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Kusumapradja, Rokiah
Universitas Esa Unggul
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Journal : Journal of Multidisciplinary Academic

 1   2 
The Social Media Marketing Effect On Brand Awareness And Brand Loyalty In Lasik Clinic Jakarta, Indonesia Frizky Ramadhan; Tantri Yanuar Rahmat Syah; Mohamad Reza Hilmy; Rokiah Kusumapradja
Journal of Multidisciplinary Academic Vol 4, No 5 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The number of internet users in Indonesia has increased every year reached 18.9% of 171.17 million Indonesians have accessed social media services. Social media is known to be a place for effective and efficient promotion. Thus, the one of clinics namely Lasik Clinic is operating in the field of Lasik surgery. Founded in 2017, only less than 20% of new patients knew the clinic through social media. Social media marketing (SMM) is a marketing process through social media platforms. Brand awareness (BA) is the ability of customers to remember a brand. Brand loyalty (BL) is a measure of the customer's relationship to a brand. Social media marketing is known to increase BA and BL. Thus, in this study study aims to analyze the effect of SMM on BA and BL of the clinic. Data collection was carried out using questionnaires on 100 patients and families which is the data performed validity and reliability tests. Here, data analysis was processed using the SEM LISREL method. The results of the data description obtained SMM, BA, BL on the questionnaire included in the high category with each value 82.14%, 81.87%, and 84.73%. The results of data analysis showed that there was a significant influence between SMM on BA (T = 5.13) and BL (T = 4.74) which was in accordance with some previous studies whereas BA had no significant effect on BL (T = 1.72) which not in accordance with previous research. This may be caused by other factors not examined in this study.
The Effect of Emotional Intelligence and Spiritual Intelligence on Nurses Caring Behaviours with The Leadership Style Over Intervening Variable Yuni Asmi; Rokiah Kusumapradja; Wahyuni Dian Purwati
Journal of Multidisciplinary Academic Vol 4, No 5 (2020): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

Nurses are required to always provide good nursing care to their patients. In this case, the nurse must show a caring attitude, establish a trusting relationship, be sensitive to feelings a patient, and care for all patients sincerely, where these attitudes are included in the nurse's caring behaviour. But in reality, there are still many nurses who have not been able to apply caring behaviour when carrying out nursing care. One of the factors that can influence caring behaviour is emotional intelligence, spiritual intelligence, and effective communication which is certainly influenced by the superior's leadership style. Thus, this study aims to determine the relationship between emotional intelligence and spiritual intelligence, effective communication and leadership style on the caring behaviour of nurses at X Hospital Tangerang. The design of this research is quantitative research. Sampling was done using a total sampling method where the sample consisted of 33 nurses. The data obtained were processed using the Path statistical test (path analysis) of the Amos program. The results showed that there was a significant influence of the emotional intelligence variable on nurses' caring behaviour (p = 0.006). Another finding is that there is no influence of spiritual intelligence on nurses' caring behaviour (p = 0.398) as well as effective communication which also has no significant effect on nurse caring behaviour (p = 0.122). However, the results showed that there was a significant influence of leadership style on nurse caring behaviour (p = ***) and effective communication also had a significant effect on nurse caring behaviour (p = 0.016). The findings obtained from this study were that emotional intelligence and spiritual intelligence affect the caring behaviour of nurses where the superior leadership style is the intermediary. With the existence of health workers who have high emotional intelligence and spiritual intelligence, it is hoped that nurses will be formed who have empathy, compassion, are wiser and improve the quality of nursing care so that caring behaviour that can cause comfort in patients can be formed. Leadership style is an intervening variable in this study. This variable connects emotional intelligence and spiritual intelligence and effective communication on nurse caring behaviour. One of the caring behaviours shown by superiors is by being a role model for the nurse in charge, with the hope that nurses can be motivated to apply caring behaviour to patients, moreover Daan Mogot Tangerang Hospital is a hospital with a military nuance. Therefore, by applying caring behaviour which is based on high emotional intelligence, it will provide a special plus for this hospital. The emotional intelligence of a boss is able to make patients and nurses feel comfortable with their attitude in leading and directing.
Unggul Daycare Human Resource Business Planning Mohammad Munir; Tantri Yanuar Rahmat Syah; Samerdanta Pusaka; Rokiah Kusumapradja
Journal of Multidisciplinary Academic Vol 3, No 4 (2019): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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The objective in this business planning Unggul Daycare is a child care agency for children in 3 to 6 years it means that the temporally subside a parenting role in caring and nursing children by providing the best service to meet customer demand for customer satisfaction. The basic analysis and operational thinking of daycare is performed using HR stages or HR model consisting of strategy, system, staffing, share value, structure, skill and style. Strategic location is needed to support daycare business, the observation location at Head Office PT. ASABRI (Persero), Jalan Mayjen Sutoyo No. 11, Cawang, East Jakarta.
Patient Identification Impact Towards Patient Safety Laurensia Brigitta Astinawati; Ratna Indrawati; Rokiah Kusumapradja; Endang Ruswanti
Journal of Multidisciplinary Academic Vol 5, No 4 (2021): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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Abstract

The big issue that was happened in X Hospital particularly in 2018 is mainly related to the patient’s status assessment and effective communication. It focuses on reporting critical laboratory value which can inhibit the follow-up of treatment and patient safety. This research aims to provide empirical evidence of patient identification effect and effective communication of patient safety through the quality of hospital services. A quantitative analytical method with a causality research design was used as the research method. The analysis unit is the inpatient unit in X hospital. In this study, the multinomial logistic analysis and multiple regression were used for data analysis. The results of this research showed that the patient’s identification and effective communication as well as the quality of hospital services were significantly affected to patient safety. In this study, we obtain the patient identification has positively affected and significant on patient safety and quality of hospital services. For the effective communication, which focuses on reporting critical laboratory value, does not affected patient safety and quality of hospital services. Quality of hospital services does not mediate patient safety cause patient’s identification, and effective communication influence directly on patient safety.
Building Employee Engagement to Achieve the Vision and Mission of Satya Negara Hospital Deasy Nurindah Sari; Mus Aida; Rokiah Kusumapradja
Journal of Multidisciplinary Academic Vol 7, No 1 (2023): Science, Engineering and Social Science Series
Publisher : Penerbit Kemala Indonesia

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This study aims to analyze the jointly significant influence of internal marketing, self-efficacy, and employee engagement on the achievement of the Vision and Mission of Satya Negara Hospital. A quantitative approach with path analysis method using the Structural Equation Modeling equation was used as the methodology of this study. The sampling technique was carried out by purposive sampling as much as 63 respondents. It is based on the number of health workers with permanent employee status at Satya Negara Hospital. The results show that Internal Marketing, Self-Efficacy, and Employee Engagement have a significant influence on the achievement of the Vision and Mission of Satya Negara Hospital. Partially, Internal marketing directly has a significant positive influence on the achievement of the Vision and Mission of the Satya Negara Hospital. Internal Marketing also has a partially significant positive effect on Employee Engagement at Satya Negara Hospital. On the other hand, Self-efficacy has a significant positive effect on Employee Engagement at Satya Negara Hospital partially. Self- efficacy directly has a significant and weak positive influence on the achievement of the Vision and Mission of the Satya Negara Hospital partially. Furthermore, Employee Engagement directly has a significant positive effect on the achievement of the Vision and Mission of the Satya Negara Hospital partially. Internal marketing indirectly has a significant positive influence on the achievement of the Vision and Mission of the Satya Negara Hospital through the variable employee engagement intervening. Self-efficacy indirectly has a significant positive effect on the achievement of the Vision and Mission of the Satya Negara Hospital through the intervening variable employee engagement. The findings of this study are that Employee Engagement acts as a partial mediation variable to provide a strong indirect influence on Self-Efficacy towards the Achievement of the Vision and Mission of Satya Negara Hospital. The managerial implication of this research is to improve the remuneration system and rewards obtained by health workers fairly and appropriately based on the individual performance of health workers.
Co-Authors ., Astina A. Stefanus Andi Pranata Abdul Kadir Adhikara, Arrozi Adhikara, M. F. Arrozi Agusdini Banun Saptaningsih Ahmad Fauzi Aida, Mus Aini Nadhifah Akram Hamzah, Muhammad Alice Cynthia Dewi Al’adli, Aqdam Fauqo Amalia, Siti Nur Anang Suryana Anas, Aswar Andri J. Girsang Andry Andry Andry Andry ANDRY, ANDRY Aprianes Wijaya Arif Rahman Hakim Arrozi Adhikara, M.F Arrozi Arrozi Arrozi, Muhammad Fachrudin Artha Manurung, Derty Ully Assyifa Azizah Fernendes Athika Rodhya Ayu Larasati Azis, Awalia Bayu Martanto Adji, Bayu Martanto Boby Krismanto Pello Cahyana, Misan Cahyarini, Cahyarini Candra Saputra Chandra Megah Cholifihani, Muhammad CSP Wekadigunawan Dalle, Muhammad Basri Daniel Novian Dharma Setia Budi Deasy Nurindah Sari Denny Khusen Desy Trisnawati Dewi Kuraesin Dewi Oktaviani, Dewi Dharmawan, Hery Dian Gema Rizkia Dian Gema Rizkia Dwi Purnomo Dwi Yanti Elok Palupi Dwi Zulfita Dwinijanti, Lenny Edward Marpaung, Yohan Elvina. R. M Endang Ruswanti Endang Ruswanti Endang Ruswanti Endang Ruswanti Endang Ruswanti Entin Kartikasari Erry Yudhya Mulyani Erry Yudhya Mulyani Erry Yudhya Mulyani Fanya Fanya Febrian Tan Jaya Febriansyah Febriansyah Fera, Yuliana Feri Dian Sanubari Ferry Victor Firmansye Ika Panggulu Fitria Sarnita Fransisca Fransisca Fresley Hutapea Frizky Ramadhan Girsang, Andri J. Gracesia kwannandar H. Abdul Kadir Harahap, Sabasdin Harizan, Harizan Hasyim Hasyim Hasyim Ahmad Hasyim Hasyim Hasyim Hasyim hasyim, hasyim HENDRA GUNAWAN B11211055 Henry Andrean Herlina Herlina Herwanto Herwanto Hilmy, M. Reza Hilmy, Mohammad Reza I Ketut Suada Idrus Jus'at Idrus Jus'at Idrus Jus'at Idrus Jus’at Indawati, Laela Intan Silviana Intan Silviana Mustikawati Irdan Irma Kartiani Irma Suryani Irwan Kusnanda Ismanto, Reno Jack Steven Saripantung Jenmi Silaen Johanes Johanes, Johanes Jus'at, Idrus Jusad, Idrus JUS’AT, IDRUS Kartika Lilisantosa Karyanah, Yayah Kemala Rita Kharisma Berlian Sjukri Kurniasih Kurniasih Kurniasih Kurniasih Laelani, Sofi Nur Eka April Laurensia Brigitta Astinawati Lenny Dwinijanti Lily Widjaya M Reza Hilm M. F. Arrozi Adhikara M. Reza Hilmy M. Tryanza Maulana M.F Arrozi Adhikara M.F. Arrozi Adhikara Ma’ruf, Ma’ruf Marcia Marcia, Marcia Meilyana Maria Isabela Kwary Melissa Melissa MF. Arrozi Adhikara Mintarsi Mintarsi Mintarsi, Mintarsi Misan Cahyana Mohamad Reza Hilmy Mohammad Mukhayadi, Mohammad Mohammad Munir Muhammad Arrozi Muhammad Fachruddin Arrozi Mulyanah Mulyanah Mulyanah, Mulyanah Mulyati Mulyati Mulyati Mulyati Munawar Munawar Mus Aida Mustikawati, Intan Silviana Natsir Nugroho Ningsi, Fitri Nofierni, Nofierni Nora Aminayanti Nova Tri Handriyanto Nuraeni, Neli NURBANI, LISA Nurdianah, Nurdianah Nursiah Nursiah Nusrat, Mavika Tarika Oscar, Rinaldi Paramina, Quintina Pathiussina, Rimba Trishuta Pratiwiningsih, Amanda Purba, Elida Junita Putri Sari Sumarty Meliala R. M, Elvina. Rachmad Tyas Dwinata Rahmadina, Rahmadina Ramli Ramli Rasipin Rasipin RATNA INDRAWATI Rian Adi Pamungkas Rian Adi Pamungkas Rian Adi Pamungkas Rian Adi Pamungkas Rina Anindita Rina Mutiara Rina Mutiara Rizkaully Permatasari Fitrianingsih Rizkia, Dian Gema Roro Kusnabilla Erfa Roveny Roveny Ruga, Forestriano Bayu Putra Rusdiana, Ima Sabarudin Sabarudin Sabasdin Harahap Samerdanta Pusaka Samerdanta Pusaka sandra dewi Sandra dewi Sandra Dewi Sekar Asmara Jayaning Diah Setiawan, Eka Shella Vina Putri Silviana Mustikawati, Intan Siska Nerita Siswanto Sofia Tresia Sri kurnia wati Suriviana Suriviana SURYANTI, DESTI IKA Susanti Sugianto Susilawati Susilawati Tantri Yanuar Rahmat Syah Tengker, Ruth Faleria Titta Gusni Salim Tjipto Rini Tobias Reinaldo Toti Tresia, Sofia Triani, Neks Ulfa, Zuriyati Veimina Surya Veithzal Rivai Zainal Venera, Gaby Victor Livinus Victor Livinus, Victor Vitasya Nusantari Vivi Silvia Wahidi, Kemala Rita Wahyudyasa, Putu Tara Judica Wahyuni Dian Wahyuni Dian Purwati Wahyuni Dian Purwati Waliyudin Waliyudin Wardani, Isma Prasetya Wekadigunawan Wekadigunawan Wekadigunawan Wicaksana, Harits Hijrah Widjaja, Lily Wijaya, Aprianes Yahya Rachmana Hidayat YANTI, APRILIA RINA Yanuar Ramadhan Yosritzal, Yosritzal Yuni Asmi Zahratul Idami Zainuddin, Zainuddin Zuriyati Ulfa