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All Journal JURNAL EVALUASI PENDIDIKAN Jurnal TIMES KEMBARA Jurnal Pendidikan Agama Islam Inklusi Journal of Disability Studies Pendas : Jurnah Ilmiah Pendidikan Dasar Ganaya: Jurnal Ilmu Sosial dan Humaniora Sketsa Bisnis Jurnal Pengabdian Magister Pendidikan IPA Iqtishoduna: Jurnal Ekonomi Islam Academy of Education Journal Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan Sunan Kalijaga International Journal on Islamic Educational Research Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Indonesian Journal of Sociology, Education and Development (IJSED) PrimEarly : Jurnal Kajian Pendidikan Dasar dan Anak Usia Dini (Journal of Primary and Early Childhood Education Studies Al-Riwayah : Jurnal Kependidikan Al-Mutsla: Jurnal Ilmu-Ilmu Keislaman dan Kemasyarakatan Humantech : Jurnal Ilmiah Multidisiplin Indonesia Ta’wiluna: Jurnal Ilmu Al-Qur’an,Tafsirdan Pemikiran Islam Jurnal Pengabdian Masyarakat Formosa (JPMF) caXra: Jurnal Pendidikan Sekolah Dasar Elementary School: Jurnal Pendidikan dan Pembelajaran ke-SD-an Jurnal Manajemen Bisnis dan Organisasi Islam Realitas: Journal of Islamic and Social Studies Journal of Scientific Research, Education, and Technology Amorti: Jurnal Studi Islam Interdisipliner Economics and Business Journal Computing Jurnal Informatika Al-Fahmu: Jurnal Ilmu Al-Qur'an dan Tafsir RESLAJ: Religion Education Social Laa Roiba Journal Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jiluna Arabiyah Jurnal Archipelago International Conferences On Early Childhood Education Proceedings Jurnal Sistem Informasi Karya Anak Bangsa Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis JTA Samota Journal of Biological Sciences (SJBIOS) EDUCHILD Journal of Early Childhood Education BHAKTI JIVANA Cendekia : Jurnal Pendidikan dan Pengajaran
Sukiman
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Journal : Economics and Business Journal

 1 
Human Resource Management Transformation in The Digital Era: Innovations and Challenges In Startups Anwar, Nursyam; Razak, Annisa Zhalila; Muhammad, A Fadel; Sukiman; Hamsyah
Economics and Business Journal (ECBIS) Vol. 3 No. 3 (2025): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i3.204

Abstract

The digital disruption era has significantly impacted startups, requiring them to adopt innovative Human Resource Management (HRM) strategies to remain competitive. This study examines HRM technology adoption, including AI-based recruitment, cloud-based HRIS, and digital collaboration tools, and the challenges that hinder their full implementation. Despite the benefits, budget constraints, lack of managerial support, and low digital competencyremain major obstacles. Using a qualitative descriptive approach, data were collected from Indonesian startups through in-depth interviews, observations, and document analysis. Findings indicate that startups with clear digital transformation roadmaps, strong leadership engagement, and structured employee training programs are more successful in integrating HRM technology. However, many startups still rely on manual HR processes, limiting efficiency and innovation. This study highlights that HRM should be a strategic function rather than an administrative task, focusing on technology-driven efficiency, digital upskilling, and cultural adaptation. To ensure sustainable growth, startups must prioritize digital innovation, workforce development, and managerial commitment in their HRM transformation.
Evolution of Technology Management in Human Resource Development: a Qualitative Perspective on Start-Up Companies Sukiman; Pering, I Gede Arya; Muhammad, A Fadel; Razak, Annisa Zhalila; Rostini
Economics and Business Journal (ECBIS) Vol. 2 No. 6 (2024): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i6.213

Abstract

This study investigates the role of technology management in human resource management (HRM) within start-up companies in Indonesia. Focusing on start-ups that have been operating for at least three years and employ a minimum of 20 personnel, the research utilizes a qualitative descriptive approach. Primary data was collected through in-depth interviews with HR managers, company executives, and employees, while secondary data was sourced from company documents and participatory observation. The findings show that the adoption of technology, particularly Human Resource Management Systems (HRMS) and Learning Management Systems (LMS), has improved HR processes, including recruitment, training, and performance management. However, challenges remain, such as digital literacy issues, cost constraints, and the misalignment of technology with organizational culture. While technology enhances operational efficiency, it cannot replace essential face-to-face interactions that contribute to a strong organizational culture. The study suggests that start-ups must customize technology solutions to better align with their specific needs and culture. This research provides valuable insights into the integration of technology in HRM and offers recommendations for overcoming the challenges start-ups face in leveraging technology effectively
Human Resources as Brand Ambassador: a Qualitative Approach to Building Customer Loyalty Rostini; Razak, Annisa Zhalila; Muhammad, A Fadel; Sukiman; Hamsyah
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.214

Abstract

In an increasingly competitive business world, building customer loyalty does not solely depend on product quality but also on interactions that foster trust and emotional connection. This study explores the role of Human Resources (HR) as Brand Ambassadors in enhancing customer loyalty through a qualitative approach. The research method employed is a case study, utilizing in-depth interviews, participatory observation, and document analysis as data collection techniques.The findings indicate that internal brand ambassadors are more effective than celebrities or influencers as they have a deeper understanding of the product and company values. Direct interaction between internal brand ambassadors and customers creates a more authentic experience, strengthens trust, and enhances brand loyalty. Additionally, value alignment between employees and the company plays a crucial role in the success of this strategy. This study suggests that companies aiming to improve customer loyalty can optimize the role of HR as brand ambassadors. By fostering more personal and authentic interactions, internal brand ambassadors contribute to the development of long-term relationships between customers and brands
Co-Authors Abdul Hafizh Azizi Batubara Abdullah Abdulrahman Sama-alee Abdunrorma Sama Alee Abdurrahman, Hafiz Addurun Nafis Adriza Afdhal Afdhal Ahmad Syaripudin Akbar, Dwiki Ariagung Ali Darta Amalia Rabiatul Adwiah Ambarawati, Dewi Andriyani Aninditya Sri Nugraheni Anwar, Nursyam Ardhianto, Yusuf Arief, Abdi Akbar Arlandi Dwi Kuncoro Aryanti, E Asrita, Linda Azly, Muhammad Zammy Bahtiar Bakir, Widya Fitriani Chera Widiastuti COMPUTING INFORMATIKA Dara Dilla Az-zahra Deni Sarip Saepudin Dermawan, Taufik Devis, Nirmala Dwi Listyorini Dyah Khoirunnisa Eni Nuraeni ERNIN HIDAYATI Fajzrina, Lati Farida Nugrahani fatur Rahman, fatur Fazriani Maulani Fiki Roby Handoko Harahap Fitria, Zahratul Forisma, Andi Gunawan E.R Halim, Marwa Hamsyah Hasan Abidin Hasna, Raudhatul Hayani, Aida Iffah Khoiriyatul Muyassaroh Indriana Manik Kaswari INFORMATIKA, COMPUTING Ira Suryani Irma Yuliantina Isyfan Rizqi Wahyunanda j-sika Julisaniah, Nur Indah Khairullina, Alifia Khilda Nistrina Kirom, M.Zaidul Kurniasih Sukenti Kurniasih Sukenti Kurniasih Sukenti Kuswahyuningdyah, Sri Handayani Liligoli, Aldi Lintang Daraquthni Ludgardis Wonga Wara Malena Larassanti mardin, La Ode Matondang, Abdul Rahman Maya Sari, Ria Indra Maya Sari Muhammad Hafiz Muhammad Nasir Muhammad Nurrohim Muhammad Yasir Muhammad, A Fadel Ni'mah, Zulfatun Nia Aulia Khodijatul Qubro Nur Indah Julisaniah Nurwahida Nuryana, Zalik Pebriana, I Gusti Komang Crysma Arya Perianto, Agus Pering, I Gede Arya Permata, Sherryliana Prasetyo, Jerry Pratikno, Yuni Prayitno, Abdul Afwu Godly Rangga kurniawan Rauf, Deddy Ibrahim Razak, Annisa Zhalila Reskiani Rian Kasela RINA KURNIANINGSIH Romansyah Sahabuddin Rosmalina Rosmalina, Rosma Rostini Rozi, Fahru RR. Umi Baroroh Rubino Sabila Akbar Sahiron Syamsudin Sandi, Tri Sarmadi Sibawaihi Sibawaihi Silvi Rewita Simamora, Nur Aisah Siregar, Yuanita Aprilandini Siti Dwi Rahayu siti muldiah Sitti Zaifan Solehan, Djanuar Ubaidillah Sri Daryani Sri Purwati Sukmawan, Rio Suripto Sutiyono SUTRISNO tilawati, nentih Trisni Herayati Umam Addzaky, Khoirul Umilia Uut Arif Rahman Wahyu Nurrohman Widyawati Willianto Wulan Nurul Kamilah Yazida Ichsan Yudi Herdiana Yulianasari, Nova Yunaini Yuniarti, Nita Zaharuddin