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Journal : EDUCTUM: Journal Research

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Exploration of Digital Transformation Through Agricultural Product Marketing Business Management Information System in Farmer Groups in Labuhan Bilik Muttaqin, Alfin; Chetrine, Ema; Kurniasih, Kurniasih; Endah, Lely; Sudarmaji, Sudarmaji; Sumitro, Sumitro
EDUCTUM: Journal Research Vol. 4 No. 3 (2025): Eductum: Journal Research
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejr.v4i3.1067

Abstract

This study aims to explore how farmer groups in Labuhan Bilik adopt and implement the Business Management Information System (BIIS) in marketing agricultural products, as well as its impact on market access, transaction transparency, and farmer income. The method used is a qualitative case study approach through in-depth interviews, observations, and documentation of digital marketing activities. The results of the study indicate that the implementation of BIIS through social media, local e-commerce applications, and digital recording of harvest results has expanded market reach, accelerated distribution, and increased price transparency. However, the obstacles that arise include low digital literacy of farmers, limited technological infrastructure, and dependence on individuals who master technology. Therefore, ongoing assistance, digital literacy training, and collaboration between various parties are needed to ensure the sustainability of digital transformation. These findings are expected to be a strategic reference for policy makers and practitioners in formulating inclusive and adaptive agricultural digitalization programs.
Co-Authors AAM GUNAWAN ABD. MALIK Abdu Fadli Assomadi Abdul Aziz Abidatul Izzah Adellini, Marcellina Adetrya, Dirga Adi Heru Sutomo Aditya Rikfanto Aditya Sukma Pawitra Afriani, Novi Dian Agung Murti Nugroho Agus Suwarni Agustin, Avita Fitri Alfianita, Aulia Alghifari, Luth Fian Alif, Achmad Arfiani, Novi Arif Hidayat Ayman, M. Alghiffari Chetrine, Ema Corie Indria Prasasti Dani Anggoro Dani, Jeratallah Aram dedi irawan Dedi, Ahmad Dewi, Anggun Puspita Diki Kurniawan Dimjati Lusno, Muhammad Farid Dzulfiqri, Achmad Ekaputri, Baiq Mayzahra Aulia Endah, Lely Endang Dwiyanti Endang Tri Wahyuni Eni Lestari Febrianto, Arry Fery S. Efendi, Fery S. Ghania, Miftahul Hari Basuki Notobroto Imam Safawi Ahmad, Imam Safawi Iman Santoso Iswanto Iswanto Iyusnizar, Iyusnizar Izdihar, Hana’ J Mukono Jassey, Babucarr Jati Pamungkas, Kurniawan Jun, Samuel Jusup Subagja, Jusup Karin*, Khusmia Kencana, Yulfa Tiara Khuliyah Candraning Diyanah Kurniasih Kurniasih Kusuma Scorpia Lestari, Kusuma Scorpia Kusuma Wardani, Ratnaningtyas Wahyu Labysta, Gyso Assykar Leni Handayani Lestari, Kusuma Lilis Sulistyorini Lusno, Muhammad Maratawan, Guru Mawarni, Amalia Anisa Mawarni, Egi Miqraj, Gaosi Samdani Muhammad Farid Dimjati Lusno Muhammad Ridwan Muhashonah, Izzuki Mukono, Jojok Mulyani, Retna Endah Sri Mulyati, Retna Endah Sri Murniasih, Siti Muttaqin, Alfin Muzakky, Achmad Naser, Mhd Izzan Naser, Mhd. Izzan Novi Dian Arfiani Nugraha, Afandi Setya Nugraha, Firman Pra Setia Nurfadzilah, Vina Nuzulul Kusuma Putri Pahu, Gunayanti Kemala Sari Siregar Pangestu, Dimas Parmawati, Rita Prabowo, Danang Pramesty, Kinkin Ayu Prasetyo, Kurniawan Adi Prasetyo, Purnomo Tri Prastowo, Ichwan Puji Astuti, Ratna Dwi Pujianto Pujianto R Azizah Rachmah Indawati Rahardjo, Sinung Retno Adriyani Ridha, Yahdi Fitrah Ririh Yudhastuti Ririn Wulandari Rizaldi, M Addin Rohmah, Shofiyatur Saleh, Tania Ardiani Saputra, Adang Saputra, Reza Aji Saputri, Yuni Sari, Gita Sagita Sari, Masita Setiawan, Aldi Januar Silalahi, Larry Lorica Br Siregar, Guna Yanti K.S Sirodiana, Sirodiana Sitompul, Ralando Soedjajadi Keman Sri Megawati Sri Rahmawati Sumitro Sumitro Susilo Hadi, Susilo Syafei, Arie Dipareza Syaifullah, Jahid Tampubolon, Lukman Tasya, Desy Anna Thania, Merlytya Timantha, Leo Eykel Trisna, Muhammad Destrayuda Wadjdy, Edy Farid Wahyudi, Denny Wardani, Ratnaningtyas Wibiyanto, Agung Wulandari, Prisca Kiki Yeni Dhamayanti Yuniarto , Kurniawan Zida Husnina