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All Journal E-Jurnal Ekonomi Sumberdaya dan Lingkungan Jurnal Keperawatan Indonesia agriTECH Journal of Aquatropica Asia Universa Medicina Jurnal Akuntansi dan Pajak EnviroScienteae JURNAL PENDIDIKAN TAMBUSAI JUMLAHKU: Jurnal Matematika Ilmiah STKIP Muhammadiyah Kuningan JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Ensiklopedia of Journal CERIA (Cerdas Energik Responsif Inovatif Adaptif) Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL MUTIARA MANAJEMEN International Journal of Economics, Business and Accounting Research (IJEBAR) Adi Husada Nursing Journal Best Journal (Biology Education, Sains and Technology) Grouper: Jurnal Ilmiah Perikanan Budimas : Jurnal Pengabdian Masyarakat Jurnal Penelitian, Pendidikan dan Pengajaran: JPPP Journal Economy And Currency Study (JECS) Jurnal Revolusi Indonesia Jurnal Kesehatan Tambusai Movere Journal Jurnal Pendidikan Vokasi Raflesia Fish Scientiae : Jurnal Ilmu-Ilmu Perikanan dan Kelautan Journal of Accounting and Digital Finance Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Jurnal Sains dan Teknologi Tadulako Jurnal Ilmiah Ilmu Terapan Universitas Jambi QISTINA: Jurnal Multidisiplin Indonesia Jurnal Bisnis Manajemen dan Akuntansi All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society JOURNAL OF WETLANDS ENVIRONMENTAL MANAGEMENT Jurnal Pengabdian Masyarakat Bangsa JOURNAL OF HEALTH MANAGEMENT RESEARCH Community Development in Health Journal West Science Interdisciplinary Studies Journal Economic Management and Business Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi West Science Interdisciplinary Studies PEDAMAS (Pengabdian Kepada Masyarakat) BIOSAPPHIRE: Jurnal Biologi dan Diversitas Jurnal Pajak dan Analisis Ekonomi Syariah Jurnal Ilmiah Akuntansi Jurnal Ilmiah Manajemen dan Akuntansi International Journal Business, Management and Innovation Review International Journal of Economic Entrepreneurship and Business Management Jurnal Matematika Ilmiah Universitas Muhammadiyah Kuningan Harmony Management: International Journal of Management Science and Business Management Dynamics: International Journal of Management and Digital Sciences Jurnal Ners Lentera Prosiding Konferensi Nasional Ilmu Kesehatan STIKES Adi Husada
Rukmini Rukmini
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Journal : West Science Interdisciplinary Studies

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Strategy of Creative Economy Development on Small Micro Enterprises and Medium (SMEs) in Medan City Handayani, Leni; Masitah, Tina Herianty; Rukmini, Rukmini; Murniyanti, Sri; Azahra, Nova
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1147

Abstract

This study shows how the implications of the strengthening strategy and recommendations for the SMEs development policy strategy in Medan City. This study is very important in the context of developing SMEs as creative economic activists in the future. This study uses a quantitative descriptive method. In general, qualitative research is not patterned with a design format consisting of three models, namely descriptive format, verification format, and grounded research format. The subjects of the study were 120 respondents of SMEs actors registered with the Medan City Cooperative and SMEs Service, which became the object of the study, namely about SMEs empowerment through strengthening the creative economy to accelerate poverty alleviation in Medan City. The sampling technique used was purposive sample with data collection using questionnaires. The results of the study stated that the development of creative economic handicrafts in Medan City was carried out by optimizing human resources through skills development and training. The right approach and strategy in developing handicraft innovation is with 5P (enabling, strengthening, protection, support, and maintenance). Because this strategy can cover all lines of the creative economy in handicrafts in order to increase local economic potential. The strategy for developing handicraft businesses in Medan City uses the SO strategy, where this strategy is used to utilize existing strengths and opportunities to minimize weaknesses and threats by relying on product advantages and expanding market networks outside the Medan City area. The novelty in this study is that this study is more comprehensive (comprehensive) in examining the acceleration of poverty alleviation in Medan City with the right strategy in increasing the selling value of SMEs products.
Co-Authors 'Izza, Alifina Adrial Falahi Afni Suhaida Agus Marimin, Agus Agustin Agustin Agustin Sri Lestari AHMAD ANSORI Ahmada, Dzikrilla Al Akbar, Mohammad Aziz Akhmad Fauzi Alamsyah, Bahrul Alaziz, Muhammad Alfinazzahra, Fifitra Fillaili Allenidekania Allenidekania Amallia, Ra. Hoetary Tirta Amilia, Lina Andi Saputra Andriyanti, Andriyanti Ari Setiawan Ariyanto Sahid As'idah, Fizriyatul Attohiri, Rifqon Hadi Azahra, Nova Azizah, Imarotul Azzahra, Fadya Azzahra, Nova Bagus Yoga Saputra Basir Achmad Bayu Kurniawan Budi Prasetyo Budiyono Budiyono Budiyono Budiyono Cahyaningtyas, Fabella Elisa Chotidjah Suhatmi, Erna D.S, Rhesa Indah Danang Biyatmoko, Danang desy nur pratiwi Desy Nur Pratiwi Dewi Andriani Dharmayanti, Hanifa Erlin Dhela Ekaningrum Diding Jumadi Dini Sofarini Dwi Yuniar Ramadhani Dwihaikal, Farhan Taufik Dwiyana Cahyani Sara Pertiwi Edi Yanto Erni Widiastuti Esti Dian Cahyani Fajriyah, Novita Faradila Pratiwi, Natasya Eka Fauzana, Noor Arida Febriani, Nur Leni Budi Febriansyah Febriansyah Febriansyah Febriansyah Feni Damayanti Filipus Wicaksono Finiarti Finiarti Finiarti, Finiarti Fitria, Tira Nur Frian Danil Gambeh, Rilya Tesalonika Geovanni, Muhammad Anand Hadi Samanto, Hadi Harahap, Nurain Harahap, Nurfahmi Sopia Hasibuan, Annisa Hasibuan, Melisa Zuriani Herayanti, Herayanti Hermawati, Ria Hidayat, Toni Iis Marsithah Indra Fauzi Indra Lila Kusuma Indra Lila Kusuma, Indra Lila Intan Ramadhani Istiana, Dina Iswati Iswati, Iswati Junaihil, Junaihil Junius Akbar Kanaya Trinazwa Khairunnisa, Zalfa Dinah Khoirin Maghfiroh Kissinger Kissinger Kurniawan, Afif Kusmiyati kusmiyati Kuswoyo, Nyoko Adi La-Upe, Muhammad Fajar Rahman Leni Handayani Lijaya, Albadi LMS Kristiyanti, LMS M. Morad, Ayuwandira M. Yogi Riyantama Isjoni Mahmudah, Daimatul Mahundingan, Rosari O. Makhrus, Subekhan Mu'Min Mamesah, Marline Merke Marlinda, Bunga Jungti Masitah, Tina Herianty Maya Widyana Dewi Melisa Zuraini Hasibuan Melissa Zuraini Hasibuan Miza, Imam Khairum Moh. Syukur Muhammad Dani Habra Muhammad Hasan Ma’ruf Muhammad Hilman Fikri Muhammad Rahmat Muhammad Rizaldy Wibowo Muhammad Rizaldyi Wibowo Muhammad Wahyu Muhammad Yusuf Muqorobin, Muqorobin Muthia, Intan Nabila Kurniawati Nani Rusnaeni Nasirudin Nasirudin, Nasirudin Nicky Astria Hutapea Nisrina Amaya Nova Azahra Noviana Musafa’Ati Novin Teristiandi Novita, Wahyu Dias Nur Agustini nur'ain harahap Nuraziza, Siti Shela NurJihan, Hafizah Lutfiyyah Nur’aini, Riska Jeje Oktavia Kumaralita Olga Olga Pahmi Ansyari Pahmi Ansyari, Pahmi Parnadawati, Sri Laksmi Permatasari, Intan Indah Poempida, Fayka Putri Poempida Pohan, Shafirza Azzahra Pranadyan, Rizki Pranadyan Prasetyo, Muhammad Rizkinanda Pratama, Joan Aurelia Pratiwi, Desy Nur Putri Gami, Emelia Rahmadany Qulub, Mohammad Tathmainul Rachma Putri, Arie Radjali Amin Rahayu, Putri Sukma Rahmadani Rahmadani Rahmawati, Rahmawati Ramadhan Lugu Ramadhan, Noviandri Dwiprama Ramadhani, Lisa Ayu Redha, El Ridho Mukti Rido Mukti Rindi Ramadhani Rita Noviani, Rita Rizal, M. Masrur Rizki, Vitri Dea Rochmatullah ., Rochmatullah romadhoni, muhammad rizqi Safina, Wan Dian Safira, Nadia Sahputra, Wahyundi Saputri, Eko Dewi Sarah Rum Handayani Sari, Anisa Arum Sari, Arnita Synctiana Sari, Nova Gita Sarsiti Sarsiti Savage, Eileen Sembiring, Zamaluddin Setianingrum, July Shita Tiara Sholihah, Intan Nur Siagian, Erwin Sidqiyah, Nasfa Laura Silalahi, Alistraja Dison Silviani, Silviani Siswadi, Suci Siswanto Siswanto Siti Arifah Siti Khodijah Siti Nur Qomariah Siti Nurlaela Slamat, Slamat Soleha, Siti Sri Fitria Jayusman Sri Laksmi Pardanawati Sri Laksmi Pardanawati, Sri Laksmi Sri Mulyani Sri Murniyanti Sri Rejeki Suhaila Husna Samosir Suhesti Ningsih Suhesti Ningsih, Suhesti Sujana, Munding Dharma SUMADI SUMADI Suprihati Suprihati - Suprihati Suprihati Suranta, Aini Kurniawati Sutrisno, Sutrisno Syafawi, Ilfan Syafrin Ananda Harahap Tias, Leli Dwi Agustining Tino Feri Efendi Tino Feri Irawan Tira Nur Fitria, Tira Nur Tjokro, Silvia Haniwijaya Toni Hidayat Tsabita, Nur Afina Tumanggor, Mutawaqil Billah Tunjungseto, Arif Umroh, Dwiyah Fakhriatul Vicki Novitasari Wan Dian Safina Wardany, Sri Wardatus Sholihah Wibowo, M Rizaldy Wibowo, M. Rizaldy Wibowo, M.Rizaldy Wibowo, Muhammad Rizaldy Widyanto, Indra Maulana Wikan Budi Utami Wiwik Astriani Woro Setia Ningtyas Yuanita Syaiful Yusriyah Yusriyah, Yusriyah Yuwita Ariessa Pravasanti yuwita ariessa pravasanti Yuwita Ariessa Pravasanti, Yuwita Ariessa Zahroh, Windy Septiana Zamira, Amelia