. The results of the analysis support what is being monitored, so that it can be concluded that the respondents have been aware of what Starbucks has tried, which in this research examines the brand image of green product Starbucks with the assumption that service quality has a positive effect to customer happiness, brand views have a positive influence on customer happiness.
Sosialisasi dan Pelatihan Penanganan Bencana di SMPN 9 Kota Bekasi Edhie Budi Setiawan; Dian Artanti Arubusman; Zaenal Abidin
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.2172

Abstract

Memahami tentang karakter bencana baik bencana yang diakibatkan oleh alam maupun bencana yang ditimbulkan oleh kegiatan manusia adalah sesuatu hal yang sangat penting, karena kita akan bisa meminimalisir dampak dari bencana ketika bencana tersebut terjadi. Pengetahuan mengenai kebencanaan harus disampaikan dan diajarkan sedini mungkin, mulai dari anak usia TK sampai dengan dewasa. Salah satu upaya untuk memberikan pengetahuan mengenai kebencanaan adalah dengan melakukan sosialisasi cara penanganan jika terjadi bencana ke sekolah-sekolah. Pengabdian masyarakat dengan judul Sosialisasi dan Pelatihan Penanganan Bencana bertujuan untuk membangun konsep pendidikan kebencanaan pada anak usia sekolah, dan luarannya adalah peningkatan kesadaran dan pengetahuan akan bencana, sadar bencana dan tangguh akan bencana. Dalam rangka tujuan tersebut, team Dosen ITL TRISAKTI sebanyak 3 orang bersama mahasiswa pendukung sebanyak 4 orang, melakukan sosialisasi tentang kebencanaan dan penanganan bencana yang dilakukan dengan cara presentasi, diskusi, tanya jawab, pre test dan post test kemudian pemutaran video kepada siswa SMPN 9 kota bekasi yang dihadiri sebanyak 52 siswa. Berdasarkan perbandingan hasil pre test dan post test dapat disimpulkan bahwa terdapat perbedaan yang signifikan pengetahuan siswa SMPN 9 kota Bekasi antara sebelum dan sesudah menjalani kegiatan sosialisasi dan pelatihan penanganan bencana.
Sosialisasi dan Pelatihan Penanganan Bencana di SMPN 9 Kota Bekasi Edhie Budi Setiawan; Dian Artanti Arubusman; Zaenal Abidin
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.2172

Abstract

Memahami tentang karakter bencana baik bencana yang diakibatkan oleh alam maupun bencana yang ditimbulkan oleh kegiatan manusia adalah sesuatu hal yang sangat penting, karena kita akan bisa meminimalisir dampak dari bencana ketika bencana tersebut terjadi. Pengetahuan mengenai kebencanaan harus disampaikan dan diajarkan sedini mungkin, mulai dari anak usia TK sampai dengan dewasa. Salah satu upaya untuk memberikan pengetahuan mengenai kebencanaan adalah dengan melakukan sosialisasi cara penanganan jika terjadi bencana ke sekolah-sekolah. Pengabdian masyarakat dengan judul Sosialisasi dan Pelatihan Penanganan Bencana bertujuan untuk membangun konsep pendidikan kebencanaan pada anak usia sekolah, dan luarannya adalah peningkatan kesadaran dan pengetahuan akan bencana, sadar bencana dan tangguh akan bencana. Dalam rangka tujuan tersebut, team Dosen ITL TRISAKTI sebanyak 3 orang bersama mahasiswa pendukung sebanyak 4 orang, melakukan sosialisasi tentang kebencanaan dan penanganan bencana yang dilakukan dengan cara presentasi, diskusi, tanya jawab, pre test dan post test kemudian pemutaran video kepada siswa SMPN 9 kota bekasi yang dihadiri sebanyak 52 siswa. Berdasarkan perbandingan hasil pre test dan post test dapat disimpulkan bahwa terdapat perbedaan yang signifikan pengetahuan siswa SMPN 9 kota Bekasi antara sebelum dan sesudah menjalani kegiatan sosialisasi dan pelatihan penanganan bencana.
Menggali Potensi Desa Nelayan dalam Meningkatkan Kesejahteraan Masyarakat pada Desa Marunda Kecamatan Cilincing Jakarta Utara Edhie Budi Setiawan; Heri Subagyo; Aditya Wardhana; Sekar Widyastuti Pratiwi
Jurnal Abdimas Transportasi & Logistik Vol 2, No 1 (2022): April
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v2i1.695

Abstract

The Independent Village in Marunda, which is located on the coast, has the potential as a potential shark producer to be developed. Markets that need to be open are wide enough, including the need for catering, and modern markets such as Makro, Transmart and others. To enter a wide market requires special attention, especially with product health and hygiene (hygenic) and product quarantine. The purpose of this activity is to improve the welfare of the community in Marunda village, Cilincing sub-district, North Jakarta through socialization on how to maintain product health and hygiene (hygenic) and product quarantine. This socialization was carried out offline at PT XYZ which was attended by the owners, employees and students of ITL Trisakti in the context of implementing MBKM. The results of the socialization are expected to be carried out to expand the market and increase the amount of production.
THE EFFECT OF SERVICE QUALITY ON PORT OPERATIONAL PERFORMANCE AND SATISFACTION: A STUDY OF TRANSPORTATION AND PASSENGER COMPANIES AT LUWUK PORT IN BANGGAI DISTRICT Wahyu Wibowo; Edhie Budi Setiawan; Lira Agusinta; Ridho Bramulya Ikhsan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13115

Abstract

Understanding the behavior of freight and passenger transport companies as users of port services is essential to evaluate service quality performance because it will have an impact on port operational performance and also port service user satisfaction (companies and passengers). Therefore, this study aims to examine the impact of service quality on port operational performance and customer satisfaction from the perspective of port service users. This research uses qualitative and quantitative methods. The quantitative method uses PLS-SEM, while the qualitative method uses IPMA. Data were collected from two sample groups by distributing questionnaires to 50 freight transportation companies and 50 passengers of Luwuk Port in Banggai Regency. The results prove that service quality positively and significantly affects port operational performance and satisfaction in the sample group of freight and passenger transportation companies. The results of the IPMA analysis on both research samples still require improvement to improve port operational performance and port service user satisfaction.
Modifikasi Produksi dan Biaya Bahan Bakar Minyak pada Kapal Ciremai Sijabat, Eduard Alfian Syamsa; Fransisca, Ribka; Suparman, Asep; Setiawan, Edhie Budi; Thamrin, Muhammad; Ichwan, Gema Akbar
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 11 No. 2 (2024): Juli
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v11i2.1396

Abstract

Some of the main research problems are the lack of fuel efficiency use, difficulties in loading and unloading process, the refueling process tardiness and the ships route’s delay of the determined and planned routes that could affect the Ciremai Ship’s On Time Performance (OTP). The research aims to determine and analyze the effect of production and fuel oil cost modifications based on the income of Ciremai Ship and its implications for its financial performance after “Three in One” modification. This research used Descriptive statistical analysis method and hypothesis testing using SmartPLS-3. The research sample was taken from the entire routes of Ciremai Ship over the last four years of 48 months. The secondary research data was taken from the financial reports related to production modifications, fuel oil costs, the income and financial performance of the ship. Research findings show that the production modifications have a direct influence on financial performance while fuel costs and income do not have a direct influence on it. The production modifications do not have a direct effect on income instead fuel costs have a direct effect on income and production modifications do not have an indirect effect on financial performance through income.
On Time Performance pada Bandara Internasional Soekarno-Hatta Siahaan, Julyanthi Marine; Ricardianto, Prasadja; Kurniawan, Jermanto Setia; Setiawan, Edhie Budi; Abidin, Zaenal
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 10 No. 3 (2023): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v10i3.1095

Abstract

The research objective is to determine the direct contribution and indirect effect of airport officers’ competence and performance on On Time Performance mediated by delay management supervision in Soekarno-Hatta International Airport. The importance of the Air Transport Inspector performance in supervising is required to improve the performance of the employees. The method used in this study was a Descriptive Quantitative using survey. The population were all flight service inspectors. The study used Smart Partial Least Square path analysis method with purposive sampling of 72 respondents. The results of the analysis show that there are three direct contributions which are officers’ competence on Delay Management supervision, officers’ performance on DelayM anagement supervision and Delay Management supervision on OTP. Delay Management supervision is able to mediate the competence and performance on On Time Performance in Soekarno-Hatta International Airport.
Customer Service and Delivery Service Quality of Delivery Service Companies Rachmi, Irsafanti; Setiawan, Edhie Budi; Pahala, Yosi; Veronica, Veronica; Setiawan, Ferdy Trisanto
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 11 No. 2 (2024): Juli
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v11i2.1384

Abstract

The development of goods delivery services could be seen from the growth of service companies’ quantity domestically and abroad. People could determine which delivery services they will use based on their will and the service quality. Freight forwarding companies often experience difficulty in retaining delivery services’ loyal customers. The purpose of the study is to analyze the influence of satisfaction, service quality, and customer’s services on customer’s loyalty of the freight forwarder company. The research technique used the Quantitative approach that the survey data was collected and processed using Structural Equation Modeling (SEM) method of AMOS 22 software. This research used 200 purposive sampling of the company’s customers as respondents. The results show that there is direct and indirect influence of customer’s satisfaction, service quality, and customer’s service on customer’s loyalty. Therefore, the role of service quality and customer’s satisfaction has a significant impact on the business continuity of freight forwarding service companies. It means that the freight forwarding company should maintain the customer’s loyalty optimally by increasing customer’s satisfaction through the quality of service provided to customers in order to build the customer’s loyalty.
Co-Authors Aang Gunawan, Aang Aditya Wardhana Agusinta, Lira Aisyah Rahmawati Aji, Adnan Bayu Alfi Kamil Rafi Amanda, Anggi Nurul Amrulloh Ibnu Kholdun Ana Faizah Andjar Budi Wibawanti Andri Setyadi Artanti, Dian Asdo Artriviyanto Asep Suparman ASEP SUPARMAN Ashur Harmadi Asnia Harun Aulia Mutia Alda Basri Fahriza Basri Fahriza Bestari, Viqy Esha Budi Prasetiyo Chevy Herli Sumerli Damanik, Ade Irfani Nugraha Datonabolon Datonabolon Dedeng Wahyu Edi Deni Apriansyah Dian Artanti Arubusman Dian Artanti Arubusman Dian Artanti Arubusman Dian Artanti Arubusman Didin Dwi Novianto Dinar Dewi Kania Dwi Yulika Edi Abdurachman Edi Abdurachman Elly Adriani Sinaga ENDRI ENDRI Euis Saribanon, Euis Fachrial, Peppy Frans Sudirjo Fransisca, Ribka Galih Quinndito Wijaya Ginting, Purnomo Ramadhani Handayani, Sri Handini Salsabila Handini Salsabila Heri Subagyo Herino Herino Hilya Fisar Nazwany Ichwan, Gema Akbar Ikhsan, Ridho Bramulya Indra Setiawan, Prasadja Ricardianto, Indrawati, Dewi Suci Intan Pawreski Isa Amsyari Jermanto Setia Kurniawan, Jermanto Setia Josua Sahala Kadarisman, Muh Karnawi Kamar Kristanto Maruliasi Kristianto, Jati Kusumayanti, Firda Amalia Lira Agusinta Lira Agusinta M. Yogi Riyantama Isjoni Maman Zakaria Maulina, Evaf Maysandra, Indriani Mimbar, Ahmad Misrofingah Misrofingah Muhammad Taris Hasibuan Muhammad Thamrin Muhammad Thamrin Aroba Mustika Sari Nadhila Cory Sabrina Nila Finarti Nofrisel Nofrisel Nofrisel Nofrisel Nofrisel, Nofrisel Nurmaria Sarosa Nursery Alfaridi Nursery Alfaridi S Nasution Octaviani, Reni Dian Okin Ringan Purba Prasadja Ricardianto Prasadja Ricardianto Prasadja Ricardianto, Prasadja Pratiwi, Sekar Widyastuti Pratiwia, Sekar Widyastuti Purba, Okin Ringan Purwoko, Harry Rachmi, Irsafanti Ratnawati Ratnawati Rifki, Salman Riki Saputra Rully Indrawan Rusydi Fauzan Salsabila Khairunnisa Sandriana Marina Saputro, Soemino Eko Satyagraha, Anggit Sembiring, Honny Fiva Akira Septiano, Renil Setiawan, Ferdy Trisanto Siahaan, Julyanthi Marine Sijabat, Eduard Alfian Syamsa Siti Maemunah Siti Maemunah Situmeang, Atika Hartari Soekirman, Atong Soemino Eko Saputro Sri Rahardjo Sri Raharjo Sudewo, Gatot Cahyo Sugiyanto - Suharto Abdul Majid Suraharta, I Made suryawan, ryan firdiansyah Suryobuwono, Abdulllah Ade Taufik Akbar Thamrin, HM. Theresye Yoanyta Octora Tri Susilowati Utami, Nabilah Puteri VERONICA VERONICA Vivin Marthalina Wahyu Wibowo Wahyu Wibowo Wandi Kurniadi Wiguna, Esa Setia Yana Tatiana, Yana Yosi Pahala Yosi Pahala, Yosi Yuliantini Yuliantini Yuliyanto, Agus Zaenal Abidin Zaenal Abidin Zaenal abidin Zaenal Abidin Zaenal Abidin Zahroni, Zahroni Zaroni, Zaroni