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Improving Airplane E-ticket Purchasing Decisions Through Social Media Marketing Instagram and Ease of Use of Online Travel Agent Applications in Indonesia Mediated by Trust Setiawan, Edhie Budi; Arubusman, Dian Artanti; Soekirman, Atong; Fachrial, Peppy; Maysandra, Indriani
Jurnal Manajemen Industri dan Logistik Vol 8, No 1 (2024): May 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i1.1410

Abstract

This study aims to ascertain how social media marketing (such as Instagram) and ease of use affect consumer decisions, as well as how trust functions as a mediating factor in the relationship between social media marketing and ease of use and consumer decisions. There are two types of data that are used; primary data are gathered through questionnaires, and secondary data are gathered from books and journals. This study used probability sampling techniques with a simple random sampling method, namely with 170 respondents. The analysis method in this study uses SEM-PLS (Structural Equation Model - Partial Least Square). This study's findings indicate that trust has a major impact on purchase decisions, simplicity of use has a large impact on decisions, and social media marketing has no significant impact on decisions. Ease of use and social media marketing's influence on purchase decisions might be mitigated by the trust factor. If respondents trust online travel brokers, social media marketing will have an impact on their purchase decisions.
Membangun Kepercayaan Pelanggan Melalui Kepuasan Pelanggan Dengan Kontribusi Kualitas Layanan Dan Fasilitas (Studi Pada Bandar Udara Internasional Banyuwangi) Kusumayanti, Firda Amalia; Marina, Sandriana; Setiawan, Edhie Budi; Indra Setiawan, Prasadja Ricardianto,
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.7355

Abstract

Penelitian ini dilakukan dengan tujuan untuk meningkatkan kepercayaan pelanggan melalui kepuasan pelanggan dan memberikan kontribusi terhadap peningkatan kualitas pelayanan bandara dan fasilitas bandara di Bandara Internasional Banyuwangi. Kualitas pelayanan berpengaruh terhadap kepuasan pelanggan dan kepercayaan penumpang, dan fasilitas bandar udara berdampak terhadap kepuasan dan kepercayaan pelanggan penumpang, sehingga kualitas pelayanan sangat dihargai dalam bidang pelayanan. Tujuan penelitian ini adalah menganalisis pengaruh kualitas pelayanan dan fasilitas bandara terhadap kepercayaan pelanggan melalui kepuasan pelanggan. Penelitian ini adalah dengan menyebarkan kuesioner kepada 252 responden dengan menggunakan teknik non-probabilitas dan random sampling serta pendekatan metode asosiatif. Penelitian adalah metode kuantitatif dan populasi yang digunakan adalah seluruh penumpang Bandara Internasional Banyuwangi dan peneliti ini melakukan SEM-PLS (Structural Equation Modeling – Partial Least Squares) dengan menggunakan aplikasi SmartPLS 4.1.0. Hasil penelitian masing masing variabel diperoleh tingkat kesesuaian atau memiliki nialai yang positif antara variabel kepercayaan pelanggan melalui kepuasan pelanggan terhadap kualitas pelayanan dan fasilitas di Bandara Internasional Banyuwangi. Kata Kunci : Kualitas Layanan, Fasilitas, Kepuasan pelanggan, Kepercayaan Pelanggan, Bandar Udara Internasional Banyuwangi.
The Role Of Automatic Gate System And Single Truck Identification Process In Enhancing Gate Services And Operational Performance At The Mediated Container Terminal Of Tanjung Priok Port Mimbar, Ahmad; Suparman, Asep; Ricardianto, Prasadja; Setiawan, Edhie Budi
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6529

Abstract

Pelabuhan Tanjung Priok merupakan pelabuhan internasional terbesar dan tersibuk di Indonesia. Untuk menunjang produktivitas perlu adanya pengaturan dan pengawasan angkutan truk sehingga diharapkan semakin mengurangi tingkat kemacetan lalu lintas angkutan barang. Sehubungan dengan itu, sesuai Keputusan Direktur Jenderal Perhubungan Laut Nomor KP.803/DJPL/2021 penerapan Single Truck Identification (STID) berlaku di seluruh terminal yang bertujuan untuk menjamin kelancaran arus dokumen, arus barang, dan arus informasi dalam melakukan transaksi Gate In/Out di seluruh terminal di kawasan Pelabuhan Tanjung Priok. Terminal yang telah menggunakan Automatic Gate System (AGSs) sangat memudahkan penerapan Single Truck Identification (STID). Analisis yang dilakukan menunjukkan bahwa Sistem Gerbang Otomatis berpengaruh positif dan signifikan terhadap Pelayanan Gerbang. Penelitian ini menggunakan metodologi kuantitatif dengan jumlah sampel sebanyak 240 orang. Pengumpulan data menggunakan skala Ordinal yang telah melalui pengujian. Penelitian ini menggunakan teknik analisis regresi linier, analisis parsial, analisis simultan, dan analisis jalur. Hasil penelitian yang pertama dapat disimpulkan bahwa pengaruh langsung Sistem Gerbang Otomatis (AGSs) terhadap Pelayanan Gerbang sebesar 54,6%, yang kedua dampak Single Truck Identification (STID) terhadap Pelayanan Gerbang sebesar 26,5%, yang ketiga Sistem Gerbang Otomatis (AGSs) ) berpengaruh terhadap Kinerja Operasional Pelabuhan sebesar 34,4%, yang keempat pengaruh Single Truck Identification (STID) terhadap Kinerja Operasional Pelabuhan sebesar 28,2%, dan yang kelima adalah korelasi Pelayanan Gerbang terhadap Kinerja Operasional Pelabuhan sebesar 6,3%. Selanjutnya terdapat pengaruh tidak langsung dampak Sistem Gerbang Otomatis (AGS) terhadap Kinerja Operasional Pelabuhan melalui Pelayanan Gerbang sebesar 75% dan dampak Single Truck Identification (STID) terhadap Kinerja Pelabuhan Operasional melalui Pelayanan Gerbang sebesar 77,9%.Kata Kunci : Sistem Gerbang Otomatis, Identifikasi Truk Tunggal, RFID, Layanan Gerbang, Kinerja Operasional Pelabuhan
The Green Marketing Model in Umrah Bureaus: A Satisfaction-Based Approach Suryawan, Ryan Firdiansyah; Maulina, Evaf; Setiawan, Edhie Budi; Septiano, Renil; Susilowati, Tri
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 6 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i6.6775

Abstract

Intense competition among umrah service providers in Jakarta and Bogor emphasizes the importance of effective digital marketing as well as a focus on consumer trust, service quality, and green marketing initiatives to increase e-loyalty. This study aims to analyze the effect of green marketing, consumer trust, and service quality on e-loyalty with customer satisfaction as an intervening variable. Data were collected from 150 umrah service users at five umrah bureaus in Jakarta and Bogor using purposive sampling method. Partial Least Square Structural Equation Model (SEM-PLS) 3.0 was used for data processing and testing. The results showed that green marketing, consumer trust, and service quality have a positive and significant effect on e-loyalty, both directly and through customer satisfaction as a mediator. Interestingly, although green marketing and consumer trust have a positive influence on customer satisfaction, service quality does not have a significant impact on satisfaction. This research highlights the importance of targeted digital marketing strategies and efforts to build consumer trust to increase loyalty in the umrah service sector.
Sosialisasi dan Pelatihan Penanganan Bencana di SMPN 9 Kota Bekasi Edhie Budi Setiawan; Dian Artanti Arubusman; Zaenal Abidin
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 2 No. 3: Juni-September 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v2i3.2172

Abstract

Memahami tentang karakter bencana baik bencana yang diakibatkan oleh alam maupun bencana yang ditimbulkan oleh kegiatan manusia adalah sesuatu hal yang sangat penting, karena kita akan bisa meminimalisir dampak dari bencana ketika bencana tersebut terjadi. Pengetahuan mengenai kebencanaan harus disampaikan dan diajarkan sedini mungkin, mulai dari anak usia TK sampai dengan dewasa. Salah satu upaya untuk memberikan pengetahuan mengenai kebencanaan adalah dengan melakukan sosialisasi cara penanganan jika terjadi bencana ke sekolah-sekolah. Pengabdian masyarakat dengan judul Sosialisasi dan Pelatihan Penanganan Bencana bertujuan untuk membangun konsep pendidikan kebencanaan pada anak usia sekolah, dan luarannya adalah peningkatan kesadaran dan pengetahuan akan bencana, sadar bencana dan tangguh akan bencana. Dalam rangka tujuan tersebut, team Dosen ITL TRISAKTI sebanyak 3 orang bersama mahasiswa pendukung sebanyak 4 orang, melakukan sosialisasi tentang kebencanaan dan penanganan bencana yang dilakukan dengan cara presentasi, diskusi, tanya jawab, pre test dan post test kemudian pemutaran video kepada siswa SMPN 9 kota bekasi yang dihadiri sebanyak 52 siswa. Berdasarkan perbandingan hasil pre test dan post test dapat disimpulkan bahwa terdapat perbedaan yang signifikan pengetahuan siswa SMPN 9 kota Bekasi antara sebelum dan sesudah menjalani kegiatan sosialisasi dan pelatihan penanganan bencana.
Penanganan Impor Suku Cadang pada Perusahaan Perdagangan Alat Berat di Indonesia Kadarisman, Muh; Bestari, Viqy Esha; Setiawan, Edhie Budi; Rahardjo, Sri; Handayani, Sri
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 12 No. 1 (2025): Maret
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v12i1.1566

Abstract

The main problem of this research is that there was an import customs settlement process that still requires the results of a surveyor company certified by the government to be attached to the Bonded Logistics Center warehouse outside the port, increasing the waiting time.This research analyzes the import handling process, government policies, and customs compliance in handling heavy equipment spare parts.This research used a qualitative analysis approach with purposive sampling with 10 informants from various companies.The research findings are that there was still a lack of government role in increasing the effectiveness of handling the import process of heavy equipment spare parts at the heavy equipment trading company, due to weaknesses in determining import restrictions.Steel heavy equipment spare parts were invalid because heavy equipment spare parts were made in factories in the home country of the heavy equipment maker. It is difficult to transfer technology to domestic production because the price of fabrication machines requires quite a high investment and high technical specifications. The company also experienced losses in terms of transportation costs
Price Competitiveness and Service Quality Have an Impact on Ship Agency Contributions Maemunah, Siti; Damanik, Ade Irfani Nugraha; Yuliyanto, Agus; Sembiring, Honny Fiva Akira; Sugiyanto, Sugiyanto; Setiawan, Edhie Budi
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 10 No. 2 (2023): Juli
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v10i2.1137

Abstract

The study aims to determine the relationship between price, service quality, customers’ satisfaction, and competitiveness on ship agency services and their impact on PT. Maritel Bahtera Abadi Marunda as mediated by the ship agency services. A sample of 100 respondents from PT. Maritel Bahtera Abadi Marunda, consists of company’s competitors and consumers of the Ship Agency Sector, was taken from the primary data using Quantitative method with Explanatory research design. The correlation coefficient analysis method, path analysis tests, and hypothesis testing were used to test instrument and classical assumption testing. The findings show a relationship between price, service quality, customers’ satisfaction, and competitiveness between ship agency services in PT. Maritel Bahtera Abadi Marunda. The practical implications provide direction for adopting the impact of price and service quality in increasing the competitiveness of ship agency services and consumers’ behavior.
BUILDING CUSTOMER LOYALTY THROUGH SERVICE QUALITY AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY AT PT IPC TPK TANJUNG PRIOK Alfi Kamil Rafi; Zahroni, Zahroni; Lira Agusinta; Edhie Budi Setiawan; Sandriana Marina
Media Bina Ilmiah Vol. 19 No. 12: Juli 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effect of service quality—comprising the dimensions of resources, outcomes, processes, management, and image—on customer loyalty at PT IPC TPK Tanjung Priok, with customer satisfaction as a mediating variable. The research is motivated by suboptimal service delivery, weak regulations, limited satisfaction surveys, and inconsistent prior findings. A descriptive–causal quantitative design was applied to 107 purposively selected port service users, who completed a structured questionnaire. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that all five service quality dimensions jointly and significantly shape perceived service quality (significant of outer loading, non-multicollinearity, and strong redundancy result). Furthermore, service quality has a very strong positive effect on customer satisfaction, and customer satisfaction fully mediates the relationship between service quality and customer loyalty in this research. These findings affirm that enhancing loyalty can be achieved only through the improvement of satisfaction. Practically, port management should upgrade facilities and staff competencies, optimize operational processes, strengthen management practices, and build institutional image to foster long-term satisfaction and loyalty.
The Effect of Volume of Goods and Accuracy of Delivery of Goods on Customer Satisfaction Through the Cost Efficiency of Shipping Goods at Shipping Service Companies in Jakarta Dwi Yulika; Lira Agusinta; Rully Indrawan; Edhie Budi Setiawan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7583

Abstract

Planning the delivery and distribution of goods from upstream to downstream cannot be separated from several problems related to shipping costs. It is true that, considering the size of the volume of shipping goods, the question arises about how shipping costs depend on this variable. The relationship between the size of the volume of shipping goods and shipping costs is not an easy one. In particular, the influence of costs depending on vehicle capacity constraints is distinguished. On the other hand, the variable of delivery accuracy also greatly influences delivery costs, in the case of some goods that require special handling, this is very much taken into consideration. From these considerations, the author decided to highlight several factors that influence shipping costs, namely the volume, weight of goods and delivery accuracy, which will later influence customer satisfaction, which is carried out through expedition services, forwarders or shipping lines. The results confirm our hypothesis that transportation has the advantage to provide better services for customers in terms of shipping costs by considering aspects of volume and delivery accuracy. Although when evaluating the accuracy of goods delivery, some customers do not pay much attention to this when the production goods they send are general goods, they need to take into account the possible risks that arise when the production goods they send rot quickly or are dangerous goods, because this is important for accuracy of delivery.
Human Resources Certification and Ship Safety Competency in Lake Toba Maemunah, Siti; Aji, Adnan Bayu; Setiawan, Edhie Budi; Yuliantini, Yuliantini; Tatiana, Yana
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol. 12 No. 2 (2025): Juli
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v12i2.1530

Abstract

The aim of this research is to examine the effect of ship certification on ship safety mediated by human resource competency and ship stability. The research population was 135 crew members operating in Lake Toba port. The collection technique used non-probability sampling with purposive sampling. The sample in this study was 100 ship crew members. Data collection techniques included field research with questionnaires. The data analysis technique used Partial Least Squares of Structural Equation Modeling. The research results show that the certification process directly has a positive and significant effect on ship safety. The certification variable, mediated by ship stability, has a positive and significant effect on ship safety. However, when certification is mediated by human resources competency, it has no positive and insignificant effect. Further research is recommended related to standardization of port services to improve logistics’ performance.
Co-Authors Aang Gunawan, Aang Aditya Wardhana Agusinta, Lira Aisyah Rahmawati Aji, Adnan Bayu Alfi Kamil Rafi Amanda, Anggi Nurul Amrulloh Ibnu Kholdun Ana Faizah Andjar Budi Wibawanti Andri Setyadi Artanti, Dian Asdo Artriviyanto Asep Suparman ASEP SUPARMAN Ashur Harmadi Asnia Harun Aulia Mutia Alda Basri Fahriza Basri Fahriza Bestari, Viqy Esha Budi Prasetiyo Chevy Herli Sumerli Damanik, Ade Irfani Nugraha Datonabolon Datonabolon Dedeng Wahyu Edi Deni Apriansyah Dian Artanti Arubusman Dian Artanti Arubusman Dian Artanti Arubusman Dian Artanti Arubusman Didin Dwi Novianto Dinar Dewi Kania Dwi Yulika Edi Abdurachman Edi Abdurachman Elly Adriani Sinaga ENDRI ENDRI Euis Saribanon, Euis Fachrial, Peppy Frans Sudirjo Fransisca, Ribka Galih Quinndito Wijaya Ginting, Purnomo Ramadhani Handayani, Sri Handini Salsabila Handini Salsabila Heri Subagyo Herino Herino Hilya Fisar Nazwany Ichwan, Gema Akbar Ikhsan, Ridho Bramulya Indra Setiawan, Prasadja Ricardianto, Indrawati, Dewi Suci Intan Pawreski Isa Amsyari Jermanto Setia Kurniawan, Jermanto Setia Josua Sahala Kadarisman, Muh Karnawi Kamar Kristanto Maruliasi Kristianto, Jati Kusumayanti, Firda Amalia Lira Agusinta Lira Agusinta M. Yogi Riyantama Isjoni Maman Zakaria Maulina, Evaf Maysandra, Indriani Mimbar, Ahmad Misrofingah Misrofingah Muhammad Taris Hasibuan Muhammad Thamrin Muhammad Thamrin Aroba Mustika Sari Nadhila Cory Sabrina Nila Finarti Nofrisel Nofrisel Nofrisel Nofrisel Nofrisel, Nofrisel Nurmaria Sarosa Nursery Alfaridi Nursery Alfaridi S Nasution Octaviani, Reni Dian Okin Ringan Purba Prasadja Ricardianto Prasadja Ricardianto Prasadja Ricardianto, Prasadja Pratiwi, Sekar Widyastuti Pratiwia, Sekar Widyastuti Purba, Okin Ringan Purwoko, Harry Rachmi, Irsafanti Ratnawati Ratnawati Rifki, Salman Riki Saputra Rully Indrawan Rusydi Fauzan Salsabila Khairunnisa Sandriana Marina Saputro, Soemino Eko Satyagraha, Anggit Sembiring, Honny Fiva Akira Septiano, Renil Setiawan, Ferdy Trisanto Siahaan, Julyanthi Marine Sijabat, Eduard Alfian Syamsa Siti Maemunah Siti Maemunah Situmeang, Atika Hartari Soekirman, Atong Soemino Eko Saputro Sri Rahardjo Sri Raharjo Sudewo, Gatot Cahyo Sugiyanto - Suharto Abdul Majid Suraharta, I Made suryawan, ryan firdiansyah Suryobuwono, Abdulllah Ade Taufik Akbar Thamrin, HM. Theresye Yoanyta Octora Tri Susilowati Utami, Nabilah Puteri VERONICA VERONICA Vivin Marthalina Wahyu Wibowo Wahyu Wibowo Wandi Kurniadi Wiguna, Esa Setia Yana Tatiana, Yana Yosi Pahala Yosi Pahala, Yosi Yuliantini Yuliantini Yuliyanto, Agus Zaenal Abidin Zaenal abidin Zaenal Abidin Zaenal Abidin Zaenal Abidin Zahroni, Zahroni Zaroni, Zaroni