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Optimalisasi Digital Entrepreneurship Melalui Pelatihan Digital Marketing bagi Siswa-Siswi SMA Swasta Sultan Agung Pematangsiantar Halim, Fitria; Sherly, Sherly; Lie, Darwin; Supitriyani, Supitriyani; Sudirman, Acai
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i1.17855

Abstract

The main purpose of this community service activity with the theme of Optimizing Digital Entrepreneurship Through Digital Marketing Training for Private High School Students Sultan Agung Pematangsiantarini is to provide additional knowledge about the importance of using and utilizing digital marketing for business management to gain competitive competitiveness. The method used to implement this activity is through lectures and direct practice of using and creating e-commerce accounts. The stages of implementing this service include the opening and introduction of digital entrepreneurship, exposure to the introduction of digital entrepreneurship and competitiveness, presenting some of the problems students often face regarding digital marketing, and then continued with practices related to e-commerce. After the service activities were completed, a follow-up interview was conducted regarding the impact of implementing the service activities. Following the results of follow-up interviews, it is known that the changes that occurred after participating in the activity, namely understanding of the digital aspect of entrepreneurship and understanding related to the use of digital marketing increased by 80%.
Faktor-Faktor Yang Mendorong Minat Beli Smartphone Merek OPPO Dalam Kondisi Pandemi Covid-19 Sudirman, Acai; Halim, Fitria; Pakpahan, Grace Endang; Sherly, Sherly
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The use of smartphones currently grows rapidly and has become a necessity in everyday life. Compared to the past, the basic use of cell phones is only for making phone calls or sending messages, but the function of the smartphone today has improved in terms of its usefulness to meet social needs. However, looking at the recent condition of the COVID-19 Pandemic, it is totally contradicted with the growing trend of internet use. Some smartphone companies experienced a decrease in sales due to lower economic activity, which has implications in decreased people’s purchasing power. The objective of this study was to determine the factors that can encourage consumer buying interest, consisting of product quality, price, and brand experience. The data analysis obtained from the research object used a survey model with a quantitative approach. The number of samples obtained as respondents was 240 people. The data were analyzed using validity and reliability tests by the outler model and the SEM structural model as a representative of the inner model. Based on the results of the study, it was found that the quality of the product had no effect on buying interest. Price had a significant effect on buying interest. Brand experience had a significant effect on buying interest.
A Quantitative Investigation: How WorkLife Balance and Job Crafting Shape Teacher Performance Sherly, Sherly; Marlina Sihombing, Humiras Betty; Gultom, Syawal; Dharma, Edy
Jurnal Ilmu Pendidikan dan Humaniora Vol. 15 No. 1 (2026): Jan: Education and Humanities
Publisher : Insan Akademika Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jiph.v15i1.288

Abstract

Teacher performance constitutes a critical determinant of educational effectiveness and institutional quality. Within contemporary educational settings, the capacity to maintain an equilibrium between professional responsibilities and personal life (work life balance) as well as the proactive modification of work roles to align with one’s strengths and preferences (job crafting) are increasingly recognized as influential factors shaping teacher outcomes. This study investigates the extent to which work–life balance and job crafting affect the performance of teachers at Sultan Agung Private Junior High School Pematangsiantar. Employing a quantitative research design with a survey approach, data were gathered from 31 teachers through a structured Likert-scale questionnaire and subsequently analyzed using multiple linear regression. The findings reveal that work–life balance exerts a positive and statistically significant effect on teacher performance, whereas job crafting demonstrates a positive yet statistically insignificant contribution. Collectively, both predictors account for 64% of the variance in teacher performance. These results underscore the dominant role of work–life balance as a determinant of performance within private educational institutions and suggest that job crafting may require stronger organizational facilitation to manifest its potential impact. The study recommends that school administrators strengthen policies that support work–life balance and cultivate organizational conditions that enable teachers to engage more effectively in adaptive job crafting practices.
Implementasi Roadshow Galeri Investasi dalam Meningkatkan Literasi Keuangan Siswa SMA Swasta Diponegoro Kisaran Sherly, Sherly; Susanti, Elly; Chandra, Erbin; Indajang, Kevin; Putri, Juan Anastasia
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.7822

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di SMA Swasta Diponegoro Kisaran, Kabupaten Asahan, sebagai respons terhadap rendahnya literasi keuangan, terbatasnya pemahaman siswa mengenai investasi, serta tingginya kerentanan Generasi Z terhadap praktik investasi ilegal yang marak melalui media sosial. Kegiatan ini bertujuan untuk meningkatkan pemahaman pasar modal bagi siswa kelas XI dan XII melalui program Roadshow Galeri Investasi yang diselenggarakan oleh Kelompok Studi Pasar Modal (KSPM) STIE Sultan Agung bekerja sama dengan Bursa Efek Indonesia. Metode pelaksanaan kegiatan dilakukan melalui pendekatan edukatif dan partisipatif, yang meliputi beberapa tahapan, yaitu: (1) penyampaian materi mengenai literasi keuangan, pasar modal, dan pengenalan instrumen investasi; (2) diskusi interaktif dan sesi tanya jawab untuk menggali pemahaman serta persepsi siswa terhadap investasi; dan (3) simulasi perdagangan saham (trading simulation) sebagai bentuk pembelajaran praktis. Untuk mengukur efektivitas kegiatan, digunakan instrumen pretest dan posttest secara sederhana sebagai alat evaluasi pemahaman peserta sebelum dan sesudah kegiatan berlangsung. Hasil pelaksanaan kegiatan menunjukkan adanya peningkatan pemahaman siswa terhadap konsep investasi dan instrumen pasar modal. Tingkat partisipasi dan antusiasme peserta mencapai 93%, yang tercermin dari keterlibatan aktif siswa dalam diskusi, simulasi trading, serta sesi tanya jawab. Temuan ini menunjukkan bahwa edukasi pasar modal yang dilakukan secara langsung dan aplikatif efektif dalam meningkatkan literasi keuangan siswa sejak dini, sehingga diharapkan mampu membentuk perilaku calon investor yang lebih rasional serta mendukung penguatan inklusi keuangan di kalangan generasi muda
THE INFLUENCE OF VIRAL MARKETING, BRAND IMAGE, FOOD QUALITY AND FOOD PRICE MIXUE ON REPEAT ORDERS FOR GEN Z CONSUMERS IN MEDAN CITY Sherly, Sherly; Qian, Violyn; Lubis, Fajar Rezeki Ananda; Hasibuan, Thezar Fiqih Hidayat
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 4 (2024): July 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i4.711

Abstract

The objective of this study is to investigate how Viral Marketing, Brand Image, Food Quality, and Food Price affect Repeat Orders at Mixue Medan. This study falls under the category of quantitative research. The research will involve all customers who have bought items at Mixue in Medan City in 2022, a population too vast to quantify. With 18 question items in the research, a minimum of 90 samples will be needed. The findings from the study indicate that the initial hypothesis has been confirmed, namely Viral Marketing influences Repeat Orders at Mixue Medan, the second hypothesis is accepted, namely Brand Image influences Repeat Orders at Mixue Medan, the third hypothesis is accepted, namely Food Quality influences Repeat Orders at Mixue Medan, the fourth hypothesis is accepted, namely Food Price influences Repeat Orders in Mixue Medan and the fifth hypothesis is that Viral Marketing, Brand Image, Food Quality and Food Price influence Repeat Orders in Mixue Medan.
Penguatan Literasi Society 5.0 melalui Sosialisasi Kolaboratif pada STIE Sultan Agung Gultom, Syawal; Indajang, Kevin; Dharma, Edy; Sherly, Sherly
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.8713

Abstract

Era Society 5.0 menuntut perguruan tinggi untuk mampu menghasilkan sumber daya manusia (SDM) yang unggul, adaptif, dan inovatif melalui integrasi teknologi digital dan pendekatan human-centered. Namun demikian, hasil observasi awal menunjukkan bahwa pemahaman stakeholder perguruan tinggi mengenai konsep Society 5.0 serta implikasinya terhadap pengembangan kurikulum dan kompetensi lulusan masih belum merata. Kondisi ini berpotensi menghambat kesiapan institusi dalam menghadapi transformasi pendidikan tinggi berbasis teknologi. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kesiapan stakeholder STIE Sultan Agung dalam merespons tantangan Society 5.0 melalui kegiatan sosialisasi strategis berbasis partisipatif. Metode yang digunakan adalah sosialisasi partisipatif yang melibatkan dosen, mahasiswa, alumni, pengguna lulusan, dan anggota profesi dengan pendekatan ceramah interaktif, diskusi terarah, serta perumusan rekomendasi strategis. Evaluasi kegiatan dilakukan menggunakan desain one-group pretest–posttest melalui kuesioner skala Likert yang mengukur aspek pemahaman dan kesiapan peserta terhadap penguatan SDM di era Society 5.0. Hasil kegiatan menunjukkan adanya peningkatan rata-rata pemahaman peserta dari 3,41 pada pre-test menjadi 4,82 pada post-test. Hasil uji statistik menunjukkan bahwa kegiatan sosialisasi memberikan pengaruh yang signifikan terhadap peningkatan pemahaman stakeholder dengan nilai p < 0,05, effect size sebesar 1,607 (large effect), serta nilai N-Gain sebesar 0,89 yang termasuk kategori tinggi. Selain itu, kegiatan ini menghasilkan sejumlah rekomendasi strategis penguatan SDM melalui peningkatan literasi digital, penguatan kolaborasi dengan dunia industri, serta pengembangan kurikulum berbasis kompetensi abad ke-21. Temuan ini menunjukkan bahwa sosialisasi partisipatif dapat menjadi langkah awal yang efektif dalam membangun kesiapan institusi pendidikan tinggi dalam menghadapi transformasi menuju era Society 5.0.
Examining the impact of psychological well-being and work engagement on teacher productivity Sherly, Sherly; Dharma, Edy
Junal Ilmu Manajemen Vol 9 No 2 (2026): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Teacher productivity is a crucial factor in determining the quality of learning and educational success; however, it still faces various challenges such as low work engagement and suboptimal psychological conditions. Therefore, this study aims to analyze the effect of psychological well-being and work engagement on teacher productivity at Sultan Agung Private Junior High School in Pematangsiantar. This study employed a quantitative approach with an explanatory research design. The population as well as the sample consisted of all 31 teachers, using a total sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using validity, reliability, and normality tests, as well as multiple linear regression, coefficient of determination, t-test, and F-test. The results indicate that psychological well-being and work engagement simultaneously have a positive and significant effect on teacher productivity. Partially, both psychological well-being and work engagement also show a positive and significant effect, with work engagement being the more dominant variable. In conclusion, improving teacher productivity is influenced not only by positive psychological conditions but also by a high level of work engagement. The implication of this study suggests that schools should implement policies that foster psychological well-being and enhance teacher engagement through motivation, effective communication, and organizational support to achieve optimal performance.
Work autonomy, communication openness, and self-efficacy in driving individual innovation Hidayat, Ferry; Sherly, Sherly; Victor, Victor
Junal Ilmu Manajemen Vol 9 No 2 (2026): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to analyze the effects of work autonomy, communication openness, and self-efficacy on individual innovation among employees of PT. Karya Bersama. Individual innovation plays a crucial role in enhancing organizational performance, as it contributes to the development of new ideas, improvement of work processes, and overall work quality. Therefore, understanding the factors that influence individual innovation is essential for organizations seeking to remain competitive. This research adopts a quantitative approach using a survey method, with data collected through structured questionnaires distributed to employees of PT. Karya Bersama. A total of 47 respondents were selected using a saturated sampling technique. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results indicate that work autonomy has a positive and significant effect on individual innovation. Similarly, communication openness also shows a positive and significant influence on individual innovation. In contrast, self-efficacy does not have a significant effect on individual innovation. Furthermore, the simultaneous analysis reveals that all independent variables collectively influence individual innovation, with an adjusted R² value of 0.586, indicating that 58.6% of the variation in individual innovation is explained by the model. These findings suggest that enhancing individual innovation can be achieved by strengthening work autonomy and promoting open communication within the organization.
Co-Authors Abd. Rasyid Syamsuri Acai Sudirman Ahmaddien, Iskandar Aldri Frinaldi Andik Yulianto Andy Wijaya Ang, Joanne Angga Syahputra Arief Wibisono Lubis Aritonang, Oka Augustinah, fedianty Azharita, Ristianti Baehaqi Berlien, Richard Berwinto, Berwinto Br Gurusinga, Latersia Br Simanungkalit, Helen Renata Bunarto, Angelina Butarbutar, Marisi Butarbutar, Novita Cahyanti, Dewi Calen, Calen Candra, Vivi Christabel, Valencia Christine Loist Christy Theodora Chusnu Syarifa Diah Kusuma Claudia, Jelsy Cynthia Theodora Darwin Lie Delima Sitanggang, Delima Desi Arisandi Desiana, Lusy Desnita Dewi Hasanah Dharma, Edy Diana Frederica Doloksaribu, Winda Sri Astuti Dumaris, Atri Dumayanti Sihombing, Sabar Edastami, Mayangsari Edelyn, Edelyn Edy Dharma Efendi Efendi Eka Daryanto, Eka Elly Susanti Emy Yuliantini Endang Ruswanti Erbin Chandra Fauzi. R, Wirdan Ferry Hidayat Fianty, Melissa Indah Fitri Handayani Fitria Halim Fransisca, Yuniati Ganovia, Paulus Garvin, Garvin H. Nelson Doloksaribu Hendi, Hendi Hendrick Sasimtan Putra Januarti, Indri Jevina, Windy Joanne, Joanne Joceslyn, Joceslyn Jonata, Arverdi Juan Anastasia Putri Julyanthry, Julyanthry Junaidi, Yulian Karimah, Khairunnisaa Nurul Kartubi Kartubi Kastanya, Lidia Kevin Indajang Khote, Yasmine Kinski, Amelia Kisno Kisno Kisno - Lee, Lesley Peterson Lenny Dermawan Sembiring Lim Muk Sen, Raymond Lim, Louis Lim, Viona Lora Ekana Nainggolan Lubis, Fajar Rezeki Ananda M. Hurmaini Malay, Kheisya Evrina Mardiana, Desy Marlina Sihombing, Humiras Betty Martin, Cicelly Aurelia Marto Silalahi Marudut Mulia Siregar, Victor Melda Veby Ristella Munthe Mentari, Dini Miratul Haya Monica Mawarni Muhammad Arbi Nainggolan, Anju Bherna D. Pakpahan, Grace Endang Panggabean, Esther Praja Anggriany PANJAITAN, MUKTAR B Partohap S. R Sihombing, Partohap S. R Pinassang, Jeanny Laurens Prawira, M. Yudha Purba, Arifin Tua PURBA, LYDIA Purba, Novia Sri Parindu Qian, Violyn Raden Mohamad Herdian Bhakti Rasmulia Sembiring Regina, Agatha Riesvi, Aufiar Rinaldo, Rinaldo Rizka Ismayanti Robert Tua Siregar Roland Fran Vernando Ropiko ropiko Rosma Simangunsong Safira, Safira Saragih, Laila Putriani Saragih, Normalina Sembiring, Ulung Siallagan, Dolly Miduk Sihombing, Humiras Betty Marlina Silitonga, Njuah Moenda Sari Sim, Michelle Simamora, Rianita Sinaga, Marince Sinaga, Onita Sari Sinaga, Reza Sanjaya Sinurat, Bloner Siregar, Liper Siregar, Victor Marudut Mulia Siringo-Ringo , Eko Deswin Miechaels Siringo-Ringo, Eko Deswin Miechaels Sisca Sisca, Sisca Siska Yasa Putri, Elfia Sitanggang, Anita Situmeang, Vera Ningsi Sofiyan Stefany, Evaline styawan, jody Sugara, Heru Sumaryanto Sumaryanto, Sumaryanto Supitriyani, Supitriyani Suraya, Elly Syamsiar, Syamsiar Syawal Gultom Tannuary, Arwin Tengku Riza Zarzani N Thezar Fiqih Hidayat Hasibuan Tju, Meriana Tony Tony Tri Antini, Tri Tuti Indriyani Vanikaramoy, Vanikaramoy Victor Saputera Harefa Victor Victor Victor Victor Wakhyuni, Emi Wirdan Fauzi Rahman Wulan Audia Yunianto, Andi Eka Yuris Danilwan Zega, Kasih Lestari