Article Per Year (5 Year)
p-Index From 2021 - 2026
17.586
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Agribisnis FORUM STATISTIKA DAN KOMPUTASI Jurnal Ekonomi Pembangunan Indonesian Journal of Geography IJCCS (Indonesian Journal of Computing and Cybernetics Systems) ETIKONOMI EKSAKTA: Journal of Sciences and Data Analysis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Media Statistika Sosiohumaniora Statistika Techno.Com: Jurnal Teknologi Informasi CAUCHY: Jurnal Matematika Murni dan Aplikasi TELKOMNIKA (Telecommunication Computing Electronics and Control) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Berkala Ilmu Perpustakaan dan Informasi Jurnal Teknologi Informasi dan Ilmu Komputer JUITA : Jurnal Informatika Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Scientific Journal of Informatics Journal of Consumer Science CESS (Journal of Computer Engineering, System and Science) Jurnal Ilmiah Arena Tekstil MIX : Jurnal Ilmiah Manajemen JOIN (Jurnal Online Informatika) Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) International Journal of Artificial Intelligence Research Asia-Pacific Management and Business Application Knowledge Engineering and Data Science MAJALAH ILMIAH GLOBE Matra Pembaruan: Jurnal Inovasi Kebijakan Seminar Nasional Variansi (Venue Artikulasi-Riset, Inovasi, Resonansi-Teori, dan Aplikasi Statistika) Informatika Pertanian CogITo Smart Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Indonesian Journal of Artificial Intelligence and Data Mining JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Albacore : Jurnal Penelitian Perikanan Laut BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Organisasi Dan Manajemen JOURNAL OF APPLIED INFORMATICS AND COMPUTING JTAM (Jurnal Teori dan Aplikasi Matematika) Jambura Journal of Mathematics Journal of Humanities and Social Studies International Journal of Remote Sensing and Earth Sciences (IJReSES) Aptisi Transactions on Technopreneurship (ATT) STI Policy and Management Journal Jurnal Aplikasi Statistika & Komputasi Statistik TELKA - Telekomunikasi, Elektronika, Komputasi dan Kontrol Jurnal Administrasi dan Manajemen Jurnal Matematika UNAND Variance : Journal of Statistics and Its Applications Ecces: Economics, Social, and Development Studies International Journal of Zakat (IJAZ) Indonesian Journal of Electrical Engineering and Computer Science Inferensi InPrime: Indonesian Journal Of Pure And Applied Mathematics International Journal of Science, Engineering and Information Technology Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Jurnal Statistika dan Aplikasinya Jurnal Pengabdian Masyarakat Indonesia Euler : Jurnal Ilmiah Matematika, Sains dan Teknologi SRIWIJAYA JOURNAL OF ENVIRONMENT Jurnal Natural Eduvest - Journal of Universal Studies Xplore: Journal of Statistics STATISTIKA Jurnal Informatika: Jurnal Pengembangan IT PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON DATA SCIENCE AND OFFICIAL STATISTICS Jurnal Ekonomi dan Pembangunan Indonesia Parameter: Jurnal Matematika, Statistika dan Terapannya The Indonesian Journal of Computer Science Journal of Mathematics, Computation and Statistics (JMATHCOS) Journal of International Accounting, Taxation and Information Systems Indonesian Journal of Statistics and Its Applications Diophantine Journal of Mathematics and Its Applications Khazanah Informatika : Jurnal Ilmu Komputer dan Informatika The International Journal of Remote Sensing and Earth Sciences (IJReSES) Teknobuga : Jurnal Teknologi Busana dan Boga Scientific Contributions Oil and Gas Warta Penelitian Perhubungan
Bagus Sartono
Statistics And Data Science Department, School Of Data Science, Mathematics, And Informatics, IPB University, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Transportation Other

Published : 181 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : journal of consumer science

 1 
The Influence of Marketing Mix, Perceived Risk, and Satisfaction on Word of Mouth in XYZ Clinic Saka Haditya Murpraptomo; Lilik Noor Yuliati; Bagus Sartono
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.13-24

Abstract

The increasing need for health services, peoples who lived in the Pekayon, Bekasi City were given the opportunity to choose the right clinic. Word of mouth is a marketing technique that can be used by clinics. This study aims to analyze the effects of the marketing mix, perceived risk, and satisfaction on word of mouth at XYZ clinic. The research is a descriptive method with a survey using questionnaires and 200 respondents as the sample. Furthermore, the data analysis technique is descriptive with SPSS16.0 software and Structural Equation Model (SEM) with LISREL 8.70. Based on the results, it can be concluded that the marketing mix has a positive effect on perceived risk, marketing mix has a positive effect on satisfaction, perceived risk has a negative effect on satisfaction, marketing mix has a positive effect on word of mouth, perceived risk has a negative effect on word of mouth, and satisfaction has a positive effect on word of mouth. Referring to these conclusions, it can be confirmed that the clinical management of doctor XYZ needs to improve employee services, convenience the patient that this clinic has expert doctors, and utilizing the use of social media as a marketing strategy.
The Role of 7P Marketing Mix toward Consumer Satisfaction and Loyalty of XYZ Beauty Clinic Ade Agusti Alwinie; Popong Nurhayati; Bagus Sartono
Journal of Consumer Sciences Vol. 9 No. 1 (2024): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.9.1.40-62

Abstract

The XYZ Beauty Clinic has many branches throughout Indonesia, including the Metropolitan Mall (MM) Bekasi branch, which has been established since 2011. Over time, the XYZ MM Clinic has faced various challenges, such as a decrease in the frequency of customer visits. This study aims to analyze consumer perceptions, factors that affect consumer satisfaction and loyalty, and the level of satisfaction and loyalty of XYZ Beauty Clinic consumers. The study used a cross-sectional design. The sampling technique used purposive sampling involving 152 respondents who were at least 17 years old and had visited at least twice in the last year. Data were processed quantitatively using SEM-PLS, Customer Satisfaction Index (CSI), and Customer Loyalty Index (CLI) to test the hypotheses and measure the level of consumer satisfaction and loyalty. The results indicated that consumer perception with low satisfaction and low loyalty are consumers who work as entrepreneurs, consumers who earn less than 5 million a month, as well as consumers who live in Tangerang and Bogor. The marketing mix that affects consumer satisfaction includes product, promotion, process, people, and physical evidence. Customer satisfaction affects customer loyalty. The level of customer satisfaction shows satisfactory results and the level of customer loyalty shows loyal results. Based on the research results, clinics are advised to prioritize consumer groups with low perceptions of satisfaction
Co-Authors -, Salsabila A. Qeis Tenridapi Aam Alamudi Abdul Aziz Nurussadad Achmad Fauzan Achmad Fauzan, Achmad Achsani, Noer Azham Ade Agusti Alwinie Adi Hadianto, Adi Adinna Astrianti Afendi, Farit M Agus M Soleh Agus M Soleh Agus M. Sholeh Agus Mohamad Soleh Agwil, Winalia Ain Fitri Basri Aji Hamim Wigena Aji Hamim Wigena Akbar Rizki Akbar Rizki Alfa Nugraha Pradana Alfian Futuhul Hadi Alifviansyah, Kevin Alona Dwinata Alwinie, Ade Agusti Amanda, Nabila Tri Amatullah, Fida Fariha Amin, Toufiq Al Amir Abduljabbar Dalimunthe Anang Kurnia Andi Illa Erviani Nensi Andi Susanto Andrie Agustino Anggraini Sukmawati Ani Safitri Anik Djuraidah Anisa Nurizki Annisa Permata Sari Annissa Nur Fitria Fathina Anton Ferdiansyah Anton Ferdiansyah Anwar Fajar Rizki Ardhani, Rizky Ardiansyah, Muhlis Arie Wahyu Wijayanto Arief Daryanto Arief Daryanto Arief Gusnanto Arif Imam Suroso Aris Yaman Aris Yaman Aristawidya, Rafika Aruddy Aruddy Asep Rusyana ASEP SAEFUDDIN Asfar Asrirawan, Asrirawan Aulia Rizki Firdawanti Aunuddin Aunuddin Auzi Asfarian Ayu Sofia Azlam Nas Bagus Randhyartha Gumilar Bariq, Muhammad Shidqi Abdul Barokaturrizkia Ameliani Bayu Indrayana Bayu Pranata Bayu Pranata, Bayu Bayu Suseno Beny Mulyana Sukandar Billy Bimandra Adiputra Djaafara Bonar Marulitua Sinaga Boy Riansyah Budi Susetyo Bukhari, Ari Shobri Cahya, Septa Dwi Carlya Agmis Aimandiga Cici Suhaeni Cici Suhaeni Cintari, Nanda Putri Claudian Tikulimbong Tangdilomban Dani Al Mahkya Darwis Darwis Dede Dirgahayu Dede Dirgahayu Defri Ramadhan Ismana Defri Ramadhan Ismana Deiby T Salaki Dela Gustiara Delia Fitri Audina Denanda Aufadlan Tsaqif Deni Achmad Soeboer Deri Siswara Desi Prabandari Kusuma Ningtyas Desi Prabandari Kusuma Ningtyas Dessy Rotua Natalina Siahaan Desy Endriani Dewi Margareth Lumbantoruan Dhanu Dhanu Saptowulan Dian Ayuningtyas Dian Handayani Dian Kusumaningrum Dito, Gerry Alfa Dodi Irawan Syarip Dwi Agustin Nuriani Sirodj Dwi Erzalianti Dwi Fitrianti Dwi Wahyu Triscowati Dyah Setyo Rini Eko Ruddy Cahyadi Embay Rohaeti Erfiani Erfiani Erfiani Erliza Noor Erwan Setiawan, Erwan Etis Sunandi EVI RAMADHANI Evita Purnaningrum Fachry Abda El Rahman Fadhila Hijryani FAHREZAL ZUBEDI Fany Apriliani Farit M. Afendi Farit Mochamad Afendi Fatiya Hanifah Fauzi, Fatkhurokhman Femmy Diwidian Ferdiansyah, Anton Ferdiansyah, Anton Fitri Mudia Sari Fitrianto, Anwar Fradha Intan Arassah Frisca Rizki Ananda Galih Hedy Saputra Gerry Alfa Dito Ghiffary, Ghardapaty Ghaly Ginting, Victor Gumilar, Bagus Randhyartha Gusti Arviana Rahman Hafiz Syaikhul Musthafa Hanum Rachmawati Nur Hardiana Widyastuti Hari Wijayanto Harianto Harianto Hartoyo Hartoyo Hartoyo Hazan Azhari Zainuddin Hazelita Dwi Rahmasari Hendri Wijaya Hendria, Muhammad Herlin Fransiska Herlina Herlina Hidayat, Agus Sofian Eka Hidayat, Muhammad Hilman Dwi Anggana I Gusti Ngurah Sentana Putra I Made Sumertajaya I Made Sumertajaya I Wayan Mangku Idqan Fahmi Ilma, Hafizah Ilma, Meisyatul Ilmani, Erdanisa Aghnia Iman, Mutiara Nurul INA YATUL ULYA Indahwati Indahwati Indahwati Indonesian Journal of Statistics and Its Applications IJSA Ines Riantika Irene Muflikh Nadhiroh Irfan Syauqi Beik Ismah, Ismah Ita Wulandari Itasia Dina Sulvianti Iwan Kurniawan Jaelani, Raditya Jasmin Nur Hanifa Joice Junansi Tandirerung Kamila, Sabrina Adnin Kartika Novira Anggraeni Kenny Masbagusdanta Khairil Anwar Notodiputro Khairil Anwar Notodiputro Khairil Anwar Notodiputro Khairunnajah Khairunnajah Khairunnisa, Adlina Kharismatul Zaenab Akhilla Khikmah, Khusnia Nurul Kinanti Rizky Pangestutik Komang Budi Aryasa Krittiya Duangmanee Kudang Boro Seminar Kusman Sadik Kusnaeni Kusnaeni, Kusnaeni La Surimi La Surimi, La Laode Ahmad Sabil Leni Anggraini Susanti Leny Yuliani Lilik Noor Yuliati Linda Karlina Sari Lisa Amelia Luh Putu Widya Adnyani Luh Putu Widya Adnyani Lukmanul Hakim Luky Adrianto Luky Adrianto Lukytawati Anggraeni M. Yunus Madania Tetiani Agusta Magfirrah, Indah Mahda Al Maida Mardatunnisa Isnaini Matualage, Dariani Mauizatun Hasanah Meavi Cintani Mega Maulina Mega Ramatika Putri Megawati - Megawati Simanjuntak Meri Hari Yanni Meriza Immanuela Virgie Meylisah, Eni Mohamad Agus Setiawan Mohammad Masjkur Muh. Sunan Muhammad Fatih Abyan Muhammad Hendria Muhammad Ilham Abidin Muhammad Irfan Hanifiandi Kurnia Muhammad Nur Aidi Muhammad Rizal Muhammad Subianto Muhammad Syafiq Muhammad Yusran Mukhamad Najib Murpraptomo, Saka Haditya MY, Hadyanti Utami Nabila Syukri Nimas Ayu Hapsari Nimmi Zulbainarni Nisa Nur Aisyah Nofrida Elly Zendrato Novian Tamara Nugraha, Adhiyatma Nur Andi Setiabudi Nur Aulia NUR HASANAH NURADILLA, SITI Nurfadilah, Khalilah Oktaviani, Rina Pardomuan Robinson Sihombing Parwati Sofan Pika Silvianti Popong Nurhayati Pratiwi, Windy Ayu Purwanto, Arie Puspita, Novi Qalbi, Asyifah Rachma Fitriati Rahardi, Naufal Rahardiantoro, Septian Rahma Anisa Rahma Anisa Rahma Dany Asyifa Rahman, Gusti Arviana Rahmatulloh, Febriandi Rais Rere Kautsar Reza Felix Citra Rhendy K P Widiyanto Rina Oktaviani Riska Yulianti, Riska Riza Indriani Rakhmalia Rizal Bakri Rizka Rahmaida Rizqi Annafi Muhadi Rizqi, Tasya Anisah ROCHYATI ROCHYATI Roy Sembel Rupmana Br Butar Sachnaz Desta Oktarina Saka Haditya Murpraptomo salsa bila Salsa Rifda Erira Saptowulan Sarah Putri Sari, Jefita Resti Sentana Putra, I Gusti Ngurah Seta Baehera Setiadi Djohar Setyowati, Silfiana Lis Shalshabilla Shafa Sholeh, Agus M. Siregar, Indra Rivaldi Siskarossa Ika Oktora Siti Aisyah Siti Nur Azizah Sri Amaliya Suantari, Ni Gusti Ayu Putu Puteri Suhaeni, Cici Sukarna Sukarna Suprayogi, Muhammad Azis Susanto, Andi Suseno Bayu Syaifullah Yusuf Ramdhan Syam, Ummul Auliyah Syarip, Dodi Irawan Syella Zignora Limba Totong Martono Toufiq Al Amin Toufiq Al Amin Triscowati, Dwi Wahyu Tsabitah, Dhiya Ulayya Ujang Sumarwan Ulfia, Ratu Risha Unique Desyrre A. Resiloy Utami Dyah Syafitri Valentika, Nina Vera Maya Santi Wahida Ainun Mumtaza Wahyudi Setyo Wahyuni, Silvia Tri Waliulu, Megawati Zein Wawan Saputra Widiyanto, Rhendy K P Wildatul Maulidiyah Windi Pangesti Wita Juwita Ermawati Yani Prihantini Hiola Yanuari, Eka Dicky Darmawan Yenni Angraini Yoga Primanda Yopi Ariesia Ulfa Yudhianto, Rachmat Bintang Yuri Nurdiantami Zahra, Latifah Zaima Nurrusydah Zulhijrah Zulmi, Muhammad Indra ⁠Bulan Cahyani Suhaeri