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PENGEMBANGAN DAN PENDAMPINGAN UMKM MELALUI DIGITALISASI USAHA, BRANDING DAN PACKAGING UNTUK UMKM CAMILAN IBU NUR DI KELURAHAN SUKAWANA Surachman, Surachman; Riska, Riska; Nurfadillah, Nurfadillah; pamungkas, Bintang Putra; Febrianti, Cantika Berliana
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 2 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i2.213

Abstract

This activity is the result of a community service program through KKM-T which aims to develop Ibu Nur's Snack UMKM in Sukawana Village, Curug District, Serang City. The main problem identified was the owner’s limited understanding of digital marketing strategies and their application. The methods employed included problem identification, digital marketing assistance, and product rebranding. The activities carried out involved creating social media accounts and designing a new logo for Camilan Ibu Nur. This program is expected to improve business performance and competitiveness, enabling sustainable growth through digitalization.
Co-Authors 'Azizah, Nur Wafiq Abdul Wahid Nuruddin Aditya Nugroho agus ruliyansyah Ainur Rofiq Alvi Furwanti Alwie Ananda Sabil Hussein Andarwati Andarwati Anjasmara, Anjasmara Apriani, Salbina Armanu Thoyib Ayas, Yustianus Dandi Basuni, Basuni Benget Tambunan, Benget Darojatin, Kharisma Darussalam Darussalam, Darussalam Demero, Alexander Frengky Dini Anggorowati Djabbar, Azhar Rizteki Djaya, Yansor Djumahir Djumahir Djumilah Hadiwidjojo Djumilah Zain dupa bandem, putu Dwi Zulfita Eka Afnan Troena Eko Ariyanto Endo, Petrus Evi Gusmayanti fatoni, malik Febrianti, Cantika Berliana Februanto, Heru FRANSISKA, EVA Fristiwa, Yudika Fuad Achmadi Ghazali, Fardhoni Grace, Christantia Adventi Handayani, Umi Mafida Ustahiroha Hanifah, Cahyarani Adi Hari Irawan, Hari Hariyanti, Agus Harum, Dwi Asih Sekar I Nyoman Pujawan Ibrohim Iis Nurasiah Jefri Jefri Junianti, Clara Magdalena Khadijah, Ina Khaeruman Komariyati Komariyati Kurniawan, Yohanes Jordy Laila Zulhijja Layyinah, Layyinah LENI TRIANA, LENI Linda, Linda - Mahadewi, Lufina Manshur Awalludin Margono Setiawan Masulah, Masulah Maulidi Maulidi Mugiono Mugiono, Mugiono Mulyadin, Mulyadin Murti Astuti Nasir Widha Setyanto Nazara, Jefirstino Nur Khusniyah Indrawati Nurfadillah Nurfadillah Nurfitriana, Rizqi Padmarsari, W. Pambudi, Rian pamungkas, Bintang Putra Raden Irna Afriani Radiansyah, Rino Rahmidiyani Rahmidiyani, Rahmidiyani Retno Purwani Setyaningrum Rifkidananto, Ardhana RIKA KARTIKA Rini Susana Rio, Kornelius Riska Riska Romli, Ombi Rudy Soenoko ryan, ryan Safira, Ratu Sella Salapudin, Salapudin sandra, edi Sarbini Wono Setia Budi Siti Aisjah Siti Hadijah Sri Palupi Prabandari SRIDEVI, GITA SUARNI, ET Sumarsid, Sumarsid Sunaryo Sunaryo Supriadi, Ardi Susanti, Lis Tantri Palupi Tatang Abdurrahman, Tatang Warganda Warganda Yassyir Maulana Yollanda Octavitri Yudhianto, Achdian Yusuf Dwi Zahra, Surti Zulfita, Dwi -