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Peranan Usability Dalam Meningkatkan Citra Merek Melalui Kepuasan Pelanggan, Dan Kepercayaan Pada Website Online Travel Agent Setiawan, Edhie Budi; Utami, Nabilah Puteri; Kholdun, Amrulloh Ibnu; Pratiwi, Sekar Widyastuti; Novianto, Didin Dwi
Gorontalo Management Research Vol 8, No 2 (2025): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v8i2.4064

Abstract

The use of digital technology by the public has increased, including for online Travel Agent Websites. This study aims to determine the role of Usability in increasing Customer Satisfaction, Trust, and Brand Image on the Pegipegi Online Travel Agent Website. The method used in this study is quantitative descriptive. The types of data used are primary and secondary data, where primary data is obtained from questionnaires while secondary data is obtained from journals and books. In this study, sampling was carried out using the purposive sampling method of 171 respondents. The analysis method in this study uses the Structural Equation Model - Partial Least Square (SEM-PLS). The results of this study state that customer satisfaction has a positive effect on trust and brand image, and trust has a positive effect on brand image. While usability has a significant impact on customer satisfaction and trust, it does not have a significant effect on brand image. Indirectly, usability affects brand image through satisfaction and trust. This shows that usability can improve a brand image if consumers are satisfied and trust the online travel agent's website.
MENINGKATKAN KEPUTUSAN PEMBELIAN RETAIL MELALUI KEPUASAN KONSUMEN DI BANDARA SOEKARNO-HATTA; KONTRIBUSI PERSEPSI HARGA DAN STORE LAYOUT Setiawan, Edhie Budi; Fahriza, Basri; Satyagraha, Anggit; Abidin, Zaenal; Arubusman, Dian Artanti
Gorontalo Management Research Vol 6, No 2 (2023): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v6i2.2791

Abstract

The airport  business is a growing and promising business. The increase in the number of trips will automatically have an impact on airport revenues. Currently, airport revenue is still dominated by revenue from the aeronautical sector, while the potential for non-aeronautical revenue is also quite promising. The retail business at the airport is one of non-aeronautical businesses that has big opportunities with potential to be a significant alternative income for the  airport. This study was addressed to examine the effect of store layout and price perception on retail purchasing decisions at the airport mediated by consumer satisfaction. It  uses a quantitative method, with 100 respondents, where they fill out online questionnaires. The analytical technique used is SEM-PLS. The results showed that the store layout and price perception have a positive and significant influence on purchasing decisions and on consumer satisfaction at the same time, whilst consumer satisfaction also has a positive and significant influence on purchasing decisions. Store layout and price perception have an indirect influence on purchasing decisions through consumer satisfaction. Based on these results, airport managers are expected to pay more attention to marketing strategies that focus on creating attractive store layouts and competitive prices, so that consumers feel satisfied and decide to make a purchase.Keyword: consumer satisfaction, buying decision, price perception, airport retail, store layout
The Role of Logistics Industry Orchestration in Mediating Service Quality, Brand Image and Price, Over The Service Ecosystem Wiguna, Esa Setia; Thamrin, HM.; Setiawan, Edhie Budi; Tatiana, Yana
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5489

Abstract

A powerful wave of change has swept across the global business landscape over the past seven to eight years. Three fundamental disruptions—digitalization permeating every aspect of life, the dominance of the millennial generation with its unique preferences, and the pandemic that drastically altered the socio-economic order—have significantly reshaped consumer behavior. These conditions have forced the freight forwarding industry in Indonesia to undergo radical transformation: from merely providing product-based services to building an integrated service ecosystem. This crucial transformation aims to optimize overall business performance and enhance the quality of national cargo services. his study delves deeply into how Service Quality, Brand Image, and Price converge to build a robust service ecosystem among Indonesian freight forwarding companies. The goal is to orchestrate various stakeholders within the complex logistics ecosystem. Adopting a quantitative approach, the study develops a model consisting of five construct variables and 50 indicators, all of which have been rigorously tested for validity and reliability. Data was collected using a Likert scale (1–5) questionnaire survey involving company leaders from freight forwarding firms, including members of logistics associations. Using a combination of area proportional random sampling and stratified proportional random sampling, data was successfully collected from 300 respondents. The data analysis was conducted using the Structural Equation Modeling (SEM) method with the SmartPLS software. The results reveal the central role of price in influencing logistics industry orchestration and the formation of a service ecosystem. Competitive and strategically set pricing proves to be a critical catalyst in facilitating effective interactions among companies within the logistics network. Statistically, the dominant factor in this study is the price variable, which has a significant influence on logistics industry orchestration (coefficient 0.534) and the service ecosystem variable (coefficient 0.490). The findings indicate that efficient pricing strategies aligned with the value offered have great potential to enhance coordination, collaboration, and better management among various actors in the logistics industry. Moreover, superior service quality and a strong brand image also play vital roles in improving the effectiveness of orchestration and strengthening the foundation of the service ecosystem. Overall, the study concludes that all 10 proposed hypotheses are significant, affirming the crucial role of integrated logistics industry orchestration in driving operational efficiency and improving company competitiveness. Therefore, the study recommends that freight forwarding companies in Indonesia design smart and adaptive pricing policies, leverage technological advancements and digitalization to optimize operations and cost efficiency, and strengthen strategic partnerships among stakeholders. These steps are essential for realizing a more efficient, sustainable, and competitive logistics ecosystem. The study underscores that effective pricing management is not merely a cost element but a strategic key to enhancing competitiveness and significantly contributing to the creation of a superior and efficient logistics ecosystem.
The Role of Road Users’ Discipline in Mediating The Equipment Function and Gatekeeper Competence on Level Crossing Safety in 2025 (Case Study: Jpl No. 46 Pondok Jati, East Jakarta) Indrawati, Dewi Suci; Setiawan, Edhie Budi; Suryobuwono, Abdulllah Ade; Abidin, Zaenal; Saputro, Soemino Eko
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5512

Abstract

Level crossing safety has become a critical issue in urban transportation systems, as these points serve as direct intersections between railway lines and road users. Amidst the high volume of daily mobility, level crossings not only contribute to traffic congestion but also pose a high risk of fatal accidents, especially when not supported by effective safety systems and disciplined user behavior. A clear example of this issue can be seen at the Direct Level Crossing (JPL) No. 46 Pondok Jati in East Jakarta, which is characterized by high traffic density, limited space, and frequent violations by road users. This study aims to analyze the mediating role of road user discipline in the relationship between the functionality of safety equipment and the competence of crossing guards on level crossing safety in 2025. A quantitative approach was used with Structural Equation Modeling based on Partial Least Squares (SEM-PLS) and 333 respondents. The analysis tested both direct and indirect relationships among the variables. The results show that the competence of crossing guards significantly influences both safety and user discipline. Discipline also plays a significant role in improving safety. Conversely, the functionality of safety equipment did not show a significant direct influence on discipline. Discipline was found to mediate the relationship between guard competence and safety, but not between equipment functionality and safety.
The Impact of Shipmaster Leadership Style and Ship Logistics Management on Ship Crews Performance: Implications For Tanker Ship Operational Performance Majid, Suharto Abdul; Endri, Endri; Zakaria, Maman; Setiawan, Edhie Budi; Kamar, Karnawi; Pahala, Yosi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.186

Abstract

The research aims to identify the influence of the shipmaster leadership style and logistics management on the operational performance of tanker ships, which is mediated by the performance of the Ship's Crew. The research used a sample of 30 tanker and ship crew members at the Indonesian national shipping company PT. Waruna Nusa Sentana. The data analysis method applies a path analysis model to test direct and indirect effects. The research results show that leadership style, logistics management, and crew performance partially influence Ship operational performance. Leadership style and logistics management are also proven to influence crew performance directly. The captain's leadership style and logistics management indirectly affect the Ship's operational performance through the performance of the Ship's Crew. Overall, the operating performance of tankers at the shipping company PT. Waruna Nusa Sentana is influenced by the captain's leadership style, ship logistics management, and crew performance, both directly and indirectly. Keywords: shipmaster leadership style, ship logistics management, ship crews performance, tanker ship operational performance
THE EFFECT OF SERVICE QUALITY ON PORT OPERATIONAL PERFORMANCE AND SATISFACTION: A STUDY OF TRANSPORTATION AND PASSENGER COMPANIES AT LUWUK PORT IN BANGGAI DISTRICT Wibowo, Wahyu; Setiawan, Edhie Budi; Agusinta, Lira; Ikhsan, Ridho Bramulya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13115

Abstract

Understanding the behavior of freight and passenger transport companies as users of port services is essential to evaluate service quality performance because it will have an impact on port operational performance and also port service user satisfaction (companies and passengers). Therefore, this study aims to examine the impact of service quality on port operational performance and customer satisfaction from the perspective of port service users. This research uses qualitative and quantitative methods. The quantitative method uses PLS-SEM, while the qualitative method uses IPMA. Data were collected from two sample groups by distributing questionnaires to 50 freight transportation companies and 50 passengers of Luwuk Port in Banggai Regency. The results prove that service quality positively and significantly affects port operational performance and satisfaction in the sample group of freight and passenger transportation companies. The results of the IPMA analysis on both research samples still require improvement to improve port operational performance and port service user satisfaction.
Pengaruh Kualitas Sumber Daya Manusia dan Manajemen Perawatan Kapal Terhadap Sistem Manajemen Keselamatan Kapal Dimediasi oleh Kinerja Staff Galangan Kapal pada PT. Dok Pantai Lamongan Ginting, Purnomo Ramadhani; Kania, Dinar Dewi; Indrawan, Rully; Setiawan, Edhie Budi
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 1 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i1.1904

Abstract

This study aims to analyze the effect of human resource quality and ship maintenance management on the ship safety management system with the performance of shipyard staff as a mediating variable at PT. Dok Pantai Lamongan. Human resource quality and maintenance management are strategic factors in minimizing accident risks and ensuring operational safety in shipping. This research uses a descriptive quantitative approach with inferential analysis through Structural Equation Modeling (SEM) methods. Data were collected from 218 respondents who are shipyard staff directly involved in maintenance and operational activities. The results indicate a significant positive direct effect between human resource quality and ship maintenance management on shipyard staff performance and the ship safety management system. Furthermore, there is a significant positive direct effect between shipyard staff performance and the ship safety management system, as well as a significant positive indirect effect between human resource quality and ship maintenance management on the ship safety management system, mediated by the shipyard staff performance. These findings emphasize that improving human resource quality through training, work discipline, and strengthening a structured maintenance management system will optimize the performance of shipyard staff and ultimately strengthen the ship safety system. This study implies that PT. Dok Pantai Lamongan needs to emphasize human resource competency improvement programs and digitally integrated maintenance management to ensure the sustainability of ship operational safety
Co-Authors Agusinta, Lira Aji, Adnan Bayu Alda, Aulia Mutia Amanda, Anggi Nurul Amrulloh Ibnu Kholdun Andjar Budi Wibawanti Andri Setyadi Artanti, Dian ASEP SUPARMAN Asep Suparman Basri Fahriza Bestari, Viqy Esha Budi Prasetiyo Damanik, Ade Irfani Nugraha Datonabolon Datonabolon Dedeng Wahyu Edi Dian Artanti Arubusman Dian Artanti Arubusman Dian Artanti Arubusman Dian Artanti Arubusman Dian Artanti Arubusman, Dian Artanti Dinar Dewi Kania Edi Abdurachman Elly Adriani Sinaga ENDRI ENDRI Euis Saribanon, Euis Fachrial, Peppy Frans Sudirjo Fransisca, Ribka Galih Quinndito Wijaya Gatot Cahyo Sudewo Ginting, Purnomo Ramadhani Handayani, Sri Ichwan, Gema Akbar Ikhsan, Ridho Bramulya Indra Setiawan, Prasadja Ricardianto, Indrawan, Rully Indrawati, Dewi Suci Intan Pawreski Isa Amsyari Jermanto Setia Kurniawan, Jermanto Setia Josua Sahala Kadarisman, Muh Karnawi Kamar, Karnawi Kholdun, Amrulloh Ibnu Kusumayanti, Firda Amalia Maulina, Evaf Maysandra, Indriani Mimbar, Ahmad Muhammad Taris Hasibuan Muhammad Thamrin Nofrisel Nofrisel Novianto, Didin Dwi Prasadja Ricardianto, Prasadja Pratiwi, Sekar Widyastuti Pratiwia, Sekar Widyastuti Rachmi, Irsafanti Rifki, Salman Riki Saputra RR. Ella Evrita Hestiandari Rully Indrawan Sabrina, Nadhila Cory Salsabila Khairunnisa Sandriana Marina Saputro, Soemino Eko Sarinah Sarinah Satyagraha, Anggit Sembiring, Honny Fiva Akira Septiano, Renil Setiawan, Ferdy Trisanto Siahaan, Julyanthi Marine Sijabat, Eduard Alfian Syamsa Siti Maemunah Siti Maemunah Situmeang, Atika Hartari Soekirman, Atong Sri Rahardjo Sri Raharjo Sugiyanto - Suharto Abdul Majid Suraharta, I Made suryawan, ryan firdiansyah Suryobuwono, Abdulllah Ade Taufik Akbar Thamrin, HM. Theresye Yoanyta Octora Tri Susilowati Utami, Nabilah Puteri VERONICA VERONICA Vivin Marthalina Wahyu Wibowo Wandi Kurniadi Wiguna, Esa Setia Yana Tatiana, Yana Yosi Pahala, Yosi Yuliantini Yuliantini Yuliyanto, Agus Zaenal Abidin Zaenal Abidin Zaenal Abidin Zakaria, Maman Zaroni, Zaroni